Luxury Brand Accelerates Growth By Reaffirming Its Presence In London And Paris, Opening Its First Ever Ski Resort In Cortina, As Well As Entering The Armenian Capital Yerevan
The Luxury Collection, part of Marriott International, Inc., announced the signings of five flagship properties for the brand: the internationally-renowned boutique hotel The Wellesley and the exclusive The Westbury in London, Hôtel de Berri, a new alluring hotel in the heart of Paris, Cristallo Resort & Spa in Cortina, Italy, the first ski resort of the collection, and The Alexander in Yerevan, marking the brand’s debut in Armenia. These illustrious additions to the portfolio will further strengthen the brand’s presence in Europe, with 2017 on target to be another milestone year for The Luxury Collection, one of Marriott International’s luxury brands.
“Over the last few years, we have seen a seismic growth in luxury travel,” said Satya Anand, Chief Operations Officer, Luxury & Southern Europe, Marriott International. “Together with the owners of these five new Luxury Collection hotels we are working towards meeting the increasing demand for luxury accommodations and offering our guests an extraordinary collection of luxury experiences in established and up-and-coming European destinations.”
The Luxury Collection® brand is comprised of world-renowned hotels and resorts offering unique, authentic experiences that evoke lasting, treasured memories. For the global explorer, The Luxury Collection offers a gateway to the world’s most exciting and desirable destinations. Each hotel and resort is a unique and cherished expression of its location; a portal to the destination’s indigenous charms and treasures. Originated in 1906 under the CIGA® brand as a collection of Europe’s most celebrated and iconic properties, today The Luxury Collection brand is a glittering ensemble, recently surpassing 100 of the world’s finest hotels and resorts in more than 30 countries. All of these hotels, many of them centuries old, are internationally recognized as being among the world’s finest.
“Marriott International has the strongest team of luxury talent in the industry, with boundless creative energy. This, combined with The Luxury Collection’s remarkable global growth strategy, consolidates our position as the leading hospitality company serving the luxury consumer”, said Mitzi Gaskins, Global Brand Leader, The Luxury Collection. “Europe offers tremendous potential and we are committed to increasing our footprint significantly with the world’s finest luxury hotels over the next few years. Our goal is to open 12 Luxury Collection hotels globally by the end of 2017, and with these five additions in Europe, we are well on track.”
The Wellesley, a Luxury Collection Hotel, Knightsbridge, London
An intimate and refined hotel converted from a luxurious 1920s townhouse, The Wellesley is ideally situated in the prestigious area of Knightsbridge, overlooking Hyde Park and steps away from London’s finest boutiques and acclaimed restaurants. Hotel guests have the opportunity to explore London in the hotel’s Rolls Royce and access 24-hour Butler service to suit their needs, lifestyle and expectations. Famed for its exquisite style and impeccable service, The Wellesley features 36 luxuriously appointed guest rooms and suites, with many offering panoramic views over the London Skyline. The hotel’s interior design is timeless with a sophisticated Art Deco style; bronze doors unveil a shimmering marble lobby highlighted by crystal chandeliers while the elegant guestrooms combine beautiful 1920s-inspired design with the latest modern amenities. Indulgent culinary venues include the Oval Restaurant; Crystal Bar, which features a vast selection of whisky, cognac and Armagnac; Jazz Lounge where guests can enjoy weekly live jazz performances; and the exceptional Cigar Terrace, an exclusive heated terrace complete with bespoke walk-in humidor and a connoisseur’s selection of the finest cigars. The Wellesley will become London’s third Luxury Collection Hotel when it joins the brand, slated for the first half of 2017. Continue reading