Macy’s Invites Customers To Share The Warmth This Season With “Buy a Coat and We’ll Donate One” Campaign

Buy a coat at Macy’s stores or on macys.com from October 9 to October 14, and Macy’s, in partnership with Clothes4Souls, will donate a new coat to someone in need

Macy’s has announced the seventh annual “Buy a Coat and We’ll Donate One” campaign in partnership with nonprofitClothes4Souls. From Wednesday, Oct. 9 to Monday, Oct. 14, Macy’s invites its customers to help those in need by purchasing a coat in the men’s, women’s, junior’s and children’s outerwear departments in-store and on macys.com.

For every coat purchased, Macy’s will donate a brand new coat, up to 35,000 with an average retail value of $40-$100 each, to Clothes4Souls to provide warmth, hope and dignity to those in need this winter. Since 2013, Macy’s has donated $9.4 million in coats, helping more than 235,000 people. This year, Macy’s and Clothes4Souls will distribute coats in 25 communities near Macy’s stores and corporate office locations. Additionally, employee volunteers from Macy’s Partners in Time program will assist with sharing the warmth and distributing coats in their local areas all around the country.

We’re proud that our customers love to give back as much as we do at Macy’s,” said Sam Harrison Di Scipio, Macy’s vice president of corporate communications, giving and volunteerism. “Through our long standing partnership with Clothes4Souls, we’ve been able to share the warmth with those in need for more than seven years. We’re grateful for the support of our customers, colleagues and vendors that have stood behind this important cause with us.

Clothes4Souls, a division of the nonprofit Soles4Souls, creates sustainable jobs and provides relief through the distribution of clothing around the world. Clothes4Souls works with nonprofit partners to distribute both via direct donations to people in need and by provisioning qualified micro-enterprise programs designed to create jobs in poor and disadvantaged communities.

It really is the ‘most wonderful time of year,‘” said Buddy Teaster, CEO of Clothes4Souls. “Together with the help of Macy’s, its vendors, and dozens of agencies around the country we have helped more than 200,000 people, who desperately need a winter coat to stay warm. We’re thankful to Macy’s for their continued partnership and helping people in need right here in the U.S.”

Coats donated through the program average in retail price from $40 to $100 and are generously donated from a variety of participating brands including: 32 Degrees, Calvin Klein, Celebrity Pink, DKNY, GUESS, Hawke & Co. Outfitter, Kensie, Laundry by Shelli Segal, Lauren Ralph Lauren, Michael Michael Kors, Nautica, Sebby Weatherproof.

For more information on “The Big Give Back: Buy a Coat and We’ll Donate One,” visit macys.com/macysgives.

Macy’s Announces the Fifth Annual “Buy A Coat & We’ll Donate One” Coat Campaign in Support of Clothes4Souls

Share the Warmth! Buy a coat at Macy’s stores or macys.com from October 24 to 29, and Macy’s will donate a new coat to someone in needmacyslogo

Macy’s and Clothes4Souls announces the fifth annual “Buy a Coat & We’ll Donate One” campaign. From Tuesday, Oct. 24 through Sunday, Oct. 29, Macy’s will donate one new coat, up to 35,000 coats, to Clothes4Souls, for every coat purchased in the men’s, women’s, juniors’ and children’s outerwear departments at Macy’s stores and macys.com. Through this program, Macy’s and its partners have donated 165,000 new coats, with a retail value of more than $6.6 million, since 2013.

To help customers save while giving back, Macy’s will offer 40 percent to 50 percent off a large selection of outerwear during the campaign.

Macy_s 'Buy A Coat & We_ll Donate One' campaign in support of Clothes4Souls begins Oct. 24 (Photo Business Wire)

Macy’s “Buy A Coat & We’ll Donate One” campaign in support of Clothes4Souls begins Oct. 24 (Photo: Business Wire)

This year, Macy’s will celebrate the fifth season of our ‘Buy a Coat & We’ll Donate One’ campaign in partnership with Clothes4Souls,” said Holly Thomas, Macy’s group vice president of cause marketing. “With the help of our customers, we’re aiming to deliver another 35,000 new coats to the men, women, and children who need them most this upcoming winter season. The impact of this program has been remarkable, and we are proud to invite our customers to join us once again in giving to this important cause.

Clothes4Souls, a division of Soles4Souls, is a not-for-profit global social enterprise committed to fighting poverty through the collection and distribution of clothing. Clothes4Souls works with nonprofit partners including homeless shelters, after-school programs, international relief, and disaster relief organizations to provide clothes to those who need them most, domestically and globally.

We are always so excited for this time of year,” said Buddy Teaster, president and CEO of Clothes4Souls. “The opportunity to work with Macy’s, its vendors, and dozens of agencies around the country to distribute 35,000 brand-new, high-quality coats to men women and children, creates[ing] real value for those in need. Thank you, Macy’s, for five years of partnership and helping 165,000 people here in the U.S.”

The organization advances its anti-poverty mission by collecting new and used clothing from individuals, schools, faith-based institutions, civic organizations and corporate partners, then distributing those clothes both via direct donations to people in need and by provisioning qualified micro-enterprise programs designed to create jobs in poor and disadvantaged communities. Based in Nashville, Tennessee, Clothes4Souls is committed to the highest standards of operating and governance.

Coats donated through the program average in retail price from $40 to $100 and distribution will take place in cities across America, beginning in November. To view this year’s outerwear assortment and participate in “Buy a Coat & We’ll Donate One,” visit macys.com.

Macy’s “Buy a Coat & We’ll Donate One” campaign is made possible through support from Ben Sherman, Bernardo, Calvin Klein, Carters, CB Sports, Celebrity Pink, Coffeeshop, Guess, Hawke and Co, HK by Hawke, Jessica Simpson, Laundry, London Fog, OshKosh, Rampage, Sebby, Tommy Hilfiger, Via Spiga, Vince Camuto, Weather Tamer, and 32 Degrees.

INC INTERNATIONAL CONCEPTS UNVEILS 30 YEARS OF INC NATIONAL TV COMMERCIAL STARRING BRAND AMBASSADOR HEIDI KLUM

Macy’s Latest Spot Features an Original Performance by Heidi Klum, Directed by Rankin

panel1

INC International Concepts unveils its first TV commercial starring Heidi Klum as part of the brand’s “30 Years of INC” celebration and national advertising campaign. The commercial will debut on national broadcast networks starting May 13, 2015.

Based on her long-standing relationship with INC, Klum came to the campaign with a strong, hands-on vision for the creative direction of the spot and worked with Macy’s to assemble a team of renowned creative partners, including longtime collaborator Rankin. In addition to recording the vocals, a rock’n’roll inspired tribute to INC’s 30th, she commissioned Ian Love to write and produce the track.

Macys_2015_Feb_0692 SPRING

Behind the scenes with Heidi Klum as she shot the the first TV commercial as part of INC International Concepts’ “30 Years of INC” campaign. The spot stars brand ambassador Klum, who hit the studio to record the vocals for commercial’s music, an original rock-n-roll inspired version of “Happy Birthday.” The commercial was directed by Klum’s longtime friend and acclaimed photographer Rankin. In the ad, she’s wearing pieces from the Spring/Summer 2015 INC 30th Anniversary Collection.

Macys_2015_Feb_0786 SPRING

Behind the scenes with Heidi Klum as she shot the the first TV commercial as part of INC International Concepts’ “30 Years of INC” campaign. The spot stars brand ambassador Klum, who hit the studio to record the vocals for commercial’s music, an original rock-n-roll inspired version of “Happy Birthday.” The commercial was directed by Klum’s longtime friend and acclaimed photographer Rankin. In the ad, she’s wearing pieces from the Spring/Summer 2015 INC 30th Anniversary Collection.

Ms. Klum was also instrumental in  choosing the trio of looks that she’s seen wearing throughout the spot, including a white body-conscious dress, gold lace jacket, and striking black jumpsuit. All these looks (and others) are part of INC International Concepts’ Spring/Summer 2015 Collection, available exclusively at Macy’s stores and online at macys.com.

The commercial follows the brand’s announcement of its year-long “30 Years of INC” campaign starring Klum and Gabriel Aubry, which includes national print, digital/online, in-store and outdoor components. As part of this commemorative year, INC unveiled a luxe retrospective book in March 2015 and will launch an anniversary capsule collection in September 2015.

INC was founded in 1985 as a men’s brand originally called C.O.D. (Clothes On Delivery). But due to a legal issue, the name had to be changed, and INC International Concepts was born. The rest, as they say, is history—thirty great years of history that has seen the emergence of an international lifestyle brand and Macy’s has spent the last three decades creating unforgettable collections for women, men and the home. Klum previously starred in a TV commercial for INC, shot by Bob Giraldi, in 1997. She also appeared in a print campaign for INC in 1999, and has worked with the brand through her role as host of Project Runway.

Says Klum, “Since we’re celebrating INC’s 30th Birthday, we wanted this commercial to feel like a party. I love to sing, so recording my own version of ‘Happy Birthday’ felt like a natural part of the creative process. I had a blast dancing around on set. I’ve worked with Rankin for over 10 years, and he really knows how to bring out the best in me.