Macy’s Celebrates The Wonder Of Giving With Annual Believe Campaign Benefitting Make-A-Wish®

Macy’s beloved letter-writing campaign returns, with $1 donated to Make-A-Wish for each letter to Santa placed in the store’s red letterboxes or sent on macys.com/believe

For the 11th consecutive holiday season, Macy’s is partnering with Make-A-Wish® for the annual Believe campaign, giving the gift of joy to children with critical illnesses. By sending a holiday wish list to Santa, shoppers can join Macy’s in celebrating the wonder of giving and help grant the wish of a child with a critical illness. More than three children are diagnosed with a critical illness every hour that Macy’s is open for business and a wish gives these children the physical and emotional strength they need to fight their illnesses.

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Macy’s logo

Macy’s Believe campaign was born in the spirit of kindness and holiday goodwill, illustrated by the true story of 8-year-old Virginia O’Hanlon in 1897. Virginia wrote a letter to the New York Sun newspaper asking if there really was a Santa Claus. She received a spirited response from editor Francis P. Church that has since become an iconic piece of journalism history. “Yes, Virginia, there is a Santa Claus,” Church wrote. “He exists as certainly as love and generosity and devotion exist.” The Believe campaign seeks to capture some of the joy and generosity of Church’s words, bringing the magic of the holiday season to children across the country.

Macy’s will donate $1 to Make-A-Wish Foundation for each letter sent, up to $1 million, from Nov. 2, 2018, to Dec. 24, 2018. Customers can write their letters and drop them off in stores in the red Believe letterboxes or submit them online at macys.com/believe.

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Macy’s celebrates the launch of its 11th annual Believe campaign benefitting Make-A-Wish®. (Photo: Business Wire)

Since 2003, Macy’s has donated more than $112 million to Make-A-Wish, including more than $17 million through its annual Believe campaign, helping grant more than 13,000 wishes and impacting more than 2.6 million people, including wish kids and their families, volunteers, community groups, nurses, doctors, and more. Continue reading