Nordstrom Expands In New York City With Opening Of Flagship Store

Photo Credits: All Images photographed by Connie Zhou, Mo Daoud, and David Zheng (and provided by Nordstrom Inc. PR)

Nordstrom Incorporated logo. (PRNewsFoto)
Nordstrom NYC Level 1 – Handbags (Connie Zhou)

On October 24th, Nordstrom, Inc. opened the doors to its first-ever flagship store for women and children in New York City. Located at 225 West 57th Street, across from the Nordstrom Men’s Store which launched in April 2018, the new store occupies the base of Central Park Tower, the tallest residential building in the world. Customers can shop 320,000 square-feet of retail space across seven-levels in the heart of the city. Nordstrom NYC represents the biggest and best statement (as well as the biggest gamble) of what the brand has to offer.

Nordstrom NYC Level 3 – Designer Women’s Apparel (Connie Zhou)
Nordstrom NYC – Comme des Garçons Shop (Connie Zhou)

As diverse as New York City itself, merchandise includes a curated offering across all categories. Customers can shop a comprehensive selection of apparel brands across a broad range of accessible and aspirational price points, including Dries Van Noten, Givenchy, Saint Laurent, Vince, Ted Baker London, Madewell, Reformation and Topshop, complemented by an extensive selection of accessory brands like Longchamp, Chloe, Valentino, Fendi, Loewe, MCM, Coach and more.

Nordstrom NYC Level 4 – Denim (Connie Zhou)
Nordstrom NYC Level 4 – Women’s Apparel (Connie Zhou)
Nordstrom NYC Level 4 – Women’s Apparel (Connie Zhou)
Nordstrom NYC Lower Level 2 – Kids Wear (Connie Zhou)

Honoring its heritage in shoes dating back to 1901, Nordstrom NYC offers customers three shoe departments, including one entire floor dedicated to women’s shoes. The vast shoe selection will include Gucci, Prada, Christian Louboutin, Golden Goose, Tory Burch, Birkenstock, UGG, Steve Madden, Nike and more.

Nordstrom NYC Lower Level – Women’s Shoes & Shoe Bar (Connie Zhou)
Nordstrom NYC Lower Level – Women’s Shoes (Connie Zhou)
Nordstrom NYC Lower Level 2 – Kids Shoes Conveyor Belt (Connie Zhou)

MERCHANDISE CONCEPTS

Nordstrom NYC Level 2 Christian Louboutin Pop-Up Shop featuring an exclusive 30-piece capsule of footwear, handbags and gift items for men & women (Connie Zhou)

A testament to the ever-evolving nature of the New York City store, the first level will be home to a rotating series of installations, kicking off with a Christian Louboutin pop-up featuring an exclusive 30-piece capsule of footwear, handbags and gift items for men & women, inspired by the Palais de la Porte Dorée Museum near Louboutin’s childhood home in Paris.

Nordstrom NYC Level 3 – Fitting Room
Nordstrom NYC Level 3 – Stylist’s Lounge (Connie Zhou)

True to its roots in shoes, Nordstrom is launching Perfect Pairs, an exclusive collaboration with 14 customer favorite brands, and a diverse group of NYC muses, bringing together the likes of Steve Madden with model Winnie Harlow; Cole Haan with poet and activist Cleo Wade; Nike with Tennis champion Maria Sharapova; Birkenstock with celebrity stylist Leslie Fremar; UGG with costume designer Patricia Field, and more.

Nordstrom NYC Level 5 – Atrium (Connie Zhou)

Olivia Kim, Nordstrom Vice President of Creative Projects, also brings the unique Nordstrom offering to life, curating concepts within the flagship to create a sense of newness and discovery for customers.

Nordstrom NYC Level 3 – Burberry Shop Concept Shop will showcase products from the Autumn/Winter 2019 collection (Connie Zhou)

Beginning with British fashion house Burberry, the exclusive Nordstrom concept shop will showcase products from the Autumn/Winter 2019 collection, housed within a giant, immersive installation spanning five rooms, accented with wood paneled walls and raised theatre style seating, windows for visitors to illustrate or tag with graffiti, and a café featuring Nick Knight‘s Portrait of a Rose print throughout with a menu of British classics available to order.

Nordstrom NYC – Nordstrom x Nike – Level 1 (Mo Daoud)
Nordstrom NYC – Burberry Concept Space – Level 2 (David Zheng)

Kicking off fall with Nordstrom x Nike (NxN), Nordstrom has developed the ultimate women’s sneaker boutique with a distinctive view on style and sport. NxN is the place to find coveted Nike product with a curated selection of merchandise from the most compelling brands in fashion. To celebrate the opening, the shop will exclusively launch a Jordan Air Latitude 720 sneaker with Swarovski and the Nike by Olivia Kim capsule collection of sneakers and apparel, inspired by Kim’s NYC-experience during the 90s, launching in-store on October 31.

Nordstrom NYC Level 3 – SPACE featuring brands such as Cecille Bahnsen, Bode, Eckhaus Latta, Jacquemus, Martine Rose, Molly Goddard, and Simone Rocha, as well as exclusives from Tom Wood and Sandy Liang. (Connie Zhou)

The opening of the New York City flagship brings the exciting in-store curation of SPACE, a boutique featuring advanced and emerging designer collections selected by Olivia Kim from brands such as Cecille Bahnsen, Bode, Eckhaus Latta, Jacquemus, Martine Rose, Molly Goddard, and Simone Rocha, as well as exclusives from Tom Wood and Sandy Liang. Unique to the flagship, SPACE includes the first branded in-store shop from Acne Studios, and a one-of-a-kind Comme des Garçons shop designed with artist and furniture designer Marc Hundley.

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Saks Fifth Avenue Unveils New Beauty Floor In New York Flagship

The ‘future of beauty’ opens on second floor as part of Grand Renovation

Saks Fifth Avenue FaceGym

Saks Fifth Avenue FaceGym – SAKS FIFTH AVENUE UNVEILS NEW BEAUTY FLOOR IN NEW YORK FLAGSHIP (Courtesy of Justin Bridges for Saks Fifth Avenue) 

Saks Fifth Avenue today opens the new, 32,000-square-foot beauty space on the second floor of the New York City Flagship Store with more than 120 color cosmetics, skincare, fragrance, and wellness brands —58 of which are new to the floor. (See the full list below.) With a significant focus on experiences, the floor is approximately 40-percent larger and now includes 15 new spa rooms along with services such as medi-spa treatments, facials, massages, manicures, brow services, a flower shop and more. By moving the Beauty department to the second floor, Saks is evolving the way customers shop and experience beauty. (Saks New York is located at 611 Fifth Avenue at 50th Street, and is open Monday through Saturday 10 a.m. to 8:30 p.m., and Sunday 11 a.m. to 7 p.m.)

Saks Fifth Avenue Apothecary

Saks Fifth Avenue Apothecary – SAKS FIFTH AVENUE UNVEILS NEW BEAUTY FLOOR IN NEW YORK FLAGSHIP (Courtesy of Justin Bridges for Saks Fifth Avenue)

The brands represented on the new beauty space include (in alphabetic order) Acqua Di Parma, AERIN Beauty, Aesop, Alexander McQueen, Amouage, Angela Caglia, Annick Goutal, Art Meets Art, Artis, Balenciaga, Blink Brow Bar London, Bobbi Brown, Bond No. 9, Bottega Veneta, Bulgari, Burberry, By Terry, Care/of, Cartier, Cellcosmet, Chanel, Chantecaille, Chloé, Christian Dior, Christian Louboutin, Christophe Robin, Chuda, Cire Trudon, Clarins, Clé de Peau Beauté, Clinique, Clive Christian, Creed, Decorté, Diana Vreeland, Dior, Diptyque, Dolce & Gabbana, D.S. & Durga, Dyson, EB Florals, Estée Lauder, Ex Nihilo, FaceGym, Floraïku, Foreo, Frédéric Malle, GHD, Giorgio Armani, Givenchy, Glow Recipe, Gucci, Guerlain, Hermès, Histoires De Parfums, Hotel Couture, House of Sillage, Jason Wu, Jo Malone London, Kiehl’s Since 1851, Kilian, L’Artisan Parfumeur, La Mer, La Prairie, Lancer Skincare, Lancôme, Laura Mercier, Le Labo, Leonor Greyl, MAC, Maison Francis Kurkdjian, Mancera, Marc Jacobs, Mario Badescu, Martine de Richeville, Marvis, Mason Pearson, Molton Brown, Montale, Moroccanoil, Mugler, Narciso Rodriguez, Nars, Natura Bissé, NEST Fragrances, Omorovicza, Ormonde Jayne, Orveda, Patchology, Penhaligon’s, Philip Kingsley, Prada, Proenza Schouler, R+Co, Raincry, ReFa, RéVive, Rodial, RODIN olio lusso, Roja Dove, Rossano Ferretti, Sakara Life, Salvatore Ferragamo, Serge Lutens, Shiseido, simplehuman, Sisley Paris, SK-II, SKINNEY MedSpa, Slip, sundays, Supergoop!, Tammy Fender, Tata Harper, The Perfumer’s Story, Tiffany & Co., Tom Ford, Trish McEvoy, Valentino, Valmont, Viktor & Rolf, Vilhelm Parfumerie and YSL.

“As part of Saks’ overall growth strategy, we continue to look for ways to innovate, create and disrupt. The bold decision to move Beauty to the second floor, from the traditional main floor model, allowed us to build a one-of-a-kind destination enabling Saks to create the epitome of an experiential beauty floor,” said Marc Metrick, president, Saks Fifth Avenue. “We continue to apply the principles of what we call The New Luxury to everything we do. What we’ve done with Beauty gives the customer a warmer environment, differentiated from what they can get anywhere else and creates a reason to come to Saks and experience our brand.

Saks Fifth Avenue EB Florals

Saks Fifth Avenue EB Florals — SAKS FIFTH AVENUE UNVEILS NEW BEAUTY FLOOR IN NEW YORK FLAGSHIP (Courtesy of Justin Bridges for Saks Fifth Avenue)

The new beauty floor is the latest step in the New York flagship’s Grand Renovation. Saks redefined the department store concept with the revolutionary migration of Beauty from the main floor to the second floor. The Saks Store Planning and Design team, in collaboration with Gensler, spearheaded the design focusing on opening up the space, creating broad sightlines across the floor and modernizing traditional finishes that complement the brand’s heritage. The team used custom agglomerate white stone flooring from Italy throughout and restored original windows facing Fifth Avenue, 49th Street, and 50th Street, allowing natural light to the floor and north and south facing views of the city. Continue reading