Creme Of Nature Announces Breast Cancer Awareness Month Campaign Including Continued Partnership With Look Good Feel Better

Leading Hair-Care Brand Plans An Action-Packed October Filled With Ways For Consumers To Get Involved Including Participation In Five Breast Cancer Awareness Walks Across The CountryNew-ArganOil-Family

Leading hair care manufacturer Creme of Nature® is partnering with Look Good Feel Better for an informative Breast Cancer Awareness Month campaign through the end of October. Look Good Feel Better is a free non-medical, national program dedicated to improving the self-esteem and quality of life of people undergoing cancer treatment. The campaign will include launching a limited-edition Creme of Nature with Argan Oil from Morocco Pink Perfect Edges; Breast Cancer Awareness walks in St. Louis, New York City, Jacksonville, Chicago and Atlanta; and a “Wear Pink Fridays” social media campaign, encouraging fans and consumers to pledge to wear pink on a Friday in October and post a photo using the hashtag #CourageousBeauty.CREME-OF-NATURE-ARGAN-OIL-PERFECT-EDGES-HAIR-GEL-_D

Creme of Nature’s Argan Oil from Morocco Pink Perfect Edges — a hair gel infused with Argan Oil that helps to control and hold down edges, without flaking, while moisturizing and adding Exotic Shine™ to the hair — will be available for purchase in October with a portion of its proceeds benefiting Look Good Feel Better.

The Look Good Feel Better program offers women step-by-step makeover sessions led by cosmetology professionals. The free two-hour, hands-on workshop includes a 12-step skin care and makeup lesson, information on nail care techniques, and advice on how to deal with hair loss, including tips on the use of wigs, hairpieces, turbans, scarves, and other accessories.

The Look Good Feel Better program is open to all women with cancer who are undergoing treatment. Since its inception, Look Good Feel Better has served more than 900,000 women with cancer, and the cosmetic industry has donated more than $188 million in product and financial support. Each year, Look Good Feel Better serves approximately 50,000 women in more than 15,000 workshops offered nationwide, delivered by 6,000 volunteers, as well as offering online and virtual services and support.

The brand’s observance of Breast Cancer Awareness Month will be highlighted with participation in five walks throughout the US, where Creme of Nature staff will walk with Breast Cancer Awareness supporters and donate supplies:

  • October 3, St. Louis – The Breakfast Club Inc.’s Sista Strut Breast Cancer Awareness Walk. Sign up here
  • October 18, New York City – American Cancer Society’s Making Strides Against Breast Cancer Awareness. Sign up here
  • October 18, Washington, DC – American Cancer Society’s Making Strides Against Breast Cancer Awareness. Sign up here
  • October 24, Chicago, IL – American Cancer Society’s Making Strides Against Breast Cancer Awareness. Sign up here
  • October 24, Jacksonville, FL – American Cancer Society’s Making Strides Against Breast Cancer Awareness. Sign up here

As part of Creme of Nature’s continued support, the brand will match up to $2500 raised by each Creme of Nature team of staff, beauty bloggers and consumers in each city. Fans and consumers can sign up to walk with the Creme of Nature team in their city at and stay tuned to Creme of Nature’s Twitter (@cremeofnature), Facebook ( and Instagram ( accounts for more information on signing up.

Creme of Nature is honored to support these incredible organizations and the phenomenal women that they serve,” said Teneya Gholston, Creme of Nature’s Director of Marketing. “We are now in our fifth year of partnership with Look Good Feel Better, and our first year supporting The Breakfast Club and American Cancer Society with the Breast Cancer Awareness walks, and the heroism and stories of survival continue to inspire us. Our brand is committed to helping women feel beautiful and more confident, and we consider it a privilege to celebrate the beauty and courage of all women.Creme of Nature's Argan Oil from Morocco Perfect Edges

Creme of Nature will be supporting Look Good Feel Better via a social media campaign using the hashtag #CourageousBeauty. The brand will donate $1 to Look Good Feel Better for every photo posted to social media of fans and consumers wearing pink on Fridays in October using the hashtag #CourageousBeauty. Creme of Nature has also included a link to the Look Good Feel Better website on and is circulating promotional materials such as pamphlets and posters to the public at key events.

Trusted for more than 30 years with salon professionals and consumers, Creme of Nature, owned by Revlon, is a leading brand of ethnic hair care products. For more information, visit or follow the brand on Twitter (@cremeofnature), Facebook ( and Instagram (

Sexy Hair Cuts For A Cause With National Cut-A-Thon


More than 350 salons will band together in solidarity on Tuesday, October 22 for the second annual Caring is Sexy Cut-A-Thon, a marathon styling event organized by hair care brand Sexy Hair in support of Breast Cancer Awareness Month. Sexy Hair will donate 100% of the proceeds from each Cut-A-Thon appointment to Look Good Feel Better, a nonprofit organization that helps hundreds of thousands of women who are undergoing cancer cope with the devastating appearance-related side effects of treatment since the program began.

Sexy Hair. (PRNewsFoto/Sexy Hair)

Sexy Hair. (PRNewsFoto/Sexy Hair)

Founded in 1998, Sexy Hair has become a “must have” for leading Hollywood celebrities. Headquartered in Chatsworth, Calif., Sexy Hair distributes professional hair care products in more than 45 countries and 60,000 licensed salons across the U.S. Widely known for its “big red can,” Sexy Hair Concepts® LLC is one of the fastest growing beauty care companies that create hair products that do what they say and say what they promise. It is the #1 hairspray brand in the U.S. with one can sold every four seconds. In 2013, Sexy Hair continued to make history announcing global hair icon Marilyn Monroe as the brand’s ambassador, embodying the brand’s tagline “Styles Change. Sexy is Forever.”

The Look Good Feel Better program is a collaboration of the Personal Care Products Council Foundation, a charitable organization established by the Personal Care Products Council, the leading national trade association representing the global cosmetic and personal care products industry; the American Cancer Society, the nation’s largest voluntary health organization dedicated to saving lives from cancer; and the Professional Beauty Association, a national organization of more than 25,000 cosmetologists, wig experts, aestheticians, makeup artists and nail technicians.

Last year, the first ever Caring is Sexy Cut-A-Thon raised more than $115,000 for Look Good Feel Better in just one day, thanks to the compassionate participation from salons across the United States. This year, salons and stylists will continue their commitment and encourage people everywhere to help Sexy Hair surpass last year’s sizable donation by making an appointment for a haircut on Tuesday, October 22. A percentage of proceeds from each haircut will benefit the cause.

Sexy Hair has been a partner of Look Good Feel Better since 2009, raising close to half of a million dollars for the cause in that time.  The second annual Caring is Sexy Cut-A-Thon reaffirms Sexy Hair’s relationship with Look Good Feel Better and its commitment to the fight against breast cancer, while spreading the brand’s mission to share “sexy” confidence with others by feeling and doing good. Throughout the year and into 2014, Sexy Hair will continue its dedication to cancer awareness with additional programs and new products.

After the widespread success of last year’s Cut-A-Thon, we continue to be extremely proud that our salons and stylists have come together yet again to pay it forward on October 22,” said Karl Heinz Pitsch, President and CEO of Sexy Hair.  “Unfortunately, too many families are touched by the effects of cancer in this country.  Sexy Hair is known for its creativity and celebration of individuality–we also value community and it is our hope to show just how sexy caring can be.”

More information on the Second Annual “Caring is Sexy Cut-A-Thon” is available on the brand’s on its Facebook page, and on Twitter @SexyHair. For a full list of participating salons and to learn more about the brand please visit For more information on all Sexy Hair products and where to find them, please visit or call (800) 848-3383. You can also visit us on and on Twitter @SexyHair. For more information about Look Good Feel Better free workshops and other services available across the country, visit