Jessica Stam Embodies Modern Hollywood Glam In Blackglama’s 2015 Campaign

Blackglama Fall 2015 (PRNewsFoto/Blackglama 2015)

Blackglama Fall 2015 featuring model Jessica Stam. (PRNewsFoto/Blackglama 2015)

Blackglama has unveiled its newest advertising campaign, which continues to evolve the brand’s focus into fashion from celebrities. For over 40 years, Blackglama has been world-renowned for providing the finest, most luxurious and exclusive ranch-raised natural black mink. Blackglama mink is distributed exclusively through American Legend Cooperative, based in Seattle, Washington, and sought after by manufacturers, retailers, and consumers globally. All Blackglama mink comes from Origin Assured™ farms.

Blackglama Logo.  (PRNewsFoto/Blackglama)

Blackglama Logo. (PRNewsFoto/Blackglama)

Each Blackglama pelt is hand selected and inspected by American Legend Cooperative’s experienced graders. To qualify as Blackglama, the pelt must be free of any imperfections on both the fur and leather. With such high criteria, less than 2% of the world’s mink population earns the exclusive Blackglama name and can bear the coveted Blackglama label. Blackglama garments also carry a label displaying a unique serial number, providing permanent identification, as well as other security features that ensure that the label is genuine—not an imitation.

1968 represented a turning point in world events and a shift in American culture. To the members of the Great Lakes Mink Association (GLMA), these turbulent times seemed a world away. Working long hours on farms throughout the upper Midwestern United States, they were busy improving and producing the world’s finest dark mink. Little did they know that their work would form the basis of a revolutionary new marketing campaign.

The GLMA ranchers hired a small New York ad agency to create awareness for the high-quality fur being produced by the farmers. Popular copywriter Jane Trahey suggested creating the brand name BLACKGLAMA. How does one advertise something as special as the dark Blackglama mink? The luster and quality of the fur doesn’t show up in a photograph, so Jane thought up a “gimmick.”

The “gimmick” was to associate Blackglama with the glamour of universally recognized and admired people. The result was brilliantly simple: a black-and-white photograph of a well-known woman wearing a Blackglama mink coat shot against a seamless grey backdrop.

The world took notice. Famous names like Judy Garland, Bette Davis, Barbra Streisand and Lauren Bacall were featured in the first year of the campaign alone, photographed by the renowned Richard Avedon. What brought it all together was the straightforward and now unforgettable tagline, “What Becomes A Legend Most?” The effect was powerful and immediate. Within two years, Blackglama was considered the most prestigious ranch black mink in the world. The campaign continued through 1994.

Blackgama 1986 - Cher

Blackgama 1986 – Cher

Since the campaign’s inception four decades ago, Blackglama has featured some of the world’s most acclaimed entertainers, including Sophia Loren, Diana Ross, Audrey Hepburn, Lauren Bacall, Marlene Dietrich, Elizabeth Taylor, Lena Horne, Liza Minnelli and Janet Jackson. Beginning with the 2013 Carolyn Murphy campaign, Blackglama shifted away from entertainers toward models to highlight Blackglama’s fashion aesthetic.

Since 2001, the campaign has featured such supermodels as Linda Evangelista, Gisele Bündchen, Cindy Crawford, Elle Macpherson, Naomi Campbell and Elizabeth Hurley. Beginning with the 2013 Carolyn Murphy campaign, Blackglama shifted away from entertainers toward models to highlight Blackglama’s fashion aesthetic. Into the new millennium, the brand is expanding beyond dark mink to include other products that reflect the “Legendary” qualities of Blackglama.

This year, model Jessica Stam is featured in a campaign conceived by New York-based advertising and branding agency Laspata DeCaro. “In these stunning shots, Jessica represents a reinvention of Hollywood glamour that feels both timeless and relevant,” says Joe Morelli, CEO of Blackglama.

In the new campaign, the platinum blonde and crimson-lipped model is captured in a series of cinematic vignettes photographed by Rocco Laspata on location in Los Angeles. Settings include a majestic palm-lined street in Beverly Hills, a dramatic villa in Malibu overlooking the Pacific Ocean, and an alluring 1930’s supper club that references Hollywood’s golden age. Swathed in Blackglama’s 2015 collection – co-designed by Laspata DeCaro‘s Creative Director, Charles DeCaro, to align with the campaign’s visual narrative – Jessica embodies a modern-day screen goddess. The results are the very epitome of glamour.

Blackgama Fall 2014 - Hilary Rhoda  (http://www.blackglama.com/inside-blackglama/the-campaigns/)

Blackgama Fall 2014 – Hilary Rhoda (http://www.blackglama.com/inside-blackglama/the-campaigns/)

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Sundance Institute to Present New “Sundance Kids” Section in Collaboration with Utah Film Center at 2014 Sundance Film Festival

NEW YOUTH-ORIENTED CATEGORY WILL FEATURE ONE WORLD PREMIERE AND ONE U.S. PREMIERE

pdc_sundance2014logo

The Sundance Institute (www.sundance.org) has announced today a new section for younger audiences called “Sundance Kids” for the 2014 Sundance Film Festival (www.sundance.org/festival). Celebrating its 30th anniversary in 2014, the Festival has introduced global audiences to some of the most groundbreaking films of the past three decades, including Beasts of the Southern Wild, Fruitvale Station, Little Miss Sunshine, An Education, sex, lies, and videotape, Reservoir Dogs, The Cove, Hedwig and the Angry Inch, An Inconvenient Truth, Precious, and Napoleon Dynamite, and through its New Frontier Initiative, has showcased the cinematic works of media artists including Isaac Julien, Doug Aitken, Pierre Huyghe, Jennifer Steinkamp, and Matthew Barney. The Festival is a program of the non-profit Sundance Institute®.

Programmed in partnership with the Utah Film Center’s Tumbleweeds Program, the inaugural “Sundance Kids” section features the World Premiere of the English-language version of the acclaimed Ernest and Celestine (Directors: Benjamin Renner, Stéphane Aubier, Vincent Patar) and the U.S. Premiere of Zip & Zap and the Marble Gang (Director: Oskar Santos), and will be part of the 2014 Festival, running from January 16-26 in Park City, Salt Lake City, Ogden and Sundance, Utah.

Ernest and Celestine / France, Belgium, Luxembourg (Directors: Benjamin Renner, Stéphane Aubier, Vincent Patar, Screenwriter: Daniel Pennac) – Unlike her fellow mice, Celestine is an artist and a dreamer. When she nearly ends up as breakfast for a bear named Ernest, the two form an unlikely bond that is quickly challenged by their respective communities.  Cast: Forest Whitaker, Mackenzie Foy, Lauren Bacall, Paul Giamatti, William H. Macy, Megan Mullally. Recommended for ages 5+.

Zip and Zap and the Marble Gang director Oskar Santos (photo credit - Jose Haro)

Zip and Zap and the Marble Gang director Oskar Santos (photo credit – Jose Haro)

Zip & Zap and the Marble Gang / Spain (Director: Oskar Santos, Screenwriters: Francisco Roncal, Jorge Lara, Oskar Santos) – Zip and Zap are punished by being sent to a re-education center. Guided by intelligence, they uncover a mysterious secret hidden deep within the school and end up having the most exciting adventure of their lives. Cast: Javier Gutiérrez, Daniel Cerezo, Raúl Rivas, Claudia Vega, Marcos Ruiz, Fran García. Recommended for ages 9+.

The Utah Film Center brings the world of film to local audiences through free community screenings and discussions, outreach programs, and visiting artists and professionals. Emphasizing social content and artistic excellence, they present the best documentary, independent, and dramatic cinema year-round and collaborate with various educational and community organizations to promote a diversity of ideas, to provide forums for underrepresented groups, and to develop new audiences for film. Movie screenings take place in Salt Lake City, Kamas, Lehi (coming soon), Logan, Moab, Ogden, Orem, Park City, and more coming soon.

The 2014 Tumbleweeds Film Festival for Children and Youth runs March, 14-16 at the Rose Wagner Performing Arts Center and the City Library in Salt Lake City.  The Utah Film Center’s Tumbleweeds program is generously sponsored by the Sorenson Legacy Foundation, George S. and Delores Doré Eccles Foundation, Art Works for Kids and Zions Bank.  The annual Tumbleweeds Film Festival is the only film festival in the Intermountain West that presents films specifically for children and youth.

The addition of Sundance Kids allows us to engage younger audiences around the power of independent film,” said Trevor Groth, Director of Programming. “We are excited to collaborate with Tumbleweeds and The Utah Film Center in presenting Sundance Kids.”

This unique collaboration between the Utah Film Center and Sundance Institute is a great opportunity to elevate the profile of international and independent films for kids,” said Patrick Hubley, Artistic Director of the Utah Film Center and Founder of Tumbleweeds. “We launched our Tumbleweeds programming four years ago with the goal of fostering the next generation of filmmakers and film fans, and we hope this programming will inspire the creativity and imaginations of young film-goers not only in Utah but across the country.”

Visit www.sundance.org/festival for more information about screening dates, times and locations.