Lands’ End’s Pink Thread Project Launches to Help Raise Funds for Breast Cancer Research Foundation

From Now Through October 31, 2015, Lands’ End Is Donating 75% Of The Fee For Every Pink Thread Monogram And Embroidery Application to the Breast Cancer Research Foundation® (BCRF), With A Minimum Total Donation From Lands’ End to BCRF of $50,000.

Lands’ End is launching the Pink Thread Project, a campaign created to help raise awareness and funding for the Breast Cancer Research Foundation (BCRF), to further support the organization’s mission to end breast cancer by advancing the world’s most promising research.

Lands' End is launching the Pink Thread Project, a campaign created to help raise awareness and funding for the Breast Cancer Research Foundation, to further support the organization's mission to end breast cancer by advancing the world's most promising research. By simply ordering and applying a personalized monogram or icon using a shade of pink thread to any Lands' End item that can be monogrammed or embroidered, Lands' End will donate $4.50 of the $6.00 fee. Supporters can take part in the Pink Thread Project by ordering online at (PRNewsFoto/Lands' End, Inc.)

Lands’ End is launching the Pink Thread Project, a campaign created to help raise awareness and funding for the Breast Cancer Research Foundation, to further support the organization’s mission to end breast cancer by advancing the world’s most promising research. By simply ordering and applying a personalized monogram or icon using a shade of pink thread to any Lands’ End item that can be monogrammed or embroidered, Lands’ End will donate $4.50 of the $6.00 fee. Supporters can take part in the Pink Thread Project by ordering online at (PRNewsFoto/Lands’ End, Inc.)

The Pink Thread Project raises funds for breast cancer research by adding any monogram or embroidery icon using pink thread to Lands’ End apparel, accessories or home goods. By simply ordering and applying a personalized monogram or icon using a shade of pink thread to any Lands’ End item that can be monogrammed or embroidered – from totes and towels to cardigans and shirts – $4.50 of the $6.00 fee for every Pink Thread monogram and embroidery application will be donated to the Breast Cancer Research Foundation. Supporters can take part in the Pink Thread Project by ordering online at through October 31, 2015.

“There’s a common thread when it comes to breast cancer. Sadly, it affects each of us through family, friends and colleagues. The Pink Thread Project allows us to show support while also helping to raise funds for the Breast Cancer Research Foundation,” said Federica Marchionni, CEO, Lands’ End. “A little pink truly does a lot of good.”

In addition to showing support through pink personalized monograms, Lands’ End is also offering classic breast cancer icons such as the pink heart ribbon, pink sailboat, pink compass and the Breast Cancer Research Foundation logo ribbon.

We’re thrilled to partner with Lands’ End. The Pink Thread Project is a beautifully simple touch that is deeply meaningful, not only because of the pink personalization but for what it represents – a statement that you support breast cancer research. As the highest rated breast cancer organization in the nation, you can rest assured that the choice of a pink thread will directly impact the lives of millions of women and men impacted by this disease,” said Myra J. Biblowit, President & CEO of BCRF.

Additional Pink Thread Project Initiatives

Throughout the month of October, other initiatives to support the Pink Thread Project include:

  • “Pink” Your Profile Pic– Lands’ End is offering Fans the chance to add a shade of pink to profile pictures on Facebook or Twitter to show support of the Pink Thread Project and Breast Cancer Research Foundation through the month of October. Visit to learn more.
  • #PinkThread Twitter Party– Join Lands’ End and the Breast Cancer Research Foundation for a Twitter Party during the Pink Promises Luncheon on October 7th. Lands’ End will be tweeting inspirational content from Breast Cancer Research Foundation spokesperson and survivor, Amy Robach. Join @landsend and @bcrfcure with the #PinkThread hashtag from 11a – 12p ET for inspirational thoughts, research, giveaways and more.
  • #PinkThread Tips and Stories – Throughout the month, Lands’ End will share #PinkThread tips and stories from survivors, supporters and the Breast Cancer Research Foundation on Twitter and Instagram (@LandsEnd) as well as Facebook.
  • In Stores – Lands’ End will donate 10 percent of the retail purchase price of select pink women’s apparel and accessories sold in Lands’ End Shops at Sears to the Breast Cancer Research Foundation through October 31.
  • Lands’ End Outfitters – Lands’ End is even giving businesses and organizations a way to raise funds for BCRF. Lands’ End Outfitters will feature a curated collection of 21 pink products that will be offered as part of the Pink Thread campaign with 5 percent of the retail purchase price benefitting BCRF.

Founded by Evelyn H. Lauder in 1993, the Breast Cancer Research Foundation (BCRF) advances the world’s most promising research to eradicate breast cancer. BCRF has raised $570 million to fuel discoveries in tumor biology, genetics, prevention, treatment, survivorship and metastasis, making it one of the largest non-governmental funders of breast cancer research in the world. Since 1993, BCRF funded researchers have been deeply involved in every major breakthrough in breast cancer prevention, diagnosis, treatment and survivorship. In 2015, BCRF will award over $48.5 million to support more than 235 researchers at leading medical institutions worldwide. By spending 91 cents of every dollar on research and public awareness programs, BCRF remains one of the nation’s most fiscally responsible nonprofits. BCRF is the only breast cancer organization with an “A+” from CharityWatch, and has been awarded Charity Navigator’s highest rating of four stars 13 times since 2002. For more information, please visit:

Lands’ End, Inc. is a a classic American lifestyle brand with a passion for quality, legendary service and real value; and a leading multi-channel retailer of clothing, accessories, footwear and home products. They offer products through catalogs, online at and affiliated specialty and international websites, and through retail locations, primarily at Lands’ End Shops at Sears® and standalone Lands’ End Inlet® Stores.

Lands’ End Launches New Fall Campaign To Capture Brand Spirit

Campaign Elements Include Beautiful Imagery, New Catalogs, Website Updates and Depth of Advertising Placements

Lands’ End Is Undertaking An Exciting Elevation Of Its Brand Positioning To Move Forward And Continue Being A Best-In-Class Retailer.

For more than 50 years, Lands’ End has been dedicated to providing its customers legendary quality, value and beyond-the-call-of-duty customer service and it has done so admirably. But no company can rest on their laurels, however well-deserved, and attempt to survive in what has become an ever-increasingly difficult (but seemingly “normal”) retail environment. As such, Lands’ End has announced a new fall catalog strategy, complementary digital initiatives and an overall brand advertising campaign aimed at the company’s loyal customers, as well as initiatives inviting new, prospective customers to extend the Lands’ End family. The best weapon in its arsenal is that the classics never, ever goes out of style, and Land’s End has an enviable collection of classic styles that continues to resonate with consumers across the spectrum. 

A Closer Look at the Land

A Closer Look at the Land

The company will kick off the new strategy with the introduction of different initiatives including new lifestyle campaigns Quality.Time and A Closer Look at the Land. Both are visually impactful and feature a strong sense of Lands’ End’s heritage and DNA. Each will be featured online and in catalog format. Overall, the new creative direction presents a stronger point of view that reflects the company’s values with a proud nod to a deep-rooted American heritage, all while pointing ahead to the future.

Land's End (new) Quality. Time Campaign

Land’s End (new) Quality. Time. Campaign

Land's End (new) Quality. Time Campaign

Land’s End (new) Quality. Time. Campaign

  • The Quality.Time campaign is focused on the loyal, long-term customer and celebrates multi-generational families with a strong sense of community and heartfelt connections. Leveraging the current strength of the Lands’ End brand, it showcases great classics, apparel and accessories for the entire family.

    A Closer Look at the Land, Land's end new Fall Campaign

    A Closer Look at the Land, Land’s end new Fall Campaign

  • A Closer Look at the Land provides a new view of Lands’ End with a journey to explore the true identity of the company’s core values through nature’s beauty. The campaign features additional styles to appeal to a wider audience shown through beautiful, rich imagery that embraces nature’s finest moments.

In addition to a new look and feel for campaign imagery, the company is rolling out new initiatives to best tell the brand story:

  • The brand campaign will appear in major publishers including Condé Nast, Hearst, Bloomberg, The New York Times, The Wall Street Journal and Time Inc.

  • In addition, these efforts are complemented with online digital advertising and featured on news and lifestyle properties.

    The new opening page

    The new opening page

  • will experience a refresh to better serve all customers with a streamlined check-out process, along with other site improvements. A newly designed index will be launched later this month.

    The cover of the "A Closer Look at the Land" Land's End  Catalog

    The cover of the “A Closer Look at the Land” Land’s End Catalog

    The cover of the new "Quality. Time." Land's End Catalog

    The cover of the new “Quality. Time.” Land’s End Catalog

  • For the fall apparel launch, customers will start to receive Lands’ End catalogs with a new format that offers easier shopping, more product offerings and photographs that tell stories reflecting the new campaigns.

This is an exciting time at Lands’ End as we elevate our brand story,” said Federica Marchionni, CEO of Lands’ End. “When I joined Lands’ End I knew I had discovered ‘the best kept secret’ and I want to continue to build upon the brand’s strong heritage and innovative spirit. Lands’ End is a brand that inspires and relates to today’s customers every day, everywhere.”



Global Fashion Executive Brings Proven Experience as Visionary Brand-Builder and Broad Leadership Skillset to Drive Growth for Iconic American Brand

Lands’ End, Inc. announced that its Board of Directors has named Federica Marchionni as Chief Executive Officer. Ms. Marchionni comes to Lands’ End from her role as President of Dolce&Gabbana USA Inc. and has succeeded Edgar Huber, who resigned from the Company. Ms. Marchionni will assume the CEO position at Lands’ End and join the Company’s Board of Directors on February 17, 2015, following the completion of her professional commitments to Dolce&Gabbana.

Under Ms. Marchionni’s leadership as President starting in 2011, Dolce&Gabbana USA’s revenues increased significantly. She successfully elevated the positioning of the brand and redesigned strategies for expanding it across multiple channels, target customers and geographic areas. While growing the existing business, Ms. Marchionni oversaw the opening of several key stores – including the 5th Avenue flagship store in New York City as well as stores in other markets including Toronto, Chicago, Aspen and Boston – and also strengthened the brand’s partnership with major U.S. department stores. Working closely with the product development teams, sell-through was also advanced in each category and channel, including online. Prior to that, over the course of a career as a global group director at Dolce&Gabbana that stretches back to 2001, she led business development for business units in more than 100 countries. Ms. Marchionni was also Senior Vice President at Ferrari where she acted as the chief executive of a division that generated an important portion of the company’s worldwide sales. Earlier in her career, Ms. Marchionni held positions of increasing responsibility in product marketing and sales at industry-leading consumer technology and telecommunications companies such as Samsung, Phillips, and Ericsson. She graduated summa cum laude from La Sapienza University of Rome with a Master’s Degree in Business Administration.

In announcing the appointment, Josephine Linden, Chairman of the Board of Lands’ End, said, “We are delighted that Federica Marchionni is joining Lands’ End. She is a multi-talented, visionary business leader with a complete set of creative, strategic and analytical skills to grow a multi-channel apparel brand in a highly competitive and evolving global environment. She has proven product development, retail and international experience, a tremendous passion for success, and a deep network of relationships across the fashion, consumer and retail landscapes. She also fully embraces the principles of quality, value and service on which Gary Comer founded Lands’ End in 1963. We are confident she will build upon the Company’s legacy as a classic American brand with a keen eye toward its future as a global lifestyle brand.

Mrs. Linden continued: “On behalf of the entire Board and Lands’ End organization, we truly appreciate Edgar Huber’s steady leadership prior to and during the spin-off from Sears Holdings Corporation. With annual sales in excess of $1.5 billion, roots more than 50 years deep and a great team behind it, Lands’ End is ready for a new leader to accelerate the realization of the full potential of the brand and drive profitable growth.”

With the successful completion of the spin-off of Lands’ End from Sears Holdings Corporation,” Mr. Huber said, “I have accomplished what I came to achieve at Lands’ End and I look forward to the Company’s success in the future.”

I have long admired Lands’ End’s powerful platform and I am excited to lead this iconic company. I have great respect and appreciation for what the Lands’ End team has accomplished to date, and I look forward to leveraging Lands’ End’s strong foundation to expand the brand into new markets and channels over time while remaining true to the brand’s core values and customer base,” Ms. Marchionni said. “ I join the Lands’ End family with the clear goal of moving the Company forward by working with the Board to identify and pursue growth in key areas, collaborating with and inspiring our people to find new ways to delight customers, and delivering improved financial performance for our shareholders. I cannot wait to get started to take advantage of the significant opportunities ahead.”

Lands’ End Launches Holiday “#MonogramMonday” Campaign Searching for Monogram Matches

At Lands’ End, monogramming costs just $6 per monogram and $10 on most luggage, towel, and sheet sets. Most items can accommodate a monogram of up to 10 characters on one line. (Some items, like baby blankets, can accommodate a monogram of up to 15 characters on up to 3 lines.) To celebrate the company’s busiest monogramming season, today Lands’ End has launched #MonogramMonday, a fun campaign searching for individuals with initials to match monograms posted on Lands’ End’s social platforms.


Each Monday at 8:00 a.m. (CST) from December 1December 22, 2014, Lands’ End will post a photo or video of a three-lettered monogram on Twitter (@LandsEndPR & @LandsEnd), Facebook ( and Instagram (@LandsEnd_PR & @LandsEnd). The lucky-named individuals whose personal initials match the posted monogram in any order can enter at within 24 hours.  All entries matching the monogram will be collected and one winner will be chosen at random to win a $1,000 Lands’ End gift card each week.


During the holiday season, November and December, the monogramming department will go through 3,600 spools of thread – the equivalent of 10,800 miles of thread. The company offers 30 different thread colors to help create a truly personalized look with a monogram, with Parchment being the most popular thread color during the holiday season due to the high volume of Christmas stockings monogrammed. Customers can choose from a single initial, three initials or a word, and then select from a variety of font styles for each choice, with “Mom” and “Dad” being the most popular monograms.

Monogramming at Lands’ End is our specialty and we love to see how creative our customers and employees can be with thread colors, phrases and words that help to uniquely personalize everything from cashmere sweaters, down vests, canvas totes and fleece throws to even slippers and socks,” said Steve Rado, SVP, chief marketing officer, Lands’ End. “We thought we’d join in the fun this season by offering a fun, engaging campaign focusing on monogramming.  So, check with us each Monday from December 1 through December 22 to see if your initials match.”

Lands’ End Introduces Pink Thread Project to Support and Raise Awareness for

Now through October 31, 2014, a little pink does a lot of good. Lands’ End is introducing the Pink Thread Project, a charitable campaign created to help raise awareness for the leading online resource for breast health and breast cancer information and support. is the leading resource for breast health and breast cancer information and support, with more than 7,000 pages of expert-reviewed information and a robust, dynamic peer support community. A nonprofit organization, receives more than 15 million visits each year.

By simply ordering and applying one of six pink thread icons on any Lands’ End item that can be embroidered – from totes and towels to cardigans and shirts – a full 75landsendlogo_lighthouse percent of the $6.00 embroidery application fee will be donated to Supporters can take part in the Pink Thread Project initiative from September 19 through October 31, 2014. To learn more

“Lands’ End’s ongoing support of breast cancer survivors led to the partnership and development of the Pink Thread Project, a simple way anyone can show support, and enables us to continue to provide our online resource to the millions of people we serve each year,” said Rita Lusen, VP of partnerships and development at “As a breast cancer survivor, I always wanted a fashionable mastectomy swimwear solution and Lands’ End delivered. For many women who have had this life-altering surgery, like those in our Community, having an option that addresses their style needs is really important.”

“We all share a common thread of support when it comes to breast cancer. It either affects us personally or through family, friends and colleagues. The Pink Thread Project is a simple way for anyone to help elevate awareness and show their support for,” said Michele Donnan-Martin, chief merchandising design officer, Lands’ End. “Whether it’s a pink lighthouse on the cuff of a men’s oxford shirt or the classic pink ribbon on a Lands’ End tote, a little pink truly does a lot of good.”

The curated collection of six pink icons includes the Lands’ End anchorgram and lighthouse logos, the Circle of Trust logo, the pink ribbon and a classic sailboat and compass icon.

Additional Pink Thread Project Initiatives
Throughout the month of October, other Lands’ End initiatives to support the Pink Thread Project include:

  • Goes Pink – On October 1, 2014, will feature a pink logo and banners on the company’s home page in solidarity and support of Breast Cancer Awareness Month.
  • Share Your #PinkThread – Through the month of October, supporters can share a photo/image of who or what their “Pink Thread” is in their life on Facebook (, Twitter (@LandsEnd) and Instagram (@LandsEnd). Lands’ End will donate $1 to for each photo posted (up to $10,000) using the hashtag #PinkThread.
  • Pink Thread Project Women’s Swim Tee – Lands’ End will also offer an exclusive women’s Swim Tee in pink with $5 of every purchase benefitting This pink tee can also be embroidered with a Pink Thread icon and 75 percent of the application fee will also be donated.
  • Lands’ End Pink in Stores – During the month of October, Lands’ End will donate 10% of the purchase price of all fall/winter pink women’s apparel and accessory items sold in Lands’ End Shops at Sears and Lands’ End Full Price Stores to
  • Lands’ End Business Outfitters – The business division of Lands’ End is also taking part in the Pink Thread Project. Now through the month of October, 5% of the purchase price of a select assortment of customized pink apparel and promotional items will be donated to Items can be found at

This Winter Season, Cold Temps Herald Hot Trends in Outerwear at Land’s End

With the predicted harsh winter forecast, stylish yet functional outerwear that delivers on warmth is a must-have – especially for those who like to enjoy the outdoor winter elements.

No matter how cold it gets or how much snow accumulates, the Lands’ End 2014 Winter Outerwear Collection promises to keep cold-weather wearers prepared for whatever winter throws their way and represents the perfect convergence of fashion and function,” said Michele Donnan-Martin, executive vice president, chief merchandising and design officer, Lands’ End. “From temperature-rated to technical and transitional options, Lands’ End has the perfect outerwear option for everyone in the family at a level of quality and value unmatched in the market.”


Lands’ End promises to have everyone covered. “Our merchandising and design teams not only listened to the woes from last winter, but took that feedback and created one of the most extensive outerwear collections this season to meet the needs of our customers, whether they live and play in Seattle, Chicago or New York City,” said Donnan-Martin.

If you’re keen on keeping fashion at the forefront this season, look no further than the rich and luxurious wool collection. Women will enjoy boiled wool, which works great as lightweight outerwear or a layering piece, as well as Lands’ End’s exclusive cashmere-blend Luxe Wool collection. Additionally, statement pieces like the ultra-feminine Basketweave Wool Toggle Coat will give women something to smile about on chilly winter days.

For men, wool options go from the casual yet classic Wool Pea Coat to tailored dress options like the Wool Patterned Top Coat ($249) and the Wool Tailored Double Breasted Overcoat ($299). All jackets are made from wool exclusive to Lands’ End and contain a waterproof finish.

Available in bright colors and timely patterns, Lands’ End’s Lightweight Down – at 600 fill power – allows for the perfect amount of warmth without weight. The jacket ($119) is a key indoor/outdoor piece that can take both men and women from fall to winter. Women also get a fashionable Lightweight Down Coat ($159) with a belt for shaping and a classic hood that converts into a shawl collar to provide warm versatility.

Additionally, women can choose a great Midweight Down that comes in a Shawl Collar Vest ($99) and the flattering Tulip Hem Coat ($199) that features fabric with a slight shine, muted colors and a removable fur ruff to give this collection a refined appearance

Surprisingly, 41 percent of consumers say they would rather have the perfect warm coat that lasts all winter long than a weekend escape to a tropical beach. Luckily, Lands’ End has the Expedition Parka ($285) for men and women – the warmest and most technical jacket. With unmatched value, the Parka’s 650 fill power, quilted, insulated lining and waterproof, seam-sealed shell provides warmth and dryness on even the wettest winter day.

Colors – whether standard or bold – make the PrimaLoft® Packable Jacket ($99) and Vest ($69) perfect for layering for both men and women. Made from synthetic insulation and a water-repellent finish, this light-feeling jacket still offers great warmth. Each piece folds into its own pocket, making it a great on-the-go garment and perfect for traveling. Continue reading


New Advertising Campaign Celebrates the Women’s Spring Collection and the Spirit of the Season.

Today marks the first day of the season, and spring is already in full bloom at Lands’ End, who has launched the Lands’ End “How to Spring” campaign, showcasing how fun and fashionable it is to add bright colors, graphic prints and floral patterns with a few perfect pieces from the women’s spring collection.  The print and online advertising campaign, created in partnership with stylist Alex White and photographer Craig McDean, captures the energy and vibrancy of the Lands’ End line.  In celebration of spring, Lands’ End is kicking off a “How to Spring” sweepstakes, offering people the chance to win a $1,000 spring shopping spree.

Lands' End How To Spring.  (PRNewsFoto/Lands' End)

Lands’ End How To Spring. (PRNewsFoto/Lands’ End)

Our spring collection is fresh, modern and relevant and is bursting with new styles that were created in the spirit of the Lands’ End customer’s busy lifestyle,” said Edgar Huber, chief executive officer and president of Lands’ End.  “Whether it is our floral ponté dress, no iron pinpoint shirt, Drifter™ sweater or swim tee, all these versatile items can be mixed and matched to perfectly fit any moment of the day.”

Advertising and branding agency, AR New York, partnered with Lands’ End to conceptualize and bring “How to Spring” to life. “We took cues from the collection itself and the beautiful, fresh nature of spring,” says David Israel, executive creative director at AR New York. “We created a fully integrated campaign called “How to Spring” that offers a platform for today’s modern woman to find inspiration and style in this season’s collection.”

Consumers can play the instant win game at or the Lands’ End Facebook page from March 20 – April 20, 2014, for a chance to win a prize every day, plus a chance to win a $1,000 Lands’ End shopping spree! They simply enter their email address or connect with Facebook to get started.  Then, they select their favorite pre-populated outfit and press the “spin” button.  If the outfit on all three tumblers matches the outfit that the user curated, they instantly win a $1,000, $50 or $25 gift card.