Saks Fifth Avenue Unveils New Beauty Floor In New York Flagship

The ‘future of beauty’ opens on second floor as part of Grand Renovation

Saks Fifth Avenue FaceGym

Saks Fifth Avenue FaceGym – SAKS FIFTH AVENUE UNVEILS NEW BEAUTY FLOOR IN NEW YORK FLAGSHIP (Courtesy of Justin Bridges for Saks Fifth Avenue) 

Saks Fifth Avenue today opens the new, 32,000-square-foot beauty space on the second floor of the New York City Flagship Store with more than 120 color cosmetics, skincare, fragrance, and wellness brands —58 of which are new to the floor. (See the full list below.) With a significant focus on experiences, the floor is approximately 40-percent larger and now includes 15 new spa rooms along with services such as medi-spa treatments, facials, massages, manicures, brow services, a flower shop and more. By moving the Beauty department to the second floor, Saks is evolving the way customers shop and experience beauty. (Saks New York is located at 611 Fifth Avenue at 50th Street, and is open Monday through Saturday 10 a.m. to 8:30 p.m., and Sunday 11 a.m. to 7 p.m.)

Saks Fifth Avenue Apothecary

Saks Fifth Avenue Apothecary – SAKS FIFTH AVENUE UNVEILS NEW BEAUTY FLOOR IN NEW YORK FLAGSHIP (Courtesy of Justin Bridges for Saks Fifth Avenue)

The brands represented on the new beauty space include (in alphabetic order) Acqua Di Parma, AERIN Beauty, Aesop, Alexander McQueen, Amouage, Angela Caglia, Annick Goutal, Art Meets Art, Artis, Balenciaga, Blink Brow Bar London, Bobbi Brown, Bond No. 9, Bottega Veneta, Bulgari, Burberry, By Terry, Care/of, Cartier, Cellcosmet, Chanel, Chantecaille, Chloé, Christian Dior, Christian Louboutin, Christophe Robin, Chuda, Cire Trudon, Clarins, Clé de Peau Beauté, Clinique, Clive Christian, Creed, Decorté, Diana Vreeland, Dior, Diptyque, Dolce & Gabbana, D.S. & Durga, Dyson, EB Florals, Estée Lauder, Ex Nihilo, FaceGym, Floraïku, Foreo, Frédéric Malle, GHD, Giorgio Armani, Givenchy, Glow Recipe, Gucci, Guerlain, Hermès, Histoires De Parfums, Hotel Couture, House of Sillage, Jason Wu, Jo Malone London, Kiehl’s Since 1851, Kilian, L’Artisan Parfumeur, La Mer, La Prairie, Lancer Skincare, Lancôme, Laura Mercier, Le Labo, Leonor Greyl, MAC, Maison Francis Kurkdjian, Mancera, Marc Jacobs, Mario Badescu, Martine de Richeville, Marvis, Mason Pearson, Molton Brown, Montale, Moroccanoil, Mugler, Narciso Rodriguez, Nars, Natura Bissé, NEST Fragrances, Omorovicza, Ormonde Jayne, Orveda, Patchology, Penhaligon’s, Philip Kingsley, Prada, Proenza Schouler, R+Co, Raincry, ReFa, RéVive, Rodial, RODIN olio lusso, Roja Dove, Rossano Ferretti, Sakara Life, Salvatore Ferragamo, Serge Lutens, Shiseido, simplehuman, Sisley Paris, SK-II, SKINNEY MedSpa, Slip, sundays, Supergoop!, Tammy Fender, Tata Harper, The Perfumer’s Story, Tiffany & Co., Tom Ford, Trish McEvoy, Valentino, Valmont, Viktor & Rolf, Vilhelm Parfumerie and YSL.

“As part of Saks’ overall growth strategy, we continue to look for ways to innovate, create and disrupt. The bold decision to move Beauty to the second floor, from the traditional main floor model, allowed us to build a one-of-a-kind destination enabling Saks to create the epitome of an experiential beauty floor,” said Marc Metrick, president, Saks Fifth Avenue. “We continue to apply the principles of what we call The New Luxury to everything we do. What we’ve done with Beauty gives the customer a warmer environment, differentiated from what they can get anywhere else and creates a reason to come to Saks and experience our brand.

Saks Fifth Avenue EB Florals

Saks Fifth Avenue EB Florals — SAKS FIFTH AVENUE UNVEILS NEW BEAUTY FLOOR IN NEW YORK FLAGSHIP (Courtesy of Justin Bridges for Saks Fifth Avenue)

The new beauty floor is the latest step in the New York flagship’s Grand Renovation. Saks redefined the department store concept with the revolutionary migration of Beauty from the main floor to the second floor. The Saks Store Planning and Design team, in collaboration with Gensler, spearheaded the design focusing on opening up the space, creating broad sightlines across the floor and modernizing traditional finishes that complement the brand’s heritage. The team used custom agglomerate white stone flooring from Italy throughout and restored original windows facing Fifth Avenue, 49th Street, and 50th Street, allowing natural light to the floor and north and south facing views of the city. Continue reading

Macy’s Herald Square Beauty and Fragrance Department Unveils Its Biggest and Boldest Makeover Yet

Beauty Starts From the Inside with New Cosmetics, Skincare and Fragrance Brands, Fully Re-Designed Counters, All-New Shop-In-Shop Installations, And Salon Services

All Images Courtesy of Macy’s Inc.

A state-of-the-art and sophisticated shopping experience awaits shoppers as Macy’s Herald Square unveils a striking new look for its signature world of beauty and fragrances today. The long-awaited reveal has been months in the making, culminating with the most dramatic makeover of a beauty department in modern retail history. Re-fashioned within a brand-new 24,000 square-foot space and re-imagined within the grand architectural setting of the majestic Main Floor, the new Cosmetics and Fragrances department at Macy’s Herald Square will be the pre-eminent retail showcase for beauty brands and salon services. New luxury and prestige brands in color, treatment and skincare collections, as well as brand new counters, shops and bars for brows, blow-outs and nails will elevate the macys_on_black_se_8540customer experience and exceed their expectations. Beauty will truly be in the eye of the beholder as Macy’s Herald Square restyles the world’s ultimate beauty destination.

Beauty is always one of the most dynamic businesses and departments at Macy’s Herald Square,” said Muriel Gonzalez, executive vice president/general merchandise manager for cosmetics, fragrances and shoes. “With the renovation of our flagship store, we were able to completely re-imagine the space devoted to all things beauty, allowing us to bring in luxury brands such as Dolce & Gabbana, Hermes, La Mer, Laura Mercier, Jo Malone London and Tom Ford, and for the first time, layer in salon services for nails, brows and hair all in one location. Macy’s Herald Square undeniably has the most powerful presentation for beauty in New York City.”

Macy's Herald Square, New York City

Macy’s Herald Square, New York City

She added, “In addition to the new color, skincare and fragrance collections being introduced, all of our existing vendors embraced the spectacular changes at Macy’s Herald Square with their own state-of-the-art installations that are unique, interactive and the most exciting cosmetics counters in the city.

Beauty indeed does start from within. Located in the heart of the store and at the crossroads of the Main Aisle and the newly opened Memorial Door Entrance off of 34th Street, the new Cosmetics and Fragrances department at Macy’s Herald Square is the crowning moment of the extensive Main Floor renovation begun last year. Redesigned with new architectural accents and structural elements, two sets of sweeping marble staircases along both the 34th and 35th Street sides of the store frame the stunning new department and create a spectacular arena for shopping. For the first time, show windows along 34th Street have been opened to provide vistas from the street into the store. Passersby can now experience the energy and excitement of the city’s most popular beauty destination as they travel along the bustling thoroughfare.

Once inside, shoppers enter a world of breathtaking beauty accented by modern design aesthetics and a sleek, modern sensibility. A brand-new Kiehl’s shop complete with its signature motorcycle display is offset by Macy’s award-winning Impulse Beauty concept. Steps away from 34th Street, an outpost for Blow, the New York Blow Dry Bar Express and everyone’s favorite trend-setting brands including Bare Escentuals, Benefit, butter LONDON, essie, Inglot, Lipstick Queen, Smashbox, Tarte, Too-Faced, and Urban Decay await the shopper inside. Providing express services and views from 34th Street, Blow’s new outpost will be first stop for fast blow-outs, up-dos and quick re-styles and then it is off to Benefit’s Brow Bar for a quick re-shape. Continue reading