KitchenAid Bringing PANTONE® Color of the Year 2016 to Kitchen Countertops

KitchenAid, the pioneer in bringing color to the kitchen, today announced that both newly designated 2016 Color of the Year selections – Rose Quartz (PANTONE 13-1520) & Serenity (PANTONE 15-3919)– from the Pantone Color Institute will be represented in its collection of iconic Stand Mixers. Guava Glaze, a warm pink tone based on PANTONE 13-1520 Rose Quartz, will be added to the Stand Mixer color palette in July of next year. Stand Mixers in Cornflower Blue, a blue shade that parallels PANTONE 15-3919 Serenity, are currently available.

Pantone LLC, a wholly owned subsidiary of X-Rite, Incorporated, is the global color authority and provider of professional color standards for the design industries. Through the Pantone Color Institute, Pantone continues to chart future color direction and study how color influences human thought processes, emotions and physical reactions.

Each year, color experts at the Pantone Color Institute select a color of the year, a “color that reflects what’s taking place in our global culture at this moment in time,” according to the Institute. This year, PANTONE is celebrating Rose Quartz and Serenity as a dual color selection representing “a harmonious pairing of inviting shades that embody a mindset of tranquility and inner peace.”

Color has been a huge part of the KitchenAid brand’s success story ever since we introduced Antique Copper, Island Green, Petal Pink, Satin Chrome and Sunny Yellow appliances in 1955,” said Beth Robinson, Senior Manager Of Brand Experience for KitchenAid. “As a brand committed to combining high performance with eye-catching design, we’re constantly refreshing both our engineering and our color palette to stay ahead of the curve.”

According to Fei Wang, Lead Color Designer on the KitchenAid Global Consumer Design team, Pantone color selections are an important input into the brand’s product development process.

Our color introductions are based on a great deal of brand research into global cultural, societal and consumer trends, incorporating everything from fashion, home decor and consumer electronics to what and how consumers are cooking,” she notes. “As a designer responsible for translating this data into creative choices, I consider Pantone an incredibly important resource for predicting which colors will resonate with consumers.”

Laurie Pressman, Vice President of the Pantone Color Institute, applauded KitchenAid on its decision to incorporate PANTONE Colors into its constantly changing color palette.

It’s such a pleasure to work with brands that understand the power of color, like KitchenAid, which continues to be at the cutting edge of color trends,” she said.  “This is the brand, after all, that started enlivening the kitchen with color and making appliances a home fashion statement. Continue reading

Support Breast Cancer Awareness Month with KitchenAid and Cook for the Cure®

October 1 marks the beginning of Breast Cancer Awareness Month, and Cook for the Cure®, a partnership between KitchenAid and Susan G. Komen®, is offering a number of ways for cooks and foodies to help support the fight against breast cancer.

KitchenAid.  (PRNewsFoto/KitchenAid)

KitchenAid. (PRNewsFoto/KitchenAid)


KitchenAid is proud of our 14-year long partnership with Komen, and the tremendous success we’ve shared in raising awareness for this important cause,” notes Beth Robinson, senior manager of brand experience for KitchenAid. “As of this year, we’ve raised over $10 million for Cook for the Cure, and we continue to explore new ways to keep cooks engaged with the cause.”

10,000 Cupcakes, One Great Cause
On October 1, the brand will launch a new social media-based program called 10,000 Cupcakes, One Great Cause that encourages cooks to whip up a cupcake recipe, snap a picture of the finished product and share it on Twitter or Instagram using the hashtags #10000cupcakes and #donate. For of the entire month of October, KitchenAid will donate $1 for each and every cupcake photo that’s shared up to $10,000. Program details will be available here on October 1: http://cookforthecure.kitchenaid.com/10000cupcakes

KitchenAid Ceramic Bowl for Cook for the Cure (PRNewsFoto/KitchenAid)

KitchenAid Ceramic Bowl for Cook for the Cure (PRNewsFoto/KitchenAid)

Cook for the Cure Collection
The Cook for the Cure product collection from KitchenAid is expanding with new products, including a ceramic bowl for the 5-quart stand mixer. The white bowl is decorated with light and dark pink polka dots, adding a cheery splash of color to the kitchen. The bowl features a convenient pouring spout, is dishwasher and microwave safe and is available for $99.99. In addition, the brand recently unveiled 7- and 11-piece cutlery sets that will be available in Raspberry Ice, a bold and bright shade of pink, for a limited time only. The cutlery sets are constructed with high quality, German manufactured steel that undergoes a precise ice-hardening treatment, which uses a series of heating and cooling patterns to strengthen corrosion resistance and flexibility.

KitchenAid 11-Piece Cutlery Set in Raspberry Ice (PRNewsFoto/KitchenAid)

KitchenAid 11-Piece Cutlery Set in Raspberry Ice (PRNewsFoto/KitchenAid)

Suggested retail prices are $799.99 for the 7-piece set and $1,199.99 for the 11-piece set, and both will be available from October 1 to October 31. Lastly, KitchenAid launched a Cook for the Cure® cookbook, filled with more than 110 recipes and culinary inspiration for cooks. The book will be available October 1 on Amazon.com and retails for $19.99. The larger Cook for the Cure product collection, which includes stand mixers, blenders, food choppers and more, is available in a variety of pink colors and can be viewed here: https://cookforthecure.kitchenaid.com/pink-collection/.

Additional ways to get involved in the program include the Pass the Plate initiative, which invites cooks to register and pass an individually numbered Villeroy & Boch serving plate that features artwork by Chef Jacques Pepin. Each time the plate is passed to a new recipient, a $5 donation is made to Komen. The plate carries a suggested retail price of $24.95 and is available at Villeroy & Boch stores or by calling the KitchenAid Experience® Store at 1-888-886-8318.

Lastly, fundraising parties are a great way to catch up with family and friends on your own schedule and in your own home. Hosts can encourage their guests to bring a donation for the cause, in lieu of a host gift, and visit CookfortheCure.KitchenAid.com to access an information kit that includes party ideas, recipes and donation gathering information.

In 2015, KitchenAid will donate $450,000 or more to Komen through the Cook for the Cure program. Product sales will not affect this donation.

Cook for the Cure® is a registered trademark of Susan G. Komen.


* Based on a 2014 survey, KitchenAid was found to be the home kitchen appliance brand chosen most often by members of the International Association of Culinary Professionals.

KitchenAid Energizes 2015 International Home and Housewares with Launch of New Products

KITCHENAID® PRECISE HEAT MIXING BOWL SIMPLIFIES TRICKY AND TRADITIONAL COOKING TECHNIQUES

Go Healthy or Go Adventurous With New Spiralizer Attachment For KitchenAid® Stand Mixer

Whether looking for more ways to eat healthfully or fresh ideas for exploring culinary creativity, the new Spiralizer Attachment for the iconic and versatile KitchenAid® Stand Mixer is destined to become “go to” gear for adventurous home cooks.

Go Healthy or Go Adventurous With Spiralizer Attachment For KitchenAid® Stand Mixer

Go Healthy or Go Adventurous With Spiralizer Attachment For KitchenAid® Stand Mixer

Go Healthy or Go Adventurous With Spiralizer Attachment For KitchenAid® Stand Mixer: Go Healthy or Go Adventurous With Spiralizer Attachment For KitchenAid® Stand Mixer

Go Healthy or Go Adventurous With Spiralizer Attachment For KitchenAid® Stand Mixer

The KitchenAid® Spiralizer Attachment includes five blades and offers nine combinations of spiralizing, slicing, peeling and coring. A fine spiral blade creates a thin noodle-like strand, similar to spaghetti, for using vegetables as a healthier alternative to flour based pasta, while a medium blade quickly and easily spiralizes potatoes for casseroles or zucchini for soups. Separate slicing blades can be used for creating spirals of fresh fruits or vegetables with little to no cores, such as sweet potatoes, or those with larger cores, including apples and pears. By using a combination of accessories, the attachment can perform several functions at once, including peeling, slicing and coring most fruits and vegetables. The spiralizer features durable metal construction and a storage case for convenient organization of both the unit and its dishwasher-safe accessories.  Available in June at a suggested retail price of $129.99, it is the first spiralizer to take advantage of the power and hands-free operation of a stand mixer.

KitchenAid announced the addition of a new Precise Heat Mixing Bowl that can be used as a traditional stand-alone slow cooker or with the brand’s iconic Stand Mixer to mix, knead, whip, stir and remove the guesswork from heating even the trickiest temperature-sensitive ingredients. It is the first product from KitchenAid to serve double duty as both a stand-alone countertop appliance and Stand Mixer accessory. Simply select a temperature ranging from 70 – 220° Fahrenheit based on two degree increments, and the bowl will maintain the selected temperature for up to 10 hours. A digital display shows the temperature and provides a timer for up to 10 hours. The glass lid gives cooks a clear view for monitoring the progress of dishes.

KitchenAid Precision Heat Mixing Bowl

KitchenAid Precision Heat Mixing Bowl

KitchenAid Precision Heat Mixing Bowl - Tilt-Head Stand Mixer

KitchenAid Precision Heat Mixing Bowl – Tilt-Head Stand Mixer

KitchenAid Precision Heat Mixing Bowl - Bowl-Lift Stand Mixer

KitchenAid Precision Heat Mixing Bowl – Bowl-Lift Stand Mixer

In addition to maintaining precise temperatures, the mixing bowl comes with a flex edge beater, wire whip and dough hook to keep dishes such as soups and stews, risottos and sauces consistently mixed and evenly cooked under low heat. The mixing bowls will be available in April in two different sizes – one that will fit all Tilt-Head Model
Stand Mixers, and one that will fit select 5- and 6-quart Bowl-Lift Model Stand Mixers, and the 7 quart Pro
Line® Series Stand Mixer. The mixing bowl can also be used as a standalone unit. Suggested retail price
for each mixing bowl is $329.99.

KitchenAid Launches Magnetic Drive Blender And New Business Unit

In a move that could prove transformative for the fast-growing premium blender category, KitchenAid has introduced a first-of-its-kind Magnetic Drive Blender for home use (at the 2015 International Home and Housewares Show (in Chicago, Ill.) and launched a newly formed global business unit that will focus entirely on blenders. The new KitchenAid Magnetic Drive Blender, dubbed Torrent(TM), uses an interlocking magnetic drive system, instead of a traditional coupler mechanism, to power its blades and safely secure its jar.

The new blender uses magnets to secure the pitcher to the motorized base and drive the blades, resulting in an easy front-load, slide-in design. Helpful pre-programmed, hands-free settings for juices, soups and sauces, milkshakes, and icy drinks and smoothies take the guesswork out of blending and remove the need to constantly monitor the blender. Features also include variable speed controls and a pulse setting for added flexibility in a range of blending tasks.

A thoughtfully located ingredient feed on the top of the blender allows for the addition of ingredients at any point during the blending process, while an intuitive Intelli-Speed® Control system automatically optimizes blade speed to efficiently complete blending tasks like crushing ice or pureeing vegetables.

The KitchenAid Magnetic Drive Torrent(TM) blender features a powerful 1.8HP motor capable of tackling homemade nut butters and icy drinks. It also incorporates the brand’s exclusive Diamond Blending System with patented stainless steel blades and a diamond-shaped pitcher that creates a powerful vortex for thorough and efficient blending. All high performance KitchenAid blenders, including Torrent(TM), will be assembled at the brand’s Greenville, Ohio manufacturing plant, which is expanding to accommodate growth in the brand’s global 2015_show_logo_dates_HiRessmall appliance business.

We wanted to launch the new business unit with a product that had never before been available for consumer use,” says Kay Oswald, global business unit director for KitchenAid Blenders. “Thoughtful marketing partnerships coupled with a blender offering unprecedented performance will ensure that KitchenAid becomes a leader in the premium blender category.”

The blender is not only powerful but also exceptionally easy to use compared to traditional models,” said Beth Robinson, senior manager of brand experience for KitchenAid. “The ability to add ingredients, select a program button and walk away make this product an incredible game-changer for the home blending experience. With its sleek design and wide array of blending tasks, the Torrent(TM) blender was designed to be a versatile statement piece for the kitchen counter

 

The KitchenAid Magnetic Drive Torrent(TM) Blender will be available this April in Candy Apple Red, Frosted Pearl, Onyx Black and Sugar Pearl Silver at a suggested retail price of $599.99.

2014 Holiday Gift Guide: Stand Mixer Gifts From KitchenAid

With new juicer and food processor attachments, stylish ceramic bowls and three new colors, the KitchenAid® Stand Mixer offers endless culinary possibilities and makes for a great gift this holiday season.  Further details about the products listed below can be found at www.kitchenaid.com/stand-mixers.

Stand Mixer Attachments
These new attachments mimic the performance and capabilities of the brand’s countertop appliances, while taking up a fraction of the space. The new juicer and sauce attachment features a 2-in-1 feed tube capable of accommodating a variety of fruits and vegetables. A stainless steel blade first pre-slices foods, and then processes them at a low speed. The attachment includes a low pulp, high pulp and sauce screen. Suggested retail price for the juicer and sauce attachment is $249.99.

The juicer attachment’s stainless steel blade first pre-slices foods, then processes them at a low speed. It includes three pulp screens to customize juices, and is available for $249.99.

The juicer attachment’s stainless steel blade first pre-slices foods, then processes them at a low speed. It includes three pulp screens to customize juices, and is available for $249.99.

The new food processor attachment for the stand mixer features the brand’s exclusive ExactSlice(TM) System, which adjusts slice thickness using an external lever. A 2-in-1 wide mouth feed tube eliminates the need for extensive food prep beforehand. The base model comes with a reversible shredding, julienne and slicing discs, while the premium model includes a new commercial-style dicing kit. The base and premium food processor attachments are available for $179.99 and $249.99, respectively.

Base and premium food processor attachments feature ExactSlice™ System and 2-in-1 wide mouth feed tube. Base model is available for $179.99; premium model with dicing kit is available for $249.99.

Base and premium food processor attachments feature ExactSlice™ System and 2-in-1 wide mouth feed tube. Base model is available for $179.99; premium model with dicing kit is available for $249.99.

As with all KitchenAid® stand mixer attachments, these new attachments fit into the multi-purpose hub of all stand mixer models and are powered by the stand mixer motor.

Ceramic Bowls
New colorful ceramic bowls for the brand’s 5-quart stand mixers offer cooks a new way to personalize their stand mixers. These bowls – available in Glacier, Majestic Yellow, Onyx Black, Purple and White Chocolate – feature a convenient pouring spout and are dishwasher and microwave safe. The bowls carry a suggested retail price of $79.99.

The 5-quart ceramic bowls are dishwasher and microwave safe. The bowls are available in Glacier, Majestic Yellow, Onyx Black, Purple and White Chocolate for $79.99.

The 5-quart ceramic bowls are dishwasher and microwave safe. The bowls are available in Glacier, Majestic Yellow, Onyx Black, Purple and White Chocolate for $79.99.

New Colors
KitchenAid is debuting three new colors for the brand’s iconic stand mixer. Sea Glass adds a playful touch to any neutral kitchen space with its captivating hue and luminous glossy finish. The Sea Glass Artisan® Design Series stand mixer is currently available for $459.99.  The Artisan® Series Bordeaux stand mixer offers a blue-based red hue that is both timeless and glamorous, and adds a rich, luxurious touch to the countertop. It is available at a suggested retail price of $429.99. Lavender is a soothing shade of pastel purple that brings a soft, fresh element to any kitchen space, pairing especially well with white or stainless steel appliances. The Lavender stand mixer is available for $429.99.

The Bordeaux stand mixer is a blue-based red hue that is both timeless and glamorous. It will be available for the Artisan® Series stand mixer $429.99 beginning in September.

The Bordeaux stand mixer is a blue-based red hue that is both timeless and glamorous. It will be available for the Artisan® Series stand mixer $429.99 beginning in September.

Since the introduction of its legendary stand mixer in 1919 and first dishwasher in 1949, KitchenAid has built on the legacy of these icons to create a complete line of products designed for cooks.  Today, the KitchenAid brand offers virtually every essential for the well-equipped kitchen. To learn why chefs choose KitchenAid for their homes more than any other brand*, visit KitchenAid.com.

* Based on a 2012 survey, KitchenAid was found to be the home kitchen appliance brand chosen most often by members of the International Association of Culinary Professionals.

KitchenAid Unveils New Colors and Vastly Improved Appliances at At 2014 International Home + Housewares Show

TWO NEW TASKS FOR THE EVER VERSATILE KITCHENAID® STAND MIXER

NEW KITCHENAID(®) COFFEE MAKER BRINGS THE BARISTA HOME

KitchenAid Reinvents The Blender

KitchenAid, the pioneer in bringing color to countertop appliances, is adding two new colors to its Artisan® and Artisan® Design Series stand mixer collections, called Bordeaux and Sea Glass.  An additional color, Lavender, will round out the brand’s suite of pastel colored appliances called Ice Cream Suite.

The newest color addition to the Artisan® Design Series, Sea Glass, offers a playful touch to any neutral kitchen space.  The captivating hue has a luminous and glossy finish, and will be available for the Artisan® Design Series Stand Mixer ($459.99) beginning in June.

Bordeaux is the latest color to join the KitchenAid® Artisan® Series color palette.  The blue-based red hue is both timeless and glamorous, and adds a rich, luxurious touch to the countertop.  It is suited especially well with rich wood or dark colored countertops.  It will be available for the Artisan® Series Stand Mixer ($429.99) beginning in September.

In addition, Lavender joins Ice, Majestic Yellow and Pink to form the Ice Cream Suite, a collection of pastel colored countertop appliances. Lavender is a soothing shade of pastel purple that brings a soft, fresh element to any kitchen space, pairing especially well with white or stainless steel appliances.  The Ice Cream Suite colors, with the exception of Ice, will be available for the Artisan® Series stand mixer, 3.5-cup food chopper ($49.99), 2-speed hand blender ($59.99) and 5-speed hand mixer ($49.99) beginning in March.  Ice will be available beginning in June.

As kitchen designs are evolving, so are the color options for accompanying countertop appliances,” says Beth Robinson, senior manager of brand experience for KitchenAid.  “Appliances can help enrich a kitchen space by adding a pop of contrasting color or enhancing an existing color palette.

As they have for 95 years since the brand’s iconic stand mixer was introduced, the engineers at KitchenAid have been busy coming up with new ways for cooks to harness the power of this versatile kitchen workhorse. The latest results of their efforts, introduced here this week at the International Home + Housewares Show, include food processor and juicer attachments that closely mimic the capabilities of free standing countertop appliances, while taking up a fraction of the countertop and storage space.

The iconic KitchenAid Stand Mixer with Juicer and Sauce Attachment.  (PRNewsFoto/KitchenAid)

The iconic KitchenAid Stand Mixer with Juicer and Sauce Attachment. (PRNewsFoto/KitchenAid)

Similar to the brand’s freestanding food processors, the new food processor attachment for the stand mixer features the brand’s exclusive ExactSlice(TM) System, which adjusts the thickness of slicing with a simple slide of the external lever.  Its 2-in-1 wide mouth feed tube easily accommodates foods such as apples, carrots and potatoes with little prep beforehand.  The base model comes with a reversible shredding disc, as well as julienne and slicing discs. The premium model includes a storage case with all of the discs included in the base model, as well as a new commercial-style dicing attachment that quickly and precisely dices foods like tomatoes and cucumbers for salsas or vegetable salads. The base and premium food processor attachments will carry suggested retail prices of $179.99 and $249.99 respectively, and are scheduled to be available in June.

The new Juicer and Sauce attachment features a 2-in-1 feed tube that easily accommodates small foods such as strawberries, carrots, and halved apples.  The stainless steel blade first pre-slices foods, and then processes them at a low speed.  The attachment includes three pulp screens to customize juices using high or low pulp levels, and can easily make sauces or purees with the sauce screen. The Juicer and Sauce attachment is scheduled for availability in August at a suggested retail price of $249.99.

As with the brand’s other attachments, these new attachments fit securely into the multi-purpose hub found on the front upper body of all stand mixer models and are powered by the stand mixer motor. Continue reading

2013 Holiday Gift Guide: Gift Ideas for the Home and Home Cooks from KitchenAid

For those whose holiday wish lists revolve around the kitchen, four new introductions from KitchenAid (www.kitchenaid.com) are sure to surprise and delight. They include nine new cookware collections, a digital countertop oven with convection, an electric kettle and a cordless hand blender.

The KitchenAid® Pro Line® Series

The KitchenAid® Pro Line® Series

“Even the most accomplished home cooks have an opportunity to up their game with the right equipment,” says Beth Robinson, senior brand experience manager for KitchenAid. “Each of these latest offerings combines high performance and advanced features to help cooks achieve more in the kitchen.” KITCHENAID® PRO LINE® SERIES CORDLESS HAND BLENDER Hand blenders are versatile cooking tools that can handle a range of kitchen tasks, from frothing milk and chopping nuts, to pureeing soups right in the pot. The KitchenAid Pro Line series cordless hand blender is designed with a powerful 12V rechargeable lithium-ion battery that maintains consistent power throughout the life of the battery, while being light weight and cord free for easy handling. Recently hailed by Saveur as “the Cadillac of stick blenders,”(1) this new model features the industry’s first interchangeable bell blade assemblies, including an S-Bell, Frother Bell & Multipurpose Bell. An additional whisk attachment quickly beats eggs or whips cream; a chopper attachment can handle a quick batch of homemade hummus or pie crust.

The KitchenAid® Pro Line® Series Cordless Hand Blender is designed with a 12V rechargeable lithium-ion battery. Available in a variety of colors, suggested retail price is $349.99.

The KitchenAid® Pro Line® Series Cordless Hand Blender is designed with a 12V rechargeable lithium-ion battery. Available in a variety of colors, suggested retail price is $349.99.

A non-slip handle on the hand blender body features a patented design for comfortable and controlled handling. Removable eight- and 13-inch blending arms offer additional flexibility for blending in deeper pots, bowls or pitchers. An included one-liter capacity BPA-free pitcher (about 4 cups) is handy for both blending and storing everything from holiday eggnog to milkshakes. Removable pan guards for the bell blade assemblies help protect cookware from being scratched, and a cover for each bell blade enables safe storage. The cordless hand blender is available in Candy Apple, Medallion Silver, Onyx Black, Sugar Pearl and White at a suggested retail price of $349.99.

KITCHENAID® COOKWARE

High performance cookware is a fundamental element of the culinary toolkit, especially during the busy holiday entertaining season. The new cookware collection from KitchenAid, the first non-licensed cookware in its nearly 100-year history, includes eight distinct lines designed to accommodate different cooking styles, technologies and personal preferences.

The KitchenAid® Tri Ply Copper cookware is induction capable and can be used on electric, gas or induction cooktops. Suggested retail price is $699 (10-piece set); open stock pieces are also available.

The KitchenAid® Tri Ply Copper cookware is induction capable and can be used on electric, gas or induction cooktops. Suggested retail price is $699 (10-piece set); open stock pieces are also available.

The cookware includes aluminum; hard anodized; stainless steel; professional hard anodized, sculptured stainless steel, tri-ply stainless steel; tri-ply copper; and copper core cookware. Prices range from $179 – $799 for a 10-piece set. Open stock pieces are also available. Every piece of the cookware collection is induction capable, and can be used on any electric, gas or induction cooktop. The aluminum, hard anodized, stainless steel and professional hard anodized lines feature a colorfast finish which resists fading and discoloring. The collection as a whole was designed using advanced finishes to ensure a like-new appearance even after repeated dishwasher cleanings.

The KitchenAid® Professional Cast Iron cookware is available in 4-qt. and 6-qt. sizes. Available in Fiesta Blue, Ivy Green and Royal Red, suggested retail prices range from $229.99 - $249.99.

The KitchenAid® Professional Cast Iron cookware is available in 4-qt. and 6-qt. sizes. Available in Fiesta Blue, Ivy Green and Royal Red, suggested retail prices range from $229.99 – $249.99.

Also new this year is the brand’s durable Cast Iron cookware collection, available in Streamline, Traditional and Professional designs. The cookware is available in 3-qt., 4-qt. and 6-qt. sizes, and pot lids double as grill tops for the stove. Available in a variety of colors, the Cast Iron cookware prices range from $59 – $249. Continue reading