KitchenAid, the pioneer in bringing color to the kitchen, today announced that both newly designated 2016 Color of the Year selections – Rose Quartz (PANTONE 13-1520) & Serenity (PANTONE 15-3919)– from the Pantone Color Institute will be represented in its collection of iconic Stand Mixers. Guava Glaze, a warm pink tone based on PANTONE 13-1520 Rose Quartz, will be added to the Stand Mixer color palette in July of next year. Stand Mixers in Cornflower Blue, a blue shade that parallels PANTONE 15-3919 Serenity, are currently available.
Pantone LLC, a wholly owned subsidiary of X-Rite, Incorporated, is the global color authority and provider of professional color standards for the design industries. Through the Pantone Color Institute, Pantone continues to chart future color direction and study how color influences human thought processes, emotions and physical reactions.
Each year, color experts at the Pantone Color Institute select a color of the year, a “color that reflects what’s taking place in our global culture at this moment in time,” according to the Institute. This year, PANTONE is celebrating Rose Quartz and Serenity as a dual color selection representing “a harmonious pairing of inviting shades that embody a mindset of tranquility and inner peace.”
“Color has been a huge part of the KitchenAid brand’s success story ever since we introduced Antique Copper, Island Green, Petal Pink, Satin Chrome and Sunny Yellow appliances in 1955,” said Beth Robinson, Senior Manager Of Brand Experience for KitchenAid. “As a brand committed to combining high performance with eye-catching design, we’re constantly refreshing both our engineering and our color palette to stay ahead of the curve.”
According to Fei Wang, Lead Color Designer on the KitchenAid Global Consumer Design team, Pantone color selections are an important input into the brand’s product development process.
“Our color introductions are based on a great deal of brand research into global cultural, societal and consumer trends, incorporating everything from fashion, home decor and consumer electronics to what and how consumers are cooking,” she notes. “As a designer responsible for translating this data into creative choices, I consider Pantone an incredibly important resource for predicting which colors will resonate with consumers.”
Laurie Pressman, Vice President of the Pantone Color Institute, applauded KitchenAid on its decision to incorporate PANTONE Colors into its constantly changing color palette.
“It’s such a pleasure to work with brands that understand the power of color, like KitchenAid, which continues to be at the cutting edge of color trends,” she said. “This is the brand, after all, that started enlivening the kitchen with color and making appliances a home fashion statement.“ Continue reading