David Yurman Debuts Fall 2018 Advertising Campaign

In his first campaign as Chief Creative Officer, Evan Yurman commissioned longtime David Yurman collaborators Peter Lindbergh, Alex White, and campaign art director David Lipman for a campaign that captures the beauty in everyday moments of life.

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David Yurman Fall 2018 Ad Campaign by Peter Lindbergh

Shot at the iconic GoldenEye Resort in Oracabessa, Jamaica, the campaign stars returning David Yurman model Amber Valletta, as well as Anna Ewers, Joan Smalls, and newcomers to the brand Ashley Graham, Meghan Roche, Florence Clapcott, and Cobi. The diverse group of seasoned and new models was chosen to reflect who the David Yurman client is at different stages in their lives in those everyday moments.

In his first-ever brand campaign, Evan Yurman pays homage to the iconic campaigns that the brand has produced in the past while establishing his vision for the future. Its theme of “Celebration” comes from the launch of the first David Yurman lifestyle campaign in 2001, shot by Lindbergh and featuring Amber Valletta and Patti Hansen. Choosing to combine veteran collaborators and fresh contributors is a reflection of the brand’s philosophy. The David Yurman brand is both timeless and contemporary, ever-evolving and dedicated to the power of creativity.

My vision for this campaign drew from the original intent of the first campaign when we were celebrating life’s exceptional moments,” says the younger Yurman. “This campaign is a continuation, as it captures the beauty in everyday moments of life. It’s about capturing the ease and beauty, and the dynamism of the six women and the male artist who we chose to represent the brand.”

The images evoke timeless artistry fused with American innovation and feature pieces from existing collections Continuance, Pavéflex, Solari, DY Bel Aire and Barrels, and the new Tides collection. The Tides collection’s designs are contemporary sculptural forms that express the rhythms of ocean tides and the continuous motion of waves.

This campaign was born out of passion for life, which the Yurmans have always had. The Yurmans, first David and Sybil and now Evan, have always been about a celebration. It’s amazing to work with Evan on this now because it’s so clear that he shares the same passion for life and art that his parents have,” says Lipman. “It’s great to be back with this team that has worked together so well in the past and to sees the direction that Evan is taking the brand. The core values of the campaign remain the same, but you can truly feel Evan’s passion and his take throughout this new campaign.

The GoldenEye Resort represents a certain relaxed luxury that is captured in David Yurman jewelry and an expression of ease that couldn’t come as naturally elsewhere. The beautiful, natural setting of Jamaica with the I put a spell on you by Mykal Rose with Sly and Robbie. ‘Red, Gold, Green & Blue’: Trojan Records Jamaica © soundtrack created a perfect backdrop to celebrate the creativity of the new collections and capture the moments of life with authenticity and bliss.

David and l have always worked towards having the imagery evoke joy, lightness, and life. It’s a spirit of playfulness yet sophistication, and to signal empowerment and confidence,” says Sybil Yurman, Co-Founder and Chief Brand Officer, David Yurman. “Evan understood the importance of getting the right people on set, with the right jewelry, in the right location. The models brought the jewelry to life for the first time, and this campaign will go on to inspire us all in the creative process.”

CAMPAIGN CREDITS:

  • Chief Creative Officer: Evan Yurman
  • Photography: Peter Lindbergh
  • Models: Amber Valletta, Ashley Graham, Joan Smalls, Anna Ewers, Meghan Roche, Florence Clapcott, Cobi
  • Stylist: Alex White
  • Hair Stylist: Odile Gilbert at Exposure NY
  • Makeup: Tom Pecheaux
  • Art Director: David Lipman
  • Location: GoldenEye Resort, Oracabessa, Jamaica

Estée Lauder Signs Karlie Kloss as Its Latest Global Spokesmodel and Brand Ambassador

Kloss to Debut in Fall Campaigns, Partner with Estée Lauder on Digital Beauty Content and Kode With Klossy

Estée Lauder announced that it has signed Karlie Kloss, model, entrepreneur, and philanthropist, as its newest Global Spokesmodel and Brand Ambassador. Karlie joins the current roster of Estée Lauder spokesmodels Carolyn Murphy, Fei Fei Sun, Gabriella Wilde, Hilary Rhoda, Joan Smalls, Kendall Jenner, Misty Copeland and Yang Mi.

Estee Lauder Karlie Kloss

Karlie Kloss Announced as Estée Lauder’s Newest Global Spokesmodel and Brand Ambassador

Kloss’s first campaigns will debut beginning in July 2018 across digital and social platforms, TV, in-store and print to support Estée Lauder’s iconic products including Pure Color Envy Sculpting Lipstick, Double Wear Stay-in-Place Makeup and Revitalizing Supreme+ Global Anti-Aging Cell Power Creme. These campaigns were shot by Josh Olins in Los Angeles and Palm Springs.

Karlie is the modern-day Estée and we are thrilled to welcome her to the Estée Lauder brand,” said Stephane de La Faverie, Global Brand President, Estée Lauder. “Karlie has achieved tremendous success in her career through hard work, first taking the fashion world by storm, then becoming a media and television personality, and now empowering young women to become future leaders in tech. Her passion for beauty, unique voice and global social media presence will help us continue to inspire and connect with women around the world.

Kloss launched her YouTube channel, Klossy in 2015, which has garnered over 690,000 subscribers and over 33 million views. Through her combined content platforms, she has amassed over 16.8 million followers to date.

In addition, Kloss’s production company, Klossy productions, will also partner with Estée Lauder to create Karlie’s own beauty content to share with over 16 million followers across her social and digital platforms. Her first video was launched this week, featuring founder Estée Lauder’s great-granddaughter, actress Danielle Lauder. In a humorous, behind-the-scenes sketch, Ms. Lauder oversees Kloss during her first day working at Estée Lauder’s New York City headquarters. This is the first in a series of videos that will be produced by Kloss that will debut on her YouTube channel, Klossy, as well as on both Kloss’s and Estée Lauder’s digital and social channels.

Raised in St. Louis, Missouri, Kloss was discovered at a local charity fashion show in 2006. Her career quickly took off, walking for top designers including Christian Dior, Alexander McQueen, and Versace, among dozens of others, and starring in several major global campaigns including adidas, Calvin Klein, Carolina Herrera and Swarovski. She launched Kode With Klossy in 2015 to empower girls to learn to code and become leaders in tech. Kloss was recognized on the TIME 100 list for her philanthropic work as the founder of Kode With Klossy and was featured on the covers of Fast Company and Forbes for her work to scale the organization.

Karlie is perfect for Estée Lauder,” said Aerin Lauder, Style and Image Director, Estée Lauder. “As a successful model, entrepreneur and founder of Kode With Klossy, Karlie is both beautiful and accomplished. I am so excited she is joining the brand.

To leverage Karlie’s commitment to educating and building confidence in the next generation of young women, the beauty company will also support Kode With Klossy through coding camp scholarships and events. Kode With Klossy is a philanthropic initiative founded by Karlie in 2015 which hosts free, two-week coding summer camps for girls aged 13-18 and fosters a national community focused on furthering career opportunities for girls in tech.

It is a dream come true to join the Estée Lauder family,” said Kloss. “I am so inspired by the brand’s legacy and values —from the entrepreneurial spirit of Estée herself to the company’s unparalleled commitment to creating best in class products for women around the world. I could not be more proud and honored to be part of such an iconic brand.

Kloss recently forayed into media and television, hosting Freeform‘s six-part series ‘Movie Night With Karlie Kloss‘ and premiering as a correspondent in season one and two of the Netflix original series ‘Bill Nye Saves The World.’ Kloss also sits on the board of Oath serving as an advisor alongside Oath chair Serena Williams and other industry leaders.

KARL LAGERFELD Paris Launches in North America With Unveiling of Fall 2016 Advertising Campaign, “Love From Paris, Karl xx”

KARL LAGERFELD Paris has launched its Fall 2016 advertising campaign, Love from Paris, Karl xx, which coincides with the brand’s launch in North America. For the first time, the globally-renowned designer and his Paris-based fashion house are sharing their accessible luxe collections and modern wardrobe essentials with the United States, Canada and Mexico.

LAGERFELD Logo

KARL LAGERFELD Paris Logo (PRNewsFoto/KARL LAGERFELD Paris)

As one of the world’s most celebrated fashion designers, Karl Lagerfeld is internationally recognized for his aspirational and cutting-edge approach to style. His namesake fashion house – based in Paris’ Sain-Germain-des-Prés district – manifests his signature aesthetic that is modern and cool, with an unmistakable rock-and-roll edge. A living legend of style, Karl Lagerfeld is a designer, photographer and publisher.

Designed specifically for the North American market, KARL LAGERFELD Paris is inspired by iconic Parisian style and effortless elegance, with sleek tailoring and feminine touches. A black and white palette is accented by pops of color and unique prints – all created for today’s on-the-go woman. Products include women’s accessories, bags, footwear and ready-to-wear such as dresses, pants, blouses and suits.

(KARL LAGERFELD Paris previously announced its launch in North America through a joint venture with GIII Apparel Group, Ltd., thus forming Karl Lagerfeld North America.)

KARL LAGERFELD Paris is now available online at www.KarlLagerfeldParis.com, and in-store at select Lord & Taylor and Dillard’s (USA), Hudson’s Bay (Canada) and Liverpool (Mexico). Upon its launch , the Fall 2016 campaign will launch on September 7th and is already appearing in top fashion and lifestyle titles in addition to social channels and platforms.

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KARL LAGERFELD Paris Launches in North America With Unveiling of Fall 2016 Advertising Campaign, Love From Paris, Karl xx (PRNewsFoto/KARL LAGERFELD Paris)

Mr. Lagerfeld artistically directed and photographed the Fall 2016 campaign, in collaboration with Laird + Partners. It was styled by the renowned Charlotte Stockdale and features models Joan Smalls and Hailey Baldwin against a backdrop of larger-than-life landmarks from New York City and Paris. Shot in tones of black and white, the aesthetic reflects Karl Lagerfeld’s cool, unique and timeless vision.

For a designer it’s great to work with the girls of the moment, because clothes express our times but girls do too,” said Lagerfeld, while photographing Smalls and Baldwin.

Friends and followers of the brand are invited to explore the collection and all the latest from KARL LAGERFELD Paris using #KARLLAGERFELDPARIS

UNITED COLORS OF BENETTON CHOOSES JOAN SMALLS AS ITS STYLE AMBASSADOR

United Colors of Benetton has chosen Joan Smalls, icon and one of the today’s top working model, as its muse and style ambassador for the brand’s Spring/Summer 2015 campaign. Not just a testimonial, but a true “style ambassador”, Smalls is a “highly talented and successful woman who reflects the perfect Benetton way of life – Italian style, that mixes fashion and practicality to which always enhances a woman’s personality“.

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United Colors of Benetton has chosen Joan Smalls, icon and one of the today’s top model working today, as its muse and style ambassador for the brand’s Spring/Summer 2015 campaign

 

Joan Smalls, a 25 years old, Puerto Rican, began her career in fashion in 2007. Since then she has walked the runways for the most celebrated designers and fashion houses, featured on the most prestigious magazine covers and appeared in highly popular music videos. Already among the world’s top ten models, in March 2014 Joan topped models.com’s ranking of the 50 most sought-after models.

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The Spring/Summer 2015 campaign images were shot in New York by American photographer Cass Bird

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The Spring/Summer 2015 campaign images were shot in New York by American photographer Cass Bird

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The Spring/Summer 2015 campaign images were shot in New York by American photographer Cass Bird

 

The United Colors Of Benetton spring/summer 2015 collection celebrates “Italian Style”: with flirty separates reflective of a ‘Roman Holiday’, also paying tribute to the Italian zest for dressing well that Benetton has exported all over the world for more than forty years. From now through to May the campaign will feature Smalls, in four different stories showcasing the new collection. The United Colors of Benetton pieces chosen by the model become something as unique and desirable as she is. Wardrobes will be revived with stylish, quality pieces at competitive price points for the modern day woman.    Continue reading

The 2014 CFDA Fashion Awards Winners

JOSEPH ALTUZARRA NAMED WOMENSWEAR DESIGNER OF THE YEAR

RIHANNA NAMED FASHION ICON OF THE YEAR

AWARDS SHOW TO BE WEBCAST ON CFDA.COM ON TUESDAY, JUNE 3RD AT 11AM

House Photography:  BFA: www.bfanyc.com

Last night, the Council of Fashion Designers of America (CFDA) paid tribute to the winners and honorees of the 2014 CFDA Fashion Awards in collaboration with Swarovski at Alice Tully Hall, Lincoln Center. Film director and screenwriter John Waters was the host for the evening. For the thirteenth year in a row, the evening was generously underwritten by Swarovski. Highlights of the evening included a live tribute featuring sixteen models of color in Diane von Furstenberg dresses paying homage to Founder’s Award honoree Bethann Hardison for advocating diversity on the runways and Michael Kors leading the In Memoriam segment in which he honored the passing of Annabel Tollman, L’Wren Scott, and Art Ortenberg over the past year.

2014 CFDA Fashion Awards - Award Presentation with hos John Waters

2014 CFDA Fashion Awards – Award Presentation with hos John Waters

Nominees, honorees, and winners were determined by the CFDA Awards Guild which is comprised of CFDA members, leading fashion journalists, stylists, and top retail executives. Ernst & Young, LLP was the official accounting firm of the Awards.

Tonight, we celebrated creativity, experience, and conviction by honoring the diversity and vibrancy of individuals who define the influence of the fashion industry,” said CFDA President Diane von Furstenberg.

ACCESSORIES WINNERS - THE ROWMARY - KATE OLSEN & ASHLEY OLSEN WITH PRESENTER KERI RUSSELL(Center)

ACCESSORIES WINNERS – THE ROWMARY – KATE OLSEN & ASHLEY OLSEN WITH PRESENTER KERI RUSSELL(Center)

Dao-Yi Chow, James Marsden, Maxwell Osborne

Dao-Yi Chow, James Marsden, Maxwell Osborne

Lupita Nyongo, Joseph Altuzarra

Lupita Nyongo, Joseph Altuzarra

The evening’s Womenswear Designer of the Year honors went to Joseph Altuzarra for Altuzarra, presented by Lupita Nyong’o. The award for Menswear Designer of the Year was presented to Maxwell Osborne & Dao-Yi Chow for Public School by actor James Marsden. Mary-Kate Olsen & Ashley Olsen for The Row took home the Accessories Designer of the Year Award, presented by actress Keri Russell.

Sebastian Stan, Christopher Peters, Nadja Swarovski, Shane Gabier, Greta Gerwig, Tim Coppens, Irene Neuwirth

Sebastian Stan, Christopher Peters, Nadja Swarovski, Shane Gabier, Greta Gerwig, Tim Coppens, Irene Neuwirth

Greta Gerwig and Sebastian Stan presented the three Swarovski Awards, which honor and recognize emerging talent. The Swarovski Award for Womenswear was given to Shane Gabier & Christopher Peters for Creatures of the Wind. The Swarovski Award for Menswear was presented to Tim Coppens. The Swarovski Award for Accessory Design went to Irene Neuwirth. Recipients in each category will receive generous financial support from the company as well as exposure to the company’s vast and innovative crystal products and applications for fashion.

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Rihanna was presented with the Fashion Icon award by Vogue editor in chief Anna Wintour who praised the musician for her ability to tell captivating stories through the boldness and beauty of clothes. Rihanna thanked members of the audience: “the designers, the models, and everyone else who has inspired me.

The CFDA believes in designers at every stage of their career.  Last night we recognized a broad range of talent and influence from student scholarship winners and emerging talent to industry icons,” added CFDA CEO Steven Kolb.

It’s been an honor to partner with the CFDA in celebrating the very best in American fashion for thirteen incredible years, and the creativity of the award winners never fails to amaze.  We are especially pleased to support the industry’s next generation through the Swarovski Awards. It’s a privilege to help these dazzling young talents evolve and realize their visions as they take the next steps in their careers,” said Nadja Swarovski, Member of the Swarovski Executive Board.

The Geoffrey Beene Lifetime Achievement Award was presented to Tom Ford by Richard Buckley for his consistent, creative influence on fashion.

LIFETIME ACHIEVEMENT HONOREE TOM FORD

LIFETIME ACHIEVEMENT HONOREE TOM FORD

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Previewing The Spring/Summer 2013 Ad Campaigns – The Americans

Michael Kors Spring/Summer 2013 Campaign

Michael Kors Spring/Summer 2013 Campaign

Inspired by the glam style of California, MICHAEL KORS once again chose MARIO TESTINO (who has now shot the label’s campaigns for ten years now) to capture KARMEN PEDARU and SIMON NESSMAN in ultra-glossy images. “We wanted the campaign to highlight the crisp, graphic feel of the Spring collection in bold California colors,” says designer Michael Kors. The handsome couple goes from luxury car to private jet in the bold colors and streamlined silhouettes of spring. Bravo, Michael.

Michael Kors Spring/Summer 2013 Campaign

Michael Kors Spring/Summer 2013 Campaign

Michael Kors Spring/Summer 2013 Campaign

Michael Kors Spring/Summer 2013 Campaign

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SPRING HAS SPRUNG: FIRST LOOK AT THE FASHION SPRING/SUMMER 2013 PRINT AD CAMPAIGNS

Now that new year has come and gone, in addition to a real winter, we can also expect to see the unveiling of the spring/summer 2013 print ad campaigns from all the international fashion houses. The following is just the first ones out of the gate, which will probably pop up in the February 2013 fashion issues.

Kate Moss in Versace  Spring 2013 Campaign

Kate Moss in Versace Spring 2013 Campaign

Versace’s Spring/Summer 2013 Campaign

Versace’s Spring/Summer 2013 Campaign

Models VEIT COUTURIER, EDWARD WILDING, KACEY CARRIG, KATE MOSS, DARIA WERBOWY and JOAN SMALLS are glamazons in Versace’s spring 2013 campaign photographed by MERT & MARCUS. The trio of leading beauties get surrounded by a group of hunky guys while wearing the form-fitting and sexy silhouettes of the season.

Daria Werbowy in Versace  Spring 2013 Campaign

Daria Werbowy in Versace Spring 2013 Campaign

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