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When it comes to shopping for loved ones this year, JCPenney is helping customers pull off the best Christmas ever by offering more fa la la for less moo la lah. That’s the inspiration behind the Company’s holiday tagline, “Jingle More Bells,” to express how shopping at JCPenney enables customers to be as generous as they want to be this season.
The integrated marketing campaign debuted Nov. 19 with a series of creative ads showcasing a festive choir singing fun reinterpretations of classic Christmas carols with whimsical lyrics that reflect the joy of shopping and finding that perfect gift.
“Our holiday campaign was developed to charm and entertain, but more importantly, it reinforces that when customers shop JCPenney, they will find a variety of gifts that will fit their style and budget,” said Debra Berman, senior vice president of marketing at JCPenney. “From offering great deals to stocking everyone’s favorite brands, we’re the shopping destination that customers can count on this holiday season.” Continue reading