New York Fashion Week Recap: Restoring One’s Karma at The Colgate Optic White Beauty Bar

Written by Phillip D. Johnson

images provided by Pivot PR

The Colgate Optic White Beauty Bar at Salon Ziba on September 9, 2013 in New York City.

The Colgate Optic White Beauty Bar at Salon Ziba on September 9, 2013 in New York City.

This past New York Fashion Week was, for God knows what reasons, more stressful any other in recent history. For the record, I love New York Fashion Week and attending the shows. I feel energized by the vibes of creativity waiting to be explored. Every season at the Tents at Lincoln Center and at other venues around Manhattan is like going to a high school or college reunion, where you are joyous in reconnecting with the people you like (and missed) and doing your level best to circumvent–by all means possible— the toxic fiends and the frenemies you (mostly) dislike and must avoid at all cost. Overall, this season, however, there was a decidedly underlying cloud of, if not rampant negativity, then snarkiness and shadiness about the whole proceeding that took most of the enjoyment out of the week for many people, including myself. What was a pleasure to look forward to–the joy of a potential “fashion moment” during a show, the clothes, gossiping with your friends while waiting for the shows to start– became a chore I was trying to avoid. Seriously, folks, most of the inhabitants of this seasonal world we call New York Fashion Week are in dire need of a psyche cleansing, in addition to a cleansing of the aura by a host of feng shui masters.

The Colgate Optic White Beauty Bar at Salon Ziba on September 9, 2013 in New York City.

The Colgate Optic White Beauty Bar at Salon Ziba on September 9, 2013 in New York City.

The Colgate Optic White Beauty Bar at Salon Ziba on September 9, 2013 in New York City.

The Colgate Optic White Beauty Bar at Salon Ziba on September 9, 2013 in New York City.

The Colgate Optic White Beauty Bar at Salon Ziba on September 9, 2013 in New York City.

The Colgate Optic White Beauty Bar at Salon Ziba on September 9, 2013 in New York City

The Colgate Optic White Beauty Bar at Salon Ziba on September 9, 2013 in New York City.

The Colgate Optic White Beauty Bar at Salon Ziba on September 9, 2013 in New York City.

But I found a remedy for the fashion week blues, if only for a couple hours. Continue reading

DRYBAR LAUNCHES PRODUCT LINE

Setting the “bar” even higher, DRYBAR is pleased to announce the launch of their first-ever product line, which will be sold exclusively at SEPHORA, QVC and DRYBAR Locations nationwide starting March 2013 and via http://shop.thedrybar.com beginning immediately.

DRYBAR PRODUCTS AND TOOLS: A selection of Drybar products and tools.  (PRNewsFoto/Drybar)

DRYBAR PRODUCTS AND TOOLS: A selection of Drybar products and tools. (PRNewsFoto/Drybar)

DRYBAR, named one of the top “100 Brilliant Ideas” of 2010 by Entrepreneur Magazine, is based on the simple concept: NO CUTS. NO COLOR. JUST BLOWOUTS. The idea was a natural for founder ALLI WEBB, a long-time professional stylist, after a lifetime of frustration at overpaying for blowouts at traditional salons. There are currently 25 DRYBAR locations throughout the country which are frequented by many celebrities, including CINDY CRAWFORD, EMMA ROBERTS, JENNIFER LOVE HEWITT, ZOOEY imagesDESCHANEL, ROSE MCGOWAN, JESSICA LOWNDES, ELIZA DUSHKU, WHITNEY PORT, MARIA SHRIVER, NICKY HILTON and many more. Appointments can be booked online at www.thedrybar.com or by calling 212-561-5392.

Ms. WEBB spent several years developing a complete line of styling products and tools to help DRYBAR stylists across the country achieve the perfect blowout. “After trying nearly every existing product line,” says Webb, “I just couldn’t find what we were looking for to meet our very specific styling needs. So I partnered with some of the best labs in the world to create exactly what we needed at Drybar.”

In keeping with the bar theme, each product has been aptly named, from the “HOT TODDY” HEAT PROTECTOR & FRIZZ FIGHTER to the “HALF PINT” ROUND BRUSHES to the “3-DAY BENDER” CURLING IRON. Each product has been painstakingly tested and tweaked with the assistance of more than 1,000 Drybar stylists and developed in collaboration with Drybar investor and board member, JANET GURWITCH, who is also the founder and former CEO of LAURA MERCIER COSMETICS. “Alli’s vision and passion has been impressive to watch,” says Gurwitch, “She has identified a real niche in the market and the performance of these products is truly like nothing I’ve ever experienced in hair styling.” Continue reading