China: Through the Looking Glass Exhibition Extended through September 7 at The Metropolitan Museum of Art

Gallery View Anna Wintour Costume Center, Imperial China Photo: © The Metropolitan Museum of Art

Gallery View: Anna Wintour Costume Center, Imperial China
Photo: © The Metropolitan Museum of Art

Gallery View Chinese Galleries, Astor Forecourt, Anna May Wong Evening dress, John Galliano (British, born Gibraltar, 1960) for House of Dior (French, founded 1947), autumn/winter 1998–99 haute couture; Courtesy of Christian Dior Couture Photo: © The Metropolitan Museum of Art

Gallery View:  Chinese Galleries, Astor Forecourt, Anna May Wong
Evening dress, John Galliano (British, born Gibraltar, 1960) for House of Dior
(French, founded 1947), autumn/winter 1998–99 haute couture; Courtesy of
Christian Dior Couture
Photo: © The Metropolitan Museum of Art

China: Through the Looking Glass at The Metropolitan Museum of Art has been extended by three weeks through Labor Day, September 7. The exhibition, organized by The Costume Institute in collaboration with the Department of Asian Art, opened to the public on May 7, and has drawn more than 350,000 visitors in its first eight weeks.  To date, the exhibition’s attendance is pacing close to that of Alexander McQueen: Savage Beauty (2011), which was the most visited Costume Institute exhibition ever, as well as the Met’s eighth most popular.

Chinese Galleries, Astor Forecourt, Anna May Wong Ensemble, Paul Smith (British, born 1946), autumn/winter 2011-12; Courtesy of Paul Smith Photo: © The Metropolitan Museum of Art

Chinese Galleries, Astor Forecourt, Anna May Wong
Ensemble, Paul Smith (British, born 1946), autumn/winter 2011-12; Courtesy of
Paul Smith
Photo: © The Metropolitan Museum of Art

Chinese Galleries, Douglas Dillon Galleries, Export Silk Photo: © The Metropolitan Museum of Art

Chinese Galleries, Douglas Dillon Galleries, Export Silk
Photo: © The Metropolitan Museum of Art

Chinese Galleries, Douglas Dillon Galleries, Chinoiserie Photo: © The Metropolitan Museum of Art

Chinese Galleries, Douglas Dillon Galleries, Chinoiserie
Photo: © The Metropolitan Museum of Art

Chinese Galleries, Douglas Dillon Galleries, Chinoiserie Dress, 18th century; The Metropolitan Museum of Art, Gift of Fédération de la Soirie, 1950 (50.168.2a,b) Photo: © The Metropolitan Museum of Art

Chinese Galleries, Douglas Dillon Galleries, Chinoiserie
Dress, 18th century; The Metropolitan Museum of Art, Gift of Fédération de la
Soirie, 1950 (50.168.2a,b)
Photo: © The Metropolitan Museum of Art

Chinese Galleries, Charlotte C. Weber Galleries, Ancient China Dress, House of Givenchy (French, founded 1952), autumn/winter 1997-98 haute couture; Courtesy of Givenchy Photo: © The Metropolitan Museum of Art

Chinese Galleries, Charlotte C. Weber Galleries, Ancient China
Dress, House of Givenchy (French, founded 1952), autumn/winter 1997-98 haute
couture; Courtesy of Givenchy
Photo: © The Metropolitan Museum of Art

The exhibition, made possible by Yahoo, explores the impact of Chinese aesthetics on Western fashion and how China has fueled the fashionable imagination for centuries. High fashion is juxtaposed with Chinese costumes, paintings, porcelains, and other art, including films, to reveal enchanting reflections of Chinese imagery. The exhibition, which was originally set to close on August 16, is curated by Andrew Bolton. Wong Kar Wai is artistic director and Nathan Crowley served as production designer.

This is The Costume Institute’s first collaboration with another curatorial department since AngloMania: Tradition and Transgression in British Fashion in 2006, a partnership with the Department of European Sculpture and Decorative Arts. China: Through the Looking Glass features more than 140 examples of haute couture and avant-garde ready-to- wear alongside masterpieces of Chinese art. Filmic representations of China are incorporated throughout to reveal how our visions of China are shaped by narratives that draw upon popular culture, and to recognize the importance of cinema as a medium through which we understand the richness of Chinese history.

Jar with Dragon (Chinese), early 15th-century; The Metropolitan Museum of Art, Gift of Robert E. Tod, 1937 (37.191.1) Photo: Courtesy of The Metropolitan Museum of Art, Photography © Plato

Jar with Dragon (Chinese), early 15th-century; The Metropolitan Museum of
Art, Gift of Robert E. Tod, 1937 (37.191.1)
Photo: Courtesy of The Metropolitan Museum of Art, Photography © Plato

Festival robe worn by Emperor Qianlong, second half of 18th-century; The Metropolitan Museum of Art, Purchase, Joseph Pulitzer Bequest, 1935 (35.84.8) Photo: Courtesy of The Metropolitan Museum of Art, Photography © Platon

Festival robe worn by Emperor Qianlong, second half of 18th-century; The
Metropolitan Museum of Art, Purchase, Joseph Pulitzer Bequest, 1935 (35.84.8)
Photo: Courtesy of The Metropolitan Museum of Art, Photography © Platon

Evening dress, Ralph Lauren (American, born 1939), autumn/winter 2011–12; Courtesy of Ralph Lauren Collection Photo: Courtesy of The Metropolitan Museum of Art, Photography © Platon

Evening dress, Ralph Lauren (American, born 1939), autumn/winter 2011–12;
Courtesy of Ralph Lauren Collection
Photo: Courtesy of The Metropolitan Museum of Art, Photography © Platon

Evening dress, Jean Paul Gaultier (French, born 1952), autumn/winter 2001-2 haute couture; Courtesy of Jean Paul Gaultier Photo: Courtesy of The Metropolitan Museum of Art, Photography © Platon

Evening dress, Jean Paul Gaultier (French, born 1952), autumn/winter 2001-2
haute couture; Courtesy of Jean Paul Gaultier
Photo: Courtesy of The Metropolitan Museum of Art, Photography © Platon

13."Quiproquo" cocktail dress, Christian Dior (French, 1905–1957) for House of Dior (French, founded 1947), 1951; The Metropolitan Museum of Art, Gift of Mrs. Byron C. Foy, 1953 (C.I.53.40.38a-d) Photo: Courtesy of The Metropolitan Museum of Art, Photography © Platon 14.Film Still from In the Mood for Love, 2000; Courtesy of Block 2 Pictures Inc. Photo: Courtesy

13.”Quiproquo” cocktail dress, Christian Dior (French, 1905–1957) for House of
Dior (French, founded 1947), 1951; The Metropolitan Museum of Art, Gift of
Mrs. Byron C. Foy, 1953 (C.I.53.40.38a-d)
Photo: Courtesy of The Metropolitan Museum of Art, Photography © Platon
14.Film Still from In the Mood for Love, 2000; Courtesy of Block 2 Pictures Inc.
Photo: Courtesy

Dress, John Galliano (British, born Gibraltar, 1960) for House of Dior (French, founded 1947), spring/summer 2003 haute couture; Courtesy of Christian Dior Couture Photo: Courtesy of The Metropolitan Museum of Art, Photography © Platon

Dress, John Galliano (British, born Gibraltar, 1960) for House of Dior (French,
founded 1947), spring/summer 2003 haute couture; Courtesy of Christian Dior
Couture
Photo: Courtesy of The Metropolitan Museum of Art, Photography © Platon

Encompassing approximately 30,000 square feet in 16 separate galleries in the Museum’s Chinese and Egyptian Galleries and Anna Wintour Costume Center, it is The Costume Institute’s largest special exhibition ever, and also one of the Museum’s largest. With gallery space three times the size of a typical Costume Institute major spring show, China has accommodated large numbers of visitors without lines.

Anna Wintour Costume Center, Imperial China Photo: © The Metropolitan Museum of Art

Anna Wintour Costume Center, Imperial China
Photo: © The Metropolitan Museum of Art

Evening dress, Tom Ford (American, born 1961) for Yves Saint Laurent, Paris (French, founded 1961), autumn/winter 2004–5; The Metropolitan Museum of Art, Gift of Yves Saint Laurent, 2005 (2005.325.1) Photo: Courtesy of The Metropolitan Museum of Art, Photography © Platon

Evening dress, Tom Ford (American, born 1961) for Yves Saint Laurent, Paris
(French, founded 1961), autumn/winter 2004–5; The Metropolitan Museum
of Art, Gift of Yves Saint Laurent, 2005 (2005.325.1)
Photo: Courtesy of The Metropolitan Museum of Art, Photography © Platon

The Anna Wintour Costume Center’s Lizzie and Jonathan Tisch Gallery presents a series of “mirrored reflections” focusing on Imperial China; the Republic of China, especially Shanghai in the 1920s, 1930s and 1940s; and the People’s Republic of China. These reflections, as well as others in the exhibition, are illustrated with scenes from films by such groundbreaking Chinese directors as Zhang Yimou, Chen Kaige, Ang Lee, and Wong Kar Wai. Distinct vignettes are devoted to “women of style,” including Hu Die (known as Butterfly Wu), Oei Huilan (the former Madame Wellington Koo), and Soong Mei-Ling (Madame Chiang Kai-shek).

Directly above the Anna Wintour Costume Center, the Chinese Galleries on the second floor showcase fashion from the 1700s to the present, juxtaposed with decorative arts from Imperial China, including jade, bronze, lacquer, and blue-and-white porcelain, mostly drawn from the Met’s collection. The Astor Court features a thematic vignette dedicated to Chinese opera, focusing on John Galliano’s Spring 2003 Christian Dior Haute Couture Collection.

Designers in the exhibition include Cristobal Balenciaga, Travis Banton, Bulgari, Sarah Burton for Alexander McQueen, Callot Soeurs, Cartier, Roberto Cavalli, Coco Chanel, Christian Dior, Tom Ford for Yves Saint Laurent, John Galliano for Christian Dior, Jean Paul Gaultier, Valentino Garavani, Maria Grazia Chiuri and Pierpaolo Picciolo for Valentino, Craig Green, Guo Pei, Marc Jacobs for Louis Vuitton, Karl Lagerfeld for Chanel, Jeanne Lanvin, Ralph Lauren, Christian Louboutin, Martin Margiela, Alexander McQueen, Alexander McQueen for Givenchy, Edward Molyneux, Kate and Laura Mulleavy, Dries van Noten, Jean Patou, Paul Poiret, Yves Saint Laurent, Paul Smith, Van Cleef & Arpels, Vivienne Tam, Giambattista Valli, Vivienne Westwood, Jason Wu, and Laurence Xu.

This exhibition is one of the most ambitious ever mounted by the Met, and I want as many people as possible to be able see it,” said Thomas P. Campbell, Director and CEO of the Met. “It is a show that represents an extraordinary collaboration across the Museum, resulting in a fantastic exploration of China’s impact on creativity over centuries.”

Museum Members will have early morning private access to the galleries from Wednesday, July 22, to Sunday, July 26, from 9:00 a.m. to 10:00 a.m., before the Museum opens to the public.

Eastpak Artist Studio (EAST) Launches New Collection to Benefit Designers Against Aids

Eastpak has released the creations for the fourth edition of the Eastpak Artist Studio (EAST), comprising some of the biggest names in the fashion industry. Joining forces in support of Designers Against AIDS, all 16 EAST designers –including Manolo Blahnik, Jean Paul Gaultier and Dutch designer Antoine Peters— have directed their considerable creative energies to the task of transforming a special edition blank Eastpak backpack into a unique work of art for charity.

Jean Paul Gaultier

Jean Paul Gaultier

All designers were asked to use the classic Padded Pak’r® and create a unique work of art. Except for keeping intact the Eastpak Artist Studio logo the designers had no restrictions to re-interpret this iconic backpack in their own style, taste and vision.

All EAST creations will be auctioned off and all proceeds will be donated to the charity organization, Designers Against AIDS (DAA).

DAA was launched in 2004 by the non-profit organization Beauty Without Irony. It’s main objective is to raise awareness for HIV/AIDS and to get the subject back on the agenda in the international media and amongst the public at large. DAA, Eastpak and the artists of the Eastpak Artist Studio are sending a clear declaration of intent to join in the fight against this destructive disease while giving support to sufferers worldwide, as well as telling the world that the disease is still active throughout the world, with new cases being announced every day. DAA’s campaigns also borrow elements from pop culture, targeting primarily young people in industrialized countries where the disease has of late been largely forgotten. The organization also fights for the acceptance and equal rights of seropositive people around the world.

Said Antoine Peters, “I ​​am very honored to participate in this edition of Eastpak Artist Studio. I think it’s great that I can use my creativity and design to contribute to the discussion about and such an important issue as the fighting of HIV/Aids.”

On World Aids Day – December ist, 2014 – the bags will be sold through an online auction. All proceeds go to Designers Against Aids.

If you want to find out more about DAA, visit their website www.designersagainstaids.com.

Images sourced from www.fuckingyoung.es.

Costume Institute’s Spring 2015 Exhibition at Metropolitan Museum to Focus on Chinese Imagery in Art, Film, and Fashion

Chinese Whispers: Tales of the East in Art, Film, and Fashion

Exhibition Locations: Chinese Galleries and Anna Wintour Costume Center

The Metropolitan Museum of Art announced today that The Costume Institute’s spring 2015 exhibition, made possible by Yahoo, with additional support is provided by Condé Nast, will be Chinese Whispers: Tales of the East in Art, Film, and Fashion, on view from May 7 through August 16, 2015 (preceded on May 4 by The Costume Institute Benefit). Presented in the Museum’s Chinese Galleries and Anna Wintour Costume Center, the exhibition will explore how China has fueled the creative imagination for centuries, resulting in layers of cultural translations, re-translations, and mistranslations. In this collaboration between The Costume Institute and the Department of Asian Art, high fashion will be juxtaposed with Chinese costumes, paintings, porcelains, and other art, as well as Chinese films to reveal ongoing dialogues between East and West, past and present.

This is The Costume Institute’s first collaboration with another curatorial department since AngloMania: Tradition and Transgression in British Fashion in 2006, a partnership with the Department of European Sculpture and Decorative Arts. Chinese Whispers will feature more than 100 examples of haute couture and avant-garde ready-to-wear alongside Chinese art. Filmic representations of China will be incorporated throughout to reveal how our visions of China are framed by narratives that draw upon popular culture, and also to recognize the importance of cinema as a medium through which we understand the richness of Chinese history.

The exhibition, a collaboration between The Costume Institute and the Department of Asian Art, coincides with the Museum’s year-long centennial celebration of the Asian Art Department, which was created as a separate curatorial department in 1915. Chinese Whispers is organized by Andrew Bolton, Curator, with the support of Harold Koda, Curator in Charge, both of The Costume Institute. Additional support is provided by Maxwell Hearn, Douglas Dillon Chairman; Denise Patry Leidy, Curator; and Zhixin Jason Sun, Curator, all of the Department of Asian Art.

The Anna Wintour Costume Center’s Lizzie and Jonathan Tisch Gallery will present a series of “whispers” or conversations through time and space, focusing on Imperial China; Nationalist China, especially Shanghai in the 1920s and 1930s; and Communist China, with an emphasis on changing images of Chairman Mao. These ‘whispers,’ and others in the exhibition, will be illustrated with scenes from films by such groundbreaking Chinese directors as Zhang Yimou, Chen Kaige, Ang Lee, and Wong Kar Wai. Distinct vignettes will be devoted to “women of style,” including Madame Wellington Koo, Madame Chiang Kai-shek (Soong May-Ling), and Empress Dowager Cixi.

Directly above the Anna Wintour Costume Center, the Chinese Galleries on the second floor will showcase fashion from the 1700s to the present, juxtaposed with decorative arts from Imperial China, including jade, lacquer, cloisonné, and blue-and-white porcelain, mostly drawn from the Met’s collection. The Astor Court will feature a thematic vignette dedicated to Chinese opera, focusing on the celebrated performer Mei Lanfang, who inspired John Galliano’s spring 2003 Christian Dior Haute Couture Collection, ensembles from which will be showcased alongside Mr. Mei’s original opera costumes.

Designers in the exhibition will include Giorgio Armani, Sarah Burton (Alexander McQueen), Roberto Cavalli, Peter Dundas (Emilio Pucci), Tom Ford (Yves Saint Laurent), John Galliano (Dior), Jean Paul Gaultier, Maria Grazia Chiuri and Pierpaolo Picciolo (Valentino), Craig Green, Ground-Zero, Guo Pei, Marc Jacobs (Louis Vuitton), Mary Katrantzou, Karl Lagerfeld (Chanel), Ralph Lauren, Ma Ke, Martin Margiela, Alexander McQueen (Givenchy), Kate and Laura Mulleavy (Rodarte), Anna Sui, Vivienne Tam, Isabel Toledo, Dries van Noten, Vivienne Westwood, Jason Wu, Laurence Xu, and others.

I am excited about this partnership between these two forward-thinking departments that will undoubtedly reveal provocative new insights into the West’s fascination with Chinese aesthetics,” said Thomas P. Campbell, Director and CEO of the Met. “The artistic direction of acclaimed filmmaker Wong Kar Wai will take visitors on a cinematic journey through our galleries, where high fashion will be shown alongside masterworks of Chinese art.”

From the earliest period of European contact with China in the 16th century, the West has been enchanted with enigmatic objects and imagery from the East, providing inspiration for fashion designers from Paul Poiret to Yves Saint Laurent, whose fashions are infused at every turn with fantasy, romance, and nostalgia,” said Andrew Bolton, Curator in The Costume Institute. “In an intricate process of translation and mistranslation similar to the game of ‘Telephone’–which the British call ‘Chinese Whispers’–designers conjoin disparate stylistic references into a fantastic pastiche of Chinese aesthetic and cultural traditions.”

Internationally renowned filmmaker Wong Kar Wai will be the exhibition’s artistic director working with his longtime collaborator William Chang, who will supervise styling. Creative production company 59 Productions (exhibition designers for David Bowie is at the V&A Museum and video for the London 2012 Olympics Opening Ceremony) will serve as the exhibition’s production designers.

William Chang and I are pleased to be working in collaboration with The Costume Institute and the Asian Art Department of The Metropolitan Museum of Art on this exciting cross-cultural show,” said Wong. “Historically, there have been many cases of being ‘lost in translation’–with good and revealing results. As Chinese filmmakers we hope to create a show that is an Empire of Signs–filled with meaning for both East and West to discover and decipher.”

In celebration of the exhibition opening, the Museum’s Costume Institute Benefit will take place on Monday, May 4, 2015. Silas Chou will serve as Honorary Chair. The evening’s co-chairs will be Jennifer Lawrence, Gong Li, Marissa Mayer, Wendi Murdoch, and Anna Wintour. This event is The Costume Institute’s main source of annual funding for exhibitions, publications, acquisitions, and capital improvements. Additional financial support for the 2015 exhibition and benefit is provided by a group of Chinese donors. The design for the 2015 Costume Institute Gala Benefit will be created by Wong Kar Wai and William Chang with 59 Productions, and Raul Avila, who has produced the Benefit décor since 2007. A publication by Andrew Bolton will accompany the exhibition. It will be produced by The Metropolitan Museum of Art and distributed by Yale University Press, and will be available in early May.

Trend-ology: New Exhibition to Open at The Museum at FIT

Fashion & Textile History Gallery at The Museum at FIT

December 3, 2013 – April 30, 2014

The Museum at FIT will present Trend-ology, a new exhibition that examines the sources from which fashion trends have emerged over the past 250 years. Themes highlighted include 18th-century court dress, the rise of the couturier in 19th-century Paris, hip hop fashion, and more recent developments related to blogging, fast fashion, and social-media networking. Featuring approximately 100 objects from the museum’s permanent collection, the exhibition will also highlight industry developments that have had an impact on how trends propagate. The show features designs by Christian Dior, Yves Saint Laurent, Rei Kawakubo, Jean Paul Gaultier, Helmut Lang, Martin Margiela, and Opening Ceremony, to name a few. Also on view is a video produced exclusively for Trend-ology, featuring interviews with fashion insiders Simon Doonan, Carol Lim of Opening Ceremony and Kenzo, Saul Lopez Silva of WGSN, and many others.

(left) Rodarte, evening dress, black and nude net, wool, black leather, beads, cheese cloth, and metal gauze, spring 2010, USA, museum purchase, (right) Rodarte for Target, evening dress, polyester crepe chiffon, 2009, USA, gift of The Fashion and Textile Studies Department and the School of Graduate Studies

(left) Rodarte, evening dress, black and nude net, wool, black leather, beads, cheese cloth, and metal gauze, spring 2010, USA, museum purchase, (right) Rodarte for Target, evening dress, polyester crepe chiffon, 2009, USA, gift of The Fashion and Textile Studies Department and the School of Graduate Studies

Fashion trends change every season, with shifts in print, color, material, embellishment, and silhouette. These derive from a variety of sources, including urban street style, art, music, film, and socio-political movements. The word “trend” first arose as an economic term used to describe shifts in financial markets. Today, the word is ubiquitous in the fashion media, and trend forecasting companies have made researching and predicting trends a profitable business.

Yet, as we move further into the 21st century, specific trends seem increasingly hard to define. The advent of fast fashion, the internet, and social media have created a quick-paced global environment in which fashion trends emerge and spread in faster and more complex ways than ever before. By looking back at the history of trends, Trend-ology aims to help viewers gain insight into the current state of the trend cycle.

Louis Vuitton (Takashi Murakami), “Speedy 30” monogram handbag, multicolor monogram canvas, 2003, France, museum purchase

Louis Vuitton (Takashi Murakami), “Speedy 30” monogram handbag, multicolor monogram canvas, 2003, France, museum purchase

Trend-ology will open with an overview of 21st-century developments in fashion retailing. These will include examples from fast-fashion companies, such as Zara, H&M, and Topshop, that have contributed to the increasing fascination–and anxiety–surrounding trends. High-low collaborations, including a “Rodarte for Target” sequined dress from 2009, will be juxtaposed with high fashion designs–in this case, a runway piece from Rodarte’s spring 2010 collection. A selection of “It” bags, including a Louis Vuitton Speedy 30 bag designed in collaboration with Japanese artist Takeshi Murakami, will illustrate how important the sale of accessories has become to luxury brands during the new millennium. To highlight the recent emergence of concept stores, the introductory section will culminate with ensembles from Opening Ceremony and Colette.

The exhibition’s historical chronology will begin with two 18th-century ensembles, one for a man and the other for a woman, rendered in vibrant shades of yellow. Once negatively associated with “heretics,” yellow became a trendy color in 18th-century dress. The change in yellow’s cultural meaning can be traced to the growing popularity in Europe of chinoiserie. In China, yellow was an auspicious color associated with the emperor.

(left) Dress, yellow silk faille, circa 1770, USA (possibly), museum purchase, (right) Men’s coat, yellow silk, circa 1790,  USA (possibly), museum purchase

(left) Dress, yellow silk faille, circa 1770, USA (possibly), museum purchase, (right) Men’s coat, yellow silk, circa 1790, USA (possibly), museum purchase

(left) Dress, yellow silk faille, circa 1770, USA (possibly), museum purchase, (right) Men’s coat, yellow silk, circa 1790,  USA (possibly), museum purchase

(left) Dress, yellow silk faille, circa 1770, USA (possibly), museum purchase, (right) Men’s coat, yellow silk, circa 1790, USA (possibly), museum purchase

Dress, tartan silk, circa 1812, Scotland, museum purchase

Dress, tartan silk, circa 1812, Scotland, museum purchase

A selection of tartan dresses will show a recurring international trend for tartan dress that emerged during the 19th century from the widespread popularity of Sir Walter Scott’s Scottish-themed novels.

Starting in the mid-19th century, the pace of the trend cycle was accelerated by certain capitalist developments, such as the emergence of the couture house and the subsequent rise of the department store. These developments will be addressed in Trend-ology with a dress, circa 1883, by couturier Charles Fredrick Worth shown alongside an ensemble from Lord & Taylor, circa 1895, and a Lord & Taylor mail-order catalogue from the same period. Continue reading

ELIE SAAB and evian® Celebrate Purity

ICONIC DESIGNER UNVEILS NEW LIMITED EDITION 2014 BOTTLE

evian (www.evian.com) is partnering with Elie SAAB, to create a limited edition glass bottle that is a joint celebration of both brands’ pursuit of purity in design. The partnership between evian and Elie SAAB is the latest to follow six years of evian associating itself with international fashion brands.

A Tribute to Purity - ELIE SAAB & evian(R) - Limited Edition 2014.  (PRNewsFoto/evian)

A Tribute to Purity – ELIE SAAB & evian(R) – Limited Edition 2014. (PRNewsFoto/evian)

The evian Limited Edition Collection first launched in 1992 with the Olympic Games Limited Edition bottle. evian has

evian & Elie SAAB Limited Edition 2014 Bottle.  (PRNewsFoto/evian)

evian & Elie SAAB Limited Edition 2014 Bottle. (PRNewsFoto/evian)

since partnered with the world’s most esteemed designers, including Issey Miyake, Paul Smith, Jean Paul Gaultier, Christian Lacroix and Courreges, Diane von Furstenberg, and now Elie Saab.  From bold and innovative designs to international fashion designer collaborations, each Limited Edition bottle design celebrates the perfectly pure water inside, evian Natural Spring Water, and maintains the evian Live young spirit: “Youth is not a matter of age, it is an attitude“.

(This year, the two brands unite with the common theme of purity. The bottle is decorated with a signature Elie SAAB lace pattern, which recalls the feminine and elegant designs featured so prominently in the brand’s collections. The delicate white lace has been applied with architectural accuracy, bringing added refinement to the clean lines of the bottles silhouette. The final creations symbolize the immaculate craftsmanship, and mutual sophistication that both Elie SAAB and evian are renowned for.

evian water starts as snow and rain on the peaks of the pristine French Alps. Protected deep in the heart of the mountains, each drop filters through layers of mineral-rich glacial sands for over 15 years. Pure as nature intended, the water springs from the source in Evian-Les-Bains where it’s been bottled since 1826.

The 2014 Limited Edition bottle by ELIE SAAB will be available for purchase at www.shop.evian.us, and at select restaurants and hotels, including Sofitel Luxury Hotels nationwide beginning October 2013.

More information can be found at: http://www.evian.com

Facebook: http://facebook.com/evian

Twitter: http://twitter.com/evianwater

Instagram: evianwater

#tributetopurity