Honda’s “Keeping Dreams on Track” Float to Lead 2014 Rose Parade, Set to Break Record for Longest Rose Parade Float

Honda’s “Keeping Dreams on Track” Float–Measureing an unprecedented 274 feet in length, a Rose Parade float record–to Lead 2014 Rose Parade, Set to Break Record for Longest Rose Parade Float

Float will celebrate the recently launched TOMODACHI-Honda Cultural Exchange Program between the United States and Japan, promoting friendship, education and leadership

Rose Parade first: Oversized LED video screen will enable spectators the chance to ride along virtually, via cameras mounted on the float

Honda will lead the 125th annual Tournament of Roses Parade with the “Keeping Dreams on Track” historic-meets-futuristic train-themed float, powered by a specially-configured Honda hybrid engine. The premier float of the 2014 Rose Parade will measure an unprecedented 274 feet in length, and is set to break the record as the longest Rose Parade float, currently held by Honda’s 2005 Rose Parade float entry (207 feet). The float’s design embodies Honda’s “Follow Your Dreams” spirit – looking into the future where all things are possible by following your dreams – while also fulfilling the dreams of parade spectators.

Honda's float, "Keeping Dreams on Track" leads off the Rose Parade in Pasadena, Calif., on New Years Day, Jan. 1, 2014. The float, designed as a dream-like train, is the longest in the 125 year-history of the parade, measuring an unprecedented 274 feet. The float is powered by a specially-configured Honda hybrid engine and features re-creations of the Acura NSX sports car, HondaJet and ASIMO, the world's most advanced humanoid robot.  (PRNewsFoto/American Honda Motor Co., Inc.)

Honda’s float, “Keeping Dreams on Track” leads off the Rose Parade in Pasadena, Calif., on New Years Day, Jan. 1, 2014. The float, designed as a dream-like train, is the longest in the 125 year-history of the parade, measuring an unprecedented 274 feet. The float is powered by a specially-configured Honda hybrid engine and features re-creations of the Acura NSX sports car, HondaJet and ASIMO, the world’s most advanced humanoid robot. (PRNewsFoto/American Honda Motor Co., Inc.)

The Pasadena Tournament of Roses is a volunteer organization that annually hosts the Rose Parade® presented by Honda, the Rose Bowl Game® presented by VIZIO and a variety of associated events. The Tournament’s 935 volunteer members act as ambassadors of the organization within the community and serve on one of 31 committees that ensure the success of the parade and game. Collectively, they contribute upwards of 80,000 hours of manpower each year. The 125th Rose Parade presented by Honda,” will take place Wednesday, Jan. 1, 2014, followed by the 100th Rose Bowl Game presented by VIZIO. On Jan. 6, 2014, the Tournament also will host the 2014 VIZIO BCS National Championship at the Rose Bowl Stadium. (For additional information on the Tournament of Roses please visit the official website at

Continuing A History of Friendship between Honda and the Tournament of Roses
Honda first collaborated with the Tournament of Roses in 1961 to provide two-wheeled vehicles and generators for 1962 Parade operations. Honda has been a float participant in the Rose Parade since 1977 and has provided the vehicles for official Tournament of Roses transportation since 1994. Honda continues to supply two-wheeled vehicles used by white-suited Tournament volunteers, side-by-side (multi-utility) vehicles for Parade operations, the official Pace and Sound vehicles that lead the parade, as well as Honda Pilots and Odyssey minivans for the Tournament Queen and her court.

Entering into Honda’s 53rd year collaborating with the Tournament of Roses and fourth consecutive year as presenting

Honda Logo. (PRNewsFoto/American Honda Motor Co., Inc.)

Honda Logo. (PRNewsFoto/American Honda Motor Co., Inc.)

sponsor, with this year’s float Honda will celebrate a very special new partnership with the TOMODACHI Initiative – the TOMODACHI-Honda Cultural Exchange Program, designed to create friendship and understanding between Japanese and American youth. The TOMODACHI Initiative is a public-private partnership that was born out of U.S. support for Japan’s recovery from the Great East Japan Earthquake in 2011. The initiative invests in the next generation of Japanese and American leaders through educational and cultural exchanges as well as entrepreneurship and leadership programs. Two students from the TOMODACHI program will precede the Honda float, carrying the Parade’s presenting sponsor banner.

Keeping Dreams on Track is an embodiment of Honda’s deeply rooted philosophy, The Power of Dreams, as well as Honda’s passion toward following those dreams to guide and inspire us to make a difference,” said Stephan Morikawa, assistant vice president of American Honda Corporate Community Relations. “Honda has many exciting efforts coming in 2014, and the Rose Parade marks our first opportunity to provide a sneak peek at some of these innovative Honda technologies and important new partnerships, while wishing everyone watching the Rose Parade a very happy New Year and joyous holiday season.”

Those watching the Rose Parade on Wednesday, January 1, 2014 will experience the record-breaking 274 foot-long float, showcasing a combination of creativity, imagination and inspiration. The float – measuring 30 feet tall at its highest point, 18 feet wide at the widest, and weighing in at 50 tons – features five “train” cars that share Honda’s ambitious dreams for the future, all set to an exclusive soundtrack, “Of Friendships & Dreams,” composed by six-time GRAMMY-winning songwriter and music producer, Daniel Ho.

An Acura NSX sports car-inspired “locomotive” car, driven by ASIMO, the world’s most advanced humanoid robot, leads the train. The second train car is a Honda engine, representing the company’s long-term commitment to fuel-efficient mobility. The third train car is built to represent Honda’s task-performing robotic arm, a derivative of Honda’s ASIMO robotic technology, and will carry students from the TOMODACHI cultural exchange program.

The fourth train car fulfills the dreams of spectators along the Rose Parade route who have always wished to ride on a float by bringing them onboard virtually. It features two large LED video monitors measuring 30-feet wide and 10-feet tall, the first in the Rose Parade’s history. Images of parade-goers along the route will be projected onto the screens, enabling them the opportunity to virtually “ride” on the float. The train’s caboose is inspired by HondaJet, the world’s most advanced light jet.

Honda’s float will be propelled by a specially configured Honda hybrid low-emission engine to help the float function more efficiently and reduce its carbon footprint.

“Keeping Dreams on Track” will feature approximately 8,980 total flowers – almost double the amount of flowers from the previous year – to garnish the record-setting length of the new float, including 5,900 roses, 2,500 carnations and 580 gerberas. A variety of flowers, plants and seeds will be used, including hot pink, red and light lavender roses, pink and hot pink carnations, red gerberas, among many others. All of these natural materials will later be ground up for mulch after the conclusion of the parade activities.

This year’s Rose Parade also marks an important milestone for the Honda brand, as it serves to establish the newly formed TOMODACHI-Honda Cultural Exchange Program. The three-year initiative, first announced on December 13, was developed to support education and U.S.-Japan efforts to develop future generations with an experiential learning program of Music as a Universal language.

As presenting sponsor of the parade, Honda’s float will lead the parade, but it will not compete during the judging process. Prior to becoming presenting sponsor in 2011, Honda floats won awards in 15 of the previous 16 years.

Honda ( offers a complete lineup of cars and trucks through a network of more than 1,000 dealerships in the United States. Honda has more than 30 years of experience producing automobiles in the region, which began with the Accord in Marysville, Ohio, in November 1982. Having produced more than 25 million vehicles in North America through 2012 using domestic and globally sourced parts, Honda currently operates 14 major manufacturing facilities in North America, producing a wide range of Honda automobiles, all-terrain vehicles, power equipment products, engines and transmissions.

North American International Auto Show 2014 – 25 Years Strong and Growing

NAIAS enters new era in transformed Cobo Center

Celebrating its 25th anniversary as an international event, the NAIAS is among the most prestigious auto shows in the world, providing unparalleled access to the automotive products, people and ideas that matter most—up close and in one place. One of the largest media events in North America, the NAIAS is the only auto show in the United States to earn an annual distinguished sanction of the Organisation Internationale des Constructeurs d’Automobiles (OICA), the Paris-based alliance of automotive trade associations and manufacturers from around the world.
As the North American International Auto Show 2014 (NAIAS) celebrates 25 years of bringing the best of the auto industry to the world stage in Detroit, it does so in a transformed Cobo Center, a world-class venue fitting for a world-class show. It all starts with the Press Preview on Jan. 13, and runs through the Public Show, concluding on Jan. 26.
After 25 years as one of the premier, global auto shows, the NAIAS continues to amaze,” said Bob Shuman, chairman, NAIAS 2014. “In fact, if it’s possible to top last year’s spectacular show, considered by many as the ‘best show – ever,’ we are confident that we will do it this year with fantastic product unveilings, an automotive technology showcase, an improved venue, and Detroit hospitality.”

Some 50 global vehicle unveilings are expected to be made on Detroit’s world stage, according to Shuman.

It will be an absolute news feast for the journalists [and automobile fans alike] who cover the show from around the world,” he said.Also this year, journalists and visitors to NAIAS will enjoy activities in Cobo Center’s new Atrium, the focal point of the facility that now features spectacular views of one of the area’s greatest natural resources – the Detroit River. Additionally, the Grand Riverview Ballroom, formerly Cobo Arena, adds a magnificent and enormous space for meetings, conventions and vehicle unveilings. Add to that renovated meeting rooms, new networking space and infrastructure improvements, and Detroit’s Cobo Center stands among the list of some of the world’s finest event venues.

(Jan 2013) Detroit, MI North American International Auto Show

(Jan 2013) Detroit, MI North American International Auto Show

The changes to Cobo are not all that’s new,” said Shuman. “Several manufacturers will be debuting all-new exhibits at this year’s show. Attendees during the Press Preview, Industry Preview, Charity Preview and Public Show will be amazed at the changes inside and out. It’s truly fitting for our 25th Anniversary celebration.”

NAIAS exhibiting manufacturers include: Acura, AMG, Audi, Bentley, BMW, Buick, Cadillac, Chevrolet, Chrysler, Dodge, Equus Automotive, Fiat, Ford Division, GMC, Honda, Hyundai, Infiniti, Jaguar, Jeep, Kia, Lexus, Land Rover, Lincoln, Mazda, Mercedes-Benz, MINI, Nissan, Porsche, Ram, Scion, Smart, SRT, Subaru, Tesla, Toyota, VL Automotive , Volkswagen, and Volvo.

NAIAS 2014 Floor Plan original
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With a current crop of luxury models that are quiet, comfortable, fuel efficient, and among the most reliable, LEXUS has earned the best overall score in CONSUMER REPORTS’ 2013 ANNUAL CAR BRAND REPORT CARDS.

CONSUMER REPORTS is the world’s largest independent product-testing organization. Consumer Reports® is an expert,

Consumer Reports logo (PRFNewsWireFoto/ConsumerReports)

Consumer Reports logo (PRFNewsWireFoto/ConsumerReports)

independent nonprofit organization whose mission is to work for a fair, just, and safe marketplace for all consumers and to empower consumers to protect themselves. They accept no advertising, not beholden to any commercial interest and pay for all the products they test. Using its more than 50 labs, auto test center, and survey research center, the nonprofit rates thousands of products and services annually.

Founded in 1936, Consumer Reports has over 8 million subscribers to its magazine, Website and other publications. Its advocacy division, Consumers Union, works for health reform, food and product safety, financial reform, and other consumer issues in Washington, D.C., the states, and in the marketplace. The organization’s income is entirely derived from the sale of Consumer Reports® magazine, and their other publications and information products, services, fees, and noncommercial contributions and grants. The Ratings and reports are intended solely for the use of their readers.

For 2013, CONSUMER REPORTS took a different approach than in previous years for its annual brand report cards story. CR graded each automaker’s individual brands rather than calculating a single score for all the brands under one carmaker. For example, TOYOTA, LEXUS, and SCION models were each scored separately this year instead of being incorporated into one overall score for TOYOTA. The same was true for HONDA, FORD, NISSAN, GENERAL MOTORS, CHRYSLER and other large manufacturers that market several brands.

But back to the report card. While Lexus’ models are rarely sporty, the brand’s overall score of 79 was earned on a foundation of plush and very reliable vehicles. CONSUMER REPORTS currently Recommends 100% of the Lexus vehicles it has tested. Continue reading



PORSCHE now offers Aha™ (from Harman International Industries) as part of a new ONLINE SERVICES option, available across its entire product line. Aha is a free service that seamlessly organizes and integrates your favorite content from the web between your phone and car, so you can easily access it wherever you go, including in your Porsche.  The new feature is available on vehicles equipped with the latest generation of the PORSCHE COMMUNICATION MANAGEMENT (PCM) SYSTEM, which offers a variety of additional entertainment, navigation and information options.

Porsche Cars North America, Inc. Logo.  (PRNewsFoto/Porsche Cars North America, Inc.)

Porsche Cars North America, Inc. Logo. (PRNewsFoto/Porsche Cars North America, Inc.)

A PORSCHE CAYENNE GTS equipped with Online Services and Aha will be available for demonstrations to media at the 2013 INTERNATIONAL CONSUMER ELECTRONICS SHOW (CES) in Las Vegas from January 8-11, 2013 at the AHA BY HARMAN tent at the Central Plaza (# CP-13) at the LAS VEGAS CONVENTION CENTER.

PORSCHE CARS NORTH AMERICA, INC. (PCNA), based in Atlanta, Ga. is the exclusive U.S. importer of PORSCHE SPORTS CARS, the CAYENNE SUV and PANAMERA SPORTS SEDAN. At the core of this success is Porsche’s proud racing heritage that boasts some 30,000 motorsport wins to date. Established in 1984, it is a wholly-owned subsidiary of PORSCHE AG, which is headquartered in Stuttgart, Germany, and employs approximately 220 people who provide parts, service, marketing and training for 191 dealers. They, in turn, work to provide Porsche customers with a best-in-class experience that is in keeping with the brand’s 63-year history and leadership in the advancement of vehicle performance, safety and efficiency. Continue reading