Holiday Gift Guide 2019: Target Introduces HoliDeals and Unveils Biggest Black Friday Yet with Two-Day Preview Sale and Expanded Early Access

Retailer introduces HoliDeals – featuring thousands of deals throughout the season – making it easier than ever for guests to save throughout the holidays.

Black Friday Early Access for RedCard holders returns on Wednesday, Nov. 27, with more deals and deep discounts. For the first time, Target Circle members also will receive early access on select deals later in the day.

Target Corporation has announced the introduction of HoliDeals – featuring thousands of deals throughout the season on items like décor, electronics, toys and more – making it easier than ever for guests to save throughout the holidays. HoliDeals kicks off this week with the reveal of the retailer’s highly anticipated Black Friday ad . Target also is expanding early access to Black Friday deals to include members of its new loyalty program,Target Circle, in addition to RedCard holders.

This is the busiest time of year for our guests, and with the shortened season, we want to make it as easy as possible for them to cross everything off their holiday list at Target. That’s why we’re introducing HoliDeals, which will feature savings on thousands of items throughout the season,” said Rick Gomez, executive vice president, chief marketing and digital officer, Target. “Our expanded Black Friday Preview Sale is just the beginning of a season full of savings. And with our biggest investment ever in guest service, our teams will be ready to help guests shop and save with ease this holiday season.”

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