Kenneth Cole New York Launches New Limited Edition Watch Benefitting amfAR

Change… Powered By You

KENNETH COLE NEW YORK, through its licensee partner, the GENEVA WATCH GROUP, unveils the KENNETH COLE NEW YORK LIMITED EDITION POWERED BY YOU WATCH, the newest style in its popular automatic watch collection. The limited edition POWERED BY YOU WATCH is designed to inspire individuals to generate change in their global community. Through its partnership with KENNETH COLE NEW YORK and a continuation of both companies’ long standing commitment to giving back, GENEVA WATCH GROUP will donate at least $25,000 from the sale of the watches to amfAR, the Foundation for AIDS Research.

Kenneth Cole Limited-Edition 'Powered by You' Watch.  (PRNewsFoto/Geneva Watch Group)

Kenneth Cole Limited-Edition ‘Powered by You’ Watch. (PRNewsFoto/Geneva Watch Group)

amfAR, The Foundation for AIDS Research, is one of the world’s leading nonprofit organizations dedicated to the support of AIDS research, HIV prevention, treatment education, and the advocacy of sound AIDS-related public policy. Since 1985, amfAR has invested more than $340 million in its programs and has awarded grants to more than 2,000 research teams worldwide.  Continue reading