A new survey indicates that the only thing we all have in common when it comes to a good night’s sleep is that our needs and preferences are diverse, and for those seeking rest away from home, the demand for a personalized sleep environment is increasing. For the 92% of survey respondents who expressed distinct preferences on the firmness of a bed, there’s especially good news.
Introducing The Four Seasons Bed – the next evolution of the iconic Four Seasons sleep experience and the first fully customizable hotel bed, offering travellers the opportunity to effectively choose their own bed and personalize their sleep during every Four Seasons stay. Four Seasons has long been known for its signature beds – a cult favorite that while never advertised, has been purchased by tens of thousands of happy sleepers wanting to replicate the perfect Four Seasons sleep in their own homes. With the introduction of the industry’s first fully customizable sleep experience, Four Seasons continues to revolutionize the hospitality industry with innovations and creative approaches to enhance each guest’s experience. With an innovative mattress system developed by Four Seasons in partnership with leading bed manufacturer Simmons, each guest can have their bed personalized to their unique preference in minutes. A choice of three different levels of firmness will be offered, along with a variety of pillows and bedside amenities for customized comfort.
Features of the new Four Seasons Bed include:
— A system of revolutionary mattress toppers engineered specifically for Four Seasons that offers guests three choices to customize their bed: Signature, Signature Firm, and Signature Plush.
— A topper that can be switched in minutes; those returning to a Four Seasons location will find their favourite topper already in place when they arrive.
— Gel Touch Foam Center technology that absorbs extra heat, ensuring maximum comfort throughout the sleep.
The Four Seasons Bed is already in place in several locations in the US, and will replace beds at all Four Seasons locations over the next few years as part of the normal course of upgrade. Travellers can contact individual Four Seasons properties in advance of their next visit to inquire about the availability of the new bed. The Four Seasons Bed will also be available for purchase along with a full array of pillows and bed linens through local Four Seasons locations as they are installed in each hotel and resort. Continue reading