Lands’ End Opens Pop-Up Shop in New York City’s SoHo Neighborhood

New Yorkers (And Visitors to The City) Can Now Shop the Latest Collection of Lands’ End’s Family of Brands and Take Advantage of Personalization Services and Experiences In-Store

The Store Will Prominently Feature the Brand’s Most Recent Introductions; Canvas by Lands’ End and Lands’ End Sport.

Lands' End Inc Logo

Lands’ End (PRNewsFoto/Lands’ End, Inc.)

The Lands’ End Experience has arrived in SoHo. Lands’ End has announced the opening of the company’s artfully designed pop-up shop in New York City, September 8, 2016February 15, 2017. The store will fit into the famously artistic neighborhood, where Lands’ End will showcase the company’s masterful art form of continuously providing quality, value and legendary service to customers.

Lands End SoHo NYC

The Lands’ End experience has arrived in SoHo at 580 Broadway in New York City. (PRNewsFoto/Lands’ End, Inc.)

The shop’s two-floor location on Broadway (580 Broadway, New York, NY. Store Hours: 10am to 8pm Monday through Saturday; 11am to 7pm on Sundays) will have 8,000 square feet of men’s, women’s and kids’ apparel, footwear and accessories from the 2016 Fall, Holiday and Winter collections, as well as the brand’s latest collections, Canvas by Lands’ End™ and Lands’ End Sport, along with a variety of personalization services and experiences.

Canvas Logo

Lands’ End is excited to announce the launch of Canvas by Lands’ End(TM), a youthful, modern collection for men and women. Available at canvasbylandsend.com (PRNewsFoto/Lands’ End, Inc.)

Lands End Inc Canvas FALL 2016

Emma Roberts has a new role, the face of Canvas by Lands’ End’s fall campaign. Photographed by Mario Testino, the campaign centers around the beautiful Roberts and Australian male model Jordan Barrett, wearing a mix of the pieces from the anticipated Canvas by Lands’ End(TM) fall collection. (PRNewsFoto/Lands’ End, Inc.)

Lands’ End Kids and Home products will be available shortly after the store’s opening. In time for the holiday season, a Gift Shop will be introduced and located at the front of the store featuring a thoughtful, curated collection of gifts for everyone on the holiday list.

womansmall

Introducing the Lands’ End Surf collection, fully functional pieces from land to sea, high-performance to athleisure, available at http://www.landsendsport.com (PRNewsFoto/Lands’ End)

LE SPORT Logo

Lands’ End Sport Logo (PRNewsFoto/Lands’ End)

malesmall

Introducing Lands’ End Sport Taking Activewear and Athleisure from Land to Sea for a Healthy Mind, Healthy Body (PRNewsFoto/Lands’ End)

Customers visiting the Lands’ End store will also have the opportunity to shop, indulge and relax in the following experiences:

  • Women’s Cashmere Bar – The softest bar in town, the Lands’ End Women’s Cashmere Bar features a variety of colors and styles of the popular sweaters ranging from cardis to crewnecks and made of 100 percent Inner Mongolian cashmere – the longest, softest fibers.
  • Men’s Haberdashery Shop – Lands’ End is known for high-quality, stylish men’s tailored apparel and the Men’s Haberdashery Shop will not disappoint visitors in SoHo. Complete with a billiards table for customer enjoyment, men can discover dapper items ranging from sport coats and tailored pants to buttondowns that can even be monogrammed on-site.
  • On-Site Personalization Shop –Personalization can be added to almost everything sold in-store, from monogramming totes and sweaters to adding embroidery to fleece throws or gloves. The shop will even feature on-site heat stamping for leather items including gloves, belts and handbags.
  • Sweets, Treats & Hot Cocoa – Shoppers can take a break and enjoy a variety of sweet treats and hot cocoa while relaxing in a variety of seating throughout the store.
  • Social Gathering Space – Store visitors can take a seat and refresh and even recharge electronics at the electronic charging station as well as take advantage of complimentary Wi-Fi throughout the store.

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Lands’ End’s latest retail initiative brings our family of brands together to offer a new shopping experience to our loyal customers who know us for our customer service, quality and timeless style,” said Federica Marchionni, CEO, Lands’ End. “In addition, we welcome new generations of fans to discover Lands’ End firsthand and see our array of new favorites, including Canvas by Lands’ End and Lands’ End Sport.”

Emma Roberts Has a New Role – The Face of Canvas by Lands’ End™

Canvas by Lands’ End™ is bringing the brand’s fall campaign to life by tapping into the beauty and talent of actress Emma Roberts. Photographed by world-renowned fashion photographer Mario Testino, the campaign centers around the beautiful Roberts and Australian male model, Jordan Barrett, wearing a mix of the pieces from the anticipated fall collection.

Lands End Inc Canvas FALL 2016

Emma Roberts has a new role, the face of Canvas by Lands’ End’s fall campaign. Photographed by Mario Testino, the campaign centers around the beautiful Roberts and Australian male model Jordan Barrett, wearing a mix of the pieces from the anticipated Canvas by Lands’ End(TM) fall collection. (PRNewsFoto/Lands’ End, Inc.)

We are delighted to partner with Emma Roberts and Mario Testino for our fall Canvas by Lands’ End campaign,” said Federica Marchionni, CEO of Lands’ End.The rolling hills of Simi Valley, California, was the perfect, natural canvas for Testino to capture the effortless style of the new collection modeled by Roberts, who is a modern, natural beauty. With creative expression and excellent teamwork, it is exciting to see how they brought our vision artistically to life.

The shoot was inspired by the unexpected combination of beautiful fashion paired with natural beauty. The visually stunning images feature an artist’s atelier in the middle of nowhere and surrounded by raw nature, suspended between a dream and reality. The natural environment represents strength, timelessness and a sense of freedom while the land and open sky symbolize the very roots of Lands’ End.

Canvas Logo

Lands’ End is excited to announce the launch of Canvas by Lands’ End(TM), a youthful, modern collection for men and women. Available at canvasbylandsend.com (PRNewsFoto/Lands’ End, Inc.)

I was thrilled to be a part of this creative collaboration to launch the fall Canvas by Lands’ End collection,” said Roberts. “There is so much energy and excitement around this label that epitomizes confidence and personal style.

Designed to be a truly cohesive collection for men and women, the pieces work naturally together or as statement pieces. This season’s womenswear is both tailored and feminine with a modern refinement, and highlights include a gorgeous wrap wool trench coat, the perfect updated sheath dress, a full array of cozy sweaters and chic suiting. The menswear collection also emphasizes tailoring with an athletic edge and modern slim fit. Key pieces include a rugged combat jacket, wool top coats, merino and cashmere sweaters, comfortable yet fashion-forward knits and quality suiting.

We take the best things in life — quality, honesty, value and trust — and distill them into everything we craft,” said Marchionni. “We always have and always will continue to make your favorite clothes and accessories while searching for new ways of offering the best. We will evolve, but never change. We will welcome the next generation of fans to join the Lands’ End journey, while we remain true to our iconic past. We are proud to add an array of new looks with our fall Canvas by Lands’ End collection.”

The Canvas by Lands’ End collection just debuted online at www.canvasbylandsend.com, timed with the fall ad campaign that will run in September and October issues internationally, as well as across digital advertising and social platforms.

Lands’ End Launches New Fall Campaign To Capture Brand Spirit

Campaign Elements Include Beautiful Imagery, New Catalogs, Website Updates and Depth of Advertising Placements

Lands’ End Is Undertaking An Exciting Elevation Of Its Brand Positioning To Move Forward And Continue Being A Best-In-Class Retailer.

For more than 50 years, Lands’ End has been dedicated to providing its customers legendary quality, value and beyond-the-call-of-duty customer service and it has done so admirably. But no company can rest on their laurels, however well-deserved, and attempt to survive in what has become an ever-increasingly difficult (but seemingly “normal”) retail environment. As such, Lands’ End has announced a new fall catalog strategy, complementary digital initiatives and an overall brand advertising campaign aimed at the company’s loyal customers, as well as initiatives inviting new, prospective customers to extend the Lands’ End family. The best weapon in its arsenal is that the classics never, ever goes out of style, and Land’s End has an enviable collection of classic styles that continues to resonate with consumers across the spectrum. 

A Closer Look at the Land

A Closer Look at the Land

The company will kick off the new strategy with the introduction of different initiatives including new lifestyle campaigns Quality.Time and A Closer Look at the Land. Both are visually impactful and feature a strong sense of Lands’ End’s heritage and DNA. Each will be featured online and in catalog format. Overall, the new creative direction presents a stronger point of view that reflects the company’s values with a proud nod to a deep-rooted American heritage, all while pointing ahead to the future.

Land's End (new) Quality. Time Campaign

Land’s End (new) Quality. Time. Campaign

Land's End (new) Quality. Time Campaign

Land’s End (new) Quality. Time. Campaign

  • The Quality.Time campaign is focused on the loyal, long-term customer and celebrates multi-generational families with a strong sense of community and heartfelt connections. Leveraging the current strength of the Lands’ End brand, it showcases great classics, apparel and accessories for the entire family.

    A Closer Look at the Land, Land's end new Fall Campaign

    A Closer Look at the Land, Land’s end new Fall Campaign

  • A Closer Look at the Land provides a new view of Lands’ End with a journey to explore the true identity of the company’s core values through nature’s beauty. The campaign features additional styles to appeal to a wider audience shown through beautiful, rich imagery that embraces nature’s finest moments.

In addition to a new look and feel for campaign imagery, the company is rolling out new initiatives to best tell the brand story:

  • The brand campaign will appear in major publishers including Condé Nast, Hearst, Bloomberg, The New York Times, The Wall Street Journal and Time Inc.

  • In addition, these efforts are complemented with online digital advertising and featured on news and lifestyle properties.

    The new Landsend.com opening page

    The new Landsend.com opening page

  • Landsend.com will experience a refresh to better serve all customers with a streamlined check-out process, along with other site improvements. A newly designed index will be launched later this month.

    The cover of the "A Closer Look at the Land" Land's End  Catalog

    The cover of the “A Closer Look at the Land” Land’s End Catalog

    The cover of the new "Quality. Time." Land's End Catalog

    The cover of the new “Quality. Time.” Land’s End Catalog

  • For the fall apparel launch, customers will start to receive Lands’ End catalogs with a new format that offers easier shopping, more product offerings and photographs that tell stories reflecting the new campaigns.

This is an exciting time at Lands’ End as we elevate our brand story,” said Federica Marchionni, CEO of Lands’ End. “When I joined Lands’ End I knew I had discovered ‘the best kept secret’ and I want to continue to build upon the brand’s strong heritage and innovative spirit. Lands’ End is a brand that inspires and relates to today’s customers every day, everywhere.”

 

LANDS’ END NAMES FEDERICA MARCHIONNI AS CEO

Global Fashion Executive Brings Proven Experience as Visionary Brand-Builder and Broad Leadership Skillset to Drive Growth for Iconic American Brand

Lands’ End, Inc. announced that its Board of Directors has named Federica Marchionni as Chief Executive Officer. Ms. Marchionni comes to Lands’ End from her role as President of Dolce&Gabbana USA Inc. and has succeeded Edgar Huber, who resigned from the Company. Ms. Marchionni will assume the CEO position at Lands’ End and join the Company’s Board of Directors on February 17, 2015, following the completion of her professional commitments to Dolce&Gabbana.

Under Ms. Marchionni’s leadership as President starting in 2011, Dolce&Gabbana USA’s revenues increased significantly. She successfully elevated the positioning of the brand and redesigned strategies for expanding it across multiple channels, target customers and geographic areas. While growing the existing business, Ms. Marchionni oversaw the opening of several key stores – including the 5th Avenue flagship store in New York City as well as stores in other markets including Toronto, Chicago, Aspen and Boston – and also strengthened the brand’s partnership with major U.S. department stores. Working closely with the product development teams, sell-through was also advanced in each category and channel, including online. Prior to that, over the course of a career as a global group director at Dolce&Gabbana that stretches back to 2001, she led business development for business units in more than 100 countries. Ms. Marchionni was also Senior Vice President at Ferrari where she acted as the chief executive of a division that generated an important portion of the company’s worldwide sales. Earlier in her career, Ms. Marchionni held positions of increasing responsibility in product marketing and sales at industry-leading consumer technology and telecommunications companies such as Samsung, Phillips, and Ericsson. She graduated summa cum laude from La Sapienza University of Rome with a Master’s Degree in Business Administration.

In announcing the appointment, Josephine Linden, Chairman of the Board of Lands’ End, said, “We are delighted that Federica Marchionni is joining Lands’ End. She is a multi-talented, visionary business leader with a complete set of creative, strategic and analytical skills to grow a multi-channel apparel brand in a highly competitive and evolving global environment. She has proven product development, retail and international experience, a tremendous passion for success, and a deep network of relationships across the fashion, consumer and retail landscapes. She also fully embraces the principles of quality, value and service on which Gary Comer founded Lands’ End in 1963. We are confident she will build upon the Company’s legacy as a classic American brand with a keen eye toward its future as a global lifestyle brand.

Mrs. Linden continued: “On behalf of the entire Board and Lands’ End organization, we truly appreciate Edgar Huber’s steady leadership prior to and during the spin-off from Sears Holdings Corporation. With annual sales in excess of $1.5 billion, roots more than 50 years deep and a great team behind it, Lands’ End is ready for a new leader to accelerate the realization of the full potential of the brand and drive profitable growth.”

With the successful completion of the spin-off of Lands’ End from Sears Holdings Corporation,” Mr. Huber said, “I have accomplished what I came to achieve at Lands’ End and I look forward to the Company’s success in the future.”

I have long admired Lands’ End’s powerful platform and I am excited to lead this iconic company. I have great respect and appreciation for what the Lands’ End team has accomplished to date, and I look forward to leveraging Lands’ End’s strong foundation to expand the brand into new markets and channels over time while remaining true to the brand’s core values and customer base,” Ms. Marchionni said. “ I join the Lands’ End family with the clear goal of moving the Company forward by working with the Board to identify and pursue growth in key areas, collaborating with and inspiring our people to find new ways to delight customers, and delivering improved financial performance for our shareholders. I cannot wait to get started to take advantage of the significant opportunities ahead.”