Eva Longoria to Host 94th Annual National Christmas Tree Lighting & Marc Anthony Added to Star-Studded Lineup

Lighting Ceremony Takes Place December 1, Televised On Hallmark Channel December 5 (7 P.M. ET/PT)

Eva Longoria will host the 94th annual National Christmas Tree Lighting ceremony and Marc Anthony, Afro Blue, and the Airmen of Note will join Chance the Rapper, Kelly Clarkson, Yolanda Adams, James Taylor, The Lumineers, Garth Brooks, and Trisha Yearwood in performing a collection of holiday favorites.NATIONAL PARK FOUNDATION

Taking place on Thursday, December 1, on the Ellipse at President’s Park (White House), the special event wraps the National Park Service Centennial year and celebrates the launch of a second century of discovery and stewardship. Through a partnership with the National Park Foundation, the official charity of America’s national parks, the National Christmas Tree Lighting will be televised exclusively on Hallmark Channel on Monday, December 5.

An American holiday tradition started by President Calvin Coolidge in 1923, the National Christmas Tree Lighting is a great example of the countless ways there are to #FindYourPark. Launched in March 2015, Find Your Park/Encuentra Tu Parque is a public awareness and education movement to inspire people to connect with, celebrate, and support America’s national parks and community-based programs. Celebrating the National Park Service Centennial and setting the stage for the Service’s next 100 years, Find Your Park invites people to discover and share their own unique connections to our nation’s natural landscapes, vibrant culture, and rich history.

The National Park Foundation is the official charity of America’s national parks and nonprofit partner to the National Park Service. Chartered by Congress in 1967, the National Park Foundation raises private funds to help PROTECT more than 84 million acres of national parks through critical conservation and preservation efforts, CONNECT all Americans with their incomparable natural landscapes, vibrant culture and rich history, and INSPIRE the next generation of park stewards. In 2016, commemorating the National Park Service’s 100th anniversary, the Foundation launched The Centennial Campaign for America’s National Parks, a $350 million comprehensive fundraising campaign to strengthen and enhance the future of these national treasures for the next hundred years.

More than 20,000 National Park Service employees care for America’s 413 national parks and work with communities across the nation to help preserve local history and create close-to-home recreational opportunities.

L’Oreal Paris and Melanoma Research Alliance (MRA) Unveil It’s THAT Worth It To Me Campaign

Celebrity Spokespeople Eva Longoria, Aimee Mullins, Skin Cancer Survivor Diane Keaton and L’Oreal Paris Communications Executive Danielle Macaluso Join L’Oreal Paris to Ignite a Movement Inspiring Women to Donate 15 Social Media Seconds and Share Why It’s THAT Worth It(TM) to Protect Their Skin, Their Beauty and Their Life.

Currently melanoma is the deadliest form of skin cancer and one of the most common cancers in women under 401 years old in the United States. The first line of defense in helping to reduce the risk of developing melanoma is by wearing broad spectrum UVA and UVB SPF protection. L’Oréal Paris, a leading global beauty brand, and Melanoma Research Alliance (MRA), the leading private funder of melanoma research, announced today the launch of It’s THAT Worth It To Me. This social media campaign encourages women to donate 15 social media seconds by sharing why SPF protection or using sunless tanner is worth it to protect their skin, their beauty and their life. For every social share, L’Oréal Paris will donate $1 to MRA to fund the L’Oréal Paris – MRA Team Science Award Research Grant, up to $250,000 in 2015.

Magazine Ads_7x10.indd

Celebrity Spokespeople and Skin Cancer Survivor Diane Keaton Join L’Oréal Paris to Ignite a Movement Inspiring Women to Donate 15 Social Media Seconds and Share Why It’s THAT Worth It™ to Protect her Skin, Beauty and Life

Magazine Ads_7x10.indd

L’Oréal Paris Communications Executive Danielle Macaluso Join L’Oréal Paris to Ignite a Movement Inspiring Women to Donate 15 Social Media Seconds and Share Why It’s THAT Worth It™ to Protect her Skin, Beauty and Life

 

This campaign is part of a three-year collaboration that began in May 2013 when L’Oréal Paris committed to donate over $750,000 to fund a team research grant with MRA, called the L’Oréal Paris-MRA Team Science Award. The L’Oréal Paris-MRA Team Science Award is led by internationally renowned cancer researcher Dr. Meenhard Herlyn, D.V.M., D.Sc., at The Wistar Institute in Philadelphia. Dr. Herlyn and his team are conducting research to explore the role of 16 variant genes as co-drivers in melanoma susceptibility, development and progression. The goal of the research is to help scientists better understand how to treat melanoma to develop improved treatments and a cure for melanoma.

From now through Labor Day on September 7th, people can participate in the campaign by following three steps:

  1. Create a 15 second video or photo sharing with their social community why SPF protection or using sunless tanner is worth it.
  2. Share the video or photo via Insta-video/Instagram, Facebook and/or Twitter with hashtag #ItsTHATWorthIt
  3. Get your social media community involved to further spread the word by tagging three friends in your post.

We are incredibly proud to support Melanoma Research Alliance. The progress MRA has made in eight years to fund melanoma research and advance treatments is remarkable and unparalleled,” said Karen T. Fondu, President of L’Oréal Paris. “Through the It’s THAT Worth It to Me social campaign our goal is to make women realize that taking the extra fifteen seconds to apply SPF protection is worth it to protect their skin, beauty and their life.”

c1f5cf9d-3663-4804-b89a-242b8d38cf0f

$1 from U.S. sales of these select L’Oréal Paris products from now through December 31st, 2015 will fund the L’Oréal Paris – MRA Team Science Award Research Grant, up to $250,000 in 2015

 

Additionally, $1 from U.S. sales of select L’Oréal Paris products from now through December 31st, 2015 will fund the L’Oréal Paris – MRA Team Science Award Research Grant, up to $250,000 in 2015, including: L’Oréal Paris Advanced Suncare Invisible Protect Clear Cool Lotion SPF 50, L’Oréal Paris Advanced Suncare Liquid Silky Sheer Face Lotion SPF 50+, L’Oréal Paris Advanced Suncare Alcohol-Free Quick Dry Sheer Finishing Spray SPF 50+, L’Oréal Paris Sublime Bronze Self-Tanning Serum, L’Oréal Paris Sublime Bronze ProPerfect Airbrush Self-Tanning Mist, L’Oréal Paris Age Perfect Cell Renewal Day Cream SPF 15, L’Oréal Paris Youth Code Dark Spot Correcting & Illuminating Day Cream SPF 30 and L’Oréal Paris Revitalift Anti-Wrinkle + Firming SPF 30 Day Lotion.

A series of celebrity public service announcements and Donate 15 social videos will feature influencers – including Eva Longoria, Aimee Mullins, Skin Cancer Survivor Diane Keaton and L’Oréal Paris Communications Executive and melanoma survivor Danielle Macaluso – telling their own personal stories of why SPF protection is worth it to drive melanoma and skin cancer awareness and encourage others to help spread the word.

MRA is a public charity formed in 2007 under the auspices of the Milken Institute, with the generous founding support of Debra and Leon Black. Debra Black serves as Chair of MRA and is a melanoma survivor. MRA has dedicated more than $60 million to research seeking to better prevent, diagnose, and treat melanoma, the deadliest type of skin cancer. Due to the ongoing support of its founders, 100% of every dollar MRA raises goes to support its melanoma research program. The organization is poised to build on recent momentum in the field, accelerating the pace of scientific discovery and translation in order to eliminate suffering and death due to melanoma. MRA’s ability to fund wide-ranging research in melanoma is amplified by unique multi-faceted collaborations and partnerships with individuals, private foundations, and corporations. For more information, please visit www.CureMelanoma.org.

L’Oréal Paris’ commitment to supporting groundbreaking research and rallying women to stop melanoma from taking more lives is both incredibly inspiring and unprecedented,” said Black.

For more information on the It’s THAT Worth It To Me social media campaign and how to fight melanoma visit www.itsTHATworthit.org.

EVA LONGORIA & SHEBA® BRAND INTRODUCE NEW CAMPAIGN CELEBRATING THE MANY PASSIONS OF CAT LOVERS

NEW SHEBA. FEED YOUR PASSION™ MARKETING CAMPAIGN LAUNCHES IN THE U.S.

SHEBA brand celebrates that cat lovers – like Longoria – have many passions, one being their cat. When you live out your many passions – from cooking a fresh, flavorful meal for family to working to spruce up a new space (which includes a special spot for feline friends), enjoying your passions make every day more delectable. The SHEBA® brand announced today its launch of the SHEBA. FEED YOUR PASSION™ integrated campaign featuring actress, philanthropist and cat lover EVA LONGORIA.

SHEBA(R) Entrees for Cats has launched the SHEBA. Feed your passion.(TM) campaign featuring actress, philanthropist and cat lover Eva Longoria. Visit SHEBA.com/FeedYourPassion to enter for a chance to have the SHEBA(R) brand help feed one of your passions in a big way and to learn more about SHEBA(R) Entrees.  (PRNewsFoto/SHEBA, Casey Rodgers for AP/Invision)

SHEBA(R) Entrees for Cats has launched the SHEBA. Feed your passion.(TM) campaign featuring actress, philanthropist and cat lover Eva Longoria. Visit SHEBA.com/FeedYourPassion to enter for a chance to have the SHEBA(R) brand help feed one of your passions in a big way and to learn more about SHEBA(R) Entrees. (PRNewsFoto/SHEBA, Casey Rodgers for AP/Invision)

I am excited to partner with SHEBA for the launch of the ‘feed your passion’ campaign and help celebrate the many passions of cat lovers,” said Longoria. “My fans know that I am passionate about things like acting, charitable giving, cooking and dancing, but taking part in this campaign has helped me showcase my passion for pets – especially cats.” Continue reading