NESCAFE® Dolce Gusto® Partners with Fiorucci on New Single-Serve Machine

NESCAFE® Dolce Gusto®, known for its design-conscious line of at-home coffee machines, is giving new meaning to the fashion phrase “Fall Collection” with the September introduction of its first couture Dolce Gusto Genio machine, designed by iconic Italian label Fiorucci. The avant-garde collaboration between the two distinctive brands was a match made in heaven, pairing the unconventional brainchild from global coffee leader Nestle® NESCAFE with the outgoing and original design house known for its artistic flair and fun with fashion. The stylish single-serve gadget ushers in a new trend in kitchen appliances, saying goodbye to the boring black boxes featured on so many countertops across the country. Even if you don’t have a lot of counter space, you can enjoy a gourmet-style coffee made to order with our technologically advanced Genio®.

Fiorucci Dolce Gusto® Genio machine

Fiorucci Dolce Gusto® Genio machine

Fiorucci Dolce Gusto® Genio machine 4

Fiorucci Dolce Gusto® Genio machine 4

Fiorucci (www.fiorucci.it) is an Italian brand with an outgoing and unmistakable style that has left its mark in the history of Italian fashion and the world over the last forty five years. For over four decades Fiorucci has been setting trends with provocative and colorful designs, infused with a young and unconventional style. In 1967 Fiorucci opened its first shop in Milan and then others followed in London, Paris, New York and Los Angeles. In the 1990s, Fiorucci was acquired by the Japanese Edwin Company Ltd., a leader in jeans made in Japan, beginning a diversification strategy of the brand through numerous licenses in Italy and in the world. Their unique perspective on the art of fashion is now expressed through the bold new NESCAFE Dolce Gusto Genio machine, adding a dose of color and creativity to kitchens nationwide. Continue reading