This Marks The First Time A Canadian Whisky Has Won The Top Prize In The Whiskey Bible.
Jim Murray’s Whiskey Bible 2016 has awarded the coveted title of “World Whisky of the Year” to one of the world’s most remote distilleries, Diageo’s Gimli Distillery, for its special Crown Royal Northern Harvest Rye. The new 2016 (13th annual) edition of Murray’s book debuts November 24, 2015, for distribution in North America, contains detailed taste notes for around 4,600 whiskies, including more than 1,000 new labels, all marked for nose, taste, finish, and balance; and is available from booksellers worldwide for US$19.95. Jim Murray’s Whisky Bible has sold more than 500,000 copies in the English language.
The Gimli Distillery sits on the shores of Lake Winnipeg in central Canada. This marks the first time a Canadian Whisky has won the top prize in the Whiskey Bible. Crown Royal Northern Harvest Rye was first released in the U.S. in early 2015. The variant showcases the distinctly Canadian rye whiskey featured in the traditional Crown Royal Deluxe Blend that consumers have grown to love throughout the last 75-plus years. Northern Harvest Rye (90 proof, 45% ABV) is the brand’s first ever blended, 90% rye whisky and embodies a smooth and spicy flavor profile that can be mixed into traditional rye cocktails or enjoyed neat or on the rocks.
“Crown Royal Northern Harvest Rye showcases the rye whisky that has been such an integral component of the Crown Royal Deluxe blend since 1939. This is a testament to the unbelievable blending and distilling that’s been taking place in Gimli for over 75 years,” said Yvonne Briese, Vice President of Crown Royal. “We are thrilled that Crown Royal Northern Harvest Rye has been named World Whisky of the Year!”
The recognition comes on the heels of the launch of Crown Royal’s new campaign titled “The One Made for a King.” The creative, which will run across TV, print, out of home, digital and social, was developed to share the 75-year-old brand’s royal origin story and liquid credentials with consumers. (To view the TV spots, please visit the Crown Royal YouTube channel.)
In addition to being named 2016 World Whisky of the Year, Crown Royal Northern Harvest Rye received a double gold medal at this year’s San Francisco World Spirits Competition. Crown Royal Northern Harvest Rye is part of Crown Royal’s vast portfolio of variants for whisky lovers to enjoy, including Crown Royal Regal Apple, the #1 innovation launch across U.S. Spirits over the past 12 month period, according to Nielsen and NABCA (Source: Nielsen xAOC 52 weeks through 10/10/15, NABCA 52wk ending 9/30/15), and Crown Royal Hand Selected Barrel, a double gold recipient and winner of “Best Canadian Whisky” in the 2015 San Francisco World Spirits Competition.
In 2014 the whisky world was shaken when the award unexpectedly went to a Japanese single malt. Whisky authority Jim Murray, who tasted more than 1,000 new whiskies before making his 2015 announcement, said, “Last year people were shocked when I gave Yamazaki the award—until they tasted it. Then they saw it was not the affront to Scotch they first thought and something truly extraordinary. This year, doubtless there will be many more eyebrows raised because rarely is Canada mentioned when it come to the world’s top whiskies. But, again, I have no doubt people finding the bottling I tasted will be blown away with this whisky’s uncompromising and unique beauty. It certainly puts the rye into Canadian rye.” Continue reading