Interiors and Design: Herman Miller Broadens Consumer Reach with New York City Retail Store

Opening Of Physical Retail In North America Part Of The Company’s Multi-Channel Consumer Strategy

Global design manufacturer Herman Miller, Inc. announced the opening of a Herman Miller-branded retail store anchoring the company’s New York City flagship. Open to the public as of Tuesday, November 22, 2016, the store occupies 6,000 SF on the ground and second floors of Herman Miller’s multi-level presence at 251 Park Avenue South (251 Park Avenue South at 20th Street, www.hermanmiller.com/new-york-city-flagship 212.318.3977, Open Monday-Saturday 11am-7pm, Sunday 12pm-6pm.) in Manhattan. The store is part of Herman Miller‘s transformation into a premium lifestyle company, and will offer consumers the opportunity to connect with Herman Miller through a new channel. Herman Miller has had a physical store in Tokyo since December 2010, and launched online stores to serve customers in India and the United Kingdom earlier in 2016.288476logo-1

We’ve made great progress with a consumer strategy that allows us to engage with the communities we serve across multiple channels and touch points,” said Chief Executive Officer Brian Walker. “In addition to growing the Design Within Reach studio footprint and our global e-commerce platform, having our own physical retail presence in a major U.S. market will further cement Herman Miller’s position as a premium lifestyle brand with unrivaled multi-channel capabilities. Our goal is to create fans, not customers, and this store will connect us with new fans in a tangible way.

Located in the retail hub where Union Square, Gramercy, and Flatiron meet, the new store is designed to appeal to the high concentration of design-driven consumers that made this market a top choice when Herman Miller began exploring locations for expanding its retail presence. The tri-state area consistently ranks highest for Herman Miller’s consumer sales, proving George Nelson’s assertion in 1948 that “there is a market for good design.” Nelson, who served as Herman Miller’s design director from 1945 until 1972, strongly believed that if the company made good things, people would buy them.

Herman Miller NYC

Herman Miller Opens New York City Flagship Store – Photo credit Nicholas Calcott. (PRNewsFoto/Herman Miller, Inc.)

The distinctive in-store experience was inspired by another Herman Miller partner, Charles Eames, who said the role of the designer is that of a “very good, thoughtful host.” The new store’s floorplan is laid out as a modern home, with rooms that demonstrate problem-solving designs for living, working, dining, socializing, and sleeping. The display and inventory blend current and vintage Herman Miller furniture, lighting, and accessories with a curated set of complementary products from likeminded vendors and skilled artisans from around the world. These include rugs from Danskina and Breuckelen Berber, kitchen and tabletop items from Deborah Ehrlich, pillows and bags from Maharam, accessories by Doug Johnston, Knotwork, Carl Aubock, and Helen Levi, and Nelson Bubble Lamps along with lighting from Wastberg, Noguchi, and Michael Anastassiades. (Through seasonal programming and merchandising, the two-story retail space will demonstrate the many interpretations of modern living supported by Herman Miller.)

Consumers throughout the United States can also shop with Herman Miller online at www.store.hermanmiller.com, which has been operating since October 2010.

In addition to the new store, 251 Park Avenue South houses commercial showrooms for Herman Miller and Geiger, and corporate office space for Maharam, Design Within Reach, and Geiger, all Herman Miller owned companies. In total, Herman Miller occupies eight floors, equaling almost half of the 120K SF building.

Herman Miller is a globally recognized provider of furnishings and related technologies and services. Headquartered in West Michigan, the global company has relied on innovative design for over 100 years to solve problems for people wherever they work, live, learn, and heal. Herman Miller’s designs are part of museum collections worldwide, and the company is a past recipient of the Smithsonian Institution‘s Cooper Hewitt National Design Award. Known and respected for its leadership in corporate social responsibility, Herman Miller has been included in the Dow Jones Sustainability World Index for the past 12 years, and has earned the Human Rights Campaign Foundation‘s top rating in its Corporate Equality Index for the past nine years. In fiscal 2016, the company generated $2.26 billion in revenue and employed nearly 8,000 people worldwide.

http://www.hermanmiller.com

http://store.hermanmiller.com

Premier Shopping Center In Metro New York/New Jersey Home To Impressive New Design Within Reach Retail Space

World Leader in Modern Design Opens at Westfield Garden State Plaza in Time for the Holiday Season

Design Within Reach announces the opening of its newest retail location, a 12,000 square foot Studio, adjacent to Nordstrom, at the country’s premier shopping center Westfield Garden State Plaza. The new space (DWR Paramus Studio, One Garden State Plaza, Paramus, New Jersey, 07652.) features a grand glass atrium entrance, a private VIP valet service and a Chilewich shop-in-shop.Design Within Reach Logo

Founded in 1998, Design Within Reach made modern design accessible to the U.S. market through its groundbreaking catalog and e-commerce site and has evolved into a destination for its exclusive collection of modern furniture and accessories.

Garden State Plaza is a new market for us, so we expect that a lot of people will experience Design Within Reach for the first time,” says DWR CEO John Edelman. “We’re excited about the opportunity to engage the community, especially during this time of year. We believe shoppers will look to DWR as a resource as they prepare their homes this holiday season.”

Design Within Reach Chilewich

DWR Paramus is home to the company’s second Chilewich shop-in-shop. Photo: Alex Kusak Smith (PRNewsFoto/Design Within Reach, Inc.)

The experience at the new DWR Paramus Studio will be unlike that offered by any other furniture retailer in the area. A glowing installation of hundreds of pendant lights, the Light Cloud, welcomes customers to the space at both entrances and invites them to discover the company’s extensive product assortment. The Studio displays thirty-six room vignettes that integrate iconic classics by designers such as Charles and Ray Eames or George Nelson with pieces designed by emerging designers like Egg Collective, Norm Architects and Chris Hardy.

Design Within Reach Westfield Garden State Plaza

Design Within Reach has opened its newest retail location, adjacent to Nordstrom, at Westfield Garden State Plaza, the country’s premier shopping center. Photo: Alex Kusak Smith (PRNewsFoto/Design Within Reach, Inc.)

Shoppers looking to individualize their décor will love the Swatch Wall (itself a piece of beautiful design), which shows off more than 300 of the thousands of upholstery options available from the likes of Maharam fabrics and Edelman® and Spinneybeck® leather, and the opportunity to see how products will look in their own homes using the DWR 3-D Room Planner.

DWR continues its partnership with New York-based architecture firm DFA to bring the Paramus Studio to life, as well as enlisting the help of Light Studio LA in creating dramatic lighting design throughout the space.

Design Within Reach Swatch Wall

Shoppers looking to individualize their decor will love the Swatch Wall – shown in the distance – which shows off more than 300 of the thousands of upholstery options available. Photo: Alex Kusak Smith (PRNewsFoto/Design Within Reach, Inc.)

The Studio can be reached at 201.843.2650 from 10am–8pm Monday–Saturday; closed Sunday. Design Within Reach is hiring: dwr.com/careers.

Design Within Reach, Inc., founded in 1998 and headquartered in Stamford, Connecticut, is the world leader in authentic modern design. The company sells its furniture and accessories to residential and commercial customers through retail Studios in North America, via the Web at dwr.com, by phone at 1.800.944.2233 and through the Contract division at dwrcontract.com. Design Within Reach, Inc., is a subsidiary of Herman Miller, Inc.