Biotherm Homme, number one in premium men’s skincare1, presents Force Supreme: The Story of My Life the new film featuring David Beckham. The video, shot by acclaimed director Johan Renck, celebrates the legendary sportsman’s life story as told through his extraordinary body of ink.
Standing in for a generation of men who are traveling, working and living more throughout their 40s, Beckham remains a grooming icon and a role model. Beyond his 40s, his success story is still being written. And he decides how to best tell it in the new Biotherm Homme Force Supreme campaign. From cleansing to targeting the eye zone to hydrating: the Force Supreme range, with the all-new Force Supreme Life Essence, covers every step on the road to better, younger-looking skin.
Says Beckham, “I use Biotherm Homme Force Supreme serum to improve my skin. I also recently discovered the new Force Supreme Life Essence which is really a booster in the morning.”
The French luxury skincare brand Biotherm (one of the brands in the L’Oréal Luxe portfolio) launched Biotherm Homme in 1985; which, for 30 years, has played a pioneering and innovative role in men’s skincare, creating solutions to respond to the specific needs of men’s skin, with products such as the breakthrough gel moisturizer Aquapower and the corrective anti-aging cream Force Supreme. The brand offers a complete range of over 80 advanced skincare solutions adapted to different skin types and concerns. They all share the power of aquatic ingredients, which ensure light and invigorating textures.
1 Source Euromonitor International Limited: retail value, retail selling prices, 2014