Biotherm Homme And David Beckham Open New Chapter Of Their Collaboration With New Skincare Campaign

Biotherm Homme, number one in premium men’s skincare1, presents Force Supreme: The Story of My Life the new film featuring David Beckham. The video, shot by acclaimed director Johan Renck, celebrates the legendary sportsman’s life story as told through his extraordinary body of ink.

David Beckham for Biotherm Homme

David Beckham for Biotherm Homme

Standing in for a generation of men who are traveling, working and living more throughout their 40s, Beckham remains a grooming icon and a role model. Beyond his 40s, his success story is still being written. And he decides how to best tell it in the new Biotherm Homme Force Supreme campaign. From cleansing to targeting the eye zone to hydrating: the Force Supreme range, with the all-new Force Supreme Life Essence, covers every step on the road to better, younger-looking skin.

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Says Beckham, “I use Biotherm Homme Force Supreme serum to improve my skin. I also recently discovered the new Force Supreme Life Essence which is really a booster in the morning.”

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Force Supreme Life Essence, the new miracle skin essence formulated for men’s skin. The highest-dosed Life Plankton formula goes on as light as liquid to activate stronger skin. After cleansing, or shaving, put a few drops into the hands and pat across the face. Then hydrate as usual.

The French luxury skincare brand Biotherm (one of the brands in the L’Oréal Luxe portfolio) launched Biotherm Homme in 1985; which, for 30 years, has played a pioneering and innovative role in men’s skincare, creating solutions to respond to the specific needs of men’s skin, with products such as the breakthrough gel moisturizer Aquapower and the corrective anti-aging cream Force Supreme. The brand offers a complete range of over 80 advanced skincare solutions adapted to different skin types and concerns. They all share the power of aquatic ingredients, which ensure light and invigorating textures. 

1 Source Euromonitor International Limited: retail value, retail selling prices, 2014

David Beckham and Kevin Hart Star in New H&M Campaign

For his new H&M campaign, David Beckham has teamed up with actor and comedian Kevin Hart to give a humorous take on the world of Beckham himself. In the campaign, for the new Modern Essentials selected by David Beckham autumn 2015 collection, Hart plays a method actor preparing to take on the role of Beckham. The video will debut on hm.com on 28 September, and in cinemas and on TV on 30 September, alongside a print and billboard campaign.DB_KH_1

This year, as part of its long-term relationship with David, H&M launched Modern Essentials selected by David Beckham. It’s his pick of the wardrobe essentials a man needs each season, and this new autumn 2015 collection is available in every H&M store that sells menswear from the beginning of October.DB_KH_2

Kevin Hart is one of the funniest, smartest guys around. I love to do the unexpected for my H&M campaigns. I hope everyone enjoys watching it as much as I did making it,” says David Beckham.

Kevin Hart is one of the world’s best loved comedians. He is the star of films such as Get Hard, The Wedding Ringer and Ride Along, and his current stand-up tour “What Now?”.

To be able to make fun of a global icon like David Beckham is a comedian’s dream. I love fashion as much as I love sports, which is why I was so excited to star in David’s new H&M campaign,” says Kevin Hart.

H&M Expands Relationship with David Beckham to Create “Modern Essentials selected by David Beckham” Collection

H&M announced an expansion of its long-term relationship with the sporting and style icon David Beckham. For Spring 2015, Beckham has chosen his favorite menswear pieces from the Modern Essentials collection at H&M, to create Modern Essentials selected by David Beckham. This new collaboration is a natural evolution of David’s relationship with H&M, following the unprecedented success of David Beckham BodywearModern Essentials selected by David Beckham focuses on the important key pieces of the season, each updating a men’s classic in fresh fabrics, colours and fits for spring 2015. Key pieces include a linen bomber jacket; a white chalk-washed denim jacket; a car coat; a sharp linen blazer; a city-slick polo shirt and the perfect poplin white shirt.

Modern Essentials selected by David Beckham will be celebrated with a campaign shot by the famous film director Marc Forster. David Beckham has also created a new bodywear spring collection for H&M. Both collections was launched in stores and online worldwide on March 5.

I am thrilled to continue and extend my collaboration with H&M by selecting my favourite pieces from this spring’s Modern Essentials collection. Each piece is a new wardrobe classic that will update every man’s spring wardrobe with great style. Marc Forster is one of my favourite directors – I can’t wait to reveal the new campaign with H&M,” says Beckham.

Meanwhile, Beckham continues with a new Bodywear collection for Spring/Summer 2015 including the perfect loungewear pieces; Henleys, raglan-sleeved shirts, crewnecks and a jersey vest. The collection is centred around navy blue, grey melange and broken white, with accents of orange red. Stripes appear as either trims or across whole garments to add a new classic twist. The collection is supported by a brand new print campaign, featuring David wearing selected looks from the David Beckham Bodywear Collection, exclusively available at H&M.

David Beckham stars in new campaign for H&M directed by Nicolas Winding Refn

H&M And David Beckham #Uncovered In New Super Bowl Commercial

Acclaimed Director Nicolas Winding Refn Guides David Beckham in “Two” Alternate Versions of Action-Packed Spots

Beckham Bodywear Super Bowl Commercial to Air During 2nd Quarter

“T-Commerce” Option-  Fans Can Purchase Beckham Bodywear During Game

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H&M, Hennes & Mauritz AB (H&M) unveiled all today about the company’s highly-anticipated Super Bowl commercial featuring David Beckham.  H&M’s second visit to the big stage is poised to be twice the fun with the David Beckham Bodywear 2014 Spring campaign officially launching on Super Bowl Sunday.

David Beckham will star in a new campaign to launch the spring collection of David Beckham Bodywear at H&M. Shot by director Nicolas Winding Refn, known for his movies Drive and Only God Forgives, the campaign will debut during the US Super Bowl on February 2nd 2014.

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While H&M’s debut spot in 2012 was seductively simple, this new entry is a high-octane ride with tantalizing views of Beckham in never-before-seen positions.  To commemorate their second appearance, director Nicolas Winding Refn and David Beckham filmed two alternate versions of the action-packed 30-second spot, and fans will have the chance to determine which one the world will see on Super Bowl Sunday.

In the spot, David is accidentally locked out of a photo shoot on a rooftop wearing only his underwear.  With no way down, he goes to great lengths to find a way back inside, performing all his own stunts in the process.  Fans will see Beckham zipline across rooftops, scale buildings and navigate tricky obstacles all in his signature briefs.  The commercial culminates in one of two unexpected ways – with David either “#Covered” or “#Uncovered.” David has filmed two alternative versions, which will be put to a vote on http://www.hm.com to find the people’s favoritevoting starts January 27th. Continue reading

H&M and David Beckham Debuts Bodywear Collection for Boys

This February, David Beckham has developed a cool yet comfortable Bodywear Collection for Boys. Stripes are key for the debut collection, just as with David’s men’s range this spring, which will be revealed later this January. Wide stripes appear on long sleeve Henleys, while smaller stripes are on vests, long-johns and trunks. Pieces such as the grey jersey pyjama shorts show the heritage athletic influence, which comes from David’s own love of vintage sportswear.

H&M And David Beckham Are Back In Action At The Super Bowl With Groundbreaking Campaign

David Beckham Comes to Super Bowl Boulevard to make first US appearance at H&M Times Square store

H&M, Hennes & Mauritz AB (H&M) announces their triumphant return to the Super Bowl with a new David Beckham Bodywear campaign. In anticipation of the cutting-edge commercial, David Beckham will also make his first ever appearance at the new H&M Times Square store.

David Beckham on the set of H&M's new high-octane Super Bowl commercial to launch the Spring collection of David Beckham Bodywear.  (PRNewsFoto/H&M)

David Beckham on the set of H&M’s new high-octane Super Bowl commercial to launch the Spring collection of David Beckham Bodywear. (PRNewsFoto/H&M)

H&M will unveil a 30-second high-octane David Beckham TV spot featuring never-before-seen technology from Delivery Agent that brings a new level of consumer engagement and measurement to Super Bowl advertising. In an industry first, viewers with select Samsung Smart TVs will be able to buy pieces from the new David Beckham Bodywear collection instantly during the Super Bowl through the t-commerce platform.

H&M is the first retailer to launch a fully enabled t-commerce campaign that includes shopping from a commercial, as well as launching an H&M t-commerce boutique in the ShopTV™ marketplace, bringing pieces from the David Beckham Bodywear collection to consumers across the United States. The innovative technology will be demonstrated by both Samsung and Delivery Agent at the International CES show this week in Las Vegas.

We’re thrilled to be back in action at the Super Bowl, showcasing our new campaign,” says Daniel Kulle, President H&M North America. “We’re bringing our A-game, the world’s top style icon and the best quality bodywear to the largest stage in the world.

The cutting edge David Beckham Bodywear commercial will air during the 2nd quarter of the big game. The new collection marks the fifth season for H&M’s David Beckham Bodywear line, with nine styles designed in collaboration with the famed soccer player. The collection has quickly become a staple for men worldwide since its 2012 debut.

In anticipation of the collection launch, H&M will run a grand prize giveaway via Facebook and in-store starting on January 6th. Consumers who log onto H&M’s Facebook page and provide their email address will be entered to win a three night trip to New York City, two tickets to Super Bowl XLVIII and the opportunity to meet David Beckham. For further information, visit http://www.hm.com.

The Latest From David Beckham Bodywear: Lounge And Nightwear Pieces

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This holiday season, David Beckham is introducing some key lounging and nightwear pieces to his Bodywear range at H&M, perfect for gifting and wearing all winter long.

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Grey merino wool is used for cosy hoodies and drawstring pyjama pants as well as grey beanie, while crewneck long-sleeve waffle tops and waffle long-johns provide a modern take on nostalgic menswear style. The accompanying campaign features David in a traditional East London changing room to add to the old-school feel. “These new pieces in my Bodywear range at H&M would make the ideal gift for any man this Holiday season,” says David. Continue reading

Happy Socks Launches New Holiday Campaign with David LaChapelle

Bringing happiness and quality to every corner of the world.”

Swedish fashion company Happy Socks is proud to present its latest collaboration with world-famous photographer David LaChapelle, well known for his provocative style, featuring nine pictures and a very unique video. Let’s face it, socks, as a whole, aren’t the sexiest things in the world; but LaChapelle has managed, with this campaign, to make Happy Socks, the absolutely sexiest accessory through a provocative print campaign and an accompanying video that is crazy like a fox and bound to get people talking about the brand.

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All details on the campaign can be found on http://www.happysocks.com/dlc

Happy Socks features an almost endless variety of models and designs, using a broad spectrum of color combinations and original prints. Simply put: there’s a pair of high-quality socks for every occasion, mindset and style. It all started under the cloud-ridden April sky of yet another belated Swedish spring in 2008. Two friends had a vision: to spread happiness by turning an everyday essential into a colorful design piece with a rigid standard of ultimate quality, craftsmanship and creativity. A concept now brought to perfection by the Happy Socks collective of creators. Today Happy Socks are sold at retailers in more than 70 countries worldwide, in Happy Socks concept stores and on http://www.happysocks.com.

Happy Socks Launches Campaign with David Lachapelle

Happy Socks Launches Campaign with David Lachapelle

Happy Socks Launches Campaign with David Lachapelle

Happy Socks Launches Campaign with David Lachapelle

David LaChapelle is known internationally for his exceptional talent in combining a unique hyper-realistic aesthetic with profound social messages. LaChapelle’s striking images have graced the covers and pages of Italian Vogue, French Vogue, Vanity Fair, GQ, Rolling Stone and i-D, and he has photographed personalities as diverse as Tupac Shakur, Madonna, Amanda Lepore, Eminem, Philip Johnson, Lance Armstrong, Pamela Anderson, Lil’ Kim, Uma Thurman, Elizabeth Taylor, David Beckham, Paris Hilton, Jeff Koons, Leonardo DiCaprio, Hillary Clinton, Muhammad Ali, and Britney Spears, to name a few. Even more importantly, he’s not afraid to go out on a limb and take the viewer with him.

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For this collaboration Happy Socks chose an approach that would make most marketing people nervous: David LaChapelle was given a so called “Carte Blanche” – in essence he was told to do whatever he wants to. The company wasn’t afraid of this according to its Creative Director Viktor Tell: “We wanted to work with David LaChapelle because we really love his art, so for us to try and put any boundaries on his creativity would just go against everything we believe in“.

Mikael Soderlindh, Happy Socks CEO, adds: “We feel this collaboration really demonstrates what we are all about. Creativity is about letting go of rules and trusting your instincts, which is something we try to instil in everything we do.”

David LaChapelle’s take on Happy Socks is bursting with colour and attitude – or how David LaChapelle himself expresses it: “This colorful shoot was really dictated by the socks.” And the video itself has to be seen, preferably in the privacy of your home.