No Additional Cost for New Allergy-Friendly Staterooms
According to Asthma & Allergy Foundation of America, approx. 1 in 5 Americans–an estimated 50 million–suffer from allergies. 235 million people worldwide suffer from asthma. (World Health Organization), 6 out of 10 allergy sufferers say allergies impact their sleep quality. (Asthma & Allergy Foundation of America), 48% of them say symptoms interrupt partner’s sleep (Asthma & Allergy Foundation of America), 62% of respondents say they would be willing to pay a premium for an allergy-friendly environment and 81% wanted to be informed by travel agents and reservation agents about the availability of these room at the time of booking (Cornell University Survey 2012)
The word hypoallergenic literally means “less allergenic.” Products labeled hypoallergenic are purportedly less likely to cause an allergic reaction in the person using them. This is because they are believed to contain fewer allergens, the substances and particles that irritate allergy-sufferers and cause them to have a reaction. It is important to understand however that hypoallergenic is not a medical or scientific term. The word was essentially invented in a 1953 cosmetics campaign to describe a new line of make-up. Since that time, various agencies and organizations have tried to regulate the use of the hypoallergenic label, but these attempts have been ruled invalid by US courts.
This is why hypoallergenic does not mean “allergy-free” or “non-allergenic.” There can be no guarantee that a product will never cause an allergic reaction in every individual. Rather, hypoallergenic only means that the product is somewhat less likely to cause a reaction compared to other similar products, whether that means a lot or a little. But just because hypoallergenic is a marketing term that may be exploited in some cases doesn’t mean that it has no value. And just because hypoallergenic products cannot prevent reactions for every person doesn’t mean that you shouldn’t consider using them.
Allergy sufferers can check their discomfort at the door – of 70 Crystal Serenity doors, that is – when ultra-luxe Crystal Cruises launches the cruise industry’s first hypoallergenic staterooms. Already renowned for having the highest standards of sanitation and comfort, Crystal is introducing a whole new category of luxury accommodations for the most refreshing night’s sleep possible on the world’s #1 cruise line: Deluxe PURE Staterooms. Crystal’s Deluxe PURE rooms are immediately available for booking.
“Imagine returning to your room after a full day ashore in a bustling city like Rome or Bangkok, and then slipping into your purified sanctuary of ultra-clean air and hypoallergenic bedding,” says Jack Anderson, Crystal’s senior vice president, marketing & sales. “For guests who suffer from allergies, have mild respiratory issues such as asthma, or who simply desire a respite from the air quality in many cities, these staterooms will become a haven of fresh air – for no additional cost.” Continue reading