Collection was Launched With a Sexy Tennis Tournament With a Twist in New York City‘s Bryant Park
Tommy Hilfiger, which is owned by PVH Corp., launched its global brand ambassadorship with iconic tennis star Rafael Nadal For Tommy Hilfiger Underwear, tailored collection and fragrance with a pop-up tennis event in New York City’s Bryant Park. The event celebrated the debut of the new Tommy Hilfiger underwear collection and unveiling of the dedicated advertising campaign featuring the tennis icon.
The Fall 2015 Tommy Hilfiger Underwear Collection refreshes classic styles with
updated fits, revamped fabrics and elevated details. Design innovations, including a
special four-way flex stretch technology, combine with premium fabrics for a result that’s sophisticated, durable and essential for every day comfort. The collection also features sharp silhouettes, modern tailoring and rich textures. The TH Bold fragrance celebrates the spirit of determination and has been created for the modern man who lives bold, with a competitive nature and effortless self-confidence.
“We’ve revamped our men’s underwear collection with a look that’s modern, athletic and bold, and Nadal is the ultimate global brand ambassador for this new direction,” said designer Tommy Hilfiger. “Since I first established my brand 30 years ago, we’ve always brought a unique twist to our designs and our advertising. Today’s event continues our tradition of bold, surprising campaigns and iconic ambassadors that celebrate our brand spirit and resonate with our consumers globally.”
The 14-time Grand Slam winner, in town for the upcoming U.S. Open, challenged some of New York‘s best-dressed opponents in a one-of-a-kind, rapid-fire tennis competition, with a fun, sexy twist.
Nadal faced off in several rounds of tennis with top models including supermodels Chanel Iman and Constance Jablonski; 2015 Sports Illustrated Swimsuit Issue cover model Hannah Davis; actor and model Noah Mills; Hilfiger models Arthur Kulkov and Akin Akman;, all dressed in custom Tommy Hilfiger looks. Each time a team scored a point their opponents removed a piece of clothing, eventually unveiling the new Tommy Hilfiger men’s and women’s underwear designs. Actresses (Glee star and Hollywood Game Night host) Jane Lynch and (No Escape and Wet Hot American Summer: First Day of Camp) Lake Bell hosted the event from the umpire’s seat as Nadal took victory in three consecutive games.
“I love how this event brings together fashion and sport with Tommy’s signature twist
– it was the perfect way to kick-off my partnership with Tommy Hilfiger,” said Rafael
Nadal. “I’m proud to be launching the new campaign in the middle of New York City with such an exciting event.”
Other VIP guests included Paper Towns star Nat Wolff; home and design icon Martha Stewart; and fashion bloggers Bryanboy, Danielle Bernstein and Sazan Barzani, all dressed in Tommy Hilfiger custom tennis togs.
The advertising campaign was revealed just after midnight on last night through the
brand’s social media channels, and will run globally in top print publications, television, online and out-of-home placements, including billboards in key cities worldwide. The striking campaign imagery and revealing video was shot in Nadal’s hometown in Mallorca, Spain.
To complement the event and partnership the brand launched a series of digital
initiatives, including a live Periscope feed from the event hosted by American fashion
blogger Sazan Barzani. In an exclusive collaboration with Funny or Die, comedian Nate Dern brought a new perspective to the traditional red-carpet Q&A in a series of videos that will be revealed on social media over the following days.