Tommy Hilfiger Launches Rafael Nadal Global Brand Ambassadorship and Tommy Hilfiger Underwear New Campaign

Collection was Launched With a Sexy Tennis Tournament With a Twist in New York City‘s Bryant Park

Tommy Hilfiger, which is owned by PVH Corp., launched its global brand ambassadorship with iconic tennis star Rafael Nadal For Tommy Hilfiger Underwear, tailored collection and fragrance with a pop-up tennis event in New York City’s Bryant Park. The event celebrated the debut of the new Tommy Hilfiger underwear collection and unveiling of the dedicated advertising campaign featuring the tennis icon.

Rafael Nadal with Tommy Hilfiger at a Personal Appearance At Macy's Herald Square (Image provided by Tommy Hilfiger PR)

Rafael Nadal with Tommy Hilfiger at a Personal Appearance At Macy’s Herald Square (Image provided by Tommy Hilfiger PR)

Nadal Ad Campaign-3

The Fall 2015 Tommy Hilfiger Underwear Collection refreshes classic styles with
updated fits, revamped fabrics and elevated details. Design innovations, including a
special four-way flex stretch technology, combine with premium fabrics for a result that’s sophisticated, durable and essential for every day comfort. The collection also features sharp silhouettes, modern tailoring and rich textures. The TH Bold fragrance celebrates the spirit of determination and has been created for the modern man who lives bold, with a competitive nature and effortless self-confidence.

Lloyd Boston, Rafael Nadal, Terry Lundgren and Tommy Hilfiger at Macy's Herald Square

Lloyd Boston, Rafael Nadal, Terry Lundgren and Tommy Hilfiger at Macy’s Herald Square

We’ve revamped our men’s underwear collection with a look that’s modern, athletic and bold, and Nadal is the ultimate global brand ambassador for this new direction,” said designer Tommy Hilfiger. “Since I first established my brand 30 years ago, we’ve always brought a unique twist to our designs and our advertising. Today’s event continues our tradition of bold, surprising campaigns and iconic ambassadors that celebrate our brand spirit and resonate with our consumers globally.”
05. Rafael Nadal
The 14-time Grand Slam winner, in town for the upcoming U.S. Open, challenged some of New Yorks best-dressed opponents in a one-of-a-kind, rapid-fire tennis competition, with a fun, sexy twist.

 Arthur Kulkov

Arthur Kulkov

Constance Jablonski

Constance Jablonski

Nadal faced off in several rounds of tennis with top models including supermodels Chanel Iman and Constance Jablonski; 2015 Sports Illustrated Swimsuit Issue cover model Hannah Davis; actor and model Noah Mills; Hilfiger models Arthur Kulkov and Akin Akman;, all dressed in custom Tommy Hilfiger looks. Each time a team scored a point their opponents removed a piece of clothing, eventually unveiling the new Tommy Hilfiger men’s and women’s underwear designs. Actresses (Glee star and Hollywood Game Night host) Jane Lynch and (No Escape and Wet Hot American Summer: First Day of Camp) Lake Bell hosted the event from the umpire’s seat as Nadal took victory in three consecutive games.

Akin Akman

Akin Akman

“I love how this event brings together fashion and sport with Tommy’s signature twist

– it was the perfect way to kick-off my partnership with Tommy Hilfiger,” said Rafael
Nadal. “I’m proud to be launching the new campaign in the middle of New York City with such an exciting event.”

Danielle Bernstein, Bryanboy, Constance Jablonski, Chanel Iman, Akin Akman, Noah Mills, Hannah Davis, Arthur Kulkov

Danielle Bernstein, Bryanboy, Constance Jablonski, Chanel Iman, Akin Akman, Noah Mills, Hannah Davis, Arthur Kulkov

Other VIP guests included Paper Towns star Nat Wolff; home and design icon Martha Stewart; and fashion bloggers Bryanboy, Danielle Bernstein and Sazan Barzani, all dressed in Tommy Hilfiger custom tennis togs.Nadal Ad Campaign-1
The advertising campaign was revealed just after midnight on last night through the
brand’s social media channels, and will run globally in top print publications, television, online and out-of-home placements, including billboards in key cities worldwide. The striking campaign imagery and revealing video was shot in Nadal’s hometown in Mallorca, Spain.

To complement the event and partnership the brand launched a series of digital
initiatives, including a live Periscope feed from the event hosted by American fashion
blogger Sazan Barzani. In an exclusive collaboration with Funny or Die, comedian Nate Dern brought a new perspective to the traditional red-carpet Q&A in a series of videos that will be revealed on social media over the following days.

The 2014 CFDA Fashion Awards Winners

JOSEPH ALTUZARRA NAMED WOMENSWEAR DESIGNER OF THE YEAR

RIHANNA NAMED FASHION ICON OF THE YEAR

AWARDS SHOW TO BE WEBCAST ON CFDA.COM ON TUESDAY, JUNE 3RD AT 11AM

House Photography:  BFA: www.bfanyc.com

Last night, the Council of Fashion Designers of America (CFDA) paid tribute to the winners and honorees of the 2014 CFDA Fashion Awards in collaboration with Swarovski at Alice Tully Hall, Lincoln Center. Film director and screenwriter John Waters was the host for the evening. For the thirteenth year in a row, the evening was generously underwritten by Swarovski. Highlights of the evening included a live tribute featuring sixteen models of color in Diane von Furstenberg dresses paying homage to Founder’s Award honoree Bethann Hardison for advocating diversity on the runways and Michael Kors leading the In Memoriam segment in which he honored the passing of Annabel Tollman, L’Wren Scott, and Art Ortenberg over the past year.

2014 CFDA Fashion Awards - Award Presentation with hos John Waters

2014 CFDA Fashion Awards – Award Presentation with hos John Waters

Nominees, honorees, and winners were determined by the CFDA Awards Guild which is comprised of CFDA members, leading fashion journalists, stylists, and top retail executives. Ernst & Young, LLP was the official accounting firm of the Awards.

Tonight, we celebrated creativity, experience, and conviction by honoring the diversity and vibrancy of individuals who define the influence of the fashion industry,” said CFDA President Diane von Furstenberg.

ACCESSORIES WINNERS - THE ROWMARY - KATE OLSEN & ASHLEY OLSEN WITH PRESENTER KERI RUSSELL(Center)

ACCESSORIES WINNERS – THE ROWMARY – KATE OLSEN & ASHLEY OLSEN WITH PRESENTER KERI RUSSELL(Center)

Dao-Yi Chow, James Marsden, Maxwell Osborne

Dao-Yi Chow, James Marsden, Maxwell Osborne

Lupita Nyongo, Joseph Altuzarra

Lupita Nyongo, Joseph Altuzarra

The evening’s Womenswear Designer of the Year honors went to Joseph Altuzarra for Altuzarra, presented by Lupita Nyong’o. The award for Menswear Designer of the Year was presented to Maxwell Osborne & Dao-Yi Chow for Public School by actor James Marsden. Mary-Kate Olsen & Ashley Olsen for The Row took home the Accessories Designer of the Year Award, presented by actress Keri Russell.

Sebastian Stan, Christopher Peters, Nadja Swarovski, Shane Gabier, Greta Gerwig, Tim Coppens, Irene Neuwirth

Sebastian Stan, Christopher Peters, Nadja Swarovski, Shane Gabier, Greta Gerwig, Tim Coppens, Irene Neuwirth

Greta Gerwig and Sebastian Stan presented the three Swarovski Awards, which honor and recognize emerging talent. The Swarovski Award for Womenswear was given to Shane Gabier & Christopher Peters for Creatures of the Wind. The Swarovski Award for Menswear was presented to Tim Coppens. The Swarovski Award for Accessory Design went to Irene Neuwirth. Recipients in each category will receive generous financial support from the company as well as exposure to the company’s vast and innovative crystal products and applications for fashion.

[74070] RihannaonRedCarpet.jpg_low

Rihanna was presented with the Fashion Icon award by Vogue editor in chief Anna Wintour who praised the musician for her ability to tell captivating stories through the boldness and beauty of clothes. Rihanna thanked members of the audience: “the designers, the models, and everyone else who has inspired me.

The CFDA believes in designers at every stage of their career.  Last night we recognized a broad range of talent and influence from student scholarship winners and emerging talent to industry icons,” added CFDA CEO Steven Kolb.

It’s been an honor to partner with the CFDA in celebrating the very best in American fashion for thirteen incredible years, and the creativity of the award winners never fails to amaze.  We are especially pleased to support the industry’s next generation through the Swarovski Awards. It’s a privilege to help these dazzling young talents evolve and realize their visions as they take the next steps in their careers,” said Nadja Swarovski, Member of the Swarovski Executive Board.

The Geoffrey Beene Lifetime Achievement Award was presented to Tom Ford by Richard Buckley for his consistent, creative influence on fashion.

LIFETIME ACHIEVEMENT HONOREE TOM FORD

LIFETIME ACHIEVEMENT HONOREE TOM FORD

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