Images Provided by Factory PR/All Other by Phillip Johnson/www.fashionpluslifestyle.wordpress.com
Campaign Image for Timo Weiland for HUE Global Design Discovery Program (Images Provided by Factory PR)
This past Wednesday, September 9, 2015, leading legwear brand,HUE launched its collaboration with Timo Weiland as part of their Global Design Discovery Program. To celebrate, both brands hosted a party at Lightbox to kickoff New York Fashion Week.
In 1978 HUE was launched when two New York City artists dyed Chinese slippers in fabulous colors and the fashion world went wild. Today, HUE designs and markets the most fashionable legwear, leggings and sleepwear around the world. From always up-to-date leggings to colored and printed tights and socks to seasonal boot toppers and leg warmers, HUE brings a light-hearted approach to fashion that makes it easy to effortlessly express one’s personal style. Hue is sold in more than 3,100 stores globally and on www.hue.com.
Timo Weiland (center) at the Timo Weiland for HUE Global Design Discovery Program Launch Party (Images Provided by Factory PR)
The HUE Global Design Discovery Program aims to introduce new up and coming fashion designers, giving HUE‘s customers the opportunity to discover new talent. For Fall 2015 inaugural season, the program features designers New York City-based Timo Weiland and Shanghai-based Helen Lee and gives consumers an exclusive behind-the-scenes look at their inspiration, creative process and final product through sketches, videos and photos on social media.
Campaign Video:
Campaign Image for Timo Weiland for HUE Global Design Discovery Program (Images Provided by Factory PR)
Timo Weiland for HUE is a luxurious capsule collection of cashmere blend track pants, sweater tights, socks and skirts. The line is available in a palette of beautiful neutrals including oatmeal, graphite and black and will be released for Fall/Winter 2015 season as part of HUE’s Global Design Discovery Program. The Timo Weiland for HUE Global Design Discovery Program is available at better department stores and on HUE.com.
The event also premiered the #Timo4HUE fashion (see video above) film that HUE and Timo created about the collection. The film, directed by Shal Ngo, follows a day in the life of NYC IT-girl Tracy Antonopoulos. In addition, the event featured a special performance by Tracy’s band, Cable and music by Mia Moretti and Equal.
Models clad in Timo Weiland for HUE legwear, completed their looks with Ready-To-Wear pieces from the Timo Weiland Fall/Winter 2015 Collection and shoes from Dr. Martens. Finishing touches included hair by David Cruz for Cutler/Redken, makeup by Cassandra Garcia for Bobbi Brown and nails by Sugarloom Cosmetics.
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