Brooks Brothers, America’s Oldest Retailer, Marks 200-Year of American Style Excellence

Company was Founded by Henry Sands Brooks, Two Hundred Years Ago April 7, 1818

On April 7, 2018, Brooks Brothers, America’s oldest retailer, reached its milestone 200-year anniversary. Since opening its doors on April 7, 1818, in New York City, Brooks Brothers has grown from a small family haberdasher to become a global brand that has shaped and defined American style through its product innovations.

Brooks Brothers Logo

Brooks Brothers logo

Our anniversary today marks a significant and historic milestone not only for Brooks Brothers but also for the retail industry,” said Claudio Del Vecchio, Chairman, and CEO of Brooks Brothers. “This is a moment to celebrate two hundred years steeped in both tradition and innovation.

American fashion today is a result of years of groundbreaking innovations and revolutionary disruptions by Brooks Brothers. While perhaps best known today as a “classic” brand, it is important to note that the brand’s founder, Henry Sands Brooks (1772 – 1833), was no traditionalist at all. He was actually a dandy and an influencer among his peers, always on the lookout for the newest and most novel styles for his emporium in lower Manhattan selling “every new style of cloth, of the finest quality, made to order in the best and most fashionable mode.”

Brooks Brothers 346 Madison Avenue Flagship Store NYC Entrance

Brooks Brothers 346 Madison Avenue Flagship Store NYC Entrance

It is therefore ironic that some of Brooks Brothers’ most classic items today were the result of either invention and innovation — many radical for their time. In fact, Brooks Brothers is notably responsible for the introduction and popularization of some of fashion’s most iconic and enduring items, including the navy blazer, the reverse striped rep tie, the polo coat and the Number One Sack Suit. Even today’s athleisure trend has its origins in Brooks Brothers’ adaptations of sports clothes for daily life — most notably the 1900 invention of the Original Polo® Button-Down Oxford shirt. Finally, Brooks Brothers was responsible for the single most significant contribution to fashion — ready-to-wear tailored clothing, which was introduced to America in the mid-1800s as a consequence of the Gold Rush.

BROOKS BROTHERS Fall/Winter 2018 FIRENZE PALAZZO VECCHIO JANUARY 2018

Brooks Brothers Recent Fashion Show — BROOKS BROTHERS Fall/Winter 2018 FIRENZE PALAZZO VECCHIO JANUARY 2018 — in Florence Italy – Jan 10, 2018 (Photo Credit: Dan Lecca)

This sartorial passion was passed down from Henry to his sons, Elisha, Daniel, Edward, and John: the actual Brooks Brothers. These were fashion’s earliest influencers. For the past two centuries — and straight through to today — Brooks Brothers has outfitted an ever-changing world and is consistently pursuing quality and innovation, always with a respect for the past and an eye toward the future.

A Selection of Brooks Brothers Milestones:

  • Before there was the Eiffel Tower, Big Ben, the Statue of Liberty, Grand Central Terminal, and the cities of Hollywood and Chicago, there was Brooks Brothers.
  • In 1818, Henry Sands Brooks opened clothing shop “H. & D. H. Brooks & Co” on the corner of Catherine and Cherry Streets. The first recorded transaction was actually a loan to a friend.
  • In 1865, President Abraham Lincoln wore a custom-made Brooks Brothers coat to his second inauguration. Sadly, he was also wearing it when he was assassinated a month later.

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    Brooks Brothers Original Polo Button Down Oxford

  • In 1900, Brooks Brothers invented the original button-down-collar shirt after noticing that polo players in England were pinning down their collars while playing.
  • In 1902, Brooks Brothers introduced the reverse-stripe rep tie, an adaptation of British regimental ties.
  • In 1915, Brooks Brothers opened its 346 Madison Avenue flagship store, where it remains today.
  • In 1953, Brooks Brothers invented the first ever non-iron shirt.
  • In 1957, Brooks Brothers introduced Argyle socks to America.
  • In 1961, Brooks Brothers designed the “#2 suit” — a favorite of longtime customer President John F. Kennedy.
  • In 1976, Brooks Brothers launched a full women’s collection.
  • In 1979, Brooks Brothers was one of the first international brands to expand to Japan.
  • In 2008, Brooks Brothers acquired Southwick in Massachusetts so that it could resume the manufacturing of tailored clothing in America.
  • In 2016, Brooks Brothers appointed Zac Posen as creative director for the Women’s Collection.

Throughout its history, Brooks Brothers have forged relationships with generations of customers: artists and politicians, working people and captains of industry, and Hollywood legends, as well as 40 out of 45 U.S. Presidents.

Today, Brooks Brothers currently have more than 280 stores in the United States and more than 700 locations internationally in 45 countries and continue to lead with a pioneering spirit, continually developing materials and designs that deliver performance, innovation and high-quality design.

St. Jude Children’s Research Hospital® And More Than 70 Leading National Brands Kick Off The Season Of Giving With Annual St. Jude Thanks and Giving® Campaign

Kmart, Best Buy, ANN INC., Kay® Jewelers, Domino’s, Williams-Sonoma, Inc., HomeGoods and Others Unite To Help End Childhood Cancer

Now in its twelfth year, the St. Jude Thanks and Giving campaign has transformed the holiday season into a time of giving thanks by raising awareness and funds for the ongoing battle to end childhood cancer and other life-threatening diseases. The campaign unites celebrities, media, retail and corporate partners in asking consumers to donate while they shop and support the lifesaving mission of St. Jude Children’s Research Hospital.st-jude-childrens-hospital-logo-beauty-and-the-beat-blog

Founded by the late actor/entertainer Danny Thomas, St. Jude Children’s Research Hospital is leading the way the world understands, treats and defeats childhood cancer and other life-threatening diseases. It is the only NATIONAL CANCER INSTITUTE-designated COMPREHENSIVE CANCER CENTER devoted solely to children. Treatments invented at St. Jude have helped push the overall childhood cancer survival rate from 20 percent to 80 percent since the hospital opened more than 50 years ago. St. Jude is working to drive the overall survival rate for childhood cancer to 90 percent, and they won’t stop until no child dies from cancer. St. Jude freely shares the discoveries it makes, and every child saved at St. Jude means doctors and scientists worldwide can use that knowledge to save thousands more children. Families never receive a bill from St. Jude for treatment, travel, housing or food – because all a family should worry about is helping their child live.

What began as a holiday-focused fundraising effort by St. Jude has now grown into an annual tradition that has raised more than $588 million. These funds support St. Jude’s mission to provide cutting-edge treatment and pursue visionary research.

Marlo Thomas, National Outreach Director for St. Jude Children's Research Hospital, helps kick off St. Jude Thanks and Giving, an annual campaign that has transformed the holiday season into a time of giving thanks by raising awareness and funds for the ongoing battle to end childhood cancer and other life-threatening diseases. (PRNewsFoto/St. Jude Children's Research...)

Marlo Thomas, National Outreach Director for St. Jude Children’s Research Hospital, helps kick off St. Jude Thanks and Giving, an annual campaign that has transformed the holiday season into a time of giving thanks by raising awareness and funds for the ongoing battle to end childhood cancer and other life-threatening diseases. (PRNewsFoto/St. Jude Children’s Research…)

We are deeply grateful for the outpouring of support we receive year after year during the St. Jude Thanks and Giving campaign,” said Marlo Thomas, National Outreach Director for St. Jude Children’s Research Hospital.Throughout the holiday season people open their hearts to the children of St. Jude and as a result, our doctors and scientists can continue their groundbreaking research and pioneering procedures that help us achieve our landmark survival rates. And, we are able to continue to ensure that no family pays St. Jude for anything – not for treatment, travel, housing or food – because we believe all a family should worry about is helping their child live.stjude-thanksandgiving

Beginning in November and running through the end of December, consumers can support St. Jude while they shop at a variety of businesses representing a cross-section of premier brands in retail, restaurant, travel, hospitality, media and beyond. Top returning campaign partners include Kmart, Best Buy, ANN INC., Kay® Jewelers, Domino’s, Williams-Sonoma, Inc.; HomeGoods, New York & Company, AutoZone, Brooks Brothers, GNC, Dollar General, Claire’s, Carnival Cruise Line, Justice, HSN, Marshalls, Chili’s® Grill & Bar; and Mazda, to name a few.

Kmart’s long history of success in supporting charitable causes is due to the generosity of our Shop Your Way members, customers and associates. We’re proud of the impact our results have made for the families of St. Jude and thankful to St. Jude for its tireless work to defeat cancer and other diseases in children. St. Jude made holiday shopping at Kmart more rewarding and we’re excited to support an organization that clearly means so much to our members,” said Alasdair James, President and Chief Member Officer at Kmart.4f7a2d08-09d7-45ed-a3d3-8274f86d93d6

This year, St. Jude partners are expanding and supporting the campaign in a variety of ways – from in-store fundraising to unique cross-promotions, events and online/mobile features.

It is Best Buy’s privilege to partner in the St. Jude Thanks and Giving campaign, by making it convenient for our customers to give back while shopping in stores and online during the holidays,” said Sharon McCollam, Chief Administrative Officer and Chief Financial Officer at Best Buy. “By adding options to give through our credit card signature pads last year, we made it easier for customers to contribute during the checkout process. As a result of their generosity, we were able to contribute $9.7 million last year, and hope to do even more this year to support the children and families served by St. Jude Children’s Research Hospital.

OTHER PARTNER HIGHLIGHTS INCLUDE:

Several partners are offering merchandise products during the holidays to benefit St. Jude including

Ann Taylor, Brooks Brothers, HomeGoods, HSN, Kmart, New York & Company, The Limited, TUMI, Westfield, Williams-Sonoma, Inc. and their portfolio of brands; to name a few.

Kay® Jewelers will once again offer its popular plush animals benefitting St. Jude, this year featuring Travis and Trey.

AutoZone, returning for its 10th year as a St. Jude Thanks and Giving partner, will continue to ask consumers to donate at checkout via the credit pad.

Customers will be able to donate through a fully integrated online shopping cart at Best Buy, Ann Taylor, LOFT, Claire’s and ICING. In addition, customers will now be able to donate via the pin pad at the register at GameStop, The Limited, Crazy8 and Janie and Jack locations nationwide.

eBay is giving its customers the opportunity to give at checkout during the week of December 7. During this time, customers can also bid on celebrity items that will benefit St. Jude.

Domino’s will ask consumers to donate to St. Jude via walk-up, telephone, online and mobile orders, as well as the opportunity to purchase a St. Jude Meal Deal during the campaign timeframe. For each Meal Deal purchased, Domino’s will donate $1 to St. Jude.

Stage Stores and St. Jude will be featured on the Balancing Act on Lifetime TV this holiday season.

Party City has joined the campaign this year and customers can make a donation at nearly 600 stores nationwide or donate online during checkout. Continue reading

Brooks Brothers Partners With One Warm Coat®: RETAILER ACCEPTING COAT DONATIONS TO BENEFIT LOCAL ORGANIZATIONS

Brooks Brothers, the iconic American brand, proudly announces their partnership with One Warm Coat®. One Warm Coat ( www.onewarmcoat.org) is a national organization that helps individuals, groups, companies and organizations across the country collect coats and deliver them to local agencies that distribute them free, to people in need. Brooks Brothers retail, factory and airport stores across the U.S. and Canada will be participating to reach One Warm Coat’s goal – collect coats to give to those in need, free of charge.

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From Tuesday, October 29th through Monday, November 4th, Brooks Brothers retail, factory and airport stores across the U.S. and Canada will be collecting gently used coats for their local charities during regular store hours. Customers who partake in donating a gently worn coat will receive 25% off a new coat at all Brooks Brothers retail locations and 15% off a new outerwear piece at all Brooks Brothers Factory Stores.

As America’s oldest retailer, Brooks Brothers has long been a fashion innovator. Established in New York City in 1818, Brooks Brothers was the first to offer ready-to-wear clothing and has continued throughout history with iconic product introductions including: seersucker, madras, the non-iron shirt and the original button-down collar. Nearly two centuries later, the company is proud to uphold the same traditions and values and to be the destination for ladies and gentlemen from every generation.

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One Warm Coat is a national nonprofit organization that assists in the donation of coats. The organization helps individuals, groups, companies and organizations across the country collect coats and deliver them to local agencies that distribute them free, to people in need. Its mission is to ensure that anyone who needs a coat has one. Providing this simple, yet vital, need helps people live productive lives year round. Since its inception, over 4 million coats have been collected and distributed through One Warm Coat activities. For more information about One Warm Coat, visit www.onewarmcoat.org

Established in 2007, Brooks Brothers’ The Golden Fleece Foundation is a non-profit organization committed to giving back to the communities we serve. Since its founding, it has sought to foster one of Brooks Brother’s core values: relationships. Support of our efforts is primarily provided through the generosity and dedication of our customers, associates and corporate partners. These relationships are leveraged in a way that results in mutually coming together in support of common causes relevant to the mission of the Golden Fleece Foundation and to the internal culture of caring. The Golden Fleece Foundation is dedicated to developing broad-based alignments of fundraising efforts to make a significant difference, and deliver the combined efforts of our charitable events and drives to the most in-need causes. We are committed to making a difference to those in need in our immediate neighborhoods as well as around the world.

We are proud to work with One Warm Coat,” said Emilie Antonetti, Managing Director of Brooks Brothers Golden Fleece Foundation.  “Partnering with One Warm Coat allows our stores to build relationships with their local charities and offers our customers the opportunity to help those in need in their local communities.”

Jennifer Stockard, One Warm Coat President and CEO, added “We are thrilled to be joined by Brooks Brothers in our work to make it a warmer winter for people in need. Their legacy of community service combined with their network of stores and committed team members make them a perfect fit for One Warm Coat.”

For more information, visit your local Brooks Brothers retail or factory store or online at www.brooksbrothers.com.