Jessica Stam Embodies Modern Hollywood Glam In Blackglama’s 2015 Campaign

Blackglama Fall 2015 (PRNewsFoto/Blackglama 2015)

Blackglama Fall 2015 featuring model Jessica Stam. (PRNewsFoto/Blackglama 2015)

Blackglama has unveiled its newest advertising campaign, which continues to evolve the brand’s focus into fashion from celebrities. For over 40 years, Blackglama has been world-renowned for providing the finest, most luxurious and exclusive ranch-raised natural black mink. Blackglama mink is distributed exclusively through American Legend Cooperative, based in Seattle, Washington, and sought after by manufacturers, retailers, and consumers globally. All Blackglama mink comes from Origin Assured™ farms.

Blackglama Logo.  (PRNewsFoto/Blackglama)

Blackglama Logo. (PRNewsFoto/Blackglama)

Each Blackglama pelt is hand selected and inspected by American Legend Cooperative’s experienced graders. To qualify as Blackglama, the pelt must be free of any imperfections on both the fur and leather. With such high criteria, less than 2% of the world’s mink population earns the exclusive Blackglama name and can bear the coveted Blackglama label. Blackglama garments also carry a label displaying a unique serial number, providing permanent identification, as well as other security features that ensure that the label is genuine—not an imitation.

1968 represented a turning point in world events and a shift in American culture. To the members of the Great Lakes Mink Association (GLMA), these turbulent times seemed a world away. Working long hours on farms throughout the upper Midwestern United States, they were busy improving and producing the world’s finest dark mink. Little did they know that their work would form the basis of a revolutionary new marketing campaign.

The GLMA ranchers hired a small New York ad agency to create awareness for the high-quality fur being produced by the farmers. Popular copywriter Jane Trahey suggested creating the brand name BLACKGLAMA. How does one advertise something as special as the dark Blackglama mink? The luster and quality of the fur doesn’t show up in a photograph, so Jane thought up a “gimmick.”

The “gimmick” was to associate Blackglama with the glamour of universally recognized and admired people. The result was brilliantly simple: a black-and-white photograph of a well-known woman wearing a Blackglama mink coat shot against a seamless grey backdrop.

The world took notice. Famous names like Judy Garland, Bette Davis, Barbra Streisand and Lauren Bacall were featured in the first year of the campaign alone, photographed by the renowned Richard Avedon. What brought it all together was the straightforward and now unforgettable tagline, “What Becomes A Legend Most?” The effect was powerful and immediate. Within two years, Blackglama was considered the most prestigious ranch black mink in the world. The campaign continued through 1994.

Blackgama 1986 - Cher

Blackgama 1986 – Cher

Since the campaign’s inception four decades ago, Blackglama has featured some of the world’s most acclaimed entertainers, including Sophia Loren, Diana Ross, Audrey Hepburn, Lauren Bacall, Marlene Dietrich, Elizabeth Taylor, Lena Horne, Liza Minnelli and Janet Jackson. Beginning with the 2013 Carolyn Murphy campaign, Blackglama shifted away from entertainers toward models to highlight Blackglama’s fashion aesthetic.

Since 2001, the campaign has featured such supermodels as Linda Evangelista, Gisele Bündchen, Cindy Crawford, Elle Macpherson, Naomi Campbell and Elizabeth Hurley. Beginning with the 2013 Carolyn Murphy campaign, Blackglama shifted away from entertainers toward models to highlight Blackglama’s fashion aesthetic. Into the new millennium, the brand is expanding beyond dark mink to include other products that reflect the “Legendary” qualities of Blackglama.

This year, model Jessica Stam is featured in a campaign conceived by New York-based advertising and branding agency Laspata DeCaro. “In these stunning shots, Jessica represents a reinvention of Hollywood glamour that feels both timeless and relevant,” says Joe Morelli, CEO of Blackglama.

In the new campaign, the platinum blonde and crimson-lipped model is captured in a series of cinematic vignettes photographed by Rocco Laspata on location in Los Angeles. Settings include a majestic palm-lined street in Beverly Hills, a dramatic villa in Malibu overlooking the Pacific Ocean, and an alluring 1930’s supper club that references Hollywood’s golden age. Swathed in Blackglama’s 2015 collection – co-designed by Laspata DeCaro‘s Creative Director, Charles DeCaro, to align with the campaign’s visual narrative – Jessica embodies a modern-day screen goddess. The results are the very epitome of glamour.

Blackgama Fall 2014 - Hilary Rhoda  (http://www.blackglama.com/inside-blackglama/the-campaigns/)

Blackgama Fall 2014 – Hilary Rhoda (http://www.blackglama.com/inside-blackglama/the-campaigns/)

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2015 Toronto International Film Festival Official Selection: Women He’s Undressed, A Film By Gillian Armstrong

The Extraordinary Hollywood Story Of Australia’s Orry-Kelly…The Designer Whose Costumes Created Some Of The Most Magical Moments In Cinema History.

Orry-Kelly was a Hollywood legend, his costume designs adored by cinema’s greatest leading ladies – but in his home country of Australia his achievements remained unknown. Now acclaimed director Gillian Armstrong is bringing the legend home and celebrating the life of this extraordinary Aussie in her new film, WOMEN HE’S UNDRESSED. (Australia, 1110 minutes, International Premiere)

The creative ORRY-KELLY adjusts his costume for his muse Kay Francis in a scene from WOMEN HE'S UNDRESSED - A FILM BY GILLIAN ARMSTRONG

The creative ORRY-KELLY adjusts his costume for his muse Kay Francis in a scene from WOMEN HE’S UNDRESSED – A FILM BY GILLIAN ARMSTRONG

Women He's Dressed

Women He’s Dressed Poster

During the boom years of Hollywood, he was costume designer on an astonishing 282 motion pictures. He designed for the stars like Marilyn Munroe, Bette Davis, Humphrey Bogart, Rosalind Russell, Errol Flynn and many more of the immortals. His films included Some Like It Hot, Casablanca, An American in Paris and Now, Voyager.

Orry was as big a legend behind the scenes as the on-screen legends he adoringly dressed. He was talented, daring, brash, bold, the toast of Hollywood yet the thorn in the side of many a studio head and the first Australian to win three Academy Awards. But who was Orry-Kelly and how could he be so unknown in his homeland?

He was outrageous, witty, outspoken and uncompromising and he survived partially protected by his friendship with Jack and Ann Warner and gossip columnist Hedda Hopper, and ultimately by his extraordinary talent.

Natalie Wood starred in the classic GYPSY in a costume designed by ORRY-KELLY in a scene from the film WOMEN HE'S UNDRESSED - A FILM BY GILLIAN ARMSTRONG

Natalie Wood starred in the classic GYPSY in a costume designed by ORRY-KELLY in a scene from the film WOMEN HE’S UNDRESSED – A FILM BY GILLIAN ARMSTRONG

Oscar® winner ORRY-KELLY designed these amazing costumes for the film LES GIRLS - as featured in the new documentary WOMEN HE'S UNDRESSED - A FILM BY GILLIAN ARMSTRONG

Oscar® winner ORRY-KELLY designed these amazing costumes for the film LES GIRLS – as featured in the new documentary WOMEN HE’S UNDRESSED – A FILM BY GILLIAN ARMSTRONG

Women He Undressed

Women He Undressed

In Women He’s Undressed, filmmaker Gillian Armstrong delves into Kelly’s untold stories with an approach that’s as bold and playful as he was. She casts the Australian stage actor Darren Gilshenan to portray Kelly, who speaks directly to the camera.

Armstrong reunites with her Unfolding Florence co-conspirator, writer Katherine Thompson in crafting a revealing behind the scenes look at the extraordinary life of Orry-Kelly. Featuring interviews with screen and fashion icons Jane Fonda, Angela Lansbury, June Dally-Watkins, costume designers Catherine Martin (the only Australian to exceed Kelly in Academy Award wins), Ann Roth, Kym Barrett, Michael Wilkinson, Deborah Nadoolman Landis, Hollywood identities and historians including director/producer Eric Sherman, Hollywood fixer Scotty Bowers, Leonard Maltin, David Chierichetti, Marc Eliot, William J Mann, Jean Mathison, Larry McQueen and Barbara Warner Howard (daughter of Ann & Jack Warner). Topping it off, we’re treated to a vast array of film clips showcasing Kelly’s costumes in Gold Diggers of 1933, Casablanca, Irma la Douce, and other classics.

CHECK OUT THE TRAILER: http://www.tiff.net/festivals/festival15/tiffdocs/women-hes-undressed