It’s a Plaid, Plaid World at Target this Fall

Target’ has announcement that it’ll be going mad for plaid by paying homage to this fan-favorite, brisk-weather pattern as only Target could with an Epic Plaid Takeover.

ABV-Plaid-Header
Kathee Tesija, executive vice president and chief merchandising and supply chain officer for Target explains it further: “When we started to think about fall, we knew we wanted to do something special, something that would usher in the season in a way that only Target could. downloadPlaid has been a defining element of style for every generation, and we felt it would be the perfect centerpiece for this design moment: it can be both fun and fashionable, so it offered us a lot of flexibility as we thought through ways we could bring it to life for our guests.”

Like the pattern itself, Target’s crossing lines all over the place, bringing tartan touches to everything from home goods and must-have fashion for the entire family to plaid Coke bottles, shampoo bottles, ChapStick tubes, dog leashes, Band-Aids, paper towels… with more than 360 items you’ll definitely want to “check” out.

We’ve had so much fun working on this concept, and it’s been amazing to watch it build from a seed of an idea to a program that will canvas an entire Target store. My hope is that our guests have as much fun shopping these products as we’ve had developing the concept. There’s also an element of surprise that I think guests will experience as they travel from aisle to aisle. I can’t wait to be in the store with them to see how they react to those fun touches, like plaid diapers or mouthwash.”

adam_lippesBW-Final_f_8709b4f5-853c-4709-97ed-3a77f7f6138a-prv

American sportswear designer Adam Lippes

The cherry on top of Target’s plaid campaign? A partnership between Target and American sportswear designer Adam Lippes, who has created a limited-edition collection of apparel, accessories, and specialty home goods. But there’s a catch: Target challenged Lippes to create the entire line around one thing and one thing only: buffalo plaid. (Lippes is a native-born son of Buffalo, New York). Trust me when I say you’ll want to mark your calendars for this one.AdamLippes_Logo-Lockup-FINAL

Fans of the New York-based designer know him for his fashion-forward, feminine designs and basics, while those discovering him for the first time will swoon over his innovative and refreshed take on a classic pattern.

As a designer, I’ve always admired Target’s ability to make beautiful products available to everyone,” said Lippes. “I was thrilled when they approached me with the challenge of creating an entire collection around buffalo plaid. It’s also been exciting to design for categories that are entirely new for me.”

Target’s plaid takeover begins in August and will continue through October. Prices range from $1.99-$179.99, and availability in stores and on Target.com will vary. Adam Lippes for Target launches at all Target stores and Target.com on Sept. 27.

ROD STEWART HAS A HUGE HIT HIS FIRST EVER CHRISTMAS ALBUM, MERRY CHRISTMAS, BABY, ON VERVE MUSIC GROUP

FEATURED GUESTS INCLUDE MICHAEL BUBLÉ, MARY J. BLIGE, CEE-LO GREEN AND A VERY SPECIAL ‘VIRTUAL’ DUET WITH ELLA FITZGERALD

GRAMMY AWARD®-WINNING, TWO-TIME ROCK AND ROLL HALL OF FAME INDUCTEE ROD STEWART, HOSTS HIS FIRST HOLIDAY SPECIAL, ROD STEWART: MERRY CHRISTMAS, BABY ON THIRTEEN’S GREAT PERFORMANCES BEGINNING THIS DECEMBER ON PBS.

Grammy Award®-winning, two-time ROCK AND ROLL HALL OF FAME INDUCTEE ROD STEWART, the latest world-class megastar to join the roster of the VERVE MUSIC GROUP (VMG), a division of UNIVERSAL MUSIC GROUP (UMG), has completed and released MERRY CHRISTMAS, BABY, his first Christmas album of his career.

MERRY CHRISTMAS, BABY, an album of standards and traditional songs, finds Mr. Stewart joined by a number of A-list guests, starting with MICHAEL BUBLÉ, who duets with Rod on “Winter Wonderland.” “We Three Kings” is a duet with MARY J. BLIGE; and the title tune “Merry Christmas, Baby” is a duet with CEE-LO GREEN featuring New Orleans’ favorite son, TROMBONE SHORTY. “Let It Snow! Let It Snow! Let It Snow!” features DAVE KOZ on saxophone and “What Are You Doing New Year’s Eve?” is a very special ‘virtual’ duet with ELLA FITZGERALD featuring CHRIS BOTTI. Continue reading