An Oscar winning actress, a life changing charity CEO, an Olympic gold medallist, a ground breaking artist and an inspiring nurse of the year – are just a few of the women to showcase the new Fall/Winter 2013 collections in a campaign announced by Marks & Spencer. Shot by acclaimed fashion photographer, Annie Leibovitz, the campaign will launch nationwide on 3rd September – signaling a reassertion of M&S’ leading quality and style credentials.
Billed under the heading ‘Meet Britain’s Leading Ladies’, the campaign celebrates 12 British women from very diverse backgrounds and professions. Despite being very different people, their strong sense of personal style and inspirational achievements which have propelled them to success, are the common threads which bind them together. Be it physical strength, dedication to helping others, overcoming adversity, or simply sheer determination to be the best they can, each woman is truly inspiring.
The full line up is:
Nicola Adams Olympic Gold Winning Boxer
Monica Ali Award-Winning Author
Helen Allen Nurse of the Year 2011
Darcey Bussell Retired Principal Ballerina at The Royal Ballet
Grace Coddington Creative Director of US Vogue
Karen Elson Supermodel and Singer
Tracey Emin Artist and Professor of Drawing at the Royal Academy
Ellie Goulding Multiplatinum global recording artist/Brit Award winning Singer/Songwriter
Helen Mirren Multiple Award-Winning Actress
Laura Mvula Breakthrough Singer/Songwriter
Katie Piper Burns survivor, television presenter and charity campaigner.
Jasmine Whitbread CEO of Save the Children International
Patrick Bousquet-Chavanne, Executive Director Marketing and Business Development at Mark & Spencer notes, “We wanted this campaign to signal a new and confident tone of voice to introduce Autumn. Annie was the perfect choice to shoot a campaign of this magnitude. Her unmistakable, signature style, with its truly dramatic aesthetic was exactly what we needed to communicate the essence of the campaign and of the new M&S. Annie’s photography has become synonymous with defining key moments in the history of brands over the years and, as such, we feel that this campaign is the ideal way to illustrate M&S’ move into a new era.” Continue reading