Amsale New York Re-Launches Amsale Nouvelle Brand Collection at New York Spring 2019 Bridal Fashion Week
April 13, 2018 – Honoring the wishes of the beloved late founder and creative director Amsale Aberra, Amsale New York’s Spring 2019 Bridal Collection debuted today at The Gramercy Terrace at The Gramercy Park Hotel in New York City. Ms. Aberra died Sunday, April 1, 2018, at Memorial Sloan Kettering Hospital of uterine cancer at age 64, surrounded by close friends and family. It was among her last wishes that the show goes on as planned.
“Amsale was not only an inspiration to the company but someone who inspired and impacted everyone around her with her strength, kindness, and humility,” said her husband and the company’s CEO, Clarence O’Neill Brown, in a statement announcing her passing. “Working side by side we spent 360 degrees of our life together, and I know only too well both her creative genius and her infinite goodness. Words cannot express the personal loss that we feel, but we are comforted by the avalanche of support we’ve received and the commitment of our team to carry on Amsale’s legacy,”
Today’s runway presentation paid tribute to Amsale by featuring her last designed collection, Iconic Simplicity, and by re-launching the Amsale Nouvelle collection to reach a broader and growing demographic of international brides at more accessible price points.
Neil Brown, Amsale Aberra’s husband and CEO of Amsale commented, “Amsale trusted the talented and growing Amsale team to carry on her legacy in response to strong customer demand. Today we are honored to present the Iconic Simplicity collection and re-launch the Amsale Nouvelle collection to expand the Amsale brand reach while staying true to Amsale’s style and vision for the future.”
The final designed collection by Amsale Aberra, Iconic Simplicity, was inspired by cathedral elegance, expressed through dresses that are grand, yet modern, and designed for each individual bride in mind. The collection statement silhouettes are upscale ball gowns, pearl and crystal beading and draped bows. Texture in the collection is shown in a non-traditional lace and layered fabrication. Femininity is translated in form-fitting silhouettes, open backs and gently scoop necklines. Unmistakably Amsale, the Spring 2019 collection has stunning details, accentuating individuality with effortless elegance. Continue reading