Estée Lauder Signs Karlie Kloss as Its Latest Global Spokesmodel and Brand Ambassador

Kloss to Debut in Fall Campaigns, Partner with Estée Lauder on Digital Beauty Content and Kode With Klossy

Estée Lauder announced that it has signed Karlie Kloss, model, entrepreneur, and philanthropist, as its newest Global Spokesmodel and Brand Ambassador. Karlie joins the current roster of Estée Lauder spokesmodels Carolyn Murphy, Fei Fei Sun, Gabriella Wilde, Hilary Rhoda, Joan Smalls, Kendall Jenner, Misty Copeland and Yang Mi.

Estee Lauder Karlie Kloss

Karlie Kloss Announced as Estée Lauder’s Newest Global Spokesmodel and Brand Ambassador

Kloss’s first campaigns will debut beginning in July 2018 across digital and social platforms, TV, in-store and print to support Estée Lauder’s iconic products including Pure Color Envy Sculpting Lipstick, Double Wear Stay-in-Place Makeup and Revitalizing Supreme+ Global Anti-Aging Cell Power Creme. These campaigns were shot by Josh Olins in Los Angeles and Palm Springs.

Karlie is the modern-day Estée and we are thrilled to welcome her to the Estée Lauder brand,” said Stephane de La Faverie, Global Brand President, Estée Lauder. “Karlie has achieved tremendous success in her career through hard work, first taking the fashion world by storm, then becoming a media and television personality, and now empowering young women to become future leaders in tech. Her passion for beauty, unique voice and global social media presence will help us continue to inspire and connect with women around the world.

Kloss launched her YouTube channel, Klossy in 2015, which has garnered over 690,000 subscribers and over 33 million views. Through her combined content platforms, she has amassed over 16.8 million followers to date.

In addition, Kloss’s production company, Klossy productions, will also partner with Estée Lauder to create Karlie’s own beauty content to share with over 16 million followers across her social and digital platforms. Her first video was launched this week, featuring founder Estée Lauder’s great-granddaughter, actress Danielle Lauder. In a humorous, behind-the-scenes sketch, Ms. Lauder oversees Kloss during her first day working at Estée Lauder’s New York City headquarters. This is the first in a series of videos that will be produced by Kloss that will debut on her YouTube channel, Klossy, as well as on both Kloss’s and Estée Lauder’s digital and social channels.

Raised in St. Louis, Missouri, Kloss was discovered at a local charity fashion show in 2006. Her career quickly took off, walking for top designers including Christian Dior, Alexander McQueen, and Versace, among dozens of others, and starring in several major global campaigns including adidas, Calvin Klein, Carolina Herrera and Swarovski. She launched Kode With Klossy in 2015 to empower girls to learn to code and become leaders in tech. Kloss was recognized on the TIME 100 list for her philanthropic work as the founder of Kode With Klossy and was featured on the covers of Fast Company and Forbes for her work to scale the organization.

Karlie is perfect for Estée Lauder,” said Aerin Lauder, Style and Image Director, Estée Lauder. “As a successful model, entrepreneur and founder of Kode With Klossy, Karlie is both beautiful and accomplished. I am so excited she is joining the brand.

To leverage Karlie’s commitment to educating and building confidence in the next generation of young women, the beauty company will also support Kode With Klossy through coding camp scholarships and events. Kode With Klossy is a philanthropic initiative founded by Karlie in 2015 which hosts free, two-week coding summer camps for girls aged 13-18 and fosters a national community focused on furthering career opportunities for girls in tech.

It is a dream come true to join the Estée Lauder family,” said Kloss. “I am so inspired by the brand’s legacy and values —from the entrepreneurial spirit of Estée herself to the company’s unparalleled commitment to creating best in class products for women around the world. I could not be more proud and honored to be part of such an iconic brand.

Kloss recently forayed into media and television, hosting Freeform‘s six-part series ‘Movie Night With Karlie Kloss‘ and premiering as a correspondent in season one and two of the Netflix original series ‘Bill Nye Saves The World.’ Kloss also sits on the board of Oath serving as an advisor alongside Oath chair Serena Williams and other industry leaders.

Nordstrom Men’s Store NYC Opens

Retailer Debuts First Manhattan Flagship

Nordstrom, Inc. opened the doors Thursday, April 12, to its very first flagship, full-line New York City location and first ever stand-alone men’s store at 235 West 57th Street. The three-level 47,000 square foot store offers a differentiated merchandise assortment across all categories, including popular and designer brands, along with a range of convenient services to serve customers on their terms.

NORDSTROM LOGO

Nordstrom Incorporated logo. (PRNewsFoto)

The Nordstrom Men’s Store NYC features the company’s newest store design concepts, including an all-glass façade to bring in more natural light, unboxing the display windows, and connecting the shopping experience to the city. An open, flexible floor plan allows for an evolving curation of how products are displayed over time, depending on what New York customers respond to. The store environment will create a sense of discovery, allowing customers to navigate easily and find new brands they haven’t experienced before.

Calvin-Klein-boutique-at-Nordstrom-Men-s-Store-NYC---Naho-Kubota--1

Calvin Klein Boutique at Nordstrom Men’s Store NYC

Nordstrom has been a longtime believer in investing in artwork for its stores. New Yorkers will experience an extensive collection, featuring 39 works by both international and American artists, with a quarter being local. Suspended in the center of a three-story staircase, a floating, diaphanous tree sculpture entitled “Arctic Tree” by the Seattle-based artist John Grade is a nod to the retailer’s Seattle roots.

EXCLUSIVE MERCHANDISE CONCEPTS
Olivia Kim, Nordstrom vice president of creative projects has curated a special Comme des Garçons(CDG) shop that will feature one of the largest local selections of the fashion house’s coveted brands. Olivia commissioned artist Marc Hundley to design a space that invokes both the ethos of CDG and the streets of New York City. In a first for Nordstrom, the men’s flagship will also feature designer shops by Calvin Klein, Balenciaga, Valentino, and Dior. Each space is united by a chainmail motif, but are distinguished by personalized fixtures adhering to each brand. The shoe department houses a Christian Louboutin shop displaying a wide range of the shoemaker’s sporty and formal offerings. The Nike Men’s Project, a sportswear and shoe destination for style and fitness-obsessed customers, will offer the brand’s latest sneakers and apparel collections.

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Comme des Garcons shop at Nordstrom Men’s Store NYC

The store also features an array of customization and personalization experiences, including the Levi’s Tailor Shop, where customers can shop Levi’s Authorized Vintage, one of the largest vintage denim collections in existence, and also design custom embroidery on any item, heat press a shirt or get an express hem while they wait; Shinola will offer watch customization in addition to a selection of tech products; exclusive to the flagship, Samuelson Custom Suit Visualizer is an interactive digital made-to-measure suiting experience at an accessible price point; Eton Endless Aisle is a digital touchscreen offering an expanded assortment of dress shirts and ties; and cult-favorite Le Labo will create personalized fragrance labels in the grooming department. Continue reading

Sneakerhead Alert: The Rise of Sneaker Culture at The Brooklyn Museum

From their modest origins in the mid-nineteenth century to high-end sneakers created in the past decade, sneakers have become a global obsession. The Rise of Sneaker Culture (July 10–October 4, 2015, Morris A. and Meyer Schapiro Wing, 5th Floor) is the first exhibition to explore the complex social history and cultural significance of the footwear now worn by billions of people throughout the world.

The exhibition, which includes approximately 150 pairs of sneakers, looks at the evolution of the out-of-the-box-the-rise-of-sneaker-culture_books_storm_13sneaker from its beginnings to its current role as status symbol and urban icon. Included are works from the archives of manufacturers such as Adidas, Converse, Nike, Puma, and Reebok as well as private collectors such as hip-hop legend Darryl “DMC” McDaniels, sneaker guru Bobbito Garcia, and Dee Wells of Obsessive Sneaker Disorder. Also featured are sneakers by Prada and other major fashion design houses and designers, as well as those made in collaboration with artists including Damien Hirst and Kehinde Wiley. Film footage, interactive media, photographic images, and design drawings contextualize the sneakers and explore the social history, technical innovations, fashion trends, and marketing campaigns that have shaped sneaker culture over the past two centuries.

The Rise of Sneaker Culture is organized by the American Federation of Arts and the Bata Shoe Museum, Toronto. It is curated by Elizabeth Semmelhack, Senior Curator, Bata Shoe Museum.

The Brooklyn presentation is organized by Lisa Small, Curator of Exhibitions, Brooklyn Museum. A fully illustrated catalogue, co-published by the AFA in partnership with the Bata Shoe Museum and Rizzoli, accompanies the exhibition. Generous support for the national tour of the exhibition is provided by Macy’s.

adidas Originals and PHARRELL WILLIAMS Launches Holiday “Polka Dot Pack” Limited Edition Collection

Multifaceted musician and cultural icon, Pharrell Williams (NBC’s The Voice,) continues his highly successful collaboration with adidas with the new Polka Dot Pack Collection. Using his ongoing love affair with two of adidas’ most celebrated design icons: the Superstar Track Jacket and the Stan Smith sneaker, Williams imbues the collection with the classic polka dot: a bold, fun print motif that signals high energy. This the final adidas Originals = PHARRELL WILLIAMS collection for 2014 – with additional pieces to follow in 2015.

On November 28th, two different ‘Polka Dot Packs’ are being launched in-stores worldwide, with both assortments experimenting with different colors; fabrics and dot size proportions. One, showcasing a larger size polka dot throughout, offers Track Jackets and Stan Smith sneakers in 3 different shades each cut from fine leathers, with white dots are spread across both the footwear and jackets, applied over a background of red, blue or black.

The other, simultaneously timed ‘dot’ delivery features a smaller scale dot, printed in red. While the Stan Smith shoes in this assortment are leather, the track jackets are offered in satin. Both jackets and sneakers are ranged in a palette of yellow with red micro-dots; blue with red micro-dots; and a fresh white, also featuring the smaller sized red dots.

The campaign artwork accompanying these deliveries plays off the same optimistic and playful spirit of the spotted product. The campaign is once again captured by photographer, Ryan McGinley, with a production team led by art director Lloyd & Co. and styled by editor, Jay Massacret, and the campaign visuals intend to express the most profound joy of all: love. Aerial shots of the same group of millennials – first seen in the Tennis Campaign / Equal Sign images – reveal the group has united once more, this time in the shape of a heart.

Academy of Arts University Fashion Design and Textile Design Students Shine at Fall/Winter 2014 New Fashion Week

Designer Profile and Inspiration Images by David Dooley/Runway Images by Randy Brooke/WireImage 

Every designer dreams of showing their collection at Mercedes- Benz Fashion Week, and on Friday, February 7th that dream came true for 13 designers from the School of Fashion at Academy of Art University. “Since 2005, the School of Fashion has premiered the collections of students and recent graduates during New York Fashion Week. Part of our commitment to our students is to help launch their careers and have their work seen by industry professionals,” said Dr. Elisa Stephens, President of Academy of Art University. “Debuting these designers’ collections during Mercedes-Benz Fashion Week is an incredible opportunity for each of them.”

With more than 18,000 students, Academy of Art University is the nation’s largest accredited private art and design university. Established in 1929, the school offers accredited A.A., B.A., B.F.A., M.A., M.F.A., and M.Arch degree programs in Acting, Advertising, Animation & Visual Effects, Architecture, Art Education, Art History, Fashion, Fine Art, Game Design, Graphic Design, Illustration, Industrial Design, Interior Architecture & Design, Jewelry & Metal Arts, Landscape Architecture, Motion Pictures & Television, Multimedia Communications, Music Production & Sound Design for Visual Media, Photography, Visual Development, and Web Design & New Media. Online degrees are offered in most areas. Academy of Art University is an accredited member of WASC (Western Association of Schools and Colleges), NASAD (National Association of Schools of Art and Design), NAAB (Master of Architecture), and CIDA (Council for Interior Design Accreditation offered for BFA-IAD, MFA-IAD).

For the Fall 2014 season, 13 designers presented eight collections, four of which were collaborations between Fashion Design and Textile Design students. In total, six womenswear and two menswear collections were presented at the Academy of Art University Mercedes-Benz Fashion Week show.

Jaci_Hodges_Nisha_Hanna_Btesh_lineup

Jaci Hodges, M.F.A. Fashion Design, collaborated with Nisha Hanna Btesh, B.F.A. Textile Design, on a 1960s-inspired womenswear collection that was created with the use of Shibori, the Japanese technique of resistance felting. Originally from Austin, TX, Jaci holds a B.B.A. in Marketing with a minor in Philosophy. Additionally, she recently completed a design internship with gr.dano, a Bay Area ready-to-wear company co-founded by fellow alumna Jill Giordano. Nisha is a California native, born and raised in San Diego. Jaci and Nisha were inspired by the excess of prints worn during the late 1960s, in particular to those seen on the Brady Bunch, and the costumes worn by Mia Farrow in the film Dandy in Aspic.

Frank_Tsai_Andrea_Nieto_lineup

Frank Tsai, M.F.A. Fashion Design, collaborated with Andrea Nieto, B.F.A. Textile Design, on a menswear collection inspired by the mood and emotion of an international photography collection, “Beauty in Decay,” personal struggle, raw emotion, and the different stages of the healing process. Frank was born and raised in Kaohsiung, Taiwan, earned a B.S. Degree in Fashion Design and Merchandising, was awarded high honors for his undergraduate fashion show, and worked as the Marketing Manager for FU YU Clothing Company. Andrea grew up in Cali, Valle del Cauca, Colombia, is on the Academy of Art University President’s Honor List, was awarded a $10,000 scholarship through the YMA Scholarship Fund as a Geoffrey Beene National Scholar, and recently finished a design internship at BCBGMAXAZRIA. Continue reading

adidas and Yohji Yamamoto Introduces the Y’s Super Position

Images Courtesy of adidas

The successful collaboration between adidas and Yohji Yamamoto has entered a new phrase with the introduction of the reworking of an old classic. adidas and Yohji Yamamoto have long enjoyed a successful partnership with their luxury sportswear label Y-3. Now, expanding on their partnership, Yamamoto has reworked the classic adidas Superstar, taking it to a whole new level of cool with the renamed Y’s Super Position. Made from super-premium materials – from the suede lace stay and soft leather lining to the smooth leather used on the toe box, this is not your father’s or even your childhood kickers. Street fashion has never been so fashionably hot.

Y’s Super Position byYOHJI YAMAMOTO x adidas

Y’s Super Position byYOHJI YAMAMOTO x adidas

Another reinvention from Yamamoto is the 3-Stripes, which have been transformed with a hand-stitched feel, zigzagging along the side panels and made from cotton that overhangs to the sole; the thread can be cut or left to fray naturally, resulting in a truly unique (and street-envy) custom finish for each wearer.

Y’s Super Position byYOHJI YAMAMOTO x adidas

Y’s Super Position byYOHJI YAMAMOTO x adidas

Y’s Super Position byYOHJI YAMAMOTO x adidas

Y’s Super Position byYOHJI YAMAMOTO x adidas

Further details include a Y’s Super Position name logo that sits at side of the heel patch and a Y’s logo on the tongue. The shoe has been designed in two color ways: a predominately white shoe with red 3-Stripes and black heel tab, and a mostly black version with white toe box, sole and heel tab and beige 3-Stripes stitch. Y’s Super Position is available from August 10 at Y’s stores in Tokyo, No6 London, No74 Berlin, No42 Paris, and select fashion retailers worldwide.

THE RECORDING ACADEMY® LAUNCHES “#THEWORLDISLISTENING”

AD CAMPAIGN FEATURING NOMINEES THE BLACK KEYS, RIHANNA AND TAYLOR SWIFT TO PROMOTE 55TH ANNUAL GRAMMY AWARDS®

THE RECORDING ACADEMY® PROVIDES EMERGING ARTISTS A NEW SOCIAL DISCOVERY PLATFORM WITH www.grammyamplifier.com

THE RECORDING ACADEMY® and TBWA\CHIAT\DAY have teamed up for the sixth year to promote the 55TH ANNUAL GRAMMY AWARDS® with the ad campaign “#TheWorldIsListening.”

Grammy

At the heart of this year’s “#TheWorldIsListening” campaign is a newly created Web site, www.grammyamplifier.com, which allows musicians to share their tracks via SoundCloud for a chance to have their music tweeted out by a panel of musical icons, including LINKIN PARK, RZA, and SNOOP LION. While social media has given musicians more ways to share their sounds than ever before, the online music space is increasingly fragmented. As a result, it gets more difficult for emerging artists to be discovered. “#TheWorldIsListening” campaign and the GRAMMY AMPLIFIER aims to help solve this problem by exposing new artists through social platforms — with the ultimate goal of discovering artists with the potential to be the next generation of GRAMMY winners.
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