Nordstrom Unveils New Fall 2017 Fashion Campaign

Retailer Showcases Fashion Through The Lens Of Photographer Max Farago And Director Clara Cullen

Today, Nordstrom, Inc. launched a new national brand campaign shot by photographer Max Farago with video by director Clara Cullen, which celebrates the best of fall fashion. The campaign will debut on August 7 in the U.S. and on September 4 in Canada with print, digital, social, out of home and video components.

Nordstrom Fall Campaign - Clara Cullen, Max Farago

Nordstrom Fall Campaign – Clara Cullen, Max Farago

The campaign vision and concept was developed by Olivia Kim, Vice President of Creative Projects at Nordstrom, who has set the creative tone for the retailer’s last five brand campaigns. Kim along with her creative team tapped Farago and Cullen, the husband and wife creative duo favored by the fashion world, to bring their vision to life.

Nordstrom Fall Campaign - Clara Cullen with her mother, daughter, sister + niece

Nordstrom Fall Campaign – Clara Cullen with her mother, daughter, sister + niece

The campaign features intimate and honest portraits of models and non-models alike, minimally edited and styled how people really dress to depict a modern and relevant perspective on a high-fashion campaign. The full campaign imagery and videos can be seen at Nordstrom.com/Fall2017. Highlights of brands featured in the campaign include 3.1 Phillip Lim Acne, JW Anderson, Simone Rocha, Studios adidas, Lemaire, Sophie Buhai, Alexander Wang, A.P.C., Levi’s®, Tibi, Dr. Martens, Molly Goddard, Tomorrowland, FRAME, Norse Project, Topman, Isa Arfen, Officine Generale, Ovadia & Sons, J.Crew, Vans®, Vejas, Richard Malone, and SATURDAYS NYC.

With her creative mind and unique perspective as a merchant, Kim took on the role of setting the vision for the company’s brand campaigns in Spring 2016, the retailer’s first in 15 years. Following her inaugural “See Anew” campaign, “We Are Here” from Fall 2016, and “Love, Nordstrom” from the holiday season, and the Spring 2017 campaign shot by Petra Collins. The Fall 2017 campaign marks Kim’s fifth developed for Nordstrom.

The cast includes:

Nordstrom Fall Campaign - Hailey Gates

Nordstrom Fall Campaign – Hailey Gates

  • Actress and television journalist Hailey Gates, host of VICELAND’s series States of Undress, in which she explores geopolitics through the lens of fashion. Her work takes her to conflict zones around the world for international fashion weeks.

    Nordstrom Fall Campaign - The Hiplets - Camryn Taylor, Lourdes Taylor, Nia Parker, Nia Lyons

    Nordstrom Fall Campaign – The Hiplets – Camryn Taylor, Lourdes Taylor, Nia Parker, Nia Lyons

  • Camryn Taylor, Lourdes Taylor, Nia Parker, and Nia Lyons, classically trained ballerinas of The Hiplet™ and the most senior dancers at the Chicago Multi-Cultural Dance Center. The Hiplet™ have appeared in a CFDA/Vogue Fashion Fund Show, TEDxSanFrancisco, the New York Times and CNN. Their YouTube videos have gathered over hundreds of thousands of views.
  • Homer Hans Bryant, the artistic director and founder of the Chicago Multi-Cultural Dance Center who conceived dance group phenom The Hiplet™ which showcases dancers en pointe interplaying hip-hop movements with classical styles.

    Nordstrom Fall Campaign - Saam Emme, Vejas Kruszewski

    Nordstrom Fall Campaign – Saam Emme, Vejas Kruszewski

  • Designer Vejas Kruszewski (in his collection) and Saam Emme, the creative team behind the label Vejas. Their designs redefine conventional streetwear, breaking borders and blending youth culture with studious fashion history. Vejas was awarded the LVMH Special Prize in 2016.

    Nordstrom Fall Campaign - Angela Goding

    Nordstrom Fall Campaign – Angela Goding

  • Contemporary art curator Angela Goding, who has a formidable reputation in the New York art world for her instincts and distinct fashion sense.

    Nordstrom Fall Campaign - Jane Moseley (1)

    Nordstrom Fall Campaign – Jane Moseley

  • Twenty-nine-year-old painter, sculptor, and model Jane Moseley, who spent six years in New York resisting the lure of the modeling industry, then became a fashion sensation after walking in Balenciaga’s fall 2016 show. She has a collection of horror-movie-inspired tattoos, and a dog, five cats, a lizard, a hedgehog and two pet rats.

    Nordstrom Fall Campaign - Creative Growth - Elizabeth Rangel, Tom di Mara, William Scott

    Nordstrom Fall Campaign – Creative Growth – Elizabeth Rangel, Tom di Mara, William Scott

  • Tom di Maria, director of Creative Growth Art Center, which provides studio space, representation, instruction and opportunity for personal expression to adult artists with mental, developmental or physical disabilities. Artists from the center exhibit in museums and esteemed collections worldwide.
  • Elizabeth Rangel, a self-taught artist, and designer who works in textiles and fashion.
  • William Scott, a self-taught artist whose work appears in the Museum of Modern Art in New York and the Oakland Museum of California.

    Nordstrom Fall Campaign - Ian & Marc Hundley (1)

    Nordstrom Fall Campaign – Ian & Marc Hundley

  • Marc and Ian Hundley, artists and twin brothers. Marc creates text-based posters incorporating references to literature, lyrics, and film; he also makes furniture. Ian constructs colorful, large-scale quilts based on topographic maps.

    Nordstrom Fall Campaign - Hayett McCarthy

    Nordstrom Fall Campaign – Hayett McCarthy

  • French-born Londoner Hayett McCarthy, a former dog groomer, record-label intern, bartender and sandwich-board carrier, now a model for top fashion brands including Hermès, ACNE Studios, Burberry, COACH, and Vetements, among others.

    Nordstrom Fall Campaign - Ebonee Davis (2)

    Nordstrom Fall Campaign – Ebonee Davis 

  • Twenty-three-year-old Seattle native Ebonee Davis, a model, and activist advocating for more diversity in the fashion industry. In a TED Talk, she discussed her path to self-acceptance and her case for creating positive, inclusive imagery.

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Barneys New York Announces Holiday 2013: “A New York Holiday” In Collaboration With Shawn ‘JAY Z’ Carter To Benefit The Shawn Carter Foundation

We are Barneys New York, but the city is more than just our name.  It informs our style, our attitude, our outlook.  And we are not the only ones.  Creative New Yorkers throughout history–including Shawn ‘JAY Z’ Carter–have also used this city as inspiration.”

This holiday season, Barneys New York, the luxury specialty retailer, will merge their creative approach with that of Shawn ‘JAY Z’ Carter’s for “A New York Holiday,” a unique collaboration benefiting the Shawn Carter Foundation. A celebration of the holiday season, “A New York Holiday” will include original interactive windows and exclusive limited edition products, which will live in an immersive gallery space on the third floor of the Barneys New York Madison Avenue flagship.

BARNEYS NEW YORK HOLIDAY LOGO: Barneys New York Holiday in collaboration with Shawn 'JAY Z' Carter logo.  (PRNewsFoto/Barneys New York)

BARNEYS NEW YORK HOLIDAY LOGO: Barneys New York Holiday in collaboration with Shawn ‘JAY Z’ Carter logo. (PRNewsFoto/Barneys New York)

BARNEYS NEW YORK (Barneys) is a luxury specialty retailer renowned for having the most discerning edit from the world’s top designers, including women’s and men’s ready-to-wear, accessories, shoes, jewelry, cosmetics, fragrances, and gifts for the home. Barneys’ signature sense of wit and style is manifested in its creative advertising campaigns, original holiday themes, and celebrated window displays. Founded as a men’s retailer in 1923 in downtown Manhattan, it became an international arbiter of high style for both women and men in the 1970s, renowned for discovering and developing new and innovative design talent.

As part of “A New York Holiday,” Mr. Carter has collaborated with creative directors from some of the most inspired fashion houses in the world to create a collection of limited edition products, including designs from Balenciaga, Balmain, Lanvin, The Elder Statesman, En Noir, Hoorsenbuhs, Just Don, Proenza Schouler, Rick Owens, Stutterheim, Acne

Hoorsenbuhs 18 karat gold NYC edition double ring, limited edition Barneys New York Holiday collection in collaboration with Shawn "JAY Z" Carter.  (PRNewsFoto/Barneys New York)

Hoorsenbuhs 18 karat gold NYC edition double ring, limited edition Barneys New York Holiday collection in collaboration with Shawn “JAY Z” Carter. (PRNewsFoto/Barneys New York)

Studios, and Cutler & Gross.  Each distinctive item draws inspiration from New York City and is realized in color palettes of black, white, gold, and silver.  Debuts of additional limited edition product by Mr. Carter will also be made available at Barneys New York, including Shawn Carter by Hublot timepieces and a specially designed humidor by Comador.

The limited edition collection will be available exclusively at Barneys New York beginning November 20th in a first of its kind immersive gallery space on the third floor of the Madison Avenue store. A significant portion of the third floor has been completely transformed into the BNY SCC Gallery, which was conceived as a creative collaboration between Mr. Carter, visual artist Joanie Lemercier, and Barneys New York Creative Director Dennis Freedman.  The collection will also be available on www.Barneys.com and in Barneys New York flagship stores in Beverly Hills, Boston, Chicago, and San Francisco.

With this project, Barneys New York and I were able to take the slickness, energy, and innovation of New York City and translate that into quality, timeless pieces,” said Shawn ‘JAY Z’ Carter.  “Everything that encompasses ‘A New York Holiday’–the items chosen, the amazing designers that participated, the windows, the design of the BNY SCC Gallery–represents a perfect example of a unique and groundbreaking collaboration that I hope demonstrates how inspiring New York has been to me.” Continue reading