Absolut Originality Sets A New Standard For Limited Editions

Following its long-standing tradition of introducing cutting edge designs, Absolut presents Absolut Originality. This elegant limited collection features four million individually designed bottles, each made into a one-of-a-kind work of art with a drop of cobalt blue infused into the molten glass during production.

Absolut Blue Velvet

Absolut Blue Velvet

Absolut COBALT CLOUD

Absolut COBALT CLOUD

Absolut has always experimented with new techniques and gone off the beaten track to develop innovative and artistic products. Following last year’s spectacu­lar launch of Absolut Unique, the journey continued in order to find a daring new concept for the next limited edition. The ambition was to capture the soul of Absolut, expressing creativity and quality as its cornerstones – and the experiments paid off.

Absolut Originality presents our iconic bottle in its most classy form to date,” says Mathias Westphal, Global Brand Director at Absolut. “We took inspiration from traditional Swedish glass craft, and made it available to the world. When we watched a drop of cobalt sink into the hot glass the first time, we didn’t know what it would look like. But the very first bottle looked amazing, and what started as a playful experiment ended up as four million one-of-a-kind pieces of art.”

Absolut Originality_Production_Bottles out the oven 1

Releasing a drop of cobalt blue into the glass only takes a millisecond. It’s added just as the molten glass goes into the mould at 1100°C. At that temperature, the cobalt is invisible, but as the glass cools off, a beautiful and unique blue infusion appears inside the glass of each bottle. Continue reading

ABSOLUT TUNE® Partners With Pop Duo Icona Pop

ABSOLUT® and Icona Pop Encourage Party-Goers to Flaunt their Sparkle and Unleash their Spirit with New ABSOLUT TUNE

The blend of two amazing talents invariably creates something truly compelling and no one knows this better than ABSOLUT®. The premium vodka brand is partnering with Icona Pop – the pop sensation from Sweden behind the hit single ‘I Love It’ ft. Charli XCX – to launch ABSOLUT TUNE® nationwide, a bubbly blend of crisp white wine and premium vodka.

absoluttune

ABSOLUT VODKA has been committed to developing innovative flavors since the introduction of ABSOLUT PEPPAR in 1986, its first flavored vodka.  Since then, ABSOLUT has continued to bring a unique twist to common flavors with products such as ABSOLUT® MANDRIN®, ABSOLUT® CITRON, ABSOLUT® KURANT®, ABSOLUT® VANILIA, ABSOLUT® RASPBERRI, ABSOLUT® APEACH®, ABSOLUT® RUBY RED, ABSOLUT® PEARS, ABSOLUT® MANGO, ABSOLUT® BERRI ACAI, ABSOLUT® WILD TEA, ABSOLUT® ORIENT APPLE, ABSOLUT® GRAPEVINE and ABSOLUT© CHERRYKRAN.

Previously only available in select markets, ABSOLUT TUNE can now be enjoyed whether it’s a birthday brunch or night on the town. The sophisticated drink delivers well integrated aromas and flavors that are well-balanced, rich, floral and fruity — met by a premium vodka note at the end. With vodka engrained in its DNA, ABSOLUT TUNE’s blend is perfect for adding a splash of juice or liqueur to create a simple and refreshing cocktail.

absolutune

ABSOLUT TUNE’s dramatic bottle design epitomizes the brand’s unique offering. The white outer layer, filled with bright gold accents, unzips down the side to reveal a shiny black and gold interior. After the uncorking, a chilled flute glass of ABSOLUT TUNE ensures the perfect toast and start to any occasion. Continue reading

THE RECORDING ACADEMY® LAUNCHES “#THEWORLDISLISTENING”

AD CAMPAIGN FEATURING NOMINEES THE BLACK KEYS, RIHANNA AND TAYLOR SWIFT TO PROMOTE 55TH ANNUAL GRAMMY AWARDS®

THE RECORDING ACADEMY® PROVIDES EMERGING ARTISTS A NEW SOCIAL DISCOVERY PLATFORM WITH www.grammyamplifier.com

THE RECORDING ACADEMY® and TBWA\CHIAT\DAY have teamed up for the sixth year to promote the 55TH ANNUAL GRAMMY AWARDS® with the ad campaign “#TheWorldIsListening.”

Grammy

At the heart of this year’s “#TheWorldIsListening” campaign is a newly created Web site, www.grammyamplifier.com, which allows musicians to share their tracks via SoundCloud for a chance to have their music tweeted out by a panel of musical icons, including LINKIN PARK, RZA, and SNOOP LION. While social media has given musicians more ways to share their sounds than ever before, the online music space is increasingly fragmented. As a result, it gets more difficult for emerging artists to be discovered. “#TheWorldIsListening” campaign and the GRAMMY AMPLIFIER aims to help solve this problem by exposing new artists through social platforms — with the ultimate goal of discovering artists with the potential to be the next generation of GRAMMY winners.
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