Fall/Winter 2015 New York Fashion Week: adidas Originals x Kanye West YEEZY SEASON 1

Photography by Kevin Mazur and Theo Wargo/Getty Images for adidas

I don’t want the clothes to be the life. I want the clothes to help the life.” — Kanye West

For Autumn/Winter 2015, Kanye West and adidas Originals has unveiled a bold new proposition: YEEZY SEASON 1, a collection of apparel and footwear that proposes to “cherishes universality and timelessness” at Skylight Clarkson Sq on February 12, 2015 in New York City. Described by West as the world’s first “solutions-based” clothing line, the individual pieces seeks to define a style that matches the relentless pace of contemporary lives.

NEW YORK, NY - FEBRUARY 12: Kanye West on the runway at the adidas Originals x Kanye West YEEZY SEASON 1 fashion show during New York Fashion Week Fall 2015 at Skylight Clarkson Sq on February 12, 2015 in New York City. (Photo by Theo Wargo/Getty Images for adidas)

NEW YORK, NY – FEBRUARY 12: Kanye West on the runway at the adidas Originals x Kanye West YEEZY SEASON 1 fashion show during New York Fashion Week Fall 2015 at Skylight Clarkson Sq on February 12, 2015 in New York City. (Photo by Theo Wargo/Getty Images for adidas)

NEW YORK, NY - FEBRUARY 12: Models walk the runway at the adidas Originals x Kanye West YEEZY SEASON 1 fashion show during New York Fashion Week Fall 2015 at Skylight Clarkson Sq on February 12, 2015 in New York City. (Photo by Theo Wargo/Getty Images for adidas)

NEW YORK, NY – FEBRUARY 12: Models walk the runway at the adidas Originals x Kanye West YEEZY SEASON 1 fashion show during New York Fashion Week Fall 2015 at Skylight Clarkson Sq on February 12, 2015 in New York City. (Photo by Theo Wargo/Getty Images for adidas)

With this collection, West’s goal is to give consumers workable solutions to the ultimate daily question (What should I wear today?) by creating a line of high-quality essentials that can be freely combined in infinite ways—“like Legos,” he says. This means stripped-down, comfortable, and unpretentious clothes for a “modern jet-set couple,” pieces to be worn from the gym to the office to a meeting to the airport and everywhere in between. “I wanted something that felt like New York or Paris or Tokyo or Santa Barbara or Chicago—a worldliness and an ease.

The collection is defined by a silhouette of considered volume—billowing and oversize on top, tight and trim around the bottom—based largely on his personal sense of style. A study in contrasts like street-luxury and vintage-new, the clothing shapes a new modern wardrobe. For men, this includes MA-2 bombers with oversize flap pockets; washed cotton collarless blouson jackets; oversize sweats with distressed edges and worn, puckered hems; and perfect T-shirts in tones of camel, olive, blue-gray, and camouflage. Each piece is intended to be worn by any sex.

The women’s collection, however, clearly and intentionally shapes a feminine silhouette with high-waist, knee-length, body-conscious knit skirts; floor-grazing cotton tube dresses; tightly woven running tees; and stunning crop tops ingeniously crafted from adidas socks. “This is a challenge to where fashion is currently—a new feminine ideal,” West says, explaining the curve-hugging pieces.

For footwear, West and adidas presented further breakthroughs following the highly anticipated launch of the YEEZY Boost. Newly revealed shoes included woven lo-top sneakers for men and suede stilettos and platform snow boots for women—developed in close tandem with adidas’ products team. The designer expresses his gratitude to adidas for its unparalleled technical prowess. He says, “They are a super innovative company that gives artists a platform to create and dream.”

Presented during the Fall/Winter 2015 New York Fashion Week and just before the NBA All-Star Weekend, the show was conceptualized by West in close collaboration with renowned contemporary artist Vanessa Beecroft. Beecroft has shown internationally since 1993 and is known for her innovative performances and unconventional approach to the creation of images and communication (in that her live events are recorded through photography and film). Her works  is said to reside in the gap between art and life and her conceptual approach is most similar to the creation of a live painting.

Upon entering the venue, guests were lead into a dimly lit room, where 9 rows of models stood stoic still. As lights turned on with blinding intensity, each row of models progressed forward, lending the audience a full view of the clothes. Guests including Beyoncé, Jay-Z, Kim Kardashian West, Rihanna, Drake, Justin Bieber, P. Diddy, Kris Jenner, Kendall Jenner, Khloe Kardashian, George Condo, Anna Wintour, Spike Jonze, Russell Simmons, Big Sean, Pete Wentz, Pusha T, A$AP Ferg, Steven Klein, 2Chainz, Cassie, Alexander Wang, Kehinde Wiley, Tom Sachs, Gia Coppola, Travis Scott, A-Trak, Jeanne Greenberg Rohatyn, Hailey Baldwin, and adidas athletes John Wall and Von Miller. “Wolves” an unreleased track from West’s forthcoming studio album served as the soundtrack to this fashion spectacle.

(“Wolves” was written by Kanye West, Cashmere Cat, Vic Mensa, Sia, Mike Dean, Noah Goldstein; produced by West, Cashmere Cat, Mike Dean, Noah Goldstein, Plain Pat, with additional contribution from Vic Mensa and Sia)

 

Pilot Pen Makes Writing Fashionable, Again at New York Fashion Week

Pilot presents fashion pen collection at GBK Productions Style Suite, Falguni & Shane Peacock Fashion Show, and Birchbox lounge

Pilot Corporation of America (Pilot Pen) is making writing fashionable again at New York Fashion Week, and celebrating

Pilot  Acroball PureWhite

Pilot Acroball PureWhite

self-expression and style, by teaming up with three unique fashion-centric events.  These events include the celebrity focused GBK Productions Style Lounge at The Empire Hotel, the fashionista focused Birchbox Local across from Milk Studios, and the Falguni and Shane Peacock fashion show at Lincoln Center.  In all three locations, Pilot will be featuring its smooth writing, fashion forward pens available in striking spring pantone colors and with chic designs, the perfect way to express yourself and your personal style.

Fashion and writing are all about self-expression.  The right accessories are the perfect way to personalize your style,” said Ariann Langsam, Director of Consumer Marketing. “When you reach for a pen it should express your style and your words effortlessly!  From the color-blocked Acroball PureWhite, to the striking flourishes of G2 Fashion, to the bold pantone colors of the erasable and retractable FriXion Clicker, Pilot’s new pens deliver style and substance.  For NYFW why wouldn’t you use a pen that looks as good as you do?”

GBK Productions Style Lounge at The Empire Hotel – September 6-7

The week kicks off at the GBK Productions Style Lounge at The Empire Hotel, with guests including top celebrities, stylists, designers, and top jet setters.  Attendees will experience the Acroball PureWhite, the striking G2 Fashion

Pilot Corporation of America Logo. (PRNewsFoto/Pilot Corporation of America)

Pilot Corporation of America Logo. (PRNewsFoto/Pilot Corporation of America)

  Premium Gel Roller, the incredible erasable and retractable FriXion Clicker, and the luxuriously affordable Pilot MR Metropolitan Fountain pen at Pilot’s “Inspiration Station.”

   Birchbox Local at NYFW, Chelsea Market –Pilot G2 Fashion Premium Gel Roller September 7-10

Pilot Pen has teamed up with Birchbox to be part of their official Fashion Week pop-up, sponsoring the Instagram Photo Booth and Photo Wall. Attendees will experience the flawless writing delivered by the one of a kind FriXion Clicker, creating their own perfect “fashion story picture frame,” showcased on the Birchbox photo wall. The erasable FriXion Clicker allows attendees to express themselves with incredibly smooth writing and expressive colors if you make a mistake, no one has to know you’re not perfect, FriXion Clicker erases clean with no mess.  At the Lounge, attendees can participate in the #PenItFWD campaign. Pen It Forward is more than a contest; it’s a movement to bring the written word to the digital world.

Falguni and Shane Peacock Fashion Show Spotlight – September 9, 5:00pm

Incredible style and unexpected details make Falguni and Shane Peacock collections truly unforgettable. One important detail is the fact that the striking patterns featured on Pilot’s G2 Fashion line of pens will adorn the nails of the models walking in the show. These G2 pens are where style and effortless self-expression meet.  VIP attendees will be gifted the G2 Fashion Collection – the perfect pen to keep them organized and stylish.

Follow Pilot Pens’ adventures at New York Fashion week on www.Facebook.com/PilotPen, Twitter and Instagram @PilotPenUSA #PenItFWD.

Papyrus Brings Greeting Card Style to Mercedes-Benz Fashion Week (Revised)

Bella Pilar's Glamour Collection, a special edition series of six cards inspired by classic fashion icons of the past and embellished with shimmering glitter highlights and jewel accents. (PRNewsFoto/Papyrus)

Bella Pilar’s Glamour Collection, a special edition series of six cards inspired by classic fashion icons of the past and embellished with shimmering glitter highlights and jewel accents. (PRNewsFoto/Papyrus)

Images by Phillip Johnson/www.fashionpluslifestyle.wordpress.com

Papyrus announced it will once again be celebrating style as a proud supporter of Mercedes-Benz Fashion Week in New York City, September 5-12. As the preeminent, premium greeting card and gift accessories brand, the social expressions company will be displayed in the Event lobby throughout the week. Visitors will be able to choose a look they love from a selection of chic Papyrus cards, for which the brand will provide complimentary postage and mailing, so attendees can share a part of the Event with friends and loved ones all over the world.

Papyrus at the 2014 Spring/Summer New York Fashion Week at Mercedes-Benz at Lincoln Center

Papyrus at the 2014 Spring/Summer New York Fashion Week at Mercedes-Benz at Lincoln Center

Papyrus at the 2014 Spring/Summer New York Fashion Week at Mercedes-Benz at Lincoln Center

Papyrus at the 2014 Spring/Summer New York Fashion Week at Mercedes-Benz at Lincoln Center

Papyrus at the 2014 Spring/Summer New York Fashion Week at Mercedes-Benz at Lincoln Center

Papyrus at the 2014 Spring/Summer New York Fashion Week at Mercedes-Benz at Lincoln Center

Papyrus at the 2014 Spring/Summer New York Fashion Week at Mercedes-Benz at Lincoln Center

Papyrus at the 2014 Spring/Summer New York Fashion Week at Mercedes-Benz at Lincoln Center

Papyrus at the 2014 Spring/Summer New York Fashion Week at Mercedes-Benz at Lincoln Center

Papyrus at the 2014 Spring/Summer New York Fashion Week at Mercedes-Benz at Lincoln Center

We are thrilled to partner with Mercedes-Benz Fashion Week,” said Sue Buchta, president of Papyrus-Recycled Greetings, Inc. It is a fantastic opportunity to showcase our unparalleled commitment to quality, style and trend-forward design while inspiring connections among an audience of fashion icons and tastemakers.” Continue reading