Lands’ End Launches New Fall Campaign To Capture Brand Spirit

Campaign Elements Include Beautiful Imagery, New Catalogs, Website Updates and Depth of Advertising Placements

Lands’ End Is Undertaking An Exciting Elevation Of Its Brand Positioning To Move Forward And Continue Being A Best-In-Class Retailer.

For more than 50 years, Lands’ End has been dedicated to providing its customers legendary quality, value and beyond-the-call-of-duty customer service and it has done so admirably. But no company can rest on their laurels, however well-deserved, and attempt to survive in what has become an ever-increasingly difficult (but seemingly “normal”) retail environment. As such, Lands’ End has announced a new fall catalog strategy, complementary digital initiatives and an overall brand advertising campaign aimed at the company’s loyal customers, as well as initiatives inviting new, prospective customers to extend the Lands’ End family. The best weapon in its arsenal is that the classics never, ever goes out of style, and Land’s End has an enviable collection of classic styles that continues to resonate with consumers across the spectrum. 

A Closer Look at the Land

A Closer Look at the Land

The company will kick off the new strategy with the introduction of different initiatives including new lifestyle campaigns Quality.Time and A Closer Look at the Land. Both are visually impactful and feature a strong sense of Lands’ End’s heritage and DNA. Each will be featured online and in catalog format. Overall, the new creative direction presents a stronger point of view that reflects the company’s values with a proud nod to a deep-rooted American heritage, all while pointing ahead to the future.

Land's End (new) Quality. Time Campaign

Land’s End (new) Quality. Time. Campaign

Land's End (new) Quality. Time Campaign

Land’s End (new) Quality. Time. Campaign

  • The Quality.Time campaign is focused on the loyal, long-term customer and celebrates multi-generational families with a strong sense of community and heartfelt connections. Leveraging the current strength of the Lands’ End brand, it showcases great classics, apparel and accessories for the entire family.

    A Closer Look at the Land, Land's end new Fall Campaign

    A Closer Look at the Land, Land’s end new Fall Campaign

  • A Closer Look at the Land provides a new view of Lands’ End with a journey to explore the true identity of the company’s core values through nature’s beauty. The campaign features additional styles to appeal to a wider audience shown through beautiful, rich imagery that embraces nature’s finest moments.

In addition to a new look and feel for campaign imagery, the company is rolling out new initiatives to best tell the brand story:

  • The brand campaign will appear in major publishers including Condé Nast, Hearst, Bloomberg, The New York Times, The Wall Street Journal and Time Inc.

  • In addition, these efforts are complemented with online digital advertising and featured on news and lifestyle properties.

    The new Landsend.com opening page

    The new Landsend.com opening page

  • Landsend.com will experience a refresh to better serve all customers with a streamlined check-out process, along with other site improvements. A newly designed index will be launched later this month.

    The cover of the "A Closer Look at the Land" Land's End  Catalog

    The cover of the “A Closer Look at the Land” Land’s End Catalog

    The cover of the new "Quality. Time." Land's End Catalog

    The cover of the new “Quality. Time.” Land’s End Catalog

  • For the fall apparel launch, customers will start to receive Lands’ End catalogs with a new format that offers easier shopping, more product offerings and photographs that tell stories reflecting the new campaigns.

This is an exciting time at Lands’ End as we elevate our brand story,” said Federica Marchionni, CEO of Lands’ End. “When I joined Lands’ End I knew I had discovered ‘the best kept secret’ and I want to continue to build upon the brand’s strong heritage and innovative spirit. Lands’ End is a brand that inspires and relates to today’s customers every day, everywhere.”

 

It’s a Plaid, Plaid World at Target this Fall

Target’ has announcement that it’ll be going mad for plaid by paying homage to this fan-favorite, brisk-weather pattern as only Target could with an Epic Plaid Takeover.

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Kathee Tesija, executive vice president and chief merchandising and supply chain officer for Target explains it further: “When we started to think about fall, we knew we wanted to do something special, something that would usher in the season in a way that only Target could. downloadPlaid has been a defining element of style for every generation, and we felt it would be the perfect centerpiece for this design moment: it can be both fun and fashionable, so it offered us a lot of flexibility as we thought through ways we could bring it to life for our guests.”

Like the pattern itself, Target’s crossing lines all over the place, bringing tartan touches to everything from home goods and must-have fashion for the entire family to plaid Coke bottles, shampoo bottles, ChapStick tubes, dog leashes, Band-Aids, paper towels… with more than 360 items you’ll definitely want to “check” out.

We’ve had so much fun working on this concept, and it’s been amazing to watch it build from a seed of an idea to a program that will canvas an entire Target store. My hope is that our guests have as much fun shopping these products as we’ve had developing the concept. There’s also an element of surprise that I think guests will experience as they travel from aisle to aisle. I can’t wait to be in the store with them to see how they react to those fun touches, like plaid diapers or mouthwash.”

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American sportswear designer Adam Lippes

The cherry on top of Target’s plaid campaign? A partnership between Target and American sportswear designer Adam Lippes, who has created a limited-edition collection of apparel, accessories, and specialty home goods. But there’s a catch: Target challenged Lippes to create the entire line around one thing and one thing only: buffalo plaid. (Lippes is a native-born son of Buffalo, New York). Trust me when I say you’ll want to mark your calendars for this one.AdamLippes_Logo-Lockup-FINAL

Fans of the New York-based designer know him for his fashion-forward, feminine designs and basics, while those discovering him for the first time will swoon over his innovative and refreshed take on a classic pattern.

As a designer, I’ve always admired Target’s ability to make beautiful products available to everyone,” said Lippes. “I was thrilled when they approached me with the challenge of creating an entire collection around buffalo plaid. It’s also been exciting to design for categories that are entirely new for me.”

Target’s plaid takeover begins in August and will continue through October. Prices range from $1.99-$179.99, and availability in stores and on Target.com will vary. Adam Lippes for Target launches at all Target stores and Target.com on Sept. 27.

ST JAMES’S HOST OPEN AIR CATWALK SHOW DURING LONDON COLLECTIONS MEN

This weekend Jermyn Street, in the heart of London’s West End (part of The Crown Estate), was transformed into an open air catwalk as St James’s hosts a series of men’s fashion shows open to the public as part of London Collections Men (LCM) Spring/Summer 2016 Fashion Shows.

LONDON, ENGLAND - JUNE 13:  A model walks the runway wearing look 30 (Suit: Dunhill Shirt: Budd Shoes: Crockett & Jones) at the runway at the Jermyn Street St James's catwalk show for London Collections Men on June 13, 2015 in London, England.  (Photo by David M. Benett/Getty Images for The Crown Estate)

A model walks the runway wearing look 30 (Suit: Dunhill/Shirt: Budd/Shoes: Crockett & Jones) at the runway at the Jermyn Street St James‘s catwalk show for London Collections Men on June 13, 2015 in London, England. (Photo by David M. Benett/Getty Images for The Crown Estate)

A model walks the runway wearing look 3 (Trench: Daks Shorts/long sleeve shirt/ polo: Sunspel Weekend bag: Hawes & Curtis Trainers: Converse All Star) the Jermyn Street St James's catwalk show for London Collections Men on June 13, 2015 in London, England.  (Photo by David M. Benett/Getty Images for The Crown Estate)

A model walks the runway wearing look 3 (Trench: Daks, Shorts/long sleeve shirt/
polo: Sunspel, Weekend bag: Hawes & Curtis, Trainers: Converse All Star) the Jermyn Street St James‘s catwalk show for London Collections Men Spring/Summer 2016 Fashion Week on June 13, 2015 in London, England. (Photo by David M. Benett/Getty Images for The Crown Estate)

A model walks the runway wearing look 10 (Waistcoat/trousers: Favourbrook Shirt: Sunspel Shoes: Crockett & Jones) the Jermyn Street St James's catwalk show for London Collections Men on June 13, 2015 in London, England.  (Photo by David M. Benett/Getty Images for The Crown Estate)

A model walks the runway wearing look 10 (Waistcoat/trousers: Favourbrook; Shirt: Sunspel; Shoes: Crockett & Jones) the Jermyn Street St James‘s catwalk show for London Collections Men Spring/Summer 2016 Fashion Week on June 13, 2015 in London, England. (Photo by David M. Benett/Getty Images for The Crown Estate)

This is the first time the general public have been invited to share the front row of a catwalk show during London Collections Men with fashion leaders, press and celebrities attending from around the world.
There will be four shows on Jermyn St with 1,200 expected to visit the specially constructed catwalk, with the road closed to traffic. Brands participating will include heritage names such as Aquascutum, Dunhill, Budd Shirts, Turnbull & Asser and John Lobb as well as contemporary, newly arrived names including Tiger of Sweden, Barbour International and Osprey. Bringing together this fantastic array of brands, the event will also allow visitors to purchase the garments they see on the catwalk in the stores of St James’s.
A model walks the runway wearing look 4 (Bomber jacket/trousers/ scarf: Aquascutum Trainers: Converse All Star_ at the Jermyn Street St James's catwalk show for London Collections Men on June 13, 2015 in London, England.  (Photo by David M. Benett/Getty Images for The Crown Estate)

A model walks the runway wearing look 4 (Bomber jacket/trousers/scarf: Aquascutum, Trainers: Converse All Star) at the Jermyn Street St James‘s catwalk show for London Collections Men Spring/Summer 2016 Fashion Shows on June 13, 2015 in London, England. (Photo by David M. Benett/Getty Images for The Crown Estate)

A model walks the runway wearing look 21 (Suit and shirt: Emmett Bow tie: Turnbull & Asser Cufflinks: Budd Shoes: Crockett & Jones) at the Jermyn Street St James's catwalk show for London Collections Men on June 13, 2015 in London, England.  (Photo by David M. Benett/Getty Images for The Crown Estate)

A model walks the runway wearing look 21 (Suit and shirt: Emmett; Bow tie: Turnbull & Asser; Cufflinks: Budd; Shoes: Crockett & Jones) at the Jermyn Street St James‘s catwalk show for London Collections Men Spring/Summer 2016 Fashion Shows on June 13, 2015 in London, England. (Photo by David M. Benett/Getty Images for The Crown Estate)

Dylan Jones, editor of British GQ and chairperson of the Menswear Committee commented ‘LCM has already become a staple of the menswear calendar and it’s fabulous that we are able to host a catwalk show on Jermyn Street for the first time. St James’s is the perfect venue with its combination of heritage brands complemented by contemporary fashion labels.’
Since its inception three years ago, the number of designers showcasing their talents at London Collections Men has grown from 46 to 77 in recognition of the global importance of London and the growth of interest in men’s fashion.
A general view of the atmosphere at the Jermyn Street St James's catwalk show for London Collections Men Spring/Summer 2016 Fashion Shows on June 13, 2015 in London, England.  (Photo by David M. Benett/Getty Images for The Crown Estate)

A general view of the atmosphere at the Jermyn Street St James’s catwalk show for London Collections Men Spring/Summer 2016 Fashion Shows on June 13, 2015 in London, England. (Photo by David M. Benett/Getty Images for The Crown Estate)

A general view of the atmosphere at the Jermyn Street St James's catwalk show for London Collections Men Spring/Summer 2016 Fashion Shows on June 13, 2015 in London, England.  (Photo by David M. Benett/Getty Images for The Crown Estate)

A general view of the atmosphere at the Jermyn Street St James‘s catwalk show for London Collections Men Spring/Summer 2016 Fashion Shows on June 13, 2015 in London, England. (Photo by David M. Benett/Getty Images for The Crown Estate)

A general view of the atmosphere at the Jermyn Street St James's catwalk show for London Collections Men Spring/Summer 2016 Fashion Shows on June 13, 2015 in London, England.  (Photo by David M. Benett/Getty Images for The Crown Estate)

A general view of the atmosphere at the Jermyn Street St James’s catwalk show for London Collections Men Spring/Summer 2016 Fashion Shows on June 13, 2015 in London, England. (Photo by David M. Benett/Getty Images for The Crown Estate)

(L to R) Collection Stylist Darren Kennedy, British Fashion Council CEO Caroline Rush (L) and British GQ editor Dylan Jones attend the Jermyn Street St James's catwalk show for London Collections Men Spring/Summer 2016 Fashion Shows on June 13, 2015 in London, England.  (Photo by David M. Benett/Getty Images for The Crown Estate) *** Local Caption *** Darren Kennedy; Caroline Rush; Dylan Jones

(L to R) Collection Stylist Darren Kennedy, British Fashion Council CEO Caroline Rush (L) and British GQ editor Dylan Jones attend the Jermyn Street St James‘s catwalk show for London Collections Men Spring/Summer 2016 Fashion Shows on June 13, 2015 in London, England. (Photo by David M. Benett/Getty Images for The Crown Estate)

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H&M To Open Monumental Store In New York City’s Herald Square

On May 20th, H&M, will open its Herald Center flagship, which will become its largest H&M store in the world at noon with a special performance by music icon John Legend. One of the most dynamic shopping destinations in the world, Herald Center is located at the southwest corner of 34th Street where Broadway and Avenue of the Americas converge. The store will be the 13th location in Manhattan, and will become a fashion destination for the millions of New Yorkers and international visitors who pass through Herald Square.

Rendering of H&M Herald Center (PRNewsFoto/H&M)

Rendering of H&M Herald Center (PRNewsFoto/H&M)

Rendering of H&M Herald Center (PRNewsFoto/H&M)

Rendering of H&M Herald Center (PRNewsFoto/H&M)

The store located at 1 Herald Center in Manhattan, New York 10001. New York City has the largest concentration of H&M stores in the country, employing over 1,900 people. The store can be reached by phone at 212-564-3836. Store hours will be Monday through Thursday 9am-10pm, Friday through Saturday 9am-11pm, and Sunday10am to 9pm.

The new store has a custom illuminated store front that wraps around 33rd Street, 34th Street and 6th Avenue. Measuring approximately 63,000 square feet, the store will showcase all of the H&M including H&M’s Home Collection and a special shoe department for ladies and men. It will include four floors of H&M fashion for the entire family including ladies and men’s collections, H&M Sport, H&M Mama, cosmetics and H&M’s children’s collection. Unique store details will include a custom-designed 35 ft. modern glass facade with LCD screen, mirror and terrazzo tile details, as well as an approximately 30 ft. high atrium on the second level. The store will also feature two main street entrances.

The U.S. continues to be one of H&M’s most important expansion markets since its first store opened on New York’s Fifth Avenue thirteen years ago. The Herald Center Flagship is the third flagship to be opened in New York City in the past two years, resulting in the creation of almost 900 new jobs. Now offering U.S. consumers access to quality fashions at the best prices through 361 locations across the country and through Shop Online, H&M is delighted to continue its expansion in its first U.S. city.

To celebrate opening day, Grammy- and Academy-Award winning singer and songwriter John Legend will perform and cut the ribbon and twenty lucky winners will be chosen at random for a meet and greet. In addition, H&M Herald Center will have several exciting giveaways, including Access to Fashion Passes to the first 1,000 shoppers, valued from $10 to $1,000.

H&M customers can help close the sustainability loop in fashion by donating old pieces of clothing. Any customer who donates on opening morning will receive a voucher for 20% off their next purchase for each bag of donated clothing. To kick off the recycling program opening day, customers who bring garments to be recycled before the store opens at 12:00 pm will also have the chance to win H&M gift cards valued between $50 and $100 in addition to receiving the voucher.

Macy’s Welcomes Back “American Icons” This Summer

Macy’s offers fashion from America’s favorite brands, early summer events and a partnership with Got Your 6 in support of America’s veterans

From May 13 to July 4, share photos using #AmericanSelfie for a chance to be included
in the national broadcast of Macy’s 4th of July Fireworks®

Macy’s announces the return of “American Icons,” launching this week in celebration of America‘s Independence Day (July 4th) and the American landscape, the people, places and things that make this country great. The campaign will kick off with #AmericanSelfie, a social media initiative inspiring customers to share photos of what America means to them, as well as fashions from celebrated designers and icons, in-store events and a special program in support of America’s veterans.

(Image courtesy of Macy's)

(Image courtesy of Macy’s)

American Icons is a meaningful program that offers Macy’s a chance to connect with our customers in celebration of our great country,” said Martine Reardon, Macy’s chief marketing officer. “With #AmericanSelfie, they can show us why they love America while supporting Got Your 6, a nonprofit organization that serves to empower veterans and strengthen communities. We are also rolling out the latest fashion from the country’s most beloved brands and hosting fun summertime events to make this year’s tribute to America more special than ever.”

From now to July 4, Macy’s is inviting customers to use #AmericanSelfie to share their favorite “selfie” photos that capture the faces, places and things they love on Instagram and Twitter, to show people nationwide what they enjoy most about this country. In support of America’s military veterans, with each use of #AmericanSelfie, macys_on_black_se_8540Macy’s will donate $1, up to $250,000, to Got Your 6, a nonprofit organization dedicated to helping our returning service members make America stronger. Plus, #AmericanSelfie will be part of Macy’s annual 4th of July Fireworks show, the nation’s largest Independence Day display telecast nationally on NBC.

Got Your 6 is a campaign that unites nonprofit, Hollywood, and government partners and believes that veterans are leaders, team builders, and problem solvers who have the unique potential to strengthen communities across the country. As a coalition, Got Your 6 works to integrate these perspectives into popular culture, engage veterans and civilians together to foster understanding, and empower veterans to lead in their communities. The organization also knows that most veterans leave the military seeking new challenges, and the campaign ensures that there are opportunities for them to continue their service.

In the military, “Got your six” means “I’ve got your back.” The saying originated with World War I fighter pilots referencing a pilot’s rear as the six o’clock position. It is now a ubiquitous term in the military that highlights the loyalty and cooperation found in military culture. The Got Your 6 campaign chose this term, because it is emblematic of the many skills that veterans bring back into their communities when they return home.

Through entertainment industry partners, Got Your 6 works to normalize the depictions of veterans on film and television to dispel common myths about the veteran population. Through nonprofit and government partners, Got Your 6 likewise ensures successful veteran reintegration and empowers veterans to lead here at home. Together, Got Your 6 and its partners are shifting public perceptions so that veterans’ leadership and skills are recognized and utilized at home to strengthen communities.

Each year, around a quarter-million service members exit the military and re-enter civilian life. It is essential that Americans see the potential for veterans to strengthen our communities. Got Your 6 works to ensure that veterans return home to be seen as leaders and civic assets. For the past decade, our country has framed “veteran reintegration” as a major societal problem or struggle. On the contrary, Got Your 6 believes that it is crucial for Americans to see veteran reintegration as an opportunity, because veterans are uniquely suited to solve some of our nation’s most difficult challenges.

The average American has little first-hand connection to the military and often believes that, in general, veterans are much more likely than civilians to experience unemployment, substance abuse, homelessness, and various other issues. These notions are largely misconceptions. They paint a picture of veterans as “broken.” As a result, veterans often say they feel more pity than respect from the civilian population. When veterans fail to successfully reintegrate back into American society, it is often because their communities do not expect them to succeed or excel. Got Your 6 believes that if the country does not call upon returning veterans, then we will miss out on a generation of leaders.

Macy’s is continuing its partnership with Got Your 6 to help empower military veterans and families to make America stronger. In addition to the contribution made through the #AmericanSelfie initiative, Macy’s will host “Got Your 6 Saturday” on May 16, when customers can give $3 at any register and receive a savings pass, with 100 percent of the purchase price donated to Got Your 6. With this pass, shoppers will receive a 25 percent discount all day on purchases, exclusions and restrictions apply. Beyond “Got Your 6 Saturday,” Macy’s shoppers can still support America’s veterans from May 17 through May 25 by giving $3 for a 15 percent/20 percent discount savings pass to drive additional donations to Got Your 6 and its nonprofit partners.

Star-Studded Fashion
Macy’s has lined up an all-star cast of brands to offer shoppers the most covetable clothing and accessories – just in time for the warm weather season. Macy’s customers will be treated to collections by Calvin Klein, I.N.C. International Concepts, Tommy Hilfiger, Michael Kors, Martha Stewart Collection, Locker Room Lids, Thalía Sodi, Ryan Seacrest Distinction and the lovable characters from PEANUTS®, among others, for the hottest trends in fashion all summer long. This year’s talent and brands will be featured in the new print, digital and in-store American Icons advertising campaign, as well as a 112-page direct mail book of curated merchandise, also available at macys.com/americanicons.

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Set against the ultra-modern backdrop of the new Whitney Museum of American Art in New York City, Calvin Klein continues its tradition of cutting-edge, minimal designs. Featuring sleek silhouettes and a black-and-white color palette, the range is crisp and contemporary. Spring’s athletic vibe manifests in a dynamic way with moto-jackets and slide sandals, allowing for both fit and function.

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I.N.C. International Concepts celebrates 30 years of fashion-forward designs, and has tapped world-renowned models Heidi Klum and Gabriel Aubry to lead the festivities. For women, the collection boasts eclecticism, featuring prints, colors, and details like fringe that give off a worldly vibe. For men, lightweight blazers, printed wovens and fitted jeans comprise a collection that emanates relaxed sophistication.

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American Icons - Coast to Coast  - Thalia Sodi

With a landmark Art Deco hotel in the heart of South Beach as a backdrop, the Thalía Sodi collection for American Icons exudes energy and excitement. Just in time for hot summer nights, Thalía Sodi offers customers a bold, vibrant collection of clothing, jewelry and footwear that is simply head-turning. Figure-flattering and feminine, the collection’s dresses and separates make women feel confident and beautiful. The use of bright colors and vivid prints reflects the vivacity of Thalía, and the use of gold throughout the statement footwear and jewelry highlight the glamour and opulence of the range.

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Ryan Seacrest

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Ryan Seacrest has proven to be a media powerhouse in broadcast and radio, all while impeccably dressed. Through his eponymous line, Seacrest brings the same polish and sophistication to men throughout the country. The Ryan Seacrest Distinction collection for American Icons features tailored suits, sport coats, trousers and shirting that are bold and clean. Ties, cufflinks and pocket squares provide the perfect finishing touches, creating undeniably stylish looks perfect for any occasion. Continue reading

INC INTERNATIONAL CONCEPTS UNVEILS 30 YEARS OF INC NATIONAL TV COMMERCIAL STARRING BRAND AMBASSADOR HEIDI KLUM

Macy’s Latest Spot Features an Original Performance by Heidi Klum, Directed by Rankin

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INC International Concepts unveils its first TV commercial starring Heidi Klum as part of the brand’s “30 Years of INC” celebration and national advertising campaign. The commercial will debut on national broadcast networks starting May 13, 2015.

Based on her long-standing relationship with INC, Klum came to the campaign with a strong, hands-on vision for the creative direction of the spot and worked with Macy’s to assemble a team of renowned creative partners, including longtime collaborator Rankin. In addition to recording the vocals, a rock’n’roll inspired tribute to INC’s 30th, she commissioned Ian Love to write and produce the track.

Macys_2015_Feb_0692 SPRING

Behind the scenes with Heidi Klum as she shot the the first TV commercial as part of INC International Concepts’ “30 Years of INC” campaign. The spot stars brand ambassador Klum, who hit the studio to record the vocals for commercial’s music, an original rock-n-roll inspired version of “Happy Birthday.” The commercial was directed by Klum’s longtime friend and acclaimed photographer Rankin. In the ad, she’s wearing pieces from the Spring/Summer 2015 INC 30th Anniversary Collection.

Macys_2015_Feb_0786 SPRING

Behind the scenes with Heidi Klum as she shot the the first TV commercial as part of INC International Concepts’ “30 Years of INC” campaign. The spot stars brand ambassador Klum, who hit the studio to record the vocals for commercial’s music, an original rock-n-roll inspired version of “Happy Birthday.” The commercial was directed by Klum’s longtime friend and acclaimed photographer Rankin. In the ad, she’s wearing pieces from the Spring/Summer 2015 INC 30th Anniversary Collection.

Ms. Klum was also instrumental in  choosing the trio of looks that she’s seen wearing throughout the spot, including a white body-conscious dress, gold lace jacket, and striking black jumpsuit. All these looks (and others) are part of INC International Concepts’ Spring/Summer 2015 Collection, available exclusively at Macy’s stores and online at macys.com.

The commercial follows the brand’s announcement of its year-long “30 Years of INC” campaign starring Klum and Gabriel Aubry, which includes national print, digital/online, in-store and outdoor components. As part of this commemorative year, INC unveiled a luxe retrospective book in March 2015 and will launch an anniversary capsule collection in September 2015.

INC was founded in 1985 as a men’s brand originally called C.O.D. (Clothes On Delivery). But due to a legal issue, the name had to be changed, and INC International Concepts was born. The rest, as they say, is history—thirty great years of history that has seen the emergence of an international lifestyle brand and Macy’s has spent the last three decades creating unforgettable collections for women, men and the home. Klum previously starred in a TV commercial for INC, shot by Bob Giraldi, in 1997. She also appeared in a print campaign for INC in 1999, and has worked with the brand through her role as host of Project Runway.

Says Klum, “Since we’re celebrating INC’s 30th Birthday, we wanted this commercial to feel like a party. I love to sing, so recording my own version of ‘Happy Birthday’ felt like a natural part of the creative process. I had a blast dancing around on set. I’ve worked with Rankin for over 10 years, and he really knows how to bring out the best in me.

UNITED COLORS OF BENETTON CHOOSES JOAN SMALLS AS ITS STYLE AMBASSADOR

United Colors of Benetton has chosen Joan Smalls, icon and one of the today’s top working model, as its muse and style ambassador for the brand’s Spring/Summer 2015 campaign. Not just a testimonial, but a true “style ambassador”, Smalls is a “highly talented and successful woman who reflects the perfect Benetton way of life – Italian style, that mixes fashion and practicality to which always enhances a woman’s personality“.

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United Colors of Benetton has chosen Joan Smalls, icon and one of the today’s top model working today, as its muse and style ambassador for the brand’s Spring/Summer 2015 campaign

 

Joan Smalls, a 25 years old, Puerto Rican, began her career in fashion in 2007. Since then she has walked the runways for the most celebrated designers and fashion houses, featured on the most prestigious magazine covers and appeared in highly popular music videos. Already among the world’s top ten models, in March 2014 Joan topped models.com’s ranking of the 50 most sought-after models.

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The Spring/Summer 2015 campaign images were shot in New York by American photographer Cass Bird

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The Spring/Summer 2015 campaign images were shot in New York by American photographer Cass Bird

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The Spring/Summer 2015 campaign images were shot in New York by American photographer Cass Bird

 

The United Colors Of Benetton spring/summer 2015 collection celebrates “Italian Style”: with flirty separates reflective of a ‘Roman Holiday’, also paying tribute to the Italian zest for dressing well that Benetton has exported all over the world for more than forty years. From now through to May the campaign will feature Smalls, in four different stories showcasing the new collection. The United Colors of Benetton pieces chosen by the model become something as unique and desirable as she is. Wardrobes will be revived with stylish, quality pieces at competitive price points for the modern day woman.    Continue reading

This Winter Season, Cold Temps Herald Hot Trends in Outerwear at Land’s End

With the predicted harsh winter forecast, stylish yet functional outerwear that delivers on warmth is a must-have – especially for those who like to enjoy the outdoor winter elements.

No matter how cold it gets or how much snow accumulates, the Lands’ End 2014 Winter Outerwear Collection promises to keep cold-weather wearers prepared for whatever winter throws their way and represents the perfect convergence of fashion and function,” said Michele Donnan-Martin, executive vice president, chief merchandising and design officer, Lands’ End. “From temperature-rated to technical and transitional options, Lands’ End has the perfect outerwear option for everyone in the family at a level of quality and value unmatched in the market.”

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Lands’ End promises to have everyone covered. “Our merchandising and design teams not only listened to the woes from last winter, but took that feedback and created one of the most extensive outerwear collections this season to meet the needs of our customers, whether they live and play in Seattle, Chicago or New York City,” said Donnan-Martin.

WOOL’S THE WAY
If you’re keen on keeping fashion at the forefront this season, look no further than the rich and luxurious wool collection. Women will enjoy boiled wool, which works great as lightweight outerwear or a layering piece, as well as Lands’ End’s exclusive cashmere-blend Luxe Wool collection. Additionally, statement pieces like the ultra-feminine Basketweave Wool Toggle Coat will give women something to smile about on chilly winter days.

For men, wool options go from the casual yet classic Wool Pea Coat to tailored dress options like the Wool Patterned Top Coat ($249) and the Wool Tailored Double Breasted Overcoat ($299). All jackets are made from wool exclusive to Lands’ End and contain a waterproof finish.

UP WITH DOWN:
Available in bright colors and timely patterns, Lands’ End’s Lightweight Down – at 600 fill power – allows for the perfect amount of warmth without weight. The jacket ($119) is a key indoor/outdoor piece that can take both men and women from fall to winter. Women also get a fashionable Lightweight Down Coat ($159) with a belt for shaping and a classic hood that converts into a shawl collar to provide warm versatility.

Additionally, women can choose a great Midweight Down that comes in a Shawl Collar Vest ($99) and the flattering Tulip Hem Coat ($199) that features fabric with a slight shine, muted colors and a removable fur ruff to give this collection a refined appearance

YOU’RE GETTING WARMER:
Surprisingly, 41 percent of consumers say they would rather have the perfect warm coat that lasts all winter long than a weekend escape to a tropical beach. Luckily, Lands’ End has the Expedition Parka ($285) for men and women – the warmest and most technical jacket. With unmatched value, the Parka’s 650 fill power, quilted, insulated lining and waterproof, seam-sealed shell provides warmth and dryness on even the wettest winter day.

SEE THE LIGHT:
Colors – whether standard or bold – make the PrimaLoft® Packable Jacket ($99) and Vest ($69) perfect for layering for both men and women. Made from synthetic insulation and a water-repellent finish, this light-feeling jacket still offers great warmth. Each piece folds into its own pocket, making it a great on-the-go garment and perfect for traveling. Continue reading

David Beckham stars in new campaign for H&M directed by Nicolas Winding Refn

H&M And David Beckham #Uncovered In New Super Bowl Commercial

Acclaimed Director Nicolas Winding Refn Guides David Beckham in “Two” Alternate Versions of Action-Packed Spots

Beckham Bodywear Super Bowl Commercial to Air During 2nd Quarter

“T-Commerce” Option-  Fans Can Purchase Beckham Bodywear During Game

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H&M, Hennes & Mauritz AB (H&M) unveiled all today about the company’s highly-anticipated Super Bowl commercial featuring David Beckham.  H&M’s second visit to the big stage is poised to be twice the fun with the David Beckham Bodywear 2014 Spring campaign officially launching on Super Bowl Sunday.

David Beckham will star in a new campaign to launch the spring collection of David Beckham Bodywear at H&M. Shot by director Nicolas Winding Refn, known for his movies Drive and Only God Forgives, the campaign will debut during the US Super Bowl on February 2nd 2014.

DavidBeckham4

While H&M’s debut spot in 2012 was seductively simple, this new entry is a high-octane ride with tantalizing views of Beckham in never-before-seen positions.  To commemorate their second appearance, director Nicolas Winding Refn and David Beckham filmed two alternate versions of the action-packed 30-second spot, and fans will have the chance to determine which one the world will see on Super Bowl Sunday.

In the spot, David is accidentally locked out of a photo shoot on a rooftop wearing only his underwear.  With no way down, he goes to great lengths to find a way back inside, performing all his own stunts in the process.  Fans will see Beckham zipline across rooftops, scale buildings and navigate tricky obstacles all in his signature briefs.  The commercial culminates in one of two unexpected ways – with David either “#Covered” or “#Uncovered.” David has filmed two alternative versions, which will be put to a vote on http://www.hm.com to find the people’s favoritevoting starts January 27th. Continue reading

Superdry Showcases Autumn/Winter 2014 Collection at London Collections: Men

Superdry showcased its Fall/Winter 2014 Collection in an all-out event at London Collections: Men. Revealing the brand’s most diverse collection to date, the show reflected Superdry’s status as a global lifestyle brand and attracted celebrities and style influencers. The collection was presented at the British Fashion Council’s show space at The Old Sorting Office in central London.

LONDON, ENGLAND - JANUARY 07:  Models walk the runway at the Superdry show during The London Collections: Men Autumn/Winter 2014 at the Old Sorting Office on January 7, 2014 in London, England.  (Photo by Ian Gavan/Getty Images for Superdry)

LONDON, ENGLAND – JANUARY 07: Models walk the runway at the Superdry show during The London Collections: Men Autumn/Winter 2014 at the Old Sorting Office on January 7, 2014 in London, England. (Photo by Ian Gavan/Getty Images for Superdry)

London Collections: Men featured British fashion talent ranging from rising stars to heritage brands. The evening marked Superdry’s return to the bi-annual event, this time to showcase both men’s and women’s attire. During the show Superdry style tribes flooded the catwalk in key AW14 looks ranging from leather and print to military classics with bold twists. Continue reading

H&M And David Beckham Are Back In Action At The Super Bowl With Groundbreaking Campaign

David Beckham Comes to Super Bowl Boulevard to make first US appearance at H&M Times Square store

H&M, Hennes & Mauritz AB (H&M) announces their triumphant return to the Super Bowl with a new David Beckham Bodywear campaign. In anticipation of the cutting-edge commercial, David Beckham will also make his first ever appearance at the new H&M Times Square store.

David Beckham on the set of H&M's new high-octane Super Bowl commercial to launch the Spring collection of David Beckham Bodywear.  (PRNewsFoto/H&M)

David Beckham on the set of H&M’s new high-octane Super Bowl commercial to launch the Spring collection of David Beckham Bodywear. (PRNewsFoto/H&M)

H&M will unveil a 30-second high-octane David Beckham TV spot featuring never-before-seen technology from Delivery Agent that brings a new level of consumer engagement and measurement to Super Bowl advertising. In an industry first, viewers with select Samsung Smart TVs will be able to buy pieces from the new David Beckham Bodywear collection instantly during the Super Bowl through the t-commerce platform.

H&M is the first retailer to launch a fully enabled t-commerce campaign that includes shopping from a commercial, as well as launching an H&M t-commerce boutique in the ShopTV™ marketplace, bringing pieces from the David Beckham Bodywear collection to consumers across the United States. The innovative technology will be demonstrated by both Samsung and Delivery Agent at the International CES show this week in Las Vegas.

We’re thrilled to be back in action at the Super Bowl, showcasing our new campaign,” says Daniel Kulle, President H&M North America. “We’re bringing our A-game, the world’s top style icon and the best quality bodywear to the largest stage in the world.

The cutting edge David Beckham Bodywear commercial will air during the 2nd quarter of the big game. The new collection marks the fifth season for H&M’s David Beckham Bodywear line, with nine styles designed in collaboration with the famed soccer player. The collection has quickly become a staple for men worldwide since its 2012 debut.

In anticipation of the collection launch, H&M will run a grand prize giveaway via Facebook and in-store starting on January 6th. Consumers who log onto H&M’s Facebook page and provide their email address will be entered to win a three night trip to New York City, two tickets to Super Bowl XLVIII and the opportunity to meet David Beckham. For further information, visit http://www.hm.com.

Barneys New York Returns to Downtown Manhattan with Flagship Store at Historic Chelsea Location

From its original opening in 1923, Barneys New York was a consistent and powerful presence, iconic to the downtown New York landscape 

Barneys New York, the luxury specialty retailer, announced today that it will return to its downtown roots on 7th Avenue between 17th Street and 16th Street with a significant flagship slated to open within 2017. An original presence in the Chelsea neighborhood spanning 90 years, the new Barneys New York flagship will occupy a major portion of its former historic store, providing a unique shopping experience currently absent in the downtown market.

Barneys New York Former Chelsea Location, 1989. (PRNewsFoto/Barneys New York)

Barneys New York Former Chelsea Location, 1989. (PRNewsFoto/Barneys New York)

Barney Pressman opened his men’s store, “Barney’s,” on Seventh Avenue in Chelsea in 1923. Launched as a discount retailer, by the 1970s the store evolved into a New York City luxury menswear destination, becoming an early champion of European brands. It later became an international arbiter of high style for both women and men in the 1970s, renowned for discovering and developing new and innovative design talent. Barneys New York expanded into its existing flagship location on Madison Avenue in 1993, and closed the Seventh Avenue location in 1997. 

Today, Barneys New York operates flagship stores in New York City, Beverly Hills, Chicago, Seattle, Boston, San Francisco, Las Vegas, Los Angeles and Scottsdale along with a preeminent luxury online store, http://www.Barneys.com, as well as 25 other stores and outlets across the United States. 

The downtown flagship will consist of five floors totaling close to 57,000 square feet. The store will have 200 feet of frontage running along the majority of the Seventh Avenue block and wrapping the corner of 16th Street, providing ample space for its world-renowned window displays. The interior will maintain an aesthetic consistent with the recent renovations of the Madison Avenue store, which emphasize a modern, open, gallery-like feel. The Barneys New York downtown store will carry men’s and women’s designer clothing, shoes, and accessories, and will feature a Foundation level for cosmetics, skincare, and fragrances. Preliminary plans also include a Freds restaurant on the uppermost retail floor.

Today’s announcement represents the realization of our long-standing goal of returning to downtown with a substantial location,” said Barneys New York Chief Executive Officer Mark Lee. “The opportunity to revitalize our presence with a state-of-the-art store on the same street where the company served customers for 75 years only enhances that plan. We believe the robust and growing downtown market is under penetrated in terms of a larger specialty retailer, and we look forward to serving these customers again with what we anticipate will be one of our most important stores.”

The thriving Madison Avenue flagship will continue to operate as the largest store for the company, which along with the Upper West Side, Soho and Brooklyn locations, provides Barneys New York with an exceptionally strong presence across New York City.

Men’s Furnishing Report: Not Your Grandfather’s Socks: Soxfords Launches New Themed Designs and Gift Sets for the Holiday Season

NOT YOUR GRANDFATHER'S SOCKS Soxfords Launches New Themed Designs and Gift Sets for the Holiday Season. (PRNewsFoto-Soxfords).

NOT YOUR GRANDFATHER’S SOCKS Soxfords Launches New Themed Designs and Gift Sets for the Holiday Season. (PRNewsFoto-Soxfords).

Just in time for the holiday season, men’s sock wear company Soxfords is launching its sophomore collection of colorfully themed, high-quality designs. Each pattern is created around a thought-provoking theme or backstory. From frogs, to fish, burgers, and zombies, you’ve never seen dress socks like these. Soxfords also introduces a limited-run of themed gift boxes that celebrate the particular style of several top-selling designs. The brand has placed its socks alongside a collection of well-crafted products from artisan companies, and curated collectables to bring an assortment of high-quality gift boxes. Gift box themes include: Zombie Survivalist, Cubical Commando, Fanatical Foodie, and Zero G. Soxfords range from $20 – $25 per pair, with a range of combo packs available. Themed gift boxes are priced at $95. All items are available for pre-order on www.Soxfords.com.

Soxfords Gift Boxes

Soxfords Gift Boxes

Rocket through any workaday atmosphere with the Soxfords’ “Zero G” themed box. This box is perfect for the astronaut in all of us – whether you brave the heavens in a Saturn V, or commuter traffic in a Saturn coupe.  The Box contents:

Vintage Science or Sci-Fi Magazine: “We fell in love with the retro look and feel of these vintage magazines featuring idealistic predictions about space flight, or fanciful visions of a fictional future. Each box contains one magazine printed between 1950-1980, of a condition perfect to sit back and enjoy.”

Jet Black Rocket w/ Red Fins by PlaySam: The perfect complement to the Kessler Syndrome design. Playsam’s Rocket is a sleekly futuristic, yet classic, design featured in a  brilliant black and red, will look great on an office desk of even the most conservative stargazer. Founded in 1984, Playsam is the leading Scandinavian design company for executive wooden toy gifts.

Astronaut Icecream (2 packs): What would-be astronaut doesn’t love the initially chalky, then mouth-wateringly creamy goodness and sweet taste of freeze-dried astronaut ice-cream?  This box contains two packs of this childhood classic that is sure to bring a smile to your face!

Kessler Syndrome Socks (2 pairs): What would a Soxfords box be without their signature socks? These popular astronaut-themed dress socks have been a hit with anyone looking to add a bit of subtle sci-fi fun to their outfit. Two pairs of Kessler Syndrome socks come included, packed in a sturdy white gift box. This gift box is available for pre-order only, and will mail out separately from the rest of your order (if applicable). Guaranteed to be delivered in time for Christmas.

Soxfords - Kessler Syndome Astonaut-Themed Dress Socks Gift Box

Soxfords – Kessler Syndome Astonaut-Themed Dress Socks Gift Box

“Cubicle Commando” Gift Box

As weekdays blend together it’s all too easy to lose your identity in pursuit of corporate goals. The “Cubical Commando” is an executive-friendly box of fun that helps keep you grounded even as you pass through the ranks. Enliven your work space while maintaining your identity with their “Cogsworth” socks

Cogsworth Socks by Soxfords (2 pairs): What would a Soxfords box be without their signature socks? Featuring a “gear and cogs” motif, these light blue dress socks have been a hit with anyone looking to be more than a Cog in the Wheel!

Retro Tin Robot from Chucklesnort: This wind-up tin toy is the perfect companion for any office. A few twists of the key, and as your new friend shambles across your desk you’ll be transported to a simpler time, where “9 to 5” actually meant something.

Balancing Blocks by Areaware: Grown-up blocks to release the kid in all of us! Take a break and get those creative juices flowing by balancing these ten faceted stone-size shapes to create your own free-form sculptures. Tumbled in a water-based paint, and packaged in a cotton drawstring bag.

Handmade Wooden Tops by The Original Tree Swing: Writers block? Waiting for that spreadsheet to download? Keep your hands out of the candy jar by keeping them busy with one of these tops! The Original Tree Swing is a family owned and operated business born from a desire to inspire creative play for children and the young of heart.  All tops are made from reclaimed wood and finished in beeswax or mineral oil.

This gift box is available for pre-order only, and will mail out separately from the rest of your order (if applicable). Guaranteed to be delivered in time for Christmas!

oxfords Dress Socks - Suitcase of Socks Suitcase

oxfords Dress Socks – Suitcase of Socks Suitcase

The Whole Enchilada $300

I heard you like socks.  Lots of them.  Can’t get enough, ac­tu­ally.  Well sir, have we got a deal for you!

With the Whole En­chi­lada combo pack, you’ll get all eigh­teen pairs of Sox­fords dress socks that they cur­rently offer (one pair of each de­sign/color), at a great price. Now you’ll have plenty of socks to wear on your feet and put on that sock-pup­pet show you were al­ways dream­ing about. Think big! Note that this in­cludes their six newest de­signs only avail­able for pre-or­der. These will mail out sep­a­rately from the rest of your order, guar­an­teed to be de­liv­ered be­fore De­cem­ber 25th! Continue reading

Elegance in an Age of Crisis: Fashions of the 1930s at The Museum at FIT

February 7, 2014 – April 19, 2014

The Museum at the Fashion Institute of Technology (MFIT) presents Elegance in an Age of Crisis: Fashions of the 1930s, an exhibition that celebrates the most innovative and beautifully designed clothing made in the 20th century. This is the first exhibition to concurrently examine both men’s and women’s fashion of the 1930s, specifically objects made by the era’s finest dressmakers and men’s clothiers. Haute couture and bespoke tailoring are equally represented by the approximately 80 ensembles and 30 accessories that are arranged thematically in an exhibition environment designed to evoke the restrained style of the era.

Dusty apricot silk chiffon evening dress; front of dress bodice is cowl draped with pleated chiffon used horizontally; pleats are caught at waist seam draping up either side and caught into piped armhole; panel of pleats hang from drape to floor at center front; plain underarm panel of chiffon on either side; pleated panel of chiffon hangs from wide piped neck to back dipping hem; 3/4 inch self sash from front ties around waist to back bow. Dusty apricot silk chiffon bolero entirely pleated; pleats swirl from horizontal in front to vertical at back and are held by rows of stitching; flaring sleeves vertically pleated with five rows of stay stitching from elbow to cuffs; lined in sheer silk. Apricot silk crepe slip with fitted bust yoke edged at top with nude marquisette; narrow marquisette straps; long fitted darts on either side front; elasticized panel across back at waist; slit on either side at hem has scallops which continue around hem; scalloped chiffon addition 2.5 inches wide around crepe hem; zipper closing at left side. HélèneYrande, Negligee ensemble, Coral and peach pleated, Silk chiffon, 1932, France                                                                                                      The Museum at FIT, 75.69.9, Gift of Sophie Gimbel

HélèneYrande, Negligee ensemble, Coral and peach pleated, Silk chiffon, 1932, France The Museum at FIT, 75.69.9, Gift of Sophie Gimbel

The 1930s was a time of grand transformations, when fashion truly began to reflect the streamlined art moderne aesthetic. Garments were softer, minimally ornamented, elegantly proportioned, and markedly different from the preceding periods: the Edwardian era with its stiff, structured clothing, and the shapeless, boxy styles of the 1920s.

Knize, Evening jacket, Blue wool herringbone twill, 1937, Austria, The Museum at FIT, 2000.14.2, Gift of Francis Knize

Knize, Evening jacket, Blue wool herringbone twill, 1937, Austria, The Museum at FIT, 2000.14.2, Gift of Francis Knize

Anderson & Sheppard, Man’s suit, Wool, 1935, London, Collection of Steven Hitchcock

Anderson & Sheppard, Man’s suit, Wool, 1935, London, Collection of Steven Hitchcock

Gardner and Wooley LTD, Smoking jacket, Green velvet, satin  1936, London, Collection of Alan Bennett, Davies and Son

Gardner and Wooley LTD, Smoking jacket, Green velvet, satin
1936, London, Collection of Alan Bennett, Davies and Son

Elegance in an Age of Crisis investigates how clothing creators of the 1930s, despite the crippling financial crisis and dire political environment, spearheaded new stylistic ideas and wed them to emerging technologies. Technical innovations in textile production transformed what was possible for couturiers: looms were wider, dyeing vats were larger, and fibers were more tightly twisted. These expansive and flexible new materials gave dressmakers larger “canvases” upon which to rethink and refine draping techniques, while featherweight textiles lent their garments new suppleness and flexibility. Tailors in both Northern and Southern Europe simultaneously began to deconstruct the jacket and to create a garment that was shapely, yet pliant. Lighter materials, such as linen, were used to make softer jackets.

A synthesis of cutting-edge technology and the finest handcraftsmanship was necessary to forge a truly modern aesthetic in clothing. But these were not the only driving forces of the new look of the 1930s. Artistic influence—mainly the revival and full embrace of classicism across all the plastic arts—spurred a lean, elegantly proportioned aesthetic. It inspired master dressmakers and tailors to experiment with new techniques in order to achieve clothing that enhanced movement and highlighted the “natural,” well-proportioned, and classically idealized body.

The look of the 1930s was an international phenomenon. Menswear tailoring innovations in London and Naples paralleled breakthroughs in haute couture draping in Paris as well as custom design in New York, Havana, and Shanghai. Hollywood, too, played a role in defining and popularizing the glamorous new look. On view in the exhibition is clothing made in these cities for clients from the United States, Latin America, Europe, and Asia.

Although most of the objects in the exhibition come from The Museum at FIT’s permanent collection Elegance in an Age of Crisis has been richly enhanced thanks to the generosity of key lenders. They include rare examples of Neapolitan tailoring from the archives of the Rubinacci Museum; a range of period menswear made in Savile Row and collected by contemporary tailors such as Mr. Alan Bennett of Davies & Sons, and Mr. Steven Hitchcock; and examples of bespoke footwear made by George J. Cleverley, loaned by George Glasgow of G. J. Cleverley. Exquisite haute couture was lent by collector Beverley Birks of New York and fashion editor Hamish Bowles. Patricia Koo Tsien is lending rare qipaos worn by the legendary woman of style Mrs. Wellington Koo. Continue reading

Authentic Apparel Group Launches Apparel Line with Partner Dwayne “The Rock” Johnson

Authentic Apparel Group announces the launch of a premium line of army style clothing that is officially licensed by the U.S. Army (www.usarmyapparel.com).  International film star and 10x former WWE champion, Dwayne “The Rock” Johnson, will partner with Authentic Apparel Group to celebrate the U.S. Army’s rich heritage.

Authentic Apparel Group launches apparel line with Dwayne "The Rock" Johnson. The army style clothing is officially licensed by the U.S. Army.  Tracy Paul & Company, Inc. represents the initiative.  (PRNewsFoto/Authentic Apparel Group)

Authentic Apparel Group launches apparel line with Dwayne “The Rock” Johnson. The army style clothing is officially licensed by the U.S. Army. Tracy Paul & Company, Inc. represents the initiative. (PRNewsFoto/Authentic Apparel Group)

The apparel and footwear created for U.S. Army soldiers has influenced designers and fashion for centuries, bringing forth some of the most iconic looks of all time. The collection of jackets, pants, sweaters and shirts takes the heart and soul of classic military apparel and tailors it with an eye toward modern fashion and cutting edge performance. Bomber jackets, khakis, cargo pants, henleys, and field jackets are just a few of Authentic Apparel’s takes on contemporary classic Army heritage pieces. Tailoring integrity and fine details such as side panel cuts and wicking material allow for optimal fit and style. Kevlar® threading and double stitching also allow for durability and longevity of the product through the rigors of day-to-day wear.

As an advocate of personal achievement and an active lifestyle, Dwayne Johnson is an inspiring role model who

Authentic Apparel Group, Officially Licensed By the U.S. Army.  (PRNewsFoto/Authentic Apparel Group)

Authentic Apparel Group, Officially Licensed By the U.S. Army. (PRNewsFoto/Authentic Apparel Group)

mirrors the values and inherent characteristics of Authentic Apparel’s collection. “Authentic Apparel Group is about legacy, performance and innovation. I am proud to represent a company that supports and honors the everyday heroes that inspire me,” explains Dwayne Johnson.

Authentic Apparel is honored and privileged to be licensed by the United States Army and to bring to consumers a truly military inspired line. Utilizing historic archives spanning 238 years, our team of designers have created a collection that not only stays true to Army style but Army standards and quality as well,” says Ronnie Reuben, Chairman and Founder of Authentic Apparel.

Purchase of officially licensed U.S. Army merchandise aids the Morale, Welfare and Recreation (MWR) Program, which benefits the lives of Soldiers, Retirees, and their Families. By federal law, licensing fees paid to the U.S. Army for the use of its trademarks provide support for the Army Trademark Licensing Program, and net licensing revenue is devoted to U.S. Army Morale, Welfare and Recreation programs.

Select styles from the men’s collection are available exclusively on www.Zappos.com, a leading destination in online apparel and footwear sales.  “We’re very excited that Zappos has been chosen as the exclusive online retailer for the launch.  We support and respect the efforts of Authentic Apparel and its program under the license from the U.S. Army. We are thrilled to be a part of this unique opportunity,” said Galen Hardy, Head of Clothing for Zappos.

The Latest From David Beckham Bodywear: Lounge And Nightwear Pieces

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This holiday season, David Beckham is introducing some key lounging and nightwear pieces to his Bodywear range at H&M, perfect for gifting and wearing all winter long.

David Beckham Bodywear campaign

Grey merino wool is used for cosy hoodies and drawstring pyjama pants as well as grey beanie, while crewneck long-sleeve waffle tops and waffle long-johns provide a modern take on nostalgic menswear style. The accompanying campaign features David in a traditional East London changing room to add to the old-school feel. “These new pieces in my Bodywear range at H&M would make the ideal gift for any man this Holiday season,” says David. Continue reading

International Football Star Cristiano Ronaldo Introduces Debut Fashion Brand With The Launch Of CR7 By Cristiano Ronaldo

UNDERWEAR COLLECTION AND SOCK LINE CREATED IN PARTNERSHIP DESIGNER RICHARD CHAI AND DANISH COMPANY JBS TEXTILE GROUP

Photos by David Ramos and Denis Doyle/Getty Images for CR7

MADRID, SPAIN - OCTOBER 31: Cristiano Ronaldo poses in front of a 19m high billboard during the global launch of the CR7 by Cristiano Ronaldo Underwear line at the Palacio de Cibeles on October 31, 2013 in Madrid, Spain. CR7 by Cristiano Ronaldo is available worldwide from 1st November 2013 from www.cr7underwear.com (Photo by David Ramos/Getty Images for CR7)

MADRID, SPAIN – OCTOBER 31: Cristiano Ronaldo poses in front of a 19m high billboard during the global launch of the CR7 by Cristiano Ronaldo Underwear line at the Palacio de Cibeles on October 31, 2013 in Madrid, Spain. CR7 by Cristiano Ronaldo is available worldwide from 1st November 2013 from http://www.cr7underwear.com (Photo by David Ramos/Getty Images for CR7)

World famous sportsman Cristiano Ronaldo has collaborated with New York based designer Richard Chai to create a debut collection of underwear and socks, made a public appearance in Madrid on October 31st to officially launch his new CR7 by Cristiano Ronaldo underwear collection, which is available worldwide from 1st November 2013.

Ronaldo appeared at Madrid landmark Palacio de Cibeles to unveil a 19 meter tall CR7 by Cristiano Ronaldo campaign image, featuring the global sports star modeling a key item from his range. The campaign was shot by world renowned photographer Giampaolo Sgura.

MADRID, SPAIN - OCTOBER 31:  Cristiano Ronaldo poses in front of a 19m high billboard during the global launch of the CR7 by Cristiano Ronaldo Underwear line at the Palacio de Cibeles on October 31, 2013 in Madrid, Spain. CR7 by Cristiano Ronaldo is available worldwide from 1st November 2013 from www.cr7underwear.com  (Photo by David Ramos/Getty Images  for CR7)

MADRID, SPAIN – OCTOBER 31: Cristiano Ronaldo poses in front of a 19m high billboard during the global launch of the CR7 by Cristiano Ronaldo Underwear line at the Palacio de Cibeles on October 31, 2013 in Madrid, Spain. CR7 by Cristiano Ronaldo is available worldwide from 1st November 2013 from http://www.cr7underwear.com (Photo by David Ramos/Getty Images for CR7)

The spectacular courtyard in Palacio de Cibeles, which is regularly used for high end fashion events and is famous as a hub for culture, art and design, provided the perfect backdrop to the image, which was displayed beneath the building’s distinctive glass dome and against its remarkable neoclassical architecture. The range has been created in partnership with leading Danish textile group JBS, who have over 70 years experience in developing and producing high end underwear.

CR7 by Cristiano Ronaldo is the inaugural brand venture for the celebrated sportsman and his first personal venture into fashion design. His love of fashion and interest in design were key factors in his decision to launch his own collection, and he sought the expertise of CDFA Award winning designer Chai, who is renowned for his work with labels including Marc Jacobs and Donna Karen, to collaborate on design elements. Continue reading

handvaerk Launches with Debut Collection of Luxury Wardrobe Basics

handvaerk, a New York based luxury basics apparel brand, today launched its debut collection exclusively online at www.handvaerk.com.  The collection features a thoughtfully chosen selection of men’s and women’s luxury wardrobe basics, including t-shirts, polos, henleys, tank tops, underwear and other classic everyday pieces. Each item is handcrafted in small production runs in family-owned and operated workshops, maintaining the elegant artistry and grace that is inherent in traditional high-quality craftsmanship.

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“We are thrilled to bring handvaerk’s line of men and women luxury essentials to the U.S. market,” said Esteban Saba, Co-Founder and CEO of handvaerk. “More than a statement of our devotion to the highest standards of craftsmanship and quality, handvaerk offers consumers basics that have thoughtful design and premium materials sourced from around the world.”

handvaerk was conceptualized by husband and wife team Esteban Saba and Petra Brichnacova as an artisanal collection of  wardrobe basics made from the highest quality materials. Inspired by the Danish word handvaerk, meaning artisanal and handcrafted, the brand offers a line with a pure aesthetic and takes its cues from mid century modern design. Each product has been designed for ultimate comfort, which is due to the fabric’s ultimate softness, meticulous tailoring and an unparalleled emphasis on every single sartorial detail.

Prior to creating håndvaerk, Esteban spent more than 15 years in the investment banking divisions of Merrill Lynch, JP Morgan, and Citigroup; a senior strategic advisor to corporations on their major transactions, including Mergers & Acquisitions, and IPOs. Prior to moving to New York, he earned his MBA at The University of Chicago Booth School of Business.

Petra is an artist at heart; from an early age a prolific student of aesthetics, philosophy, literature, and history of world art. She specialized in textile and surface design at Prague’s Mastership School of Art and Design and worked at several renowned art galleries in Prague. Petra also earned a degree in textile design at the Fashion Institute of Technology. Prior to co founding håndvaerk, she spent a decade managing and curating Waldmann Inc. Petra is tasked with formulating the overarching art direction for håndværk and leads the design process. She is inspired by nature’s authentic beauty, and her collaborations with manufacturers who share her passion for natural, high quality fabrics.

The brand offers a product of exceptional quality made with distinct fabrics derived from the highest-grade Pima cotton from the northern coastal valley in Peru, Mongolian cashmere and merino wool from Scotland. All items are handmade or hand finished to maintain the artistry and grace that are inherent in high-quality craftsmanship.

We create luxury essentials of uncompromising quality by crafting timelessly elegant products using the world’s finest natural fibers. Our heritage is grounded in three generations of small-scale family production; a storied legacy of manufacturing textiles, garments, and luxury products. Our minimalist style incorporates clean, pure lines, and pays homage to the materials used. Functional design accentuates the relationship between the human body and the exquisite comfort derived from the ultimate softness of our fabrics.” States the Co-founders. “We produce for those few who are truly thoughtful when investing in a product, appreciate the rigorous process required for high quality manufacturing, and understand how håndværk is redefining how luxury essentials should be made. Our inaugural collection has been thoughtfully curated to form the foundation of a modern and timeless wardrobe. We traveled to Peru for the finest Pima cotton from the northern coastal valleys and to Scotland for the best Mongolian cashmere and superfine merino wool.” Continue reading

Mack Weldon Partners with Raleigh Denim for Fashion Week Spring/Summer 2014

Mack Weldon Underwear hides its stripes in partnership with Raleigh

Mack Weldon (www.mackweldon.com), the New York based e-commerce company reinventing men’s basics, teamed up with Raleigh Denim for 2014 Spring/Summer New York Fashion Week. This year’s presentation featured Mack Weldon products tucked under, and complementing, Raleigh’s Spring/Summer 2014 line. Boxer briefs, trunks, undershirts and socks were subtly featured beneath Raleigh Denim’s blue jeans and button downs and Cole Hann footwear. The show took place on September 3rd at the Gramercy Park Hotel, where guests included Garrett Munce, Tyler Thoreson and

"Mack Weldon - Smart Underwear for Smart Guys.".  (PRNewsFoto/Mack Weldon)

“Mack Weldon – Smart Underwear for Smart Guys.”. (PRNewsFoto/Mack Weldon)

Wendell Brown.

Mack Weldon and Raleigh Denim share a simple business philosophy: merge old school quality with modern day technology and design. With their focus on integrity and quality, both Mack Weldon and Raleigh have built loyal followings among fashion editors and customers alike.

Mack Weldon (www.mackweldon.com), based in New York City, is a designer and direct-to-consumer retailer of men’s basics. The company was founded in 2012 by Brian Berger and Michael Isaacman with a mission to reinvent men’s basics. Mack Weldon produces and sells a full line of underwear, socks, undershirts and t-shirts engineered to promote comfort, mobility, performance and functionality. Its simple and elegant e-commerce site features a more convenient shopping experience and volume-based pricing. The company has been featured in the New York Times, WWD, People Magazine, Men’s Health, and many others.

Backstage photo of a model getting dressed at this year's Mack Weldon / Raleigh New York Fashion Week presentation.  This event featured Mack Weldon products tucked under, and complementing, Raleigh's SS'14 line. Boxer briefs, trunks, undershirts and socks were subtly featured beneath Raleigh Denim's blue jeans and button downs and Cole Hann footwear.  (PRNewsFoto/Mack Weldon)

Backstage photo of a model getting dressed at this year’s Mack Weldon / Raleigh New York Fashion Week presentation. This event featured Mack Weldon products tucked under, and complementing, Raleigh’s SS’14 line. Boxer briefs, trunks, undershirts and socks were subtly featured beneath Raleigh Denim’s blue jeans and button downs and Cole Hann footwear. (PRNewsFoto/Mack Weldon)

Backstage photo of a model getting dressed at this year's Mack Weldon / Raleigh New York Fashion Week presentation.  This event featured Mack Weldon products tucked under, and complementing, Raleigh's SS'14 line. Boxer briefs, trunks, undershirts and socks were subtly featured beneath Raleigh Denim's blue jeans and button downs and Cole Hann footwear.  (PRNewsFoto/Mack Weldon)

Backstage photo of a model getting dressed at this year’s Mack Weldon / Raleigh New York Fashion Week presentation. This event featured Mack Weldon products tucked under, and complementing, Raleigh’s SS’14 line. Boxer briefs, trunks, undershirts and socks were subtly featured beneath Raleigh Denim’s blue jeans and button downs and Cole Hann footwear. (PRNewsFoto/Mack Weldon)

Backstage photo of a model getting dressed at this year's Mack Weldon / Raleigh New York Fashion Week presentation.  This event featured Mack Weldon products tucked under, and complementing, Raleigh's SS'14 line. Boxer briefs, trunks, undershirts and socks were subtly featured beneath Raleigh Denim's blue jeans and button downs and Cole Hann footwear.  (PRNewsFoto/Mack Weldon)

Backstage photo of a model getting dressed at this year’s Mack Weldon / Raleigh New York Fashion Week presentation. This event featured Mack Weldon products tucked under, and complementing, Raleigh’s SS’14 line. Boxer briefs, trunks, undershirts and socks were subtly featured beneath Raleigh Denim’s blue jeans and button downs and Cole Hann footwear. (PRNewsFoto/Mack Weldon)

While it may seem strange to hide one’s products for a fashion presentation, it’s absolutely consistent with Mack Weldon’s strategy of “reinventing men’s basics“, according to Brian Berger, Founder and CEO of Mack Weldon. “Just as we skip cluttered department store shelves by selling direct to our customer, we avoid traditionally over-sexed underwear imagery by featuring our products in their ‘natural habitat’.” Continue reading

H&M Launches Mauritz Archive: the Outdoors Heritage of H&M Inspires a New Urban Look for Men

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Coming this autumn, a special collection from H&M, Mauritz Archive, looks to the little-known outdoors heritage of the brand to create a new urban look for men. The collection is inspired by the archives of old Swedish outdoors store Mauritz Widfors, the “M” in H&M. The capsule range is full of pieces perfect for men in the city today, such as multi-pocket wool blazers, waxed cotton utility jackets, quilted shell linings, cardigan jackets and patched 5-pocket jeans. The company is also using the menswear line to boost the perception of its quality. Many garments in the 21-piece collection are made from specialty fabrics, such as waxed cotton — a material also used by J. Barbour and Sons Ltd. to make its jackets waterproof. In an industry under fire for cutting costs and shifting production to low-wage countries, H&M has looked to suppliers such as Abraham Moon & Sons, established in 1837, which manufactures only in Britain. There’s accessories like a rucksack, Ipad case and waterproofed boots, and it goes in 250 stores worldwide and  online on September 19. Continue reading

H&M Introduces the Fall 2013 David Beckham Bodywear Collection

Images provided by H&M Press Room

H&M Introduces the Fall 2013 David Beckham Bodywear Collection

H&M Introduces the Fall 2013 David Beckham Bodywear Collection

H&M recently previewed the latest David Beckham Bodywear Collection and it’s quite obvious that the line has moved beyond underwear. It’s now more about comfort dressing, whether you’re at home or out with your best buds. The Fall-Winter 2013 collection includes raglan-sleeve jerseys and henleys in athletic greys, alongside grey vests and a three-pack of grey trunks. There are also casual pajamas, loungewear and nightwear and this autumn there are ribbed pajama bottoms, as well as drawstring jersey shorts and trousers. The campaign was photographed in a classic changing room.

H&M Introduces the Fall 2013 David Beckham Bodywear Collection

H&M Introduces the Fall 2013 David Beckham Bodywear Collection

H&M Introduces the Fall 2013 David Beckham Bodywear Collection

H&M Introduces the Fall 2013 David Beckham Bodywear Collection

H&M Introduces the Fall 2013 David Beckham Bodywear Collection

H&M Introduces the Fall 2013 David Beckham Bodywear Collection

H&M Introduces the Fall 2013 David Beckham Bodywear Collection

H&M Introduces the Fall 2013 David Beckham Bodywear Collection

Speaking of his latest collection, the recently retired Beckham said: “I love the heritage athletic style of the new pieces in my Bodywear collection at H&M. The vests, pajama pants and raglan sleeve tops are already like wardrobe favorites for me that I know I’ll wear all season long. It was great to shoot them in an old-fashioned East End changing room. It was like I had gone right back to my roots.’ Continue reading

2013 CURVExpo New York Report: Let’s Hear It For The Boys

Written by Phillip D. Johnson

Images provided by JOR, Charles van der Pear, Wood Underwear and Saxx Underwear Co.

In a very insightful article for the equally informative website, www.underwearexpert.com, Editor-in-chief Michael Kleinmann reported upon the improved outlook for the men’s underwear market in 2013 and he had a lot of valuable and potent evidence to back up his argument. While it’s true that there has been one tried and true way to take the temperature of the economy–“the shorter the season’s hemlines are, the better the economy“–the same can said for men’s underwear as an economic indicator, according to none other than Alan Greenspan, the former US Federal Reserve Chairman. (There’s also the Lipstick Index: In bad economic times, women forgo the dress or coat to buy the lipstick. The $40 lipstick is not the same as the $800 dress but she still gets that shot of luxury she’s looking for.)

The theory behind the Men’s Underwear Index (MUI) came into being in the 1970s while Mr. Greenspan was running his own economic consulting firm. In short, he surmised that the sales men’s underwear is also a good indicator of the economy because sales of necessities will rise steadily. Sales of men’s underwear typically are stable because they rank as a necessity. But during times of severe financial strain, men will try to stretch the time between buying new pairs, to curve-expoprolong their next purchase, causing underwear sales to dip.

According to the research firm Mintel, from research conducted in 2009, the theory holds water. On average, men buy 3.4 pairs of underwear each year. (Obviously some men buy more than others. As for myself, I have so much underwear at the ready; I have a drawer full of underwear I don’t wear anymore. I never run out. Ever.) Mintel, which has kept records of men’s underwear sales since 2003, reported steady growth of sales each year until 2009. Once the recession dug in, however, the proportion of men buying single pairs increased from five to eight percent and the percentage of men choosing multi-packs fell from 68 to 66 percent, indicating men really are trying to skimp.

So it would appear that, in 2013, men are either discovering too many holes in their briefs or the economy is really rebounding at last. In the quarter ending February 2011, national men’s underwear sales were up an impressive 14 percent in dollar volume sales, according to Marshal Cohen, chief industry analyst at The NPD Group. Overall, the men’s apparel market was up 3.3 percent for the year 2010, which does suggest men are ready to rebuild their wardrobes.

It’s a prolonged purchase,” said Cohen. “It’s like trying to drive your car an extra 10,000 miles.”

So what created this turnaround in sales? Many people in the industry give credit to the renewed attention to technological and design advancements, which were made possible in large part by the strengthening economy. In 2012, men’s underwear sales went up 13% according to NPD Group. Compared to the dipping underwear sales at the beginning of the recession, that is a considerable jump.

Cohen continued, “For the last couple of years, men gave women a run for their money at retail, with growth in sales of men’s apparel consistently outpacing growth in women’s. Men took fashion more seriously by adding colorful casual wear to their wardrobe.”

In my opinion, the biggest and most sustainable reason for the turnaround is really men wanting to explore the limits of what’s possible through technology and design, more so than the economy turning around. On a personal level, I have long graduated from the three-pack Fruit of the Looms briefs and advanced into realm of boxer briefs (Thank you, Calvin Klein boxer briefs!) and suppression-style, athletic-cut underwear and beyond. For me, it’s all about bold color, prints (crazy and otherwise), and pouch design; and above all else, comfort. It’s about wearing underwear so well-designed, you don’t even think about it. I have purchased underwear, AussieBum, online from Australia; which I have enjoyed over the past four years. Yep, I got intrigued by pouch design and leg opening comfort and lived to tell about it. I was even an early adopter of the H&M David Beckham Bodywear line, which is surprisingly well-made and supremely comfortable. (I have also been lusting after underwear from Garcon Model for the longest time now. However, the spirit is willing but the wallet is mighty weak at the moment.)

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And I am not alone. In a world where a semi-evolved man can research a new style or brand online and buy it instantly, he’s more likely to experiment with different looks and styles than he was in the bleak days of  the past when his only choice was a three pack of white briefs. Others points to men, through divorce, re-entering the dating scene and having to put their best foot forward; and women, as is their way, simply taking charge of purchasing underwear they want to see on their husbands and boyfriends.

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As Bob Mazzoli, chief creative officer of Calvin Klein Underwear, told Kleinmann, “We have also seen an expansion in the breadth of color and prints offered in men’s underwear.” Mazzoli believes that men’s underwear has moved beyond its traditional role as a “replacement commodity.” It’s now a medium for expression, an extension of the self and an essential component of a man’s style.”

That the market–and men–are ready to embrace a new world order was apparent at the recent 2013 CURVExpo New York Designer Lingerie and Swim Show at Javits Center. Although CURVExpo has long been the province for women’s intimates, shapewear, and swimsuits, there was a good representation of men’s underwear designs there and not one boring ill-fitting white brief in the bunch. From Hanro to Mansilk, there was a style for every man, except maybe for those who insists on going commando.  Herewith are the primarily men’s underwear brands who stood out within the small representation of companies out on the exhibition floor.

CHARLES VAN DER PEAR: A CLASSIC IN THE MAKING

As an expat in New York,” said Karl van der Paer, “I missed the European style of boxer that has a more tailored fit. I sought to design a boxer with an inner liner to combine the support provided by a boxer-brief with the looks of a boxer.”

Charles van der Pear

Charles van der Pear

Necessity is the mother of invention and it was necessary for Karl van der Paer to take it upon himself to design his own underwear. The company was founded with a novel objective: to improve men’s underwear design for fit, comfort, and style. Manufactured in New York City’s Fashion District, the Charles van der Pear collection (www.charlesvanderpear.com) is made from lightweight woven cotton shirting fabric (constructed from seven individual parts with a tailored fit both in the front and in the back). The Company’s signature product is a colorful slim-fit boxer with a unique inner support feature: A soft cotton inner liner designed to keep the package in check. The boxer also features a two-button waistband, a button fly, fitted leg holes and a fully covered elastic waist. There’s so much goodness here, you really cannot ask for more. The result is a distinctive underwear design that combines the support provided by a boxer-brief with the looks of a classic, preppy boxer. What’s not to love about all of this? Continue reading

Freshpair And Z100 Join Forces To Break The World Record For Largest Gathering Of People In Underwear During The 11th Annual National Underwear Day®

More than 2,270 participants from across the globe will gather in Times Square for the record-breaking attempt

In celebration of the 11th Annual National Underwear Day® , on August 5, 2013 from 5 p.m. to 7:30 p.m.,

Freshpair, Inc. logo.  (PRNewsFoto/Freshpair)

Freshpair, Inc. logo. (PRNewsFoto/Freshpair)

thousands are set to gather in Times Square for an attempt to break the Guinness World Records® title for “Largest Gathering of People In Underwear.” Event host Freshpair.com, creator of National Underwear Day® , and Clear Channel Media and Entertainment New York’s Z100, New York’s hit music station, aim to promote self-confidence and celebrate body image on the world’s biggest stage. Freshpair is thrilled to be partnering with many of their top underwear brands for this year’s National Underwear Day® including Papi, Diesel, and Wacoal.

Freshpair is the largest online retailer of men’s underwear and a leading online retailer of women’s intimates and has been on the industry’s cutting edge since the company was founded in 2000. With its proprietary At Home Bra Fitting and subscription services, Freshpair carries thousands of styles from more than 100 brands, matched with exceptional advice and excellent customer care.

At Freshpair, it’s our mission to help people feel more confident in their underwear,” said Matthew Butlein, President of Freshpair. “For the 11th anniversary of National Underwear Day® , we wanted to send a big message. Join us on August 5 th to break a Guinness World Records achievement and help show the world what confidence looks like. If just one person is inspired to be more confident in their own skin then we’ve done our job.”

National Underwear Day® was created on August 5, 2003 to create awareness with the hope of inspiring confidence in everyone, regardless of shape or size. This year’s event is focused even more on body awareness and empowers participants to be comfortable in the skin they are in. For National Underwear Day® updates, please follow @Freshpair, #NUD2013 and/or visit www.NationalUnderwearDay.com

Z100’s Greg T will host and DJ the celebration in Times Square between 5 p.m. and 7:30 p.m. EST. and will announce the winner of Freshpair’s Twitter contest. The event is free and open to the public.

I’m excited to help inspire positive body image in the New York City community,” said Greg T, on-air personality for Z100, Clear Channel Media and Entertainment New York. “We are proud to be a part of this event and I look forward to breaking a world record in just my underwear.”

CURVExpo 2013 Designer Lingerie and Swim Show Comes to New York

The summer will be hot at CURVExpo. CURVENY New York will take place on August 4, 5, and 6 at the Javits Center North while CURVENV Las Vegas will stick to its highly-efficient, cost-saving two-day format on August 19 & 20 at the Venetian, a fashion hub that keeps expanding with new shows this season. For the first time this year, both shows coincide respectively with the New York Lingerie and Swimwear Market and the Las Vegas Fashion Weeks. The New York Market Week is a magnet for major retailers from all over the US and Canada; Las Vegas in turn attracts fashion buyers not only logoTaglinefrom the West Coast and Canada, but also from South America and overseas. The Spring/Summer 2014 collections will celebrate the season with a strong swimwear presence, exciting emerging designers and lastly, a sizeable men’s segment.

The season’s focus, designer swimwear, will stand out with leading brands as well as new collections presented by talented young designers. Specialty stores will discover or revisit designer brands such as: Luli Fama, L*Space, Agua Bendita, Vitamin A, Sauipe, Pain de Sucre, Sorella Swim, Eberjey, DKNY, Juicy Couture, Nanette Lepore, Trina Turk, La Blanca, 2Bamboo, Coco Countours, Coco Rave, Coco Reef, Vince Camuto, Carmen Marc, Valvo, Marc by Marc Jacobs, Michael Kors, TYR Huntington Beach… all known for their perfect fit, fabrics and foremost, their strong fashion appeal.

Men’s collections represent an asset for specialty retailers seeking to expand their current selection and meet consumer’s needs. Pull-In, Saxx Underwear, Wood Underwear, Bia Boro, Jor Underwear, Sex Underwear and Aubade are a few of the brands present both at CURVENY New York and CURVENV Las Vegas.

Young designers get especially pampered at CURVExpo with a brand new, open space called the “Gallery” where their collections will occupy center stage: Kisskill, Anais B., Body Hush, Donna Reis, Mirame Swim, Sokoloff, among others, will make their grand entrance this season. The creativity and comfort level make these brands perfect for retailers in search of novelty and fashion-forward lines. Continue reading

Bare Necessities Teams Up With Jockey to Launch New Online Boutique at BareNecessities.com

Bare Necessities (http://www.barenecessities.com), the largest online specialty retailer of women’s and men’s branded

Bare Necessities Teams Up With Jockey to Launch New Online Boutique at BareNecessities.com.  (PRNewsFoto/Bare Necessities)

Bare Necessities Teams Up With Jockey to Launch New Online Boutique at BareNecessities.com. (PRNewsFoto/Bare Necessities)

and designer intimate apparel and lingerie, announced that the company is partnering to launch a new online boutique with Jockey, one of the world’s most legendary apparel brands and leaders in comfort.

The new boutique features an incredible selection of Jockey’s best products for women and men. Most importantly, if you haven’t seen Jockey lately, you’re going to be amazed by the boutique’s selection of new innovations and array of trusted favorites.

While traditional styles like their Jockey Classics and Jockey Elance® Collections are still huge hits for both men and women, Bare Necessities’ new boutique also features more modern Jockey fits like their Cheekies collection for women, and their odor-fighting high-performance Jockey Sport underwear for men, which is currently backed by a national TV ad campaign.

Contributing to their more modern mindset, Jockey has also partnered with stylist and fashion icon Rachel Zoe to help promote their comfortable shapewear and sexier new panty styles. Rachel also happens to love Jockey, and has many favorite styles which can also be found on BareNecessities.com. “Amazing styles start with what’s underneath. And underneath it all I prefer, Jockey,” says Rachel Zoe.

Bare Necessities’ new Jockey boutique is also a digital experience, featuring multiple videos, interactive product elements, and the new Jockey national TV ad. The boutique launches on www.barenecessities.com/Jockey beginning July 23, 2013, featuring a total of over 150 incredible products from Jockey.

Bare Necessities is the largest online specialty retailer of women’s and men’s branded and designer intimate apparel and lingerie. Since 1998, Bare Necessities has featured bras ranging from band size 28 to 56 and cup sizes AA to N, as well as a variety of other products up to a size 6X and 24W, including one of the best selections of shapewear, hosiery, swimwear, and shaping clothing for average, full-busted, and plus-size women. In February of 2012, www.Bareplus.com was launched, providing a vast selection of intimate fashion exclusively for curvy women. Bare Necessities features over 180 national and international brands such as Wolford, La Perla, Bali, Calvin Klein, DKNY, HUE, Under Armour, SPANX, Skinnygirl by Bethenny Frankel, Chantelle, Wacoal, Hanky Panky, and many more.

Australian Underwear Brand Cocksox® Celebrates Seven Year Anniversary with Seven Deadly Sins Ad Campaign

How do you celebrate seven sinful years as one of the top international boutique men’s underwear line? If we’re talking about Cocksox®, the infamous underwear and swimwear brand from Australia, you do so by creating an anniversary campaign the likes of which few has ever seen, of course!

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We started out with one red underwear brief listed on eBay, almost as a dare,” laughs Nadiah Christensen, Cocksox® Creative Director, “And now look, seven years later Cocksox® is bigger and better than ever.”

Known around the world for their enhancing men’s underwear and very sexy imagery, the Seven Deadly Sins campaign has a very different look from previous Cocksox® campaigns. Stark white backgrounds and eye-popping visuals tell the tale of each of the sins. Sydney based photographer Elvis Di Fazio came on board to shoot models Rogan Richards and Steve Williams to create the fantastic, stylized sins for Cocksox®. Continue reading

DOLCE & GABBANA SPRING/SUMMER 2013 GYM LOOKBOOK ARRIVES

DOLCE & GABBANA present their SPRING/SUMMER 2013 GYM LOOKBOOK featuring models ADAM SENN, ELBIO BONSAGLIO, ENRIQUE PALACIOS, JAE YOO, PAOLO ANCHISI and TOMAS GUARRACINO. Inspired by boxing and football, the GYM COLLECTION showcases the fashion house sportswear and beach looks, featuring comfortable and practical sweatpants, sweatshirts with cartoon inspired prints, and bright spring colors perfect for workout and bumming around the house on the weekend.

Dolce & Gabbana Spring/Summer 2013 Men's Gym (& Beach) Lookbook (Courtesy: Dolce & Gabbana)

Dolce & Gabbana Spring/Summer 2013 Men’s Gym (& Beach) Lookbook (Courtesy: Dolce & Gabbana)

Dolce & Gabbana Spring/Summer 2013 Men's Gym (& Beach) Lookbook (Courtesy: Dolce & Gabbana)

Dolce & Gabbana Spring/Summer 2013 Men’s Gym (& Beach) Lookbook (Courtesy: Dolce & Gabbana)

Dolce & Gabbana Spring/Summer 2013 Men's Gym (& Beach) Lookbook (Courtesy: Dolce & Gabbana)

Dolce & Gabbana Spring/Summer 2013 Men’s Gym (& Beach) Lookbook (Courtesy: Dolce & Gabbana)

Continue reading

2(X)IST OPENS POP-UP SHOP TO AID HURRICANE SANDY RELIEF EFFORTS AND BENEFIT AMERICAN RED CROSS

2(X)IST LAUNCHES HOLIDAY POP-UP FOR GIFT GIVING AND GIVING BACK

 

Dedicated to innovation in comfort, fit and style, men’s lifestyle brand, 2(X)IST is giving back to the community this holiday season, launching its first-ever pop-up shop and donating 100% of profits to the AMERICAN RED CROSS IN GREATER NEW YORK to help restore the region and provide for those affected by Hurricane Sandy. As a New York-based company deeply invested in its hometown, 2(X)IST seeks to honor its roots and heighten awareness through the holidays that the effects of the storm are as enduring as they are devastating and will also continue drops of basic essential pieces including the brand’s signature crew-neck t-shirts, long underwear and henleys to those communities hit the hardest. Located at 1411 BROADWAY at 40TH STREET in New York’s iconic TIMES SQUARE, the shop will be open from November 26th through December 24th.

Known for its cutting-edge fashion, contoured shapes, and superior comfort, 2(X)IST creates fashion forward designs to fit men’s lives. Founded in 1991, the company has grown to become an iconic men’s lifestyle brand with a style and fit for every occasion. 2(X)IST leads the evolution of fabrics, materials, and technology to create better fitting underwear, swimwear, apparel, and accessories for fashion-forward, confident, and modern men.

The shop will feature a curated selection from the brand’s holiday collection and signature essentials, as well as a sneak peek of its debut watch collection, available for purchase in Spring 2013. The lines available at the pop-up range from the 2(X)IST ESSENTIAL, comprising 100% cotton everyday basics including the CONTOUR POUCH BRIEF and SLIM-FIT CREW-NECK, to the more holiday festive 2(X)IST TARTAN, a jubilant take on traditional plaid incorporated into signature briefs, trunks, and long underwear. With all prices 25% off MSRP, ranging from $14 for single pieces to $36 for three-packs, and available in a variety of bold color combinations including active green, cobalt and poppy red, there is endless opportunity to give back this holiday season. Continue reading

Bare Necessities Celebrates 30 Years of Calvin Klein Underwear with Tantalizing New Digital Lookbook

It’s like Marky Mark and Kate Moss are back in sexy underwear, primping for the 21st Century!

BARE NECESSITIES has launched an online digital lookbook in celebration of CALVIN KLEIN‘s 30 years of iconic underwear, and it’s the hottest photo spread since MARKY MARK (MARK WAHLBERG) strutted his stuff for photographer HERB RITTS in 1992.

Bare Necessities Celebrates 30 Years of Calvin Klein Underwear with Tantalizing New Digital Lookbook. (PRNewsFoto/Bare Necessities)

Continue reading