Runway Images photographed by Kat Rabbit
As she celebrates her 10th Year Anniversary Spring/Summer 2014 show during New York Fashion Week at Eyebeam, Daisy Fuentes can be justifiably proud of herself and her accomplishments. She has done something not too many other “celebrity” designer can boast about: She has demonstrated major longevity and achieved an estimated $1.5 billion in sales, all while not grabbing the magnifying industry glare like Mary Kate and Ashley Olsen’s The Row, Justin Timberlake, Jennifer Lopez, Marc Anthony or Sophia Vergara. More importantly, she has done so while designing clothes a majority of American women seems to want to buy and proudly wear.
Fuentes herself knows that her success as a fashion and lifestyle brand in the increasingly competitive marketplace was not pre-ordained just because she was in the spotlight as a former model and MTV VJ (when MTV was worth watching, just saying) and that hard work, determination and many other factors went into making her clothing line the success it is today.
As she told WWD in a fashion week article celebrating the 10th year anniversary, “There are so many elements to it. It’s so moody; it’s so of the moment and on to the next. It’s hard to find customer loyalty. So when you find it, it’s like a rare gem, and you have to celebrate that. That’s why we are celebrating the longevity. I didn’t start doing this because I wanted a celebrity line. I wanted to be involved in fashion and be creative with something that had to do with fashion. The opportunity came, and I thought it would be a dream. I really took my time with every category. I didn’t just put out a line with everything. I chose partners carefully and made sense of the whole thing” Continue reading