Photography by Kevin Mazur and Theo Wargo/Getty Images for adidas
“I don’t want the clothes to be the life. I want the clothes to help the life.” — Kanye West
For Autumn/Winter 2015, Kanye West and adidas Originals has unveiled a bold new proposition: YEEZY SEASON 1, a collection of apparel and footwear that proposes to “cherishes universality and timelessness” at Skylight Clarkson Sq on February 12, 2015 in New York City. Described by West as the world’s first “solutions-based” clothing line, the individual pieces seeks to define a style that matches the relentless pace of contemporary lives.

NEW YORK, NY – FEBRUARY 12: Kanye West on the runway at the adidas Originals x Kanye West YEEZY SEASON 1 fashion show during New York Fashion Week Fall 2015 at Skylight Clarkson Sq on February 12, 2015 in New York City. (Photo by Theo Wargo/Getty Images for adidas)

NEW YORK, NY – FEBRUARY 12: Models walk the runway at the adidas Originals x Kanye West YEEZY SEASON 1 fashion show during New York Fashion Week Fall 2015 at Skylight Clarkson Sq on February 12, 2015 in New York City. (Photo by Theo Wargo/Getty Images for adidas)
With this collection, West’s goal is to give consumers workable solutions to the ultimate daily question (What should I wear today?) by creating a line of high-quality essentials that can be freely combined in infinite ways—“like Legos,” he says. This means stripped-down, comfortable, and unpretentious clothes for a “modern jet-set couple,” pieces to be worn from the gym to the office to a meeting to the airport and everywhere in between. “I wanted something that felt like New York or Paris or Tokyo or Santa Barbara or Chicago—a worldliness and an ease.”
adidas Originals x Kanye West YEEZY SEASON 1 (Photo by Theo Wargo/Getty Images for adidas)
adidas Originals x Kanye West YEEZY SEASON 1 (Photo by Theo Wargo/Getty Images for adidas)
adidas Originals x Kanye West YEEZY SEASON 1 (Photo by Theo Wargo/Getty Images for adidas)
adidas Originals x Kanye West YEEZY SEASON 1 (Photo by Theo Wargo/Getty Images for adidas)
adidas Originals x Kanye West YEEZY SEASON 1 (Photo by Theo Wargo/Getty Images for adidas)
adidas Originals x Kanye West YEEZY SEASON 1 (Photo by Theo Wargo/Getty Images for adidas)
adidas Originals x Kanye West YEEZY SEASON 1 (Photo by Theo Wargo/Getty Images for adidas)
adidas Originals x Kanye West YEEZY SEASON 1 (Photo by Theo Wargo/Getty Images for adidas)
adidas Originals x Kanye West YEEZY SEASON 1 (Photo by Theo Wargo/Getty Images for adidas)
adidas Originals x Kanye West YEEZY SEASON 1 (Photo by Theo Wargo/Getty Images for adidas)
adidas Originals x Kanye West YEEZY SEASON 1 (Photo by Theo Wargo/Getty Images for adidas)
adidas Originals x Kanye West YEEZY SEASON 1 (Photo by Theo Wargo/Getty Images for adidas)
adidas Originals x Kanye West YEEZY SEASON 1 (Photo by Theo Wargo/Getty Images for adidas)
adidas Originals x Kanye West YEEZY SEASON 1 (Photo by Theo Wargo/Getty Images for adidas)
adidas Originals x Kanye West YEEZY SEASON 1 (Photo by Theo Wargo/Getty Images for adidas)
The collection is defined by a silhouette of considered volume—billowing and oversize on top, tight and trim around the bottom—based largely on his personal sense of style. A study in contrasts like street-luxury and vintage-new, the clothing shapes a new modern wardrobe. For men, this includes MA-2 bombers with oversize flap pockets; washed cotton collarless blouson jackets; oversize sweats with distressed edges and worn, puckered hems; and perfect T-shirts in tones of camel, olive, blue-gray, and camouflage. Each piece is intended to be worn by any sex.
adidas Originals x Kanye West YEEZY SEASON 1 Women’s Collection (Photo by Theo Wargo/Getty Images for adidas)
adidas Originals x Kanye West YEEZY SEASON 1 Women’s Collection (Photo by Theo Wargo/Getty Images for adidas)
adidas Originals x Kanye West YEEZY SEASON 1 Women’s Collection (Photo by Theo Wargo/Getty Images for adidas)
adidas Originals x Kanye West YEEZY SEASON 1 Women’s Collection (Photo by Theo Wargo/Getty Images for adidas)
adidas Originals x Kanye West YEEZY SEASON 1 Women’s Collection (Photo by Theo Wargo/Getty Images for adidas)
adidas Originals x Kanye West YEEZY SEASON 1 Women’s Collection (Photo by Theo Wargo/Getty Images for adidas)
adidas Originals x Kanye West YEEZY SEASON 1 Women’s Collection (Photo by Theo Wargo/Getty Images for adidas)
adidas Originals x Kanye West YEEZY SEASON 1 Women’s Collection (Photo by Theo Wargo/Getty Images for adidas)
adidas Originals x Kanye West YEEZY SEASON 1 Women’s Collection (Photo by Theo Wargo/Getty Images for adidas)
adidas Originals x Kanye West YEEZY SEASON 1 Women’s Collection (Photo by Theo Wargo/Getty Images for adidas)
adidas Originals x Kanye West YEEZY SEASON 1 Women’s Collection (Photo by Theo Wargo/Getty Images for adidas)
adidas Originals x Kanye West YEEZY SEASON 1 Women’s Collection (Photo by Theo Wargo/Getty Images for adidas)
adidas Originals x Kanye West YEEZY SEASON 1 Women’s Collection (Photo by Theo Wargo/Getty Images for adidas)
adidas Originals x Kanye West YEEZY SEASON 1 Women’s Collection (Photo by Theo Wargo/Getty Images for adidas)
adidas Originals x Kanye West YEEZY SEASON 1 Women’s Collection (Photo by Theo Wargo/Getty Images for adidas)
adidas Originals x Kanye West YEEZY SEASON 1 Women’s Collection (Photo by Theo Wargo/Getty Images for adidas)
adidas Originals x Kanye West YEEZY SEASON 1 Women’s Collection (Photo by Theo Wargo/Getty Images for adidas)
adidas Originals x Kanye West YEEZY SEASON 1 Women’s Collection (Photo by Theo Wargo/Getty Images for adidas)
The women’s collection, however, clearly and intentionally shapes a feminine silhouette with high-waist, knee-length, body-conscious knit skirts; floor-grazing cotton tube dresses; tightly woven running tees; and stunning crop tops ingeniously crafted from adidas socks. “This is a challenge to where fashion is currently—a new feminine ideal,” West says, explaining the curve-hugging pieces.
NEW YORK, NY – FEBRUARY 12: A close up shoe detail from the adidas Originals x Kanye West YEEZY SEASON 1 fashion show during New York Fashion Week Fall 2015 at Skylight Clarkson Sq on February 12, 2015 in New York City. (Photo by Kevin Mazur/Getty Images for adidas)
NEW YORK, NY – FEBRUARY 12: A close up shoe detail from the adidas Originals x Kanye West YEEZY SEASON 1 fashion show during New York Fashion Week Fall 2015 at Skylight Clarkson Sq on February 12, 2015 in New York City. (Photo by Kevin Mazur/Getty Images for adidas)
NEW YORK, NY – FEBRUARY 12: A close up shoe detail from the adidas Originals x Kanye West YEEZY SEASON 1 fashion show during New York Fashion Week Fall 2015 at Skylight Clarkson Sq on February 12, 2015 in New York City. (Photo by Kevin Mazur/Getty Images for adidas)
For footwear, West and adidas presented further breakthroughs following the highly anticipated launch of the YEEZY Boost. Newly revealed shoes included woven lo-top sneakers for men and suede stilettos and platform snow boots for women—developed in close tandem with adidas’ products team. The designer expresses his gratitude to adidas for its unparalleled technical prowess. He says, “They are a super innovative company that gives artists a platform to create and dream.”
Presented during the Fall/Winter 2015 New York Fashion Week and just before the NBA All-Star Weekend, the show was conceptualized by West in close collaboration with renowned contemporary artist Vanessa Beecroft. Beecroft has shown internationally since 1993 and is known for her innovative performances and unconventional approach to the creation of images and communication (in that her live events are recorded through photography and film). Her works is said to reside in the gap between art and life and her conceptual approach is most similar to the creation of a live painting.
Upon entering the venue, guests were lead into a dimly lit room, where 9 rows of models stood stoic still. As lights turned on with blinding intensity, each row of models progressed forward, lending the audience a full view of the clothes. Guests including Beyoncé, Jay-Z, Kim Kardashian West, Rihanna, Drake, Justin Bieber, P. Diddy, Kris Jenner, Kendall Jenner, Khloe Kardashian, George Condo, Anna Wintour, Spike Jonze, Russell Simmons, Big Sean, Pete Wentz, Pusha T, A$AP Ferg, Steven Klein, 2Chainz, Cassie, Alexander Wang, Kehinde Wiley, Tom Sachs, Gia Coppola, Travis Scott, A-Trak, Jeanne Greenberg Rohatyn, Hailey Baldwin, and adidas athletes John Wall and Von Miller. “Wolves” an unreleased track from West’s forthcoming studio album served as the soundtrack to this fashion spectacle.
(“Wolves” was written by Kanye West, Cashmere Cat, Vic Mensa, Sia, Mike Dean, Noah Goldstein; produced by West, Cashmere Cat, Mike Dean, Noah Goldstein, Plain Pat, with additional contribution from Vic Mensa and Sia)
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