2016 Holiday Gift Guide: Find the Joy of Giving This Holiday Season With Magnificent Gifts From Macy’s

From Fashion And Tech To Home Goods And Stocking Stuffers, Macy’s Wide Assortment Makes Holiday Shopping A Breeze.

Plus Extra Help Is Always Available From The Gift Specialists At My Stylist@Macy’s

The holiday season is a celebration of happiness that brings loved ones together, and Macy’s has the perfect gifts to make family, friends, and all those near-and-dear feel special. Whether it’s the runway show-obsessed fashionista, the diehard athlete, the tech fanatic, or the master chef, Macy’s has an abundance of items at every price point sure to warm the hearts of those who mean the most.macyslogo-1

No [other] time of [the] year inspires the sentiments of love, caring and generosity quite like the holiday season,” said Kathy Hilt, Senior Vice President of My Stylist@Macy’s. “This year, we’ve truly topped ourselves with the most unique assortment of gifts for every person on your list. Plus, if you need a little help, Macy’s dedicated gift specialists at My Stylist@Macy’s make picking the perfect present easier than ever.”

The Gift of Style

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Find the perfect gift for everyone on your list this holiday season at Macy’s stores and on macys.com; I.N.C. International Concepts Slippers, $39.50. (Photo: Business Wire)

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With a roster of top brands and celebrated designers, Macy’s is the ultimate destination for items to elevate that special someone’s wardrobe this holiday season. For her, handbags, shoes, jewelry and always-on-trend athleisure items will inspire pure joy. Jewel-embellished slip-ons from MICHAEL Michael Kors are chic, sporty and rendered in luxe velvet, applying the must-have fabric of the season in a unique and unexpected way. A signature Mickey Mouse wristlet in a bright hue from Coach is whimsical, practical and stylish, while a funnel neck hoodie and tights from Nike, or Calvin Klein Performance logo joggers and sweaters can take her from yoga to brunch with flair. Give her the gift of both comfort and glamour with a pair of fabulous faux fur-trimmed glitter moccasins from I.N.C. International Concepts.

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Find the perfect gift for everyone on your list this holiday season at Macy’s stores and on macys.com; Kenneth Cole Reaction Wallets, $48 each. (Photo: Business Wire)

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For him, a velvet sport coat from Alfani immediately adds panache to any look. Pair the coat with bar III slim trousers and a tie for a more formal approach, or layer with jeans and loafers or boots for a look that is relaxed, yet polished and urbane. Polarized aviators from Ray-Ban are a classic, but undeniably sleek and stylish way to protect his eyes from the sun, and a zipper slim billfold wallet from Kenneth Cole Reaction is an excellent way to update a staple he uses every day.

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Find the perfect gift for everyone on your list this holiday season at Macy’s stores and on macys.com: YSL mon paris parfum spray, $122

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Beauty and grooming are the finishing touches, and Macy’s has a wide array of fabulous products that are sure to delight. The Impulse Beauty artistry palette and 9-piece brush set allows her to experiment with countless looks in an awe-inspiring number of colors and shades. For him, Kiehl’s 4-piece Hydration Hits set gives the oft-coveted gift of smooth and healthy skin. Continue reading

First CES 2017 Keynote Announced: NVIDIA CEO to Address Latest in Artificial Intelligence, Self-Driving Cars, Virtual Reality, Gaming

The Consumer Technology Association (CTA)™ announced its first keynote speaker for CES® 2017: NVIDIA co-founder and CEO Jen-Hsun Huang, who will deliver the event’s preshow address at 6:30 PM on Wednesday, Jan. 4, 2017. Owned and produced by the Consumer Technology Association, CES will run Jan. 5-8, 2017, in Las Vegas, NV.Print

NVIDIA has spent the last two decades pioneering Graphics Processing Unit (GPU) computing. It invented the GPU in 1996 and has evolved it into a computer brain that gives humans the power to simulate virtual worlds and gives computers the intelligence to understand the real world. NVIDIA is now the world leader in AI computing — turning science fiction into reality.

Huang co-founded NVIDIA in 1993 and has served since then as president, chief executive officer and a member of the board of directors. Noted by Harvard Business Review as one of the world’s 100 best-performing CEOs, he is a recipient of the Dr. Morris Chang Exemplary Leadership Award from the Global Semiconductor Association and has received other accolades, most notably the Daniel Epstein Engineering Management Award from the University of Southern California, and an honorary doctorate from Oregon State University. He is also a founding honoree of the U.S. Immigrant Entrepreneur Hall of Fame.

The Autonomous Vehicle Marketplace — formally known as Vehicle Intelligence — has grown by 75 percent since its inception at CES 2014. NVIDIA will exhibit alongside automotive manufacturers in the North Hall at CES 2017. Plus, more than a dozen CES conference sessions are dedicated to autonomous vehicles and vehicle technology.

NVIDIA plays a central role in some of the most important technology forces changing our world today,” said Gary Shapiro, president and CEO, Consumer Technology Association. “Its work in artificial intelligence, self-driving cars, VR and gaming puts the company on the leading edge of the industry. Mr. Huang is a visionary CEO who consistently anticipates trends well before their arrival. I am especially pleased to welcome him to the keynote stage given the growth we’ve seen in all of these areas on the CES show floor.

The Consumer Technology Association (CTA)™ is the trade association representing the $287 billion U.S. consumer technology industry. More than 2,200 companies – 80 percent are small businesses and startups; others are among the world’s best known brands – enjoy the benefits of CTA membership including policy advocacy, market research, technical education, industry promotion, standards development and the fostering of business and strategic relationships. The Association also owns and produces CES® – the world’s gathering place for all who thrive on the business of consumer technologies. Profits from CES are reinvested into CTA’s industry services.

CES is the world’s gathering place for all who thrive on the business of consumer technologies. It has served as the proving ground for innovators and breakthrough technologies for 50 years – the global stage where next-generation innovations are introduced to the marketplace. As the largest hands-on event of its kind, CES features all aspects of the industry. And because it is owned and produced by the Consumer Technology Association (CTA)™, the technology trade association representing the $287 billion U.S. consumer technology industry, it attracts the world’s business leaders and pioneering thinkers to a forum where the industry’s most relevant issues are addressed.

For a sneak-peek into Huang’s CES keynote address, check out what NVIDIA has to say about it. Registration for CES 2017 is now open. Visit CES.tech for more information. Check out CES video highlights. Follow CES online at CES.tech and on social.

CES 2016: Whirlpool Unveils Revolutionary, Pantry-Inspired Smart Home Refrigerator

Award-Winning French Door Refrigerator is the Industry’s[i] Easiest to Organize with Unique Shelving System for More Storage

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Photo Courtesy of Whirlpool

For more than one hundred years, the Whirlpool brand has been inspired by how people care for their families and the brand is known for designing home appliances that are focused on improving how families give and get the care they need with the latest technologies and innovations – whether that means most flexible refrigerator storage for all types of family needs, induction technology for efficient cooking and easier cleaning, or laundry pairs that sense and adapt to clothes with the latest in connected technologies.

Completely and intuitively re-imagined on the inside, the pantry-inspired layout in the re-designed WHIRLPOOL® SMART FRENCH DOOR REFRIGERATOR ($3,800.00) is designed to use space more efficiently with a unique shelving system for families to fit and find all their edible favorites, making it the easiest refrigerator to organize.¹

With pantry shelves that store 30 percent more¹, the refrigerator won top honors with two 2016 CES Innovation Awards in the Smart Home and Home Appliances categories.

The market has traditionally provided stagnant, similarly spaced interiors, and has not been responding with new designs that account for which items people reach for most often,” said Shannon Blakely, brand manager, Whirlpool brand. “Based on global food trends and family observations about how they store food, a team of Whirlpool consumer researchers, designers and product engineers helped design an interior space that moves the least-used, small items out of the way to create easier access to larger items, improves visibility of all items and reduces the need for re-shuffling.”

The Industry’s¹ Easiest to Organize Refrigerator Based On A Radically New Interior Configuration,

Whirlpool® designers considered everything from the grocery store produce aisle to the modern kitchen pantry in developing this refrigerator that does more than keep food cold.

Every section, every shelf, every bin in the French Door Refrigerator was re-designed to deliver smart organization with greater access and better visibility to change the way families think about storing food. Key innovations include:

INFINITY SLIDE SHELVES line the perimeter of the fridge, so families can move small items to the edges and make room for big, high-use items front and center. The shelves are precisely spaced apart based on common sizes of food packaging so that yogurts, spaghetti jars, 12-pack soda boxes and egg cartons fit perfectly. And, they glide just as far as needed to accommodate taller items like corked wine bottles and pitchers.

INDUSTRY-FIRST “FLIPPERS” allow families to adjust the shelves up or down without having to clear the shelves completely.

— With an understanding of what families buy most, the PERFECTPLACES(TM) SYSTEM has just the right spot reserved for every item, so the refrigerator and freezer spaces no longer become a dumping ground with overflowing bins.

GALLON DOOR BINS give families the most gallon door bin storage in the industry.[ii]

— From chocolate to cheese to kid’s snacks, a SMALL ITEMS BIN and TREASURE(TM) BIN help keep the little items in clear sight.

ASYMMETRICAL CRISPERS are designed with dividers to display fresh produce like bell peppers up front, and store bags of apples in the back. The biggest crispers in the market³ were thoughtfully designed to hold common foods and packaging like unwieldy long and wide celery stalks and large plastic lettuce containers.

— A full-width “PLATTER POCKET” SHELF, which slides out entirely to get to favorite foods easier. It’s spaced from the other shelves at a height specifically for wide, flat items so families have a special spot for brownie pans, lasagna dishes and pizza boxes.

BRIGHT LED UNDERSHELF LIGHTS in the EASYVIEW(TM) SYSTEM boast 40 percent more brightness under the shelf to help illuminate even those far-back corners where half-filled condiment jars have been known to hide for years.

— The STORERIGHT(TM) SYSTEM‘s dual cooling allows for fresh and frozen foods to be maintained at the perfect temperatures using sensor technology. Dual cooling also measures humidity levels and adjusts the temperature automatically, without the need to manually adjust.

— Always be ready for unexpected guests with the ReadySet(TM) system with dual icemakers that make more than twice the ice.[iii] Continue reading

More than Two Dozen Policymakers, Regulators To Speak at CES 2016

The Consumer Technology Association (CTA)™, formerly the Consumer Electronics Association (CEA)®, announced that 27 international, federal, state and local government officials will speak at CES 2016®. Among the policymakers delivering remarks or speaking on panels: Transportation Secretary Anthony Foxx, Federal Aviation Administration (FAA) Administrator Michael Huerta, every member of the Federal Communications Commission (FCC) and Federal Trade Commission (FTC), U.S. Chief Technology Officer Megan Smith, Director of the U.S. Patent and Trademark Office Michelle Lee, Sens. Dean Heller (R-NV) and Mark Warner (D-VA), Rep. Darrell Issa (R-CA) and France’s Minister of Economy, Industry and Digital Affairs, Emmanuel Macron. In total, more than 160 top policymakers, regulators and staff are expected to attend. Owned and produced by CTA, CES is the world’s gathering place for all who thrive on the business of consumer technology.Print

CES has become a must-attend event for government officials who sit at the intersection of public policy and  technology,” said Gary Shapiro, president and CEO, Consumer Technology Association. “CES is the ideal gathering place for policymakers and regulators to engage with the tech companies and entrepreneurs driving innovation and the global economy. As an industry, the tech sector understands the importance of showing government officials how emerging and disruptive technologies are improving our world and changing the way we live and work. And we understand the need to explain that pro-innovation policies allow for the next generation of tech breakthroughs.”

A full listing of all government officials speaking at CES 2016 conference sessions follows:

Tuesday, January 5

Hyperdata and the Mobile Future
Peter Marx, CTO, City of Los Angeles

Roadmap to FDA Approval: What You Need to Know

Bakul Patel, associate director for digital health, Center for Devices and Radiological Health, FDA

Wednesday, January 6

FAA Press Conference featuring CTA, 3D Robotics, DJI and Google

FAA Administrator Michael Huerta

SuperSession: Insights with the FTC and FCC 

FTC Chairwoman Edith Ramirez

FCC Chairman Tom Wheeler

SuperSession: An Inside Look: Industry Innovators and Government Join Forces

Tom Kalil, deputy director for policy, White House OSTP

U.S. CTO Megan Smith, White House OSTP

Internet of Things: Myriad Benefits and New Challenges 

U.S. Senator Dean Heller (R-NV)

Alan Davidson, director of digital economy and senior advisor to the secretary, U.S. Department of Commerce

FTC Commissioner Julie Brill

Germany’s State Secretary for Justice and Consumer Protection Gerd Billen

When Bad Things Happen to Good Companies

Ann Barron Di Camillo, director of US-CERT, Department of Homeland Security
2016 Preview: FTC and FCC Commissioner Roundtable 

FTC Commissioner Julie Brill

FCC Commissioner Mignon Clyburn

FTC Commissioner Terrell McSweeny

FTC Commissioner Maureen Ohlhausen

FCC Commissioner Michael O’Rielly

FCC Commissioner Ajit Pai

FCC Commissioner Jessica Rosenworcel

Cyber Security Starts at the Top

Suzanne Spaulding, under secretary, Department of Homeland Security

Thursday, January 7

Beyond Smart Cities: The Future of Urban Mobility 

U.S. Secretary of Transportation Anthony Foxx

Innovating Privacy: New Frameworks for Changing Technology

FTC Commissioner Maureen Ohlhausen

SuperSession: Global Innovation

France’s Minister of Economy, Industry and Digital Affairs, Emmanuel Macron

U.S. Senator Mark Warner (D-VA)

Rules for Drones: Best Policies and Practices

Marke “Hoot” Gibson, senior advisor, UAS Integration, FAA

Managing Low-Altitude Airspace for Safety and Privacy

Parimal Kopardekar, Ph.D., principal investigator, Unmanned Aerial Systems Traffic Management (UTM), NASA Ames Research Center

LIT Reception and Dinner

Nevada Governor Brian Sandoval

Friday, January 8

What’s Next for Patents? Promoting Innovation and Preventing Abuse

U.S. Representative Darrell Issa (R-CA) 

Michelle Lee, Under Secretary, U.S. PTO

CES 2016: A Star-Studded Show

Celebrity Guests To Promote Latest Innovations And Trends At Global Stage For Innovation

CES® 2016 will feature Hollywood stars, professional athletes, TV personalities and celebrity chefs discussing and promoting technology that is revolutionizing the way consumers live, work and play. Owned and produced by the Consumer Technology Association (CTA)™ – formerly the Consumer Electronics Association (CEA)®CES 2016 is the world’s gathering place for all who thrive on the business of consumer technologies, and will run January 6-9, 2016, in Las Vegas, NV.
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YouTube vloggers turned entrepreneurial powerhouses, Justine Ezarik, aka iJustine, and Joey Graceffa, will serve as Ambassadors for the Entertainment Matters Program at CES. Presented by Variety, Entertainment Matters is the CES program designed to help the Hollywood community navigate the most influential technology show in the world.

TV/ radio host, producer and entrepreneur Ryan Seacrest will participate in a headliner conversation with Bob Pittman, chairman and CEO, iHeartMedia during the Entertainment Summit, presented by Variety, on Thursday, January 7, from 2:15-2:45 PM in the LVCC, North Hall, Room N258.

The C Space Storyteller conference track features actor, entrepreneur and radio/ TV personality Nick Cannon and celebrity Chef Morimoto. Morimoto will share his story on Tuesday, January 5, from 2:45-3:15 PM, while Cannon returns to CES on Wednesday, January 6 from 4-4:30 PM to reveal how digital media has influenced his brand and enabled career-changing opportunities. Both events will take place in ARIA, Level 1, Pinyon 5.

Dallas Mavericks owner Mark Cuban, and studio analyst for Turner Sports Shaquille O’Neal, will participate in the Tech Investing in Sports conference as part of the Sports Business Forum, presented by Turner Sports. The session will be moderated by CNN news anchor Brooke Baldwin on Thursday, January 7, from 11:30 AM-12:10 PM in Venetian, Level 2, Hall D. O’Neal will also participate in the NBA on TNT Live Broadcast with host Ernie Johnson, and fellow analysts Charles Barkley and Kenny Smith. The broadcast will take place on Thursday, January 7, from 4-5 PM in Venetian, Level 2, Hall D and is open to all CES attendees.
 
The Sports Business Forum also will host The Commissioner’s Panel on Sports and TechnologyRobert Manfred, commissioner of the MLB, and Adam Silver, commissioner of the NBA, will participate in a discussion moderated by Turner Sports studio host Ernie Johnson on Thursday, January 7, from 9-9:40 AM in Venetian, Level 2, Hall D.

Under Armour will host a plethora of athletes and Olympians at their booth (Sands, Hall C, #74316) including: Tony RomoMichael PhelpsBuster PoseyCal Ripken Jr., Georges St-PierreDeion SandersNastia LiukinJake Dalton and Brandon Wynn.

The founder of The Chopra Foundation, Dr. Deepak Chopra, M.D., will participate in Harnessing the Power: Precision Medicine and Genomics, part of the Digital Health Summit, presented by Living in Digital Times. The session runs Thursday, January 7, from 1:45-2:45 in Venetian, Level 4, Lando 4303.

ABC’s Shark Tank and CEO, FUBU and Shark Branding Daymond John is among the panelists in the Making Disney Magic: Connecting Digital and Physical Worlds SuperSession, presented by the Consumer Technology Association, on Thursday, January 7, from 1-2 PM in LVCC, North Hall, Room N257.

Actress and singer Christina Milian will be at Monster’s booth (LVCC, Central Hall, #9405) on Friday, January 8, from 12-3 PM to discuss her relationship with Monster and her latest endeavors.
 
Retired NBA players Larry Johnson and Larry Nance, and retired Vincentian-American NBA player Adonal Foyle will all make appearances at ZTE’s booth (LVCC, South Hall 3, #31706) between Wednesday, January 6 and Friday, January 8.  The NBA National Championship trophy will also be on display at ZTE’s booth all day Thursday, January 7.

Celebrity magician Penn Jillette is partnering with Withings to discuss his recent weight loss – not with any of his famed magic tricks but with a strict diet, exercise and use of several smart, connected devices from Withings. Jillette will reveal his secrets at Withings’ booth (Sands, Hall C, #74300) on Thursday, January 7, at 11 AM.

Hell’s Kitchen Season 10 finalist Chef Dana Cohen will present a cooking demonstration at Haier America’s booth(LVCC, Central Hall, #12814) every hour from 10 AM-4 PM Wednesday, January 6Friday, January 8.

NFL legend and FitStar personal trainer Tony Gonzalez will be at FitBit’s booth (Sands, Halls C, #74108) for photo opportunities on Wednesday, January 6 from 1:30-2:30 PM.


Actress, best-selling author and activist Jenny McCarthy will conduct a live broadcast of her Sirius XM show followed by an autograph session at FCA’s Uconnect booth (LVCC, North Hall, #3534) on Thursday, January 7, from 1-3:30 PM.
 

CES is the world’s gathering place for all who thrive on the business of consumer technology. It has served as the proving ground for innovators and breakthrough technologies for almost 50 years—the global stage where next-generation innovations are introduced to the marketplace. As the largest hands-on event of its kind, CES features all aspects of the industry. And because it is owned and produced by the Consumer Technology Association (CTA)TM – formerly the Consumer Electronics Association (CEA)® – the technology trade association representing the $285 billion U.S. consumer technology industry, it attracts the world’s business leaders and pioneering thinkers to a forum where the industry’s most relevant issues are addressed.

LG To Unveil LG Signature Premium Lineup At CES 2016

LG’S FIRST EVER SUPER BOWL COMMERCIAL TO BOLSTER BIG OLED TV MARKETING BLITZ

Stunning New Brand Reimagines LG Home Appliances and Consumer Electronics As Never Been Seen Before

Ridley Scott’s RSA Films to Produce Super Bowl 50 Spot Positioning LG OLED TV as New Era in TV Technology

LG Electronics (LG) is planning to shake up the home entertainment and appliance market with the launch of new premium lineup at CES 2016. The new high-end products from LG will be a differentiated brand, featuring innovations unique to LG SIGNATURE. The new lineup will be introduced for the first time at CES with sales to commence in key target markets in North America, Europe and Asia soon after.LG-SIGNATURE

The LG SIGNATURE lineup was carefully selected and designed by a special team within the company with input from leading design experts and will initially consist of a television, refrigerator, washing machines and air purifier, with more products to be added as the brand expands.LG-SIGNATURE-LOGO_B

The visualization of “essence” was the inspiration behind the design philosophy of the LG SIGNATURE brand. To achieve the streamlined look of LG SIGNATURE, the products were stripped of all features that detracted from the brand’s spirit. The result is a family of products of the finest quality that delivers a sense of exclusivity to its owners.

All are encouraged to visit www.LGSIGNATURE.com for a sneak preview before CES.

By drawing on the best of LG’s incredible technology and design innovation, the LG SIGNATURE brand will open up new opportunities for high-end appliances and consumer electronics,” said Brian Na, executive vice president and LG’s global marketing officer. “LG’s leadership in both brown and white goods gives us a unique advantage that very few companies have. Who better to introduce such a brand than LG?

Jake Scott and Ridley Scott

Jake Scott and Ridley Scott

LG Electronics (LG) also announced that the company’s first-ever Super Bowl commercial will be produced by Ridley Scott’s production company, RSA Films. Jake Scott will direct the spot that showcases LG’s widely acclaimed OLED TV technology. As part of the company’s aggressive marketing effort, LG’s Super Bowl 50 commercial spot will illustrate the company’s commitment to exploring new technologies and communicate the bold message that OLED TV isn’t just a new TV, it signifies a whole new era in television technology.

LG’s commercial draws upon the expertise and creativity of this father and son collaboration. Ridley Scott’s The Martian recently won the 2015 Best Director Award from the National Board of Review, as well as garnering a Golden Globe nomination for best picture. He is also known for his breakthrough 1984 commercial for Macintosh, named the best Super Bowl ads of all time by Forbes. Not to be outdone by his father, Jake has six Super Bowl commercials under his belt, including Budweiser’s ‘Lost Dog’, USA Today’s highest rated commercial from last season.

Jake Scott and Ridley Scott

Jake Scott and Ridley Scott

When I first saw OLED TV’s, I was mesmerized by its staggering picture quality,” said Ridley Scott. “With 1984, audiences were introduced to a technological advancement that promised to change everything,” said Jake. “I see a similar kind of disruption with LG OLED TV.”

We are extremely excited to work with Ridley and Jake Scott on the OLED TV Super Bowl commercial project,” said Lee Jeong-seok, vice president of Marketing Communication at the LG Electronics Home Entertainment Company. “LG will continue to offer consumers the opportunity to witness OLED TV’s abilities for perfect black levels and exceptional color representation, which come together to create a whole new viewing experience.”

Nestlé Nespresso SA Introduces George Clooney As New U.S. Brand Ambassador

Partnership and Multi-Channel Marketing Campaign Spotlight Nespresso’s Quality Coffee Credentials and Sustainability Efforts; Encourage Americans to “Experience a cup above”

This is the 1st U.S. TV commercial for Clooney and the 10th TV commercial internationally.

Nespresso, the worldwide pioneer and reference in premium, single-serve coffee, has announced that George Clooney — American actor, screenwriter, producer, director and activist — will extend his relationship with the company by becoming the new brand ambassador in the U.S. Beginning November 2nd, Clooney will be featured in Nespresso’s new integrated marketing campaign in the U.S., which brings to life Nespresso as “a cup above” across television, print and digital advertisements, a partnership web film, social media and a dedicated microsite. The campaign will also run in Canada. This is the first branded television advertising campaign in North America to feature Clooney.

George Clooney on the set of the new Nespresso “Experience a cup above” advertising shoot in Los Angeles, CA

George Clooney on the set of the new Nespresso “Experience a cup above” advertising shoot in Los Angeles, CA

Nestlé Nespresso SA is the pioneer and reference for highest-quality portioned premium coffee. Headquartered in Lausanne, Switzerland, Nespresso operates in 62 countries and has more than 10,500 employees. In 2014, it operated a global retail network of over 400 exclusive boutiques.

Extended Partnership to the U.S. Solidifies Clooney as Global Ambassador for Nespresso

As Nespresso’s U.S. brand ambassador, Clooney will share with American consumers Nespresso’s heritage of quality coffee, innovative design, leading sustainability and customer service. Clooney has been a long-term partner with the brand in Europe and other international markets, charming fans and coffee aficionados in broadcast and print campaigns since 2006. He also serves as a member of the Nespresso Sustainability Advisory Board, collaborating on ideas and solutions towards improving the lives and futures of coffee farmers.

We are thrilled that George Clooney is expanding his relationship with Nespresso by becoming the new U.S. brand ambassador. We are very proud of the work we have done together and we look forward to extending the partnership to bring our brand story and high quality, sustainable coffee to more and more people in the U.S.,” said Guillaume Le Cunff, President, Nespresso USA and member of the Nespresso Sustainability Advisory Board.

Danny DeVito on the set of the new Nespresso “Experience a cup above” advertising shoot in Los Angeles, CA

Danny DeVito on the set of the new Nespresso “Experience a cup above” advertising shoot in Los Angeles, CA

In the 30- and 60-second television ads, Clooney dressed in a war General costume is in a movie studio commissary lined up for coffee where he meets Danny DeVito, wearing a Napoleon costume. Danny is pouring himself a coffee from an antiquated coffee pot while George brews himself a fresh Nespresso. Danny, and various other characters in costume, is intrigued with George’s coffee selection and proceeds to ask Clooney to introduce him to Nespresso. Clooney, in his characteristic wit and charm, agrees to train Danny in the art of good taste – from his coffee selection to the beauty of tango dancing to a finely tailored suit. In the end, George himself is even impressed. Through their entertaining and comedic interplay, Clooney and DeVito demonstrate how everyone can “Experience a cup above.”

Danny DeVito, with supporting actor, Helena Mattsson, on the set of the new Nespresso “Experience a cup above” advertising shoot in Los Angeles, CA

Danny DeVito, with supporting actor, Helena Mattsson, on the set of the new Nespresso “Experience a cup above” advertising shoot in Los Angeles, CA

The statement is an invitation into Nespresso’s elegant lifestyle and the company’s commitment to deliver the highest quality sustainable Grand Cru coffees to its consumers. Only 1-2 percent of the world’s coffee crops match the brand’s strict quality requirements and aroma profiles. Continue reading