Target Reimagines Toy Experience for the Holidays

(Photo Credit: Stephen Allen)

Retailer expands and reimagines space in hundreds of stores, doubles down on new and exclusive toys, and offers playful experiences for families with events and more

  • Nearly a quarter-million square feet of new space for toys across more than 500 stores
  • Remodeled toy department available in more than 100 stores
  • Deeper inventory and more than 2,500 new and exclusive toys–nearly double last year
  • 25,000 hours of joy with in-store events for families
  • New digital experience, gift finder for toys on Target.com, and digitally enabled kids’ gifting catalog

Target Corp. unveiled its plans for creating an unbeatable toy experience for shoppers this holiday season. Minneapolis-based Target Corporation serves guests at more than 1,800 stores and at www.Target.com. Since 1946, Target has given 5 percent of its profit to communities, which today equals millions of dollars a week. The retailer is adding nearly a quarter-million square feet of new space for toys across more than 500 stores and will complete remodels of toy departments in more than 100 stores. Guests will find great prices throughout the season, deeper inventory and more than 2,500 new and exclusive toys—nearly double compared to last year. Additionally, Target will host nearly 25,000 hours of family-friendly store events and is introducing a new toys hub on Target.com, as well as a digitally enabled kids’ gifting catalog.963442362ab9bb70265680b00e3a6733

For many guests, finding the perfect toy to wrap up and give their little-loved ones this holiday is going to be their top priority. We want them to know that Target is here to help,” said Mark Tritton, executive vice president, and chief merchandising officer, Target. “Our team has spent months preparing for this season, selecting the assortment, deepening our inventory to offer more of the hottest items and reimagining the experience we have for toys in our stores and online. We’re excited to welcome more shoppers to Target this season and help them create memorable moments for years to come.”

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By Nov. 2, Target will complete the expansion of nearly a quarter-million square feet of space for toys across more than 500 stores. The expanded departments will showcase larger items like electric ride-on vehicles, playhouses, outdoor playsets, and more. New displays will take items out of their packaging and put them into a 360-degree shopping experience. Playful signing will make it easy for guests to shop this new kid-friendly world and purchase items directly in-store or have them shipped to their home via Target.com. Continue reading

Children’s Brand Gymboree Launches Collaboration with Rachel Zoe

 

Children’s retailer teams up with celebrity mom and fashion designer for two-part partnership, exclusively at Gymboree stores and gymboree.com

Gymboree, the children’s retailer known for providing high quality, comfortable clothing, and accessories, is collaborating with celebrity mom and fashion designer Rachel Zoe to curate holiday looks, along with co-designing an upcoming Spring 2019 collection. This announcement comes on the heels of the brand’s relaunch and celebrates the all-new Gymboree.

Gymboree Logo

Gymboree Logo (Photo Credit: Gymboree)

To kick-off the collaboration, Zoe is featured in an exclusive video, making her favorite picks from Gymboree’s Holiday collection, now in stores and at gymboree.com. She shares the best of dressed-up holiday looks with an assortment of styles that are perfect for family photos and all the special events of the season. For girls, you can expect to see pieces with a lot of texture and shine, such as ribbon stripes, metallic jacquards, velvet, and faux fur. For boys, Zoe recommends creating a look he would be happy to wear by mixing soft knits with cozy sweaters and denim.

The second curated collaboration from Rachel Zoe and Gymboree is the Holiday Gift collection, coming in early November, which will include her top picks for boys and girls—pieces that are easy to mix in different ways and encourage individual style. Standout pieces include a metallic silver windbreaker for boys and a denim jacket with a fur collar for the girls.

In Spring 2019, Gymboree will launch Rachel Zoe X Gymboree, a limited-edition collection of clothing and accessories for both boys and girls. Zoe’s design aesthetic brings a fresh, pretty sensibility to the upcoming girls’ styles and a cool California feel to the boys’ looks while staying true to Gymboree’s signature comfort and quality style for kids.

I am beyond excited to partner with Gymboree to share my favorite pieces from their new holiday collection and to announce our upcoming Spring 2019 design collaboration. The Gymboree holiday line has something for everyone on your list––whether you are shopping for your own little ones or gifting friends. As a mother of two young boys, it is so important to consider comfort as much as style when getting them dressed for any occasion.”

Rachel Zoe’s picks from the Holiday collection will be available in stores and online at www.gymboree.com earlier this month. More information on the exclusive Rachel Zoe X Gymboree collection launch will be made available in the coming months.

Pottery Barn Kids Unveils Bright Bohemian Collection With Designer And Artist Justina Blakeney

Exclusive Collection of Home Decor for Nursery and Kids Debuts 

Pottery Barn Kids, a member of the Williams-Sonoma, Inc. portfolio of brands, has launched a vibrant new collection with Justina Blakeney, artist, designer, author and founder of Jungalow®.POTTERY_BARN_KIDS_Logo-_JPEG

A mother herself, this will be Blakeney’s first collection created specifically for kids and baby. Bursting with bold hues, the Justina Blakeney for Pottery Barn Kids collection features the designer’s signature hand-drawn patterns and bohemian aesthetic with more than 90 pieces, including bedding, rugs, lighting, giftables, decorative accessories, and storage. Inspired by Justina’s passion for travel and nature, the collection includes imaginative themes, from wild jungle scenes to whimsical worlds of magic and outer space.

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Astronomad room in the Justina Blakeney for Pottery Barn Kids collection.

 

Designer, artist, New York Times best-selling author, and founder of Jungalow®, Justina Blakeney is known for her colorful, patternful and plant-iful aesthetic. With an online audience of over 2,000,000, Justina has created a design movement which encourages people to experiment, let loose and decorate wild! Justina grew up in Berkeley, California where her colorful, soulful, multi-cultural upbringing had her obsessed with international travel, flea markets, plants, and textiles from an early age. She then moved to Los Angeles to study World Arts and Cultures at UCLA and upon graduation, she set off to travel the globe. She made it across the Atlantic but then somehow found herself living, studying design and then working in Italy for the better half of her twenties. Now, back in Los Angeles, Justina runs her award-winning lifestyle blog Jungalow.com and designs surface patterns and products for her homewares brand, Justina Blakeney Home.

Jungalino Nursery in the Justina Blakeney for Pottery Barn Kids Collection.

Jungalino Nursery in the Justina Blakeney for Pottery Barn Kids Collection.

The best part of being a child is letting your imagination run wild, and with this collaboration, I wanted to capture that spirit of adventure,” said Blakeney. “Inspired by my daughter and my love of nature, I wanted to bring fun, color and a sense of wonder into the nursery and kid space. Together with Pottery Barn Kids, I used my hand-painted patterns and boho sensibility to create pieces inspired by imaginary worlds my daughter and I share, and collections that celebrate the curiosity and playfulness of children everywhere.”

Magic Disco Caravan room in the Justina Blakeney for Pottery Barn Kids Collection.

Magic Disco Caravan room in the Justina Blakeney for Pottery Barn Kids Collection.

The Justina Blakeney for Pottery Barn Kids collection showcases Justina’s uninhibited creativity and ability to bring cheerful and eclectic style into any space. The Jungalino room and nursery, which includes decor for both kids and baby, was made to mix and match, featuring palm fronds prints, jungle animals, and natural textures. Adding an eye-catching twist to classic bedding, the hand-stitched Embroidered Palm Quilt pairs seamlessly with the “Hey Boo Boo” Sentiment Pillow, while the Dipped Fringe Light and Sun Shelf create a playful vibe.

Jungalino Room in the Justina Blakeney for Pottery Barn Kids collection.

Jungalino Room in the Justina Blakeney for Pottery Barn Kids collection.

Designed with mystical accents, the Magic Disco Caravan bedroom combines mosaic-inspired global patterns with shimmering metallic detailing. Highlights include the Ceramic Turtle Night Light, Disco Caravan Rug and Vida Luna Doll, the designer’s personal favorite, which all bring a touch of enchantment to the space. Taking the collection to the next level with out-of-this-world style, the Astronomad bedroom incorporates a deep blue hue and groovy galactic print and pattern.

The Justina Blakeney for Pottery Barn Kids collection brings to life Justina’s free-spirited outlook, mixing bohemian style and modern charm,” said Jennifer Kellor, President, Pottery Barn Kids. “The collection is designed with pieces that inspire imagination and encourage children to explore their own colorful creativity, and we are thrilled to share this collaboration with our customers.

The Justina Blakeney for Pottery Barn Kids collection is available for purchase now on www.potterybarnkids.com/justina-blakeney and in select Pottery Barn Kids stores.

For more information, please visit potterybarnkids.com/justina-blakeney and join the conversation on social media @potterybarnkids @justinablakeney and #lovemypbk.

Holiday 2017: Festive Family Fun At The Peninsula New York

With the 2017 holiday almost upon us, families and children of all ages can experience the joy of New York during the holidays in the heart of the city at The Peninsula New York. As the temperatures begin to drop and the holiday spirit starts to rise, families and children of all ages can celebrate the season with a variety of hotel packages and themed events taking place this winter, guaranteed to create lasting memories for all.

Luxury hotel announces family-friendly rooms packages and events to celebrate the season.

Luxury hotel announces family-friendly rooms packages and events to celebrate the season. Holiday package includes an in-room gingerbread playhouse.

Boys and girls of all ages can journey to the Big Apple with their families and experience the Nights Before Christmas Package, offering holiday fun for the whole family. Children on the nice list will be rewarded with an in-room gingerbread playhouse, Elf on the Shelf candy cane scavenger hunt, gingerbread cookie decorating kit, exclusive access to The Peninsula Sweet Shoppe, Christmas movie library complete with classic films and more.

Guests who book this package will also receive:

  • In-room Gingerbread Playhouse set-up
  • Elf on the Shelf candy cane in-room scavenger hunt
  • Exclusive access to the Peninsula Sweet Shoppe
  • Gingerbread cookie decorating kit
  • Holiday-themed turndown amenity
  • Christmas movie library
  • Peninsula Snowpage Snowglobe gift
  • Complimentary dining for children 10 years and under
  • Daily American breakfast for two adults

With room rates starting at $1,145 per night, this package is available for booking from November 24 to December 30, 2017 and can be reserved by calling or emailing Reservations can be made directly online at www.peninsula.com/newyork, by calling (212) 956 2888 or e-mail pny@peninsula.com.

CHILDREN’S EVENTS

LUXURY HOTEL ANNOUNCES FAMILY-FRIENDLY ROOMS PACKAGES AND EVENTS TO CELEBRATE THE SEASON 2

Luxury hotel announces family-friendly rooms packages and events to celebrate the season. Special activities include a Gingerbread House Decorating Class.

Children of all ages are invited to journey to the North Pole this holiday season with the Polar Express Children’s Holiday Tea. Taking place in the hotel’s Gotham Lounge on December 17, children can attend dressed in their favorite pajamas and enjoy a book reading alongside the conductor, tea, cookies and more.

Date: December 9

Time: 11:00am to 1:00pm

Price: $85 per person (includes one holiday cocktail per adult)

A holiday favorite for families, join The Peninsula New York’s Executive Pastry team through a Gingerbread House Decorating Class this season. Children and families alike can join in on the festivities complete with a child-friendly Afternoon Tea and storytelling by Mrs. Claus, while adults enjoy a tea buffet and glass of Champagne while watching the decorating activities alongside their little ones.

Date: December 16

Time: 12:00pm-2:00pm

Price: $98 per person (includes one glass of Champagne per adult). Reservations can be made by calling 212-903-3941 or by emailing diningpny@peninsula.com.

Lands’ End Sharpens Its Pencils To Launch The ‘Smart Stop’ For Back To School

On-trend style, outstanding value and best-in-class school uniforms make Lands’ End the one-stop Smart Stop for back-to-school

Being smart isn’t just about getting good grades. It’s also about being savvy. Savvy parents also know that Lands’ End Kids is the one-stop Smart Stop for back-to-school. Lands’ End today announced it has launched its largest assortment of on-trend, back-to-school clothing, uniforms and gear with extended sizes, clever features, better pricing and the return of A+ favorites.

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Lands’ End (PRNewsfoto/Lands’ End, Inc.)

“At Lands’ End Kids, we make it easy to be a smart shopper with just about everything kids of all ages and sizes need for back to school. From head to toe, backpacks to lunch boxes, we have styles to suit every taste and durability to satisfy every parent,” says Todd Christiansen, divisional merchandise manager, Lands’ End Kids. “We design our clothing and gear to not only last, wash after wash, playground visit to pick-up soccer game, but we offer the latest trends and styles too. Plus with features such as a virtually indestructible Iron Knee®, mix-and-match options, and tagless tags, we help parents make smart choices that will last from the first day of school and quite possibly into the next school year.

Lands End Smart Stop

Lands’ End launches the Smart Stop for Back to School

High Marks for Knit Kit™

Lands’ End designers sharpened their pencils to design this season’s Knit Kit collection for girls at an amazing value. “What’s great about the Knit Kit collection is that with just a few pieces, girls can mix and match solids, patterns and prints within a color story to extend their outfitting options. It’s a smart option for comfort and flexible style so girls can get ready in a minute,” said Liz Pierce, vice president of design, Lands’ End Kids.

Each item is incredibly soft and made to last. The fabric is 95 percent cotton with a touch of spandex to make the colors pop while ensuring the adorable tops, bottoms and dresses bounce back after each wash.

Leggings pair easily with just the right length legging tops. Long-sleeve curved hem knit tees look great with new knit skorts featuring shorts underneath. Legging tops start at $23 and leggings at $14.50. A variety of dress silhouettes including A-line, twirl and fit and flare give girls options to wear them on their own or with leggings. Dresses are priced from $27-$32. Look for two key Knit Kit “stories” – Multi Floral with dark navy and turquoise colors plus Collegiate Hearts with navy, pink and pops of yellow.

Lands End Backpacks

Best in Class Backpacks

Simply Genius! Iron Knee® Pants

Smart back-to-school shoppers know that quality matters. Iron Knee pants have set the bar for quality bottoms that will save parents money with their durability. They’re most likely to be outgrown before they’re outworn,” said Pierce.

Iron Knee pants feature a virtually hidden reinforced knee that can handle what boys and girls dish out. A thin membrane of strong, soft fabric is fused to the inside of the knee and sewn into the side seams for extra staying power. Look for Iron Knee in cargo pants, jeans, cadet pants, a new jogger style and more. For girls, select styles of chino pants feature Iron Knee, making them a solid option for school uniform and dress code schools.

Go-To Graphic Tees Express Smart Style

From cute creatures to science and space themes, girls and boys love Lands’ End graphic tees. These “statement” pieces allow kids to express their personality and are the go-to choice for layering under full-zips such as the cozy sherpa hoodie. This season’s styles feature embellishments such as sequins, metallic, glow-in-the-dark, beads and more. For girls, look for constellation and space themes as well as adorable animals such as a hedgehog, fox, horse and birds, $17.50-$28. For boys, look for dinosaurs, space, animal and conservation themes, $15.50-$27.50.

For a complete and comfortable outfit, graphic tees pair well with new joggers for girls and boys. New French terry joggers for girls are available in heather and printed, with an easy elastic waistband and ankles. Boys who seek comfort will gravitate to pull-on knit cargo joggers. Available in space dye, camo, and classic navy, these boys’ bottoms pair easily with just about any top.

Customers Asked, Lands’ End Answered

Why mess with perfection?” Lands’ End customers asked and the designers answered. Back this season are girls’ yoga pants and the sherpa hoodie in a classic silhouette starting at $37. Boys also have a new and improved sherpa hoodie with a full sherpa fleece lining, kangaroo pockets and full-zip front, also starting at $37.

Start Off on the “Smart” Foot

Lands’ End has re-envisioned its footwear collection for girls and boys with soft yet durable soles and easy fits at great prices. Many of the styles in girls’ footwear coordinate back to the Knit Kit and graphic tees. New Molly Riding Boots are a comfortable option with a cotton lining and microbial finish to easily throw on with casual cool dresses. For boys, laces are optional with slip on Oxford shoes, Chukka boots, and Trekker shoes. Continue reading

Wilshire + Cooper Introduces Sustainable Fashion for Infants With Moon Monsters

Extensive Range of European Designs Made from 100% Organic Cotton Available Now at Wilshire & Cooper

Wilshire & Cooper has Introduced the Belgian childrenswear label, Moon Monsters, an innovative collection of eco-friendly apparel and accessories made for the little rebels amongst us.

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Extensive Range of European Designs Made from 100% Organic Cotton Available Now at Wilshire & Cooper

With a primary focus on both quality and sustainability, Moon Monsters provides an eclectic mix of designs for little boys and girls made solely from 100% organic cotton. Not only is organic cotton a natural fiber that is much softer than conventional cotton, but it is also much better for your baby’s skin, especially those with sensitive skin or allergies, as it does not need to be treated with harsh chemicals and pesticides. Organic cotton also provides a much higher level of clothing quality as it naturally lasts longer and can be washed more easily, providing further benefits for both your wallet and the environment.

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Moon Monsters, an extensive range of European Designs Made from 100% Organic Cotton is Available Now at Wilshire & Cooper

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Moon Monsters, an extensive range of European Designs Made from 100% Organic Cotton is Available Now at Wilshire & Cooper

From rompers, playsuits, leggings, and pajamas to tops, sleeping bags, bibs and blankets, each style throughout the collection, many of which are gender neutral, showcases a chic, minimalistic aesthetic that incorporates adorable one-of-a-kind prints handmade by the label’s designers.

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Moon Monsters, an extensive range of European Designs Made from 100% Organic Cotton is Available Now at Wilshire & Cooper

Moon Monsters will only ever use fibers, ink, and material that has been produced in an eco-friendly process, safety tested, and certified by European laws, allowing consumers to be confident in their purchase knowing that the brand will always offer the best in loveable and sustainable items for their little loved ones.

Retailing from $20 to $62, Moon Monsters is available now at www.wilshireandcooper.com.

Announcing The Launch Of Wilshire & Cooper

Launched on Monday, April 17th, Wilshire & Cooper, a curated online shopping destination for children’s designer clothing and accessories, will offer a curated one-stop-shop for unique and beautifully crafted kidswear labels from around the world at the click of a button.

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Announcing The Launch Of Wilshire & Cooper (Courtesy of Wilshire & Cooper)

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Announcing The Launch Of Wilshire & Cooper (Courtesy of Wilshire & Cooper)

The full list of brands available in April includes Paul Smith Junior, Little Marc Jacobs, Oh My Kidswear, Moon Monsters, Little Lord and Lady, Lucky No. 7, Sol De Mayo, Lali Kids, Martine Charlotte, Little Fox, Margherita Kids, Marin + Morgan, Cartel Kids, Hannah and Tiff, Me Oui, Elks and Angels, Boys by Mark, Siaomimi, Mummy Moon, Bibiana La Lia, Radicool Kids and Lycorne. Retailing from $24-$350 USD, all collections will be available for shipping worldwide.

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Announcing The Launch Of Wilshire & Cooper (Courtesy of Wilshire & Cooper)

Whether in search of luxe designs inspired by the runways of Paris, playful statement pieces or imaginative casualwear, Wilshire & Cooper is the destination for an eclectic mix of exquisitely made contemporary kidswear brands. From widely coveted labels like Paul Smith Junior and Little Marc Jacobs to distinctive eco-friendly designs, accessories handcrafted in Spain, and specialty items made from Australian sheepskin wool, each brand has been hand selected to provide customers with a diverse selection of the latest in children’s fashion.

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Announcing The Launch Of Wilshire & Cooper (Courtesy of Wilshire & Cooper)

Each season, Wilshire & Cooper will offer the finest assortment of charming, fanciful styles for little boys and girls age newborn to 12 years including dresses, tops, bottoms, outerwear and accessories in a mixture of whimsical patterns, fabrications, and silhouettes.