Kipling USA’s 2016 Holiday Collection reveals an ongoing evolution through refreshed aesthetic.
Kipling North America, a division of VF Sportswear, Inc., is excited to announce the launch of its Holiday Collection this October.
Kipling USA celebrates feminine festivity this holiday season, introducing a new approach to the creative direction and elevated designs. Armed with a 360° Holiday campaign and fashion influencer Olivia Culpo as the face of it, the brand dives into the refreshed vision of Nina Flood – newly named President of Kipling North America in June. In tandem with this new leadership, the 2016 Holiday collection will mark Christine Lee‘s second season with the brand as its Head Designer, North America. Lee brings with her years of experience and a pioneering vision for the brand’s aesthetic. Continuing to experiment with fabrics and treatments, Kipling’s 2016 Holiday Collection promises luxe textures, brilliant hues, and famed functionality.
Founded in 1987 in Belgium, Kipling crafts lightweight handbags, luggage and accessories with a playful approach. Through innovative and contemporary designs, Kipling combines quality, function and style, creating the ideal accessory for an active lifestyle. Kipling established itself as a global brand by pioneering the use of its trademark crinkle nylon in expressive colors and patterns.
Inspired by the seasons festivity, the 2016 Holiday Collection “celebrates femininity, adding luxe touches to everyday functional styles“, Lee, explains. At the forefront of the collection sits a plethora of styles in metallic treated nylon. Ranging in shades of champagne and platinum to rose gold, the metallic bags and accessories mimic the brand’s classic features in function, and exude holiday festivity. Complimentary to the metallic, the collection will debut two new styles, the Paola backpack and Frieda cropped-cross-body. Plush to the touch, velvet styles feature golden hardware and sateen straps, offered in midnight black, emerald green and dusty rose pink.
The campaign images feature Culpo Making Spirits Bright by attending festive parties, wrapping presents and interacting with the brand’s newest collection. Culpo will also be highlighted in the brand’s 360° campaign through filmed moments of her holiday season happenings as she shares festive outfit ideas and DIY tips.
Kipling set its sights on Olivia Culpo, the former Miss Universe, as the face of the brand this season, who with her infectious energy has made a name for herself in the world of fashion and entertainment. An up-and-coming fashion influencer in her own right, she has created a substantial platform in both the modeling and fashion/media industry. Guest-hosting for E! Entertainment and gracing the cover of fashion magazines are among her recent successes.
North America President, Nina Flood comments, “We are thrilled to welcome Olivia to the Kipling family. Her endearing, genuine personality is further complimented by a style that is both playful and sophisticated, aligning with the spirit of our brand.“
The Kipling Holiday 2016 Collection will offer a complete range of styles available November 2nd on Kipling-USA.com, Kipling retail stores, and select department stores nationwide.
Kipling has headquarters in New York, N.Y. and Antwerp, Belgium, is distributed in more than 80 countries and is available in more than 5,000 stores globally. Kipling has 10 full-price retail locations in the US and is sold in Macy’s department stores and specialty stores nationwide. www.kipling-usa.com