Now Open: Four Seasons First Private Island Escape At Voavah, Baa Atoll, Maldives

Now open, the world’s first exclusive-use hideaway in a UNESCO World Biosphere Reserve, Four Seasons Private Island Maldives at Voavah, Baa Atoll is a truly private island that couples legendary service with limitless living.

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Four Seasons Private Island Maldives at Voavah, Baa Atoll

Capturing the imagination, this secluded five-acre (two hectare) haven transcends the private island experience: “entirely yours” from the moment of booking, seven bedrooms, a Beach House, dive school and 62-foot (18.9 metre) yacht extend the oceanic spoils of the Maldives’ only UNESCO Biosphere Reserve to up to 22 guests at a time. Guests decide the schedule, staff and services, redefining Voavah with every visit as somewhere to retreat, explore, connect, celebrate, and dream with one’s eyes open.

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Mezzanine Suite Bedroom at the Four Seasons Private Island Maldives at Voavah, Baa Atoll

Voavah days revolve around the double-storey Beach House and adjacent white sands, crystal waters and abundant reef – all exemplary even by Maldives standards. The Beach House hub offers open-air living room, dining room, kitchen, pool deck, gym, library and loft lounge, while seven bedrooms are arranged on the beach, over the pristine lagoon or elevated in panoramic Mezzanine Suites.

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Open air living room at the Four Seasons Private Island Maldives at Voavah, Baa Atoll

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Open air living room at the Four Seasons Private Island Maldives at Voavah, Baa Atoll

A 62 foot (18.9 metre) private yacht Voavah Summer invites exploration of a dazzling and undisturbed UNESCO domain. Experiences focus on the UNESCO territory, guided by a team that has already spent a decade protecting it: diving with whale sharks, snorkeling with manta rays, swimming with neighborhood turtles, fishing for dinner, visiting local islands, surfing unknown breaks and cruising into breathtaking Baa Atoll sunsets.

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The private yacht, Voavah Summer, at the Four Seasons Private Island Maldives at Voavah, Baa Atoll

At the heart of Voavah’s pledge to expand horizons, The Ocean of Consciousness Spa offers treatments based on the five pathways of Truth, Wise Action, Love, Peace, and Compassion – each designed to elevate awareness, transform actions and help individuals awaken to their power to affect wide-reaching change. Guests can also have yoga, meditation and pranayama classes, high-end beauty treatments and a Rossano Ferretti hair consultant on call.

A multicultural on-site team bestows nurturing one-on-one service, showcasing shining stars from Four Seasons culinary, spa, recreation, diving, housekeeping, childcare and marine conservation worlds.

Privacy-protected with single entry, CCTV, night vision cameras, and 24-hour on-site security patrols, Four Seasons Private Island Voavah is far more than a luxury retreat. It’s a reconnection to self and surroundings; an island to call one’s own; somewhere to explore desires, in one’s own way, where no-one is watching and anything is possible.

 

T-Mobile Drafts NFL Free Agent Tim Tebow to Showcase Contract Freedom in Two New Super Bowl XLVIII TV Spots

Capping off a year of game-changing firsts, T-Mobile US, Inc. today announced it’s got some skin in the Super Bowl this Sunday, airing its first ever TV commercials produced especially for the Super Bowl – both featuring Tim Tebow making the case for contract freedom.

T-Mobile Drafts NFL Free Agent Tim Tebow to Showcase Contract Freedom in Two New Super Bowl XLVIII TV Spots

T-Mobile Drafts NFL Free Agent Tim Tebow to Showcase Contract Freedom in Two New Super Bowl XLVIII TV Spots (Photo from ad shot by Stacy Wall, Imperial Woodpecker Prod.)

T-Mobile Drafts NFL Free Agent Tim Tebow to Showcase Contract Freedom in Two New Super Bowl XLVIII TV Spots

T-Mobile Drafts NFL Free Agent Tim Tebow to Showcase Contract Freedom in Two New Super Bowl XLVIII TV Spots (Photo from ad shot by Stacy Wall, Imperial Woodpecker Prod.)

The commercials (www.youtube.com/watch?v=ItbUe2QZ2CQ and www.youtube.com/watch?v=tyK2UG334C8), which will debut during the game on Sunday, are the first T-Mobile spots created specifically for the Super Bowl. They feature Tebow in a series of tongue-in-cheek vignettes showing how awesome life can be when you aren’t tied down to a long-term contract.

T-Mobile came to me with a great idea around a fun and creative Super Bowl spot. I love what they’ve been doing and how they treat their customers,” said Tim Tebow. “It was a blast filming all of the various scenes, and working with T-Mobile to highlight their concept around no contracts for their customers.”

T-Mobile Drafts NFL Free Agent Tim Tebow to Showcase Contract Freedom in Two New Super Bowl XLVIII TV Spots

T-Mobile Drafts NFL Free Agent Tim Tebow to Showcase Contract Freedom in Two New Super Bowl XLVIII TV Spots (Photo from ad shot by Stacy Wall, Imperial Woodpecker Prod.)

T-Mobile Drafts NFL Free Agent Tim Tebow to Showcase Contract Freedom in Two New Super Bowl XLVIII TV Spots

T-Mobile Drafts NFL Free Agent Tim Tebow to Showcase Contract Freedom in Two New Super Bowl XLVIII TV Spots (Photo from ad shot by Stacy Wall, Imperial Woodpecker Prod.)

Contract Freedom,” T-Mobile’s latest game-changing offer announced earlier this month, pays contract termination fees to any new or existing customers who port-in their number to a post-paid Simple Choice plan and trade-in their eligible phones(ii). T-Mobile offers up to $300 per line for smart phones traded-in and reimburses contract termination fees up to $350 per line, for a total of up to $650 per line. This provides families (up to five lines) with a quick and easy way to escape carrier annual service contracts that have deterred them from pursuing a better and more affordable wireless experience with T-Mobile.

Over the past year, T-Mobile has become America’s No.1 choice in wireless by eliminating the frustrations that the wireless industry is so famous for, with moves such as eliminating annual wireless service contracts and offering customers upgrade flexibility and freedom(i). In its latest move announced earlier this month, T-Mobile announced its ground-breaking “Contract Freedom” offer to pay off the contract termination fees of customers who switch to T-Mobile from other carriers and trade in their devices.

Why would anyone in their right mind stay in a situation that restricts them?” said John Legere, president and CEO of T-Mobile US. “We want everyone to be able to exercise their own choice which comes with contract freedom. We thought Tim Tebow was the perfect choice for these spots. And, like T-Mobile, he has the grit, determination and passion for doing the right thing.”

We’ve seen such a huge response from our Contract Freedom launch that we wanted to showcase the momentum of our latest Un-carrier move on a much grander stage,” said Mike Sievert, chief marketing officer of T-Mobile US. “You can’t get more visibility for a big message like this than at the Super Bowl, and who better than Tim Tebow to embody the relevance of contract freedom.”

[i]Based on net postpaid phone subscriber additions in Q2-Q4 2013 combined.

[ii]Eligible device trade-in, qual’g service, device purchase, & port-in from eligible carriers req’d. Up to five lines. See participating store for details

A Super Bowl Tradition Makes its New York Debut as GoBowling.com and Ed “Too Tall” Jones Host the Celebrity Bowling Classic

NFL Heroes and Fans Unite to Raise Funds for the NFL Foundation in a Celebrity Bowling Showdown at Bowlmor Chelsea Piers

GoBowling.com is teaming with one of the biggest NFL legends of all time to host the 9th Annual NFL Foundation Super Bowl Celebrity Bowling Classic at Bowlmor Chelsea Piers. Emceed by celebrated Super Bowl champion and football star, Ed ‘Too Tall’ Jones, the tournament aims to increase awareness and bring in donations for the NFL Foundation. The event will begin at 10:30 am EST on Saturday, February 1, 2014.

The NFL Foundation Super Bowl Celebrity Bowling Classic brings together fans and NFL heroes alike for an exciting day of bowling. Bowlers will be teamed up with current and former NFL stars, Pro Football Hall-of-Famers and wounded warriors from joint base McGuire Air Force, Fort Dix Army and Lakehurst Naval Air in New Jersey, who will serve as rotating celebrity captains throughout the event. Fans will get an opportunity to bowl and engage with the honorary legends on an up-close and personal level.

Prominent NFL stars and Pro Football Hall of Fame members confirmed to participate in the Classic include: OJ Anderson, John Baker, Erich Barnes, Lem Barney, Hank Bauer, Scott Brunner, Jarrod Bunch,Greg Buttle, Chris Calloway, Harry Carson, Parnell Dickinson, Carl Eller, Chuck Foreman, Nesby Glasgow, Rodney Hampton, Thomas Henderson, Ted Hendricks, Paul Hornung, Lamonte Hunley, Ricky Hunley, Brian Kelly, Jerry Kramer, Sean Landeta, Tom Mack, Curtis McGriff, Erik McMillan, Chuck Mercein, Michael Merriweather, Tom Nowatzke, Bart Oates, Brig Owens, Joe Pisarcik, Gary Reasons,Steve Reece, Willie Roaf, Pete Shaw, Mike Sherrard, Jim Taylor, Sandra Taylor, DeeDee Trotter, Justin Tucker, Everson Walls, Chris Ward, Ickey Woods and Garo Yepremian.

I’m so proud to once again team up with GoBowling.com to host this great event that combines two of America’s favorite pastimes, bowling and football, all to benefit a terrific cause. The Classic has become an annual tradition and its continued success speaks to both the enduring popularity and the fundraising power of bowling,” said Jones. “With more than 69 million people taking to the lanes every year, bowling is our nation’s number one participatory sport and an activity that can be enjoyed by people of any age, any background and from all walks of life.

There’s no other event like the Classic, a day where fans get to stand shoulder-to-shoulder with NFL legends in a fun and relaxed setting, and knock down some pins all for a great cause,” said Frank DeSocio, president of Strike Ten Entertainment (STE). STE is the centralized sponsor-activation arm for bowling and the creator of GoBowling.com, the top online destination for bowling fans. “This will be a special year for the Classic as we host the game with one of the NFL’s ‘biggest’ legends of all time in the Big Apple. We’re also pleased to welcome a number of past and present NFL stars who will take part in the tournament.”

GoBowling.com is the destination for bowling fans and enthusiasts seeking news and information about one of America’s favorite pastimes and the nation’s number one participatory sport.  With more than 69 million people taking to the lanes every year, GoBowling.com is a one-stop location where people of all ages can go to satisfy their love of bowling.  Consumers turn to GoBowling.com every day to find bowling fun – discovering new bowling centers, tips and tricks to use on the lanes, event news and great deals at more than 2,100+ family-friendly bowling centers across the country.

GoBowling.com encourages interested parties to sign up in teams of four for a total donation of $3,000 or for $750 per bowler. Guests of bowlers may also attend the event for a charge of $250 per person. Each bowler will receive a limited edition commemorative Super Bowl XLVIII bowling ball, pin and bowling shirt as well as a buffet meal and soft drinks. All proceeds will benefit the NFL Foundation, a non-profit organization. Interested parties should contact Tournament Director Nick Nicolosi at 201-489-0049 or n.nicolosi@verizon.net.

Renee Fleming To Sing The National Anthem At Super Bowl XLVIII On FOX

World-renowned soprano RENÉE FLEMING will sing the National Anthem as part of Super Bowl XLVIII pregame festivities at MetLife Stadium in East Rutherford, NJ on Sunday, February 2, the NFL and FOX announced today. The performance will be televised live on FOX prior to kickoff.

More than 164 million viewers in the U.S. watched last year’s Super Bowl, the most-watched television program in history.  The pregame show, including the National Anthem and Super Bowl XLVIII will be broadcast worldwide.

In addition, actress AMBER ZION will perform in American Sign Language the National Anthem.

Fleming will make her Super Bowl and is among many great performers who have been honored with singing the Super Bowl National Anthem including: Alicia Keys, Billy Joel, Diana Ross, Neil Diamond, Whitney Houston, Harry Connick, Jr., Garth Brooks, Natalie Cole, Vanessa Williams, Luther Vandross, Jewel, Cher, Faith Hill, the Backstreet Boys, Mariah Carey, Dixie Chicks, Beyoncé Knowles,Christina Aguilera and many more.

Fleming, known as “the people’s diva”, is a four-time Grammy winner, including the 2013 Grammy Award for Best Classical Vocal Solo.  One of the world’s most beloved and celebrated singers, she captivates audiences with her sumptuous voice and consummate artistry, both on the world’s greatest opera stages and in concert halls; even extending her reach to include indie rock, jazz, film soundtracks, and other media.  Fleming has performed at other major events worldwide including the Diamond Jubilee Concert for Queen Elizabeth II, the Nobel Peace Prize ceremony, and during the Olympics in Beijing. At a White House ceremony last July, the President awarded Fleming the National Medal of Arts, America’s highest honor for an individual artist.

PepsiCo to Host Super Bowl Celebration in New York City’s Winter Village at Bryant Park

Public to Have Free Access to Festivities as PepsiCo Expresses Appreciation and Thanks to New York, New Jersey and their Residents

First-Of-Its-Kind, Dome-Enclosed Space Called #PEPCITY will Feature Unique PepsiCo Food and Beverage Offerings from Celebrity Chefs David Burke, Marc Forgione, & Michael Psilakis; Concerts from Austin Mahone, Prince Royce, & Ziggy Marley; and Works by Artists Snarkitecture & Playwright Lemon Andersen

PepsiCo will present a free, three-day celebration of Super Bowl XLVIII and its hosts, New York and New Jersey, at Bryant Park in New York City. The food and beverage company today announced plans to transform a section of Bryant Park and offer the public complimentary tastes of unique, artisanal fare that features PepsiCo products while incorporatingBroadway, art, sports and culture displays into multi-dimensional presentations of classic city experiences.

PepsiCo will host a Super Bowl celebration in New York City's Bryant Park on January 29, January 30 and February 1.  (PRNewsFoto/PepsiCo)

PepsiCo will host a Super Bowl celebration in New York City’s Bryant Park on January 29, January 30 and February 1. (PRNewsFoto/PepsiCo)

Designed to serve as a large-scale “thank you gift” to New York, the enclosed event experience, coined #PEPCITY, will span 10,000 square feet in midtown Manhattan’s Bryant Park, and include an 80 foot wide by 40 foot high custom-designed dome that will house numerous stages and a rotating continuum of diverse performances that celebrate the heart and soul of the city. Open to the public on Wednesday, January 29, Thursday, January 30, and Saturday, February 1, from 2 PM to 6:30 PM, #PEPCITY will convert to a free, ticketed performance space each evening at 8 PM, with performances by Austin Mahone, Prince Royce and on Saturday evening, headlining and closing out the event, Ziggy Marley. Tickets will be distributed online in advance of the performance, on a first-come, first-serve basis.

PepsiCo, headquartered in Purchase, NY, is an official sponsor of the National Football League and the company has enjoyed a successful 30-year relationship with the league. The Super Bowl represents the culmination of a season-long NFL activation for PepsiCo and its brands, which include Pepsi, the sponsor of the Super Bowl Halftime Show; Doritos, which is back this year with its hugely successful “Crash the Super Bowl” contest; Gatorade; Quaker; and Sabra, the official dip of the NFL.

PepsiCo has a long and successful history both in the state of New York and with the National Football League, and #PEPCITY is a true celebration of both relationships,” said Indra Nooyi, Chairman and Chief Executive Officer, PepsiCo. “It’s our honor to provide New York area residents and its many visitors with a truly special experience featuring our portfolio of iconic food and beverage brands, in innovative ways, in advance of one of the biggest games of the year.”

Inside #PEPCITY, PepsiCo food and beverage items will receive special treatment at the hands of three famed celebrity chefs – David Burke of Townhouse, Kitchen, Fishtail, and FromagerieMarc Forgione of Marc Forgione, and Michael Psilakis of FISHTAG, Kefi, and MP Taverna – all based in either New York or New Jersey. Each chef will create specialty menu items that incorporate PepsiCo products into unique recipes, reflective of their individual styles. Food will be offered at eight individual stations. Upon entering the space, guests will receive a “Taste of PepsiCo” passport that will enable them to sample and stamp each selection. All food samples will be provided for free.

PepsiCo is known around the world for offering food and beverage brands consumers love,” said Burke. “I am looking forward to celebrating the excitement of Super Bowl XLVIII by using PepsiCo brands to inspire what I believe will be the most delicious Super Bowl party dishes New York has ever tasted. #PEPCITY will be a culinary experience unlike any other.”

Ticketed Evening Concerts
In the evenings, #PEPCITY will function as a concert venue and host musical performances by popular entertainers, each free with advance ticket registration. Tickets will be distributed through Eventbrite, at specified web sites for each concert.

Austin Mahone sponsored by Aquafina FlavorSplash
Seventeen-year-old American pop star Austin Mahone , recipient of the 2013 MTV Video Music Awards’ “Artist to Watch,” will perform on Wednesday, January 29.

Tickets to be available on Friday, January 24th at 12 PM EST, via link: PEPCITYJan29.eventbrite.com.

Prince Royce sponsored by Pepsi
Latin superstar Prince Royce , whose most recent single “Darte un Beso” has been No. 1 for more than 13 weeks on Billboard’s Latin charts, will perform on Thursday, January 30. Royce’s highly anticipated English album will debut in 2014.

Tickets to be available on Friday, January 24th at 12 PM EST, via link: PEPCITYJan30.eventbrite.com.

Ziggy Marley
On Saturday, February 1, Ziggy Marley will headline and close out the event.

Tickets to be available on Friday, January 24th at 12 PM EST, via link: PEPCITYFeb1.eventbrite.com.

To complete the overall experience, the food items will be teamed with a series of staged tributes that pay homage to New York City. Performances will occur on a rotating basis, and include segments dedicated to Broadway, Art, Sports and Culture.

Entrance Experience
The entrance area of the experience will feature two original pieces by acclaimed contemporary American collaborative practice Snarkitecture. The Entrance Experience will present the image of a fictionalized New York City skyline, incorporating elements from different locations and historic periods into a unified silhouette, as well as an installation based on the famed Pepsi-Cola sign on the East River.

Broadway
A sampling of the best of Broadway will be on display, with performances from PippinNewsiesMotown, RockyMamma Mia!, and Chicago , appearing on stage throughout the day.

Art
Capturing the energy of New York City’s cultural arts scene, playwright Lemon Andersen will perform an excerpt from his critically acclaimed stage memoir. Beginning with a recounting of his win at the Tony Awards, Andersen then takes the audience through a vivid portrait of his coming-of-age experiences growing up in Brooklyn.

As he performs, three artists – Jolt, Valerie Carpender, and Marcela Gutierrez, will surround him and create real-time visual art pieces.

Sports
The passion and rivalry synonymous with New York sports will be brought to life in a dramatic rap battle between rappers Yonas and Dylan Owen. Radio host L. Boogs of Hot 97 will serve as referee. The musicians will face each other in a battle of rhyme and rap, as they represent their respective Super Bowl teams.

Culture
A model of New York’s ubiquitous living quarter – the diverse apartment building – will have a home inside the experience. A multi-media, multi-sensorial piece titled “Blackout” will be presented in five screens, and provide a look into the private lives of five extraordinary New York apartments and their respective inhabitants.

Created by artists collective Six01, the experience will be set to an original score and Ziggy Marley remix. Chris Holmes and Kerry Brown will create the soundscape for the experience.

Anheuser-Busch Announces Super Bowl XLVIII Ad Lineup

Bud Light Debuts New Creative Campaign; Budweiser Clydesdales in the Game

Anheuser-Busch announced it will debut five new ads during the Super Bowl XLVIII broadcast on FOX on Sunday, Feb. 2. Iconic brands, Bud Light and Budweiser will represent Anheuser-Busch in 3.5 minutes of creative.

Anheuser-Busch will feature 3.5 minutes of advertising for iconic beer brands Bud Light and Budweiser during Super Bowl XLVIIII, including a spot from Budweiser titled "Puppy Love" that continues the story of 2013's celebrated "Brotherhood" spot with the introduction of a new, young star -- a 10-week-old puppy that forges a bond with the Budweiser Clydesdales. (PRNewsFoto/Anheuser-Busch)

Anheuser-Busch will feature 3.5 minutes of advertising for iconic beer brands Bud Light and Budweiser during Super Bowl XLVIIII, including a spot from Budweiser titled “Puppy Love” that continues the story of 2013’s celebrated “Brotherhood” spot with the introduction of a new, young star — a 10-week-old puppy that forges a bond with the Budweiser Clydesdales. (PRNewsFoto/Anheuser-Busch)

The Super Bowl is the biggest moment in sports and advertising,” said Paul Chibe, vice president, U.S. marketing. “With the largest television audience of the year, it’s an unprecedented opportunity and we make the most of it. We have a game plan in place this year to deliver creative that celebrates Bud Light and Budweiser while reaching loyal beer drinkers and new generations.”

Super Bowl XLVIII marks the launch of Bud Light’s new creative campaign, “The Perfect Beer for Whatever Happens.” The campaign kicks off with two corresponding “Epic Night” units— totaling 90 seconds and telling one cohesive story across two ad blocks—featuring top celebrity surprises when they are least expected. The Bud Light “Epic Night” spots were created by BBDO.

“‘The Perfect Beer for Whatever Happens’ will be the most robust and digitally integrated campaign in Bud Light history,” said Rob McCarthy, vice president, Bud Light. AKQA is the lead agency for Bud Light digital.

Bud-Light-So-Cool-Image

The official beer sponsor of the NFL will also use advertising’s biggest stage to debut the new Bud Light reclosable aluminum bottle with a 30-second spot title “So Cool.” Holding the coveted 1A position in the game, “So Cool” will feature the world debut of a new song from a well-known artist. The spot was created by Cannonball.

Budweiser will be in the game with a 60-second and a 30-second spot—both featuring the world-famous Budweiser Clydesdales. Budweiser will continue its long-standing support of the U.S. military and celebrate returning troops with “Hero’s Welcome.”

The Budweiser Clydesdales are an icon of the brand and have become an icon of the Super Bowl as well,” said Brian Perkins, vice president, Budweiser. “These majestic horses represent the values of the brand and universal values of trust, quality and nobility that appeal to audiences of all ages.

The beloved Budweiser Clydesdales will also be featured prominently in “Puppy Love,” which continues the story of 2013’s celebrated “Brotherhood” spot and focuses on the connections animals share with one another at Warm Springs Ranch, Budweiser’s Clydesdale breeding ranch. The ad features Don Jeanes reprising his role as Budweiser Clydesdale trainer and introduces a new, young star – a 10-week old puppy that forges a bond with the Clydesdales and, through tenacity, ultimately earns a place on the team. The creative agency for these spots is Anomaly, with AKQA as the lead agency for Budweiser digital.

Adriana Lima, Alessandra Ambrosio, Brooklyn Decker and Bar Refaeli Host The 11th Annual “Leather & Laces” Two-Night Party At Super Bowl XLVIII

Supermodels and actresses Adriana Lima, Alessandra Ambrosio, Brooklyn Decker and Bar Refaeli will host the 11th annual “Leather & Laces” party presented by Axxis Sports & Entertainment during Super Bowl XLVIII in New York on Friday, January 31 st and Saturday, February 1 st, 2014. The star-studded two-night event will be hosted by Brooklyn Decker and Bar Refaeli on Friday night, and Adriana Lima and Alessandra Ambrosio on Saturday night with live Cirque performances and celebrity DJs throughout the affair. Since its inception in Houston in 2004, the “Leather & Laces” party has quickly become the most sought-after event of the Super Bowl weekend with thousands of guests attending the annually sold-out fete.

We are incredibly thrilled to bring the ‘Leather & Laces’ party to New York this year,” said William Ekeroth, President of Axxis Sports & Entertainment. “This is our 11th year and it will surely be one of the most lavish parties of Super Bowl weekend. Our host line-up is the best we have ever had.”

The Liberty Theater, located in the heart of New York City in the Times Square District, will host both nights of the “Leather & Laces” party, bringing old world style, sophistication and history to New York’s most famous neighborhood. The 2014 “Leather & Laces” party is sponsored by Barracuda Networks, Copy, Sign Now, EMC2 and Apollo Jets. For more information and to purchase tickets, visit www.leatherandlaces.com