2014 S-Class Sets New Standards At Mercedes-Benz Fashion Week

Lincoln Center is abuzz with the start of Mercedes-Benz Fashion Week (#MBFW) as it gets underway from September 5-12, 2013, with a line-up of over 100 designers showing their spring 2014 Collections.  Among the world’s most renowned designers, Mercedes-Benz is showing an icon of its own – the all-new 2014 S-Class.  A benchmark of automotive

New 2011 3D Mercedes-Benz USA logo. (PRNewsFoto/Mercedes-Benz USA)

New 2011 3D Mercedes-Benz USA logo. (PRNewsFoto/Mercedes-Benz USA)

generations, the S-Class possesses a rare combination of style, luxury and engineering which sets new standards for others to follow.

The S-Class is the main attraction within The House of Mercedes-Benz fashion boutique in the main lobby of Lincoln Center.  Here, the worlds of fashion and automotive design merge as the vehicle’s attributes come to life in a unique retail environment providing guests with a complete sensory experience.  Claire Distenfeld, owner of famed fashion boutique Fivestory and curator of the fashion looks displayed within The House of Mercedes-Benz, explains “As a boutique owner myself, I realize the importance of creating an environment that touches each of the customer’s five senses.  The House of Mercedes-Benz depicts the amazing characteristics of the all-new S-Class in a unique way which appeals to a fashion-minded audience.”

To highlight the first of the five senses and the vehicle’s remarkable stereo camera, giving the car “sight” like never before, Mercedes-Benz and Oregon-based wooden eyewear company Shwood have joined forces to create an exclusive Shwood for Mercedes-Benz Sunglass Collection.  The limited-edition collection will be on display in The House of Mercedes-Benz boutique and is inspired by the illustrious wood accompaniments featured in the 2014 Mercedes-Benz S-Class.  The collection will also be on sale for a limited-time only on http://www.shwoodshop.com.

2014 S-Class Sets New Standards At Mercedes-Benz Fashion Week.  (PRNewsFoto/Mercedes-Benz USA)

2014 S-Class Sets New Standards At Mercedes-Benz Fashion Week. (PRNewsFoto/Mercedes-Benz USA)

Shwood for Mercedes-Benz Sunglass Collection

Shwood for Mercedes-Benz Sunglass Collection

Shwood for Mercedes-Benz Sunglass Collection

Shwood for Mercedes-Benz Sunglass Collection

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