Lincoln Center is abuzz with the start of Mercedes-Benz Fashion Week (#MBFW) as it gets underway from September 5-12, 2013, with a line-up of over 100 designers showing their spring 2014 Collections. Among the world’s most renowned designers, Mercedes-Benz is showing an icon of its own – the all-new 2014 S-Class. A benchmark of automotive
generations, the S-Class possesses a rare combination of style, luxury and engineering which sets new standards for others to follow.
The S-Class is the main attraction within The House of Mercedes-Benz fashion boutique in the main lobby of Lincoln Center. Here, the worlds of fashion and automotive design merge as the vehicle’s attributes come to life in a unique retail environment providing guests with a complete sensory experience. Claire Distenfeld, owner of famed fashion boutique Fivestory and curator of the fashion looks displayed within The House of Mercedes-Benz, explains “As a boutique owner myself, I realize the importance of creating an environment that touches each of the customer’s five senses. The House of Mercedes-Benz depicts the amazing characteristics of the all-new S-Class in a unique way which appeals to a fashion-minded audience.”
To highlight the first of the five senses and the vehicle’s remarkable stereo camera, giving the car “sight” like never before, Mercedes-Benz and Oregon-based wooden eyewear company Shwood have joined forces to create an exclusive Shwood for Mercedes-Benz Sunglass Collection. The limited-edition collection will be on display in The House of Mercedes-Benz boutique and is inspired by the illustrious wood accompaniments featured in the 2014 Mercedes-Benz S-Class. The collection will also be on sale for a limited-time only on http://www.shwoodshop.com.