Team USA Athletes Meryl Davis And Charlie White Win Gold Medal At Sochi 2014 Olympic Winter Games

Team Kellogg’s™ Team USA™ Ice Dancers Show From Great Starts Come Great Things®

Meryl Davis and Charlie White, U.S. Olympians and members of Team Kellogg’s™, took the gold medal today in the figure skating ice dance competition at the 2014 Olympic Winter Games in Sochi—the first-ever gold for Team USA™ in the event. Davis and White finished with a world record score of 195.52.

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At the ages of 9 and 8 respectively, Davis and White began formally skating together, but their start actually goes back further than that. Growing up skating at the same rink, White had noticed Davis skating during a free-skate event and told his mom that she was the best skater he had even seen.  Little did he know that they would be partnered together years later.  Over the course of the 17 years they’ve skated together, the pair has gone on to become six-time American ice dance champions, Olympic silver medalists and the first Americans to win two World Championship titles.

This gold medal represents so many great starts together through the years,” said White. “Standing at the top of the podium was a dream come true—and it reinforces that great starts truly can lead to great things.”

To have finally reached our goal of a gold medal is a tremendous feeling,” said Davis. “My great start with Charlie has led us to where we are today, and we’re thrilled to have brought home a win for Team USA.”

Americans Sweep First-Ever Olympic Freestyle Skiing Slopestyle Competition, Will Be Featured On Special-Edition Boxes Of Kellogg’s® Corn Flakes®

Freeskiers Joss Christensen, Gus Kenworthy and Nick Goepper of Team USA(TM) Show How From Great Starts Come Great Things®

To celebrate the historic podium sweep for Team USA(TM) at the Sochi 2014 Olympic Winter Games in the first-ever Olympic freestyle skiing slopestyle competition, Kellogg’s® announced today that the medal winners will be featured on special-edition boxes of Kellogg’s Corn Flakes®. Freeskiers Joss Christensen, Gus Kenworthy and Nick Goepper will be pictured on the limited-edition box, after finishing in first, second and third respectively.

To celebrate the historic podium sweep for Team USA(TM) at the Sochi 2014 Olympic Winter Games in the first-ever Olympic freestyle skiing slopestyle competition, the medal winners will be featured on special-edition boxes of Kellogg's Corn Flakes(R). Freeskiers Joss Christensen, Gus Kenworthy and Nick Goepper will be pictured on the limited-edition Kellogg's box.  (PRNewsFoto/Kellogg Company)

To celebrate the historic podium sweep for Team USA(TM) at the Sochi 2014 Olympic Winter Games in the first-ever Olympic freestyle skiing slopestyle competition, the medal winners will be featured on special-edition boxes of Kellogg’s Corn Flakes(R). Freeskiers Joss Christensen, Gus Kenworthy and Nick Goepper will be pictured on the limited-edition Kellogg’s box. (PRNewsFoto/Kellogg Company)

“After Joss, Gus and Nick’s remarkable performance in the first-ever freestyle skiing slopestyle competition, it’s evident that their great starts in the sport have truly led to great things,” said Noel Geoffroy, Senior Vice President, Marketing & Innovation for Kellogg’s U.S. Morning Foods. “We’re excited to continue our time-honored tradition of celebrating America’s Olympic champions on Kellogg’s cereal boxes by bringing their historic image to the breakfast table.”

“I’m so thrilled that I was able to go out there and win the first-ever gold medal in Olympic men’s freeskiing slopestyle,” said Christensen. “Kellogg’s has helped me start off my day since I was a kid, so it’s awesome to be featured on the box of one of my favorite cereals.  I definitely wouldn’t have gotten to such an amazing finish without lots of great starts.”

“Being up there on the medal podium along with Joss and Nick was an unbelievable feeling – we’re all excited to be representing our country and our sport at the Sochi Games,” said Kenworthy. “Our Kellogg’s box is a great reminder of how our great starts together helped us reach our full potential. The fact that we were able to achieve this in the first slopestyle competition at the Games makes it even better.”

“This is a huge moment for Team USA,” said Goepper. “To be featured on a Corn Flakes box with my teammates is just amazing – it’s something you dream about as a kid at the breakfast table.”

With only 1,000 featured boxes being produced, this collectible item will be available beginning Feb. 24 for a limited time, for members of the Kellogg’s Family Rewards program exclusively. Fans can visit KelloggsFamilyRewards.com for information about how to become a member and redeem Kellogg’s product codes for their very own collectible box while supplies last.

Pop-Tarts® Teams Up With U.S. Teen Freeskiiers Torin Yater-Wallace & Maggie Voisin To Make Sochi 2014 Olympic Winter Games Crazy Good(TM)

The countdown to the Sochi 2014 Olympic Winter Games is on, and Pop-Tarts® has partnered with U.S. Olympic hopefuls and freestyle skiers Torin Yater-Wallace and Maggie Voisin to put a Crazy Good(TM) spin on the competition. Eighteen-year-old Torin was nominated to the U.S. Men’s Freeskiing Team this week, and is a rising star heading into the Sochi Games. Maggie was also nominated this week to the U.S. Women’s Freeskiing Team – making her the youngest U.S. Winter Olympic hopeful at 15 years old since 1972. With the help of Pop-Tarts, they’re giving teens an exclusive look inside their Crazy Good Winter adventures.

Winter Olympic Hopeful & Freestyle Skier Torin Yater-Wallace

Winter Olympic Hopeful & Freestyle Skier Torin Yater-Wallace

I’m pumped that I was nominated to join Team USA in Sochi,” said Yater-Wallace. “This is the first time freeskiing is in the Olympics, and to be making history while representing my country is amazing. I’m excited to team up with Pop-Tarts so we can give fans an inside look at my journey and a new Winter Olympic sport.

Since he hit the slopes at age seven, Torin has challenged himself to go bigger and be more creative each day on skis. His Start Story video illustrates the support he receives from family and friends, and the drive that pushes him toward great things. In 2011, he nailed his landing onto the freeskiing scene when he became the youngest Winter X-Games medalist in history – and is quickly becoming the face of the sport.

Youngest Winter Olympic Hopeful & Freestyle Skier Maggie Voisin

Youngest Winter Olympic Hopeful & Freestyle Skier Maggie Voisin

Having the chance to compete in the Winter Olympic Games as one of the youngest Winter Olympic athletes would be a dream come true,” said Voisin. “I’m really excited that Pop-Tarts is helping Torin and me include our fans in this awesome experience.”

The brand’s partnership with Torin and Maggie isn’t the only way Pop-Tarts is making this winter Crazy Good. Team USA enthusiasts can use the Crazy Good Me app on the Pop-Tarts Facebook page to create their own unique winter athlete avatar – complete with customizable clothes and competition gear – and share it with friends through Facebook, Twitter and Instagram. New accessories like Torin and Maggie’s favorite hats and mittens will be updated throughout the Games so the Crazy Good characters can look stylish all the way through the Closing Ceremony.

Pop-Tarts bring fun to breakfast, and we’re excited to partner with two athletes who are competing in a fun new Olympic sport,” said Aleta Chase, director of marketing for Pop-Tarts. “We want to give fans a taste of life as a teenage athlete through a cool new app and exclusive access during their quests for gold.”

Fans can also head to the breakfast aisle to find Torin on the back of limited edition Pop-Tarts boxes sold nationwide or to the Facebook page for updates on his Olympic journey via epic photos and videos of tricks and moments off the slopes. For more behind-the-scenes access to Torin and Maggie, and additional Team USA updates at the 2014 Olympic Winter Games, join the #CrazyGoodWinter conversation on Twitter and follow poptarts411 on Instagram.

 

Kellogg’s Frosted Flakes® Celebrates Father/Daughter Bond Through Partnership With U.S. Olympic Hopeful Ski Jumper Sarah Hendrickson

For dads looking to connect with their daughters, it might be as easy as a game of catch or an afternoon on the ski slopes. A new Kellogg’s Frosted Flakes® survey reveals that sports are a primary way for dads to bond with their daughters. As the Sochi 2014 Olympic Winter Games approach, Frosted Flakes will celebrate the father/daughter relationship by showcasing U.S. Olympic Hopeful ski jumper Sarah Hendrickson and her father, Bill, and by encouraging dads everywhere to share their passion for sports with their girls.

Kellogg's Frosted Flakes Celebrates Father/Daughter Bond Through Partnership with U.S. Olympic Hopeful Ski Jumper Sarah Hendrickson.  (PRNewsFoto/Kellogg Company)

Kellogg’s Frosted Flakes Celebrates Father/Daughter Bond Through Partnership with U.S. Olympic Hopeful Ski Jumper Sarah Hendrickson. (PRNewsFoto/Kellogg Company)

Bill Hendrickson is a former ski jumper who shared his love for the sport with his daughter. First on skis at the age of two, Sarah, now 19, has grown into one of the premier ski jumpers, and won the 2013 world championship. On Jan. 22, Sarah was nominated to the first-ever Team USA™ women’s ski jumping roster for the Sochi 2014 Games.

The Frosted Flakes survey of young female athletes[1] reveals that fathers are the most powerful influence in creating an affinity for sports, and that sharing sports enables more meaningful life moments between dads and daughters.  Among the survey findings:

  • More than half (53 percent) of female student athletes say their dads were the single most important influence in creating their love of sports.  Dad was cited four times more often than any other influencer including friends (14 percent), moms (11 percent) and coaches (11 percent).
  • Female athletes say that, on average, about half of all their quality time spent with dad involves sports – and more than one in three say that their favorite memory with dad is sports-related.
  • 85 percent of daughters say that they feel closer to their dad than usual when they are playing or watching or talking about sports together.

“We were inspired by Sarah and Bill’s story that shows how sports helps build the connection between dads and daughters,” said Matt Lindsay, director of marketing for Frosted Flakes. “We know that special moments happen when dads share what they love – whether that’s a bowl of Frosted Flakes, or their passion for sports, and that’s exactly what we saw with Sarah and her dad.”

My entire family has been incredibly supportive in my goal to be part of Team USA, and I think it’s even more special because my dad was a jumper, too,” said Sarah Hendrickson. “When you share what you love with who you love, it’s amazing what can happen.

Frosted Flakes will feature Sarah and Bill Hendrickson in a television ad which will air during the U.S. Olympic trials and Games.  In the spot, the two share their thoughts on their shared passion for ski jumping, and compare their personal records.  Sarah Hendrickson is not the only young woman who takes after her dad in her sport of choice – theFrosted Flakes survey also revealed that 6 in 10 female student athletes play the same sport that their dad plays, or played when he was younger.  And Sarah, who has bested her father’s longest jump by almost 100 meters, is not the only daughter whose skills outrival dads: nearly 7 in 10 (68%) female student athletes say they likely could outperform their dad in their sport – even when he was in his prime.

I am thrilled that sharing my passion for skiing has helped lead to this incredible moment – my daughter is nominated to represent Team USA in the Winter Olympics.  While not every dad gets to be dad to an Olympian, every dad can share the things he loves and create memories that will last a lifetime,” said Bill Hendrickson.

Visit the Kellogg’s® YouTube page to watch Sarah and Bill in Sarah’s Start Story video, “Share What You Love,” to learn more about her journey toward the Sochi Games. Find opportunities to share what you love with who you love on Twitter by following @realtonytiger and using #sharewhatyoulove.

[1] Online survey of 501 competitive female high school and collegiate athletes (ages 14-23) who have spent at least some time with their fathers – conducted by an independent, third-party research firm 12/23/13 – 1/1/14

 

Bear Naked® Granola Hits The Slopes With U.S. Olympian Hannah Kearney And U.S. Olympic Hopeful Chas Guldemond

Challenging Winter Enthusiasts To #OneUpIt

Fans Can Score Sweet Gear by Sharing Winter Experiences Using #OneUpIt Hashtag

Starting January 20, Bear Naked® granola will inspire snow-lovers to elevate their winter adventures for a chance to score new gear. Teaming up with two professional athletes who wrote the book on taking tricks to the next level, U.S. Olympic gold medalist Hannah Kearney and 2014 U.S. Winter Olympic hopeful Chas Guldemond, the granola brand will issue four weekly #OneUpIt challenges on FacebookTwitter and Instagram, inviting fans to share their epic experiences in hopes of landing some fresh swag.

Olympic gold medalist and mogul skier Hannah Kearney poses with YouTube sensation Devin “Super Tramp” Graham during her Bear Naked® #OneUpIt video shoot at Wolf Creek Ski Area

Olympic gold medalist and mogul skier Hannah Kearney poses with YouTube sensation Devin “Super Tramp” Graham during her Bear Naked® #OneUpIt video shoot at Wolf Creek Ski Area

Bear Naked (www.BearNaked.com) offers a full line of granolas, ready to eat cereals and cookies featuring real ingredients you can see and recognize, like flavorful fruit, hearty nuts, nutrient-rich seeds and whole grains. Launched in 2002, the company is passionate about creating great-tasting foods everyone can enjoy, and is best known for its signature, soft-baked granola made from real whole grains and 100% pure and natural ingredients. Today, Bear Naked has evolved into a nationally-recognized consumer brand that is available in more than 10,000 retail stores across the U.S.

With delicious flavors like Maple Pecan and Triple Berry Crunch, Bear Naked is already elevating the granola scene – so we wanted to partner with athletes who are doing the same in their sport,” said Bear Naked marketing director John King. “We’re excited to see how Hannah and Chas, who believe in the power of simple and recognizable ingredients, inspire our fans to share their awesome experiences.”

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Olympic gold medalist and mogul skier Hannah Kearney “Whacks-A-Mogul” during her Bear Naked® #OneUpIt video shoot at Wolf Creek Ski Area

As if free gear wasn’t enough, Bear Naked also partnered with Recommended Media and the man behind extreme videos of the world’s most insane rope swing and trike drifting, YouTube superstar Devin “Super Tramp” Graham. To provide inspiration to adventure-seekers everywhere, Graham worked with Chas and Hannah to “one up” their sports on a world-class level – check out footage on Bear Naked‘sYouTube pageFacebook pageTwitter and Instagram feeds.

Bear Naked’s vision for this contest is sweet, and I’m stoked to work with them as they help create awesome winter experiences for everyone,” said Graham. “Working with Chas and Hannah to One Up their sports was such a fun process and I can’t wait to see how the snow-loving community responds.”

How to Enter
Fans who want to get in on the contest can post pics and/or videos demonstrating how they elevate their winter experiences on their Twitter or Instagram feeds or Bear Naked‘s Facebook wall using the #OneUpIt hashtag. Each Monday from January 20 through February 16, Bear Naked will issue a new #OneUpIt challenge:

  • Week 1: “Stick the Landing” (Jan. 20 – 26) — Show Bear Naked how smooth, grand, or creative you can land something…anything.
  • Week 2: “Wicked 180” (Jan. 27 – Feb. 2) — Show Bear Naked a 180-degree turn of any kind. How, what, and where the turn is…that’s up to you.
  • Week 3: “The Air Up There” (Feb. 3 – 9) — Yes, above you is air…so simply show Bear Naked how you make the most of it.
  • Week 4: “Make Your Mark” (Feb. 10 – 16) — Whether you’re hitting your goal or leaving a badge, hey, it’s your mark. Show Bear Naked how you make it.

For more details on Bear Naked granola and entering the challenge, visit BearNaked.com/OneUpIt or follow Bear Naked on Facebook,Twitter and Instagram. 

Meet Chas Guldemond – Snowboard (Slopestyle)
Chas, a Laconia, NH native, earned his place as one of the biggest names in snowboarding when he transformed slopestyle snowboarding and became the first rider to land a 1440 in a slopestyle competition. He won gold at the 2013 U.S. Grand Prix in Copper last January and was recently named to the 2014 US Snowboarding Slopestyle Pro Team.

Bear Naked Fit and Protein are my go to snacks as I ‘One Up’ my winter playground and get amped for Sochi,” said Guldemond.

U.S. Olympic gold medalist Hannah Kearney Fuels up with Bear Naked Granola.  (PRNewsFoto/Kellogg)

U.S. Olympic gold medalist Hannah Kearney Fuels up with Bear Naked Granola. (PRNewsFoto/Kellogg)

Meet Hannah Kearney – Freestyle (Moguls)
Since first putting on skis at the age of two in her hometown of Norwich, VT, Hannah has competed in two Olympic Winter Games. At the 2010 Olympic Winter Games, she etched her name in history by winning an Olympic gold medal, and recently won the first World Cup event of the 2014 season in Ruka, Finland. Hannah enjoys Bear Naked Protein and Bear Naked Maple Pecan granola.

Getting in gear for Sochi means I take my training to the next level,” said Kearney. “It’s cool to work with Bear Naked to inspire others to do the same.”

Bear Naked #OneUpIt Challenge Abbreviated Rules
No Purchase Necessary. Void where prohibited. Open to legal residents of the fifty (50) United States and District of Columbia who are 18 years of age at time of entry. Contest starts 1/20/14 at 12:00:00 AM (CT) and ends 2/16/14 at 11:59:59 PM (CT). For complete Official Rules, go to BearNaked.com/OneUpIt. Sponsor: Bear Naked, Inc., P.O. Box 8557, La Jolla, CA  92038. Contest is in no way sponsored, endorsed or administered by, or associated with, Facebook or Instagram.

 

BMW Slides into 2014 Winter Olympic Year with Announcement of U.S. Olympic Marketing Campaign, Bobsled Documentary

BMW of North America, the Official Mobility Partner of the United States Olympic Committee (USOC), announced its U.S. Olympic marketing campaign for the Sochi 2014 Olympic Winter Games which includes a series of Olympic-themed advertisements, consumer and retail activations, social and digital media executions, and a national drive campaign to benefit Team USA. In addition, a documentary on BMW’s complete redesign of the U.S. two-man bobsled entitled “Driving on Ice” which aired this Sunday, Jan. 5 at 12:30 p.m. EST/11:30 a.m. CST on NBC.

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To say the bobsled has been a passion project for BMW is an understatement, and seeing this true collaborative effort captured in a documentary is remarkable

Driving on Ice” chronicles BMW’s collaboration with the USA Bobsled & Skeleton Federation (USBSF) to deliver a fleet of six new two-man bobsleds, applying the automaker’s world-class design and engineering expertise to help Team USA chase its first Olympic gold medal in the event since 1936. The documentary stars Team USA bobsledders Steve Holcomb (2010 Olympic gold medalist, four-man bobsled) and Elana Meyers (2010 Olympic bronze medalist), coaches Brian Shimer (2002 Olympic bronze medalist, four-man bobsled) and Todd Hays (2002 Olympic silver medalist, four-man bobsled), as well as BMW Group Designworks USA’s Michael Scully, the lead designer of the bobsled project. Together, they tell the behind-the-scenes story of a three year journey to ensure the caliber of Team USA’s two-man sleds match the talent of its athletes.

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To say the bobsled has been a passion project for BMW is an understatement, and seeing this true collaborative effort captured in a documentary is remarkable,” said Trudy Hardy, Vice President, Marketing, BMW of North America. “After years of hard work, it’s very rewarding to be able to share the journey with the fans of Team USA.

“Road to Sochi”

Complementing “Driving on Ice” will be a series of upcoming U.S. Olympic-themed television advertisements that illustrate the ways in which BMW unlocks the goals and dreams of consumers and athletes alike – on land and on ice. BMW’s first commercial, “Road to Sochi,” leverages biopic footage similar to that of “Driving on Ice” to bring to life the passion, tireless commitment and determination embodied by Team USA athletes and shared by BMW. Featuring Holcomb, Meyers, fellow Team USA bobsledders Curt Tomasevicz, Steve Langton and Aja Evans along with Scully, “Road to Sochi” depicts Olympic journeys that traverse the weight room, the ice track and the design studio in the pursuit of excellence. “Road to Sochi” will first air on Jan. 5 on NBC, during the telecast of “Driving on Ice.”

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The second advertisement, entitled “The Games,” which will begin airing in select markets nationwide today, will promote BMW’s Drive for Team USA national fundraising campaign, which will be reprised for a third time. “The Games” draws a connection between an athlete’s commitment to the sport they love and BMW’s role in supporting them on their journey. In it, a snowboarder rises early to claim his seat on the first chairlift of the day; a skier finds perfect powder before ski season officially begins; and Team USA bobsledders train in their new BMW two-man bobsled. The common thread throughout is the Ultimate Driving Machine.

Beginning now through Feb. 28, 2014, consumers are invited to visit their local BMW retailer for an opportunity to support the athletes of the U.S. Olympic and Paralympic Teams by test driving any BMW model, including the all-new X5 Sports Activity Vehicle, which is made in the USA. For every participant who test drives a vehicle at the event, BMW will make a donation to Team USA, for a maximum donation of $200,000.

The Drive for Team USA campaign is a powerful connection point for us with both prospective and current BMW owners,” said Hardy. “Americans are passionate about the athletes of Team USA and are excited to do something tangible to contribute to their journey. For BMW to enable that transaction is a wonderful contribution to our business.”

In addition to national television commercials, BMW’s marketing campaign in support of its Team USA sponsorship includes digital and social media executions. These extensions leverage the U.S. Olympic platform to generate audience excitement and engagement around the Sochi Games and with the BMW brand.

Beginning Jan. 17 and continuing throughout Games, BMW will promote its U.S. Olympic activation with digital advertisements appearing at http://www.NBCOlympics.com. BMW’s substantial presence at the website includes its presentation of “Golden Moments,” which highlight athlete achievements from Olympic Games past and present, as well as a series of vignettes focused to technology and the Olympic Games.

In early January, BMW will launch its first U.S. Olympic-themed social activation, entitled “Born to Slide,” inviting fans to embrace their love of speed by sharing photos or videos of the various ways they “slide” – whether it be on a sled, skateboard or other vehicle of preference. From Jan. 15 – Feb. 1, 2014, fans can enter by submitting their images on Twitter or Instagram using the hashtag #BMWborntoslide for a chance to win a trip to Park City for the ultimate sliding experience, in a real four-man bobsled.

BMW will interact with U.S. fans throughout the Olympic Winter Games on its Twitter (www.twitter.com/BMWUSA), Instagram (http://instagram.com/bmwusa), YouTube (http://www.youtube.com/user/BMWUSA) and Facebook (www.facebook.com/BMWUSA) channels with stories and information on BMW Performance Team athletes and the BMW two-man bobsled. Fans are encouraged to join the conversation using the #BMWBobsled and #BMWTeamUSA hashtags. Vignettes from “Driving on Ice” will be available to fans at BMW’s YouTube channel beginning Jan. 3. Continue reading

Procter & Gamble Debuts “Pick Them Back Up,” Sequel to Award-Winning “Best Job” Ad Campaign

 At The Sochi 2014 Olympic Winter Games, P&G brands including Tide®, Pampers® and Gillette® to give moms of Olympians a home base with the P&G Family Home

Marking one month until the start of the Olympic Winter Games, Procter & Gamble, a Worldwide Olympic Partner and the company behind everyday brands like Duracell®, Vicks® and Bounty®, today unveiled the short online film and new commercial, “Pick Them Back Up.” The new film follows the company’s Emmy Award-winning “Best Job film (which debuted prior to the London 2012 Olympic Games and garnered more than 21 million views) and celebrates how moms are there along the journey to pick their kids back up and encourage them to try again. One major part of that journey will be watching their kids compete in Sochi. For those moms that traveled all that way to support their athletes, P&G has announced they will be on the ground for them with the P&G Family Home, where P&G brands will support and serve all moms and families of Olympians in Sochi.

Image from Pick Them Back Up. Athlete and Mom Embrace: A scene from the latest installment in the P&G Thank You Mom campaign. "Pick Them Back Up" is a short film that shows an athlete's journey to achieve their dreams and the important role moms play along the way. (Photo: Business Wire)

Image from Pick Them Back Up. Athlete and Mom Embrace: A scene from the latest installment in the P&G Thank You Mom campaign. “Pick Them Back Up” is a short film that shows an athlete’s journey to achieve their dreams and the important role moms play along the way. (Photo: Business Wire)

The latest installment in the Thank You Mom campaign, “Pick Them Back Up.” depicts the stories of four moms of athletes from around the world and shows their journey to achieve their dreams and the important role moms play along the way.   The Film:

  • Celebrates how moms are there to pick their kids back up and encourage them to try again
  • Depicts the stories of four moms of athletes from around the world
  • Shows their journey to achieve their dreams and the important role moms play along the way

P&G Presents “Pick Them Back Up”

I could see myself – and my mom – in the new P&G piece,” said Lindsey Vonn, US Olympic Gold Medalist, Alpine Skiing. “As a child, and even with my recent injuries, my mom has always been there encouraging me to get back up when I fell. Her personal stories of resilience and her constant support make me want to pick myself up and keep going.”

A scene from the latest installment in the P&G Thank You Mom campaign. "Pick Them Back Up" is a short film that shows an athlete's journey to achieve their dreams and the important role moms play along the way. (Photo: Business Wire)

A scene from the latest installment in the P&G Thank You Mom campaign. “Pick Them Back Up” is a short film that shows an athlete’s journey to achieve their dreams and the important role moms play along the way. (Photo: Business Wire)

Mom’s contributions to their kids’ lives are full of incredible sacrifices,” said Jodi Allen, P&G VP of North American Marketing and Brand Operations. “We’re so moved by these moms and the way they help their children overcome obstacles to achieve their dreams. As athletes are named to Team USA, we celebrate the person that helped get each athlete there and who picked them up each time they fell – mom!”

A scene from the latest installment in the P&G Thank You Mom campaign. "Pick Them Back Up" is a short film that shows an athlete's journey to achieve their dreams and the important role moms play along the way. (Photo: Business Wire)

A scene from the latest installment in the P&G Thank You Mom campaign. “Pick Them Back Up” is a short film that shows an athlete’s journey to achieve their dreams and the important role moms play along the way. (Photo: Business Wire)

Pick Them Back Up” will appear in short form as television commercials in more than 20 countries across the world. The spot will be available online on P&G’s YouTube channel on January 6th and will also be aired on U.S. television, with a notable debut during the Golden Globes on January 12th. The film also features music created by the same world-renowned composer from Print“Best Job,” Ludovico Einaudi. Known for his emotive and effortlessly lyrical music, Einaudi’s new composition evokes the love, passion and commitment that moms have for their children.

When I saw the commercial for the first time, it immediately brought back memories of Evan’s figure skating journey,” said Tanya Lysacek, mother of U.S. Olympic champion Evan Lysacek. “This film really captures what we’ve gone through with Evan. I always say that skating is a sport of failure and you have to fall many, many times before you can really make an element perfect. But that’s true for all children – they need to fall again and again in life, and our job as moms is to pick them back up, dust them off, and send them off to try again!

P&G Provides “Home Away from Home” for Moms in Sochi with P&G Family Home

Moms of U.S. Olympians spend their lives standing behind their children as they work to achieve their dreams, so as part of P&G’s commitment to moms while they watch their athletes compete, brands such as Pantene®, Covergirl®, Bounty® and Gillette® have come together to create the P&G Family Home for Sochi 2014. The P&G Family Home is a gift that will support and serve all moms and families of Olympians around the world. It is a “home away from home” where families can spend time together in a relaxed and friendly environment.  Continue reading