Target Brings Style and Smarts to Back to School/Back to College Shopping

From Kindergarten to Post-Grad, Target is the One-Stop Shop for Stylish Solutions and Exceptional Value this fall

Students this season can shop at Target for solutions and on-trend items to make the most of any back-to-school budget. The wide assortment of home furnishings, school supplies and fashion make back-to-school shopping easy and fun for parents and kids this fall.

Back to School

The fall season is a time when everyone likes to refresh their wardrobe, and this season guests can expect rich fall colors with pops of neon, mix and matching patterns and fun accessories. Going back to school calls for colorful backpacks, stylish school supplies, clothes and lunch boxes – and Target helps kids and parents check all the boxes on their shopping list. Style has also extended beyond the closet and into the classroom this year with colorful backpacks, bright school supplies and lunch boxes. In stores and online, Target offers solutions and on-trend items for making the most of any back-to-school budget. Highlights include:

Target Fall 2013 Back-to-School

Target Fall 2013 Back-to-School

Kids Got Style: From August 7 to 12, Target will invite parents to share pictures of their kids showing off their unique style on Instagram using the hashtag #KidsGotStyle and tagging @Target. During that week, Target will create customized looks featuring colors, items and supplies inspired by select photos received.

Target REDCard: To make back-to-school and college shopping more affordable, guests who shop with their Target REDCard will receive 5 percent off their entire purchase – plus free shipping online – as part of the ongoing REDCard rewards program.

SanDisk 8GB USB Flash Drive

SanDisk 8GB USB Flash Drive

As part of Target’s commitment to education, Target is on track to give $1 billion for education by the end of 2015 through programs like School Library Makeovers, Take Charge of Education and Give with Target. Continue reading

RuMe brings customizable accessories line to Target®

Lifestyle brand RuMe has announced that select customizable iPhone® and iPad® cases and organizational accessories will be sold in Target locations nationwide as part of a Back-To-School Campaign beginning July 28, 2013. Denver-based RuMe ( is a premium lifestyle brand driven by its team and customers that strive to rethink the everyday. RuMe products—from compactable totes to iPad cases—can be customized in endless ways with personal photos and RuMe’s iconic designs. Target will feature RuMe’s cCase (for iPhone 4/4s & 5), cCover (for iPad & iPad mini), Baggie ALL, and cClean on endcaps in the electronics department—providing guests a variety of new ways to live life customized.

Live life customized with RuMe products. Available in Target stores July 25, 2013.  (PRNewsFoto/RuMe)

Live life customized with RuMe products. Available in Target stores July 25, 2013. (PRNewsFoto/RuMe)

RuMe cCases and cCovers protect mobile devices with a custom and interchangeable 3-in-1 design. Each package contains a durable bumper, an iconic RuMe-design, and code for a customized backplate, which customers can redeem and customize online at RuMe professionally prints the custom images at its Denver, Colo. headquarters and ships directly to the customer within 7–10 business days. Production and shipping costs (within the continental U.S.) are included in the purchase price.

While the cCase and cCover work hard to protect electronics, the RuMe cClean keeps screens clear. The cClean is an antibacterial, washable, screen cleaner that wipes away germs, oil, and dust. When not in use, the cClean’s non-residue adhesive backing sticks to the rear of the electronic device.

Also featured is the Baggie ALL, a product offering a taste of RuMe’s roots within the reusable products category. The polyester material is lab-tested, lead free, water-resistant, and machine washable. With three separate zippered compartments, available in three different colors, the Baggie ALL is as versatile in style as it is function.

Since our debut into the accessories market, RuMe has gained popularity by providing innovative products with customization capabilities, backed by a customer-centric business philosophy,” said Jae Lee, CEO and co-founder of RuMe. “We are excited to be a part of the product offering at Target to provide back-to-schoolers with unique accessory options that fuse fashion with functionality, while still leaving room for creative expression.”

RuMe products have been proudly featured in Vogue, People, Good Morning America, The Today Show, InStyle, Everyday Food, Marie Claire, Bon Appetit, Shape, and Parent & Child.