L’Oréal Paris Debuts New Voluminous Mascara Campaign: The Original

Diane Keaton, Julianne Moore and Debbie Harry, Among Others, Join Together to Celebrate America’s #1 Mascara

L'Oreal Paris. (PRNewsFoto-L'Oreal Paris USA)

L’Oreal Paris. (PRNewsFoto/L’Oreal Paris USA)

Lashes speak volumes in L’Oréal Paris‘ new campaign celebrating the brand’s iconic Voluminous Original Mascara. Called “The Original,” the campaign brings together a diverse range of talent – from L’Oréal Paris spokeswomen, actresses Diane Keaton, Julianne Moore, and models Barbara Palvin and Soo Joo Park to Blondie frontwoman Debbie Harry and transgender model and trans rights activist Hari Nef. All personalities featured have a unique perspective on original style, breaking rules and staying true to themselves. The first piece of the “The Original” integrated campaign will air as a television commercial beginning today across networks.

The Original” showcases subjects across a wide range of ages, backgrounds, industries and experiences, all with varying points of view on what makes an original. The talent come together to demonstrate the power of the eyes in seeing the world and making a mark. In addition to Diane Keaton, Julianne Moore, Barbara Palvin, Soo Joo Park, Debbie Harry and Hari Nef, models Dominique Babineaux, Katerina Tannenbam, Juanua Burga, up-and-coming actress Kiersey Clemons and television host Lauren Ezersky star in the campaign.

L'OREAL PARIS DEBUTS NEW VOLUMINOUS MASCARA CAMPAIGN THE ORIGINAL

L’OREAL PARIS DEBUTS NEW VOLUMINOUS MASCARA CAMPAIGN: THE ORIGINAL

The creative highlights both the mascara’s iconic Original Black and bold, new Blue shades. Voluminous Mascaras is America’s #1 selling mascara, beloved by celebrities, makeup artists and real women alike. It is uniquely formulated to separate lashes, resist clumping and build volume up to 5X their natural thickness. The campaign premieres on television this week and will live on social, digital and in print media in the following months.

We are excited to bring together trailblazing individuals in celebration of the mascara that women have loved for over 25 years. They each embody the essence of Voluminous Mascara – originals who continue to be fresh, creative and confident,” says Tim Coolican, President, L’Oréal Paris USA. “With this campaign, we want to encourage everyone to embrace their originality, take chances and make a statement, whether they have used Voluminous Mascara for years or are discovering it for the first time.

Macy’s Flower Show®2017 Presents Carnival

Macy’s Downtown Flagships Showcase a Floral Spectacular In New York City, Chicago, and San Francisco

Sunday, March 26 – Sunday, April 9, 2017

Step right up to get a front row view of lush gardens celebrating the color and whimsy of Carnival as the Macy’s Flower Show® welcomes the renewal of spring. Macy’s annual floral extravaganza sprouts once again at three flagship locations nationwide including Herald Square in New York City, State Street in Chicago, and Union Square in San Francisco. From Sunday, March 26 through Sunday, April 9, 2017, Carnival, the theme of this year’s exhibition will transport more than a million spectators into a world of imagination, filled with brilliantly-hued flora expertly landscaped into breathtaking gardens that bring the magic of a traveling roadshow to life.

Flower_Show_poster,_2017_national

Macy’s Flower Show presents Carnival, a floral spectacle blooming from March 26 through April 9 in New York City, Chicago and San Francisco (Photo: Business Wire)

As we celebrate the renewal of the spring season, this year’s Macy’s Flower Show will take spectators on a trip through a classic fair, where the deep colors, patterns, and displays recreate everyone’s favorite carnival elements. From the big top to the fun house with thrilling stops on a rollercoaster and Ferris wheel, ‘Carnival’ will surprise and delight more than a million spectators who step into these floral wonderlands at our three flagship stores,” said Susan Tercero, group vice president, special productions/Macy’s Parade & Entertainment Group.

At the center of the spring celebration, a colorful two-tiered carousel complete with animated column horses will bloom with thousands of rhododendrons, bromeliads, and other exotic flora, welcoming guests into the funhouse atmosphere. As spectators walk through the midway, they will see a kaleidoscope of color as the world of Carnival reveals classic fair favorites, including a roller coaster, bumper cars, a Ferris wheel and games of whimsy, all recreated using more than 5,000 types of florals and plants.macyflowerlogo

For more than 70 years, Macy’s Flower Show has delighted generations of floral aficionados with over-the-top presentations of lavish gardens that showcase millions of live flowers, plants, and trees from around the globe. Native to many different landscapes, Macy’s Flower Show features floral material blooming in unison despite their unique climatic DNA. Taking root in unexpected settings such as store countertops, windows and specially-designed architecture, including grand bridges, columns, and topiaries, Macy’s Flower Show is staged in unique fashion at each of the three locations nationwide.

In addition to the floral wonder, spectators will have the opportunity to enjoy a host of special in-store events, including floral, food and fashion demonstrations, celebrity appearances, and more during the two weeks the show is in full bloom.

Macy’s springtime tradition is made possible nationally thanks to partners Girl Scouts of the United States of America, Sinclair Oil Corporation, and the Sino-American Friendship Association.

Free to the public, Macy’s Flower Show will be open during regular store hours.

For additional information about these events contact the Macy’s Flower Show Hotline at (212) 494-4495, or visit www.macys.com/flowershow.

Bacardi Limited Announces Leadership Succession Plan

Mahesh Madhavan to Succeed Michael Dolan as CEO, Effective April 1, 2018

Dolan to Remain on Board of DirectorsBacardi_Limited_logo

Family-owned Bacardi Limited, the world’s largest privately held spirits company, today announced that Mahesh Madhavan, a 20-year Bacardi veteran who is currently a member of the Company’s Global Leadership Team and Regional President of Asia, Middle East & Africa, will succeed Michael J. Dolan, who will retire as Chief Executive Officer, effective April 1, 2018. In the interim, Dolan will continue as CEO, while Madhavan will transition to a new role as Regional President of Europe for much of 2017. Dolan will continue to serve on the Bacardi Limited Board of Directors until the 2019 Annual General Meeting when he will retire from the company.

Mahesh Madhavan

Mahesh Madhavan, a 20-year Bacardi veteran, will succeed Michael J. Dolan, who will retire as Chief Executive Officer, effective April 1, 2018. (Photo: Business Wire)

Facundo L. Bacardi, Chairman of the Board of Bacardi Limited, said, “On behalf of the Board, we are delighted to name Mahesh as the next CEO of Bacardi Limited. For almost three years, the Board has conducted a rigorous succession planning process to ensure an orderly transition of leadership. With a proud history that dates back 155 years, it is critical to us to advance our goals as a company in a manner consistent with our culture. As a long-time Bacardi executive, Mahesh has the ideal mix of leadership skills, commercial, operational and financial expertise, and global brands experience. Importantly, he fully embraces our culture, history, and values, and he is an exemplary leader of people. We have great confidence in Mahesh and his vision to lead Bacardi well into the future, providing continuity of leadership to build on our success during Mike’s tenure and capitalize on the momentum of our brands and the tremendous global opportunity in both developed and emerging markets.

Mike Dolan

Michael J. Dolan will retire as Chief Executive Officer of Bacardi Limited, effective April 1, 2018. In the interim, Dolan will continue as CEO, while Mahesh Madhavan, a 20-year Bacardi veteran, will transition to a new role as Regional President of Europe for much of 2017. Dolan will continue to serve on the Bacardi Limited Board of Directors until the 2019 Annual General Meeting when he will retire from the company. (Photo: Business Wire)

Dolan has worked with Bacardi since 2009, when he joined the Board of Directors and has demonstrated a deep understanding of both the business and unique values of Bacardi. During Dolan’s leadership as CEO since 2014, the Company has taken a disciplined approach to increasing operational efficiencies, reduce costs, and re-invest in its iconic portfolio of brands. Continue reading

Lane Bryant Introduces New Spring 2017 Campaign: Inspired by #ThisBody

Throughout the past year, Lane Bryant, the most recognized specialty size apparel brand, has shown what #ThisBody is made for, and how #ThisBody shines through negativity. Now, the company aims to demonstrate how #ThisBody’s powerful mantra inspires, through a message of body-inclusivity and empowerment with its newest campaign: Inspired by #ThisBody.

328257_01f_17_02_campaign_08_1795_c_bw_rgb

Lane Bryant Introduces New Spring 2017 Campaign: Inspired by #ThisBody

Inspired by #ThisBody enlists the talent of some beyond inspirational women: recording artist Lizzo, artist and poet Ashlee Haze, and members of the dance company, Pretty Big Movement. Through powerful and thought-provoking imagery and video, shot by famed fashion photographer Peggy Sirota, Lane Bryant will invite those who interact with the campaign to share what inspires #ThisBody throughout their daily lives.

328907_02b_comp_328006_01c_17_02_campaign_06_1096_u_bw_rgb

Lane Bryant Introduces New Spring 2017 Campaign: Inspired by #ThisBody

328907_03b_comp_328010_01e_17_02_campaign_02_0471_u_bw_rgb_75dpi

Lane Bryant Introduces New Spring 2017 Campaign: Inspired by #ThisBody

Inspired by #ThisBody will also include powerful testimonials from Lizzo, Ashlee, and Pretty Big Movement, sharing how each woman was inspired along her respective journey to who she is today. The campaign will roll out across Lane Bryant’s stores and social media channels, as well as on billboards, magazines, partnerships with Refinery 29 and Glamour, as well as a strong digital presence. Fashion from the campaign creative is also shoppable in store and on www.lanebryant.com.

The campaign will be visible throughout the pages of top publications, including the 2017 Sports Illustrated Swimsuit Issue (with an ad starring model Denise Bidot in Cacique Swim) and Glamour magazine. The Prabal Gurung X Lane Bryant collection also debuted in the March issue of Vogue magazine, with an Inspired by #ThisBody-esque ad starring Gurung and campaign model Ashley Graham.

328011_01d_17_02_campaign_01_0170_u_bw_rgb

Lane Bryant Introduces New Spring 2017 Campaign: Inspired by #ThisBody

Continue reading

The Academy Announces Foundation Gift From Walmart

unnamedThe Academy of Motion Picture Arts and Sciences announced today a $250,000 gift from Walmart to the Academy Foundation in support of the organization’s educational and outreach initiatives. Walmart, a Proud Sponsor of the 89th Oscars®, continues its commitment to encourage and support emerging talent in the film community.

Walmart’s gift will allow the Academy to meaningfully advance its ongoing efforts to reach out and build a more diverse and inclusive talent pool of participants in all Academy programs, and begin to position promising young people for success in their respective fields.

The Academy Foundation manages two of the most prestigious competitions for emerging talent in the motion picture industry—the Student Academy Awards, an international film competition for university students, and the Academy Nicholl Fellowships in Screenwriting, an international writing competition for aspiring screenwriters. Past Student Academy Award winners include acclaimed filmmakers Pete Docter (“Inside Out“), Cary Fukunaga (“Beasts of No Nation“), John Lasseter (“Toy Story“), Spike Lee (“Do the Right Thing“), Trey Parker (“South Park“) and Robert Zemeckis (“Forrest Gump“).

Altogether, Student Academy Award winners have gone on to receive eight Oscars and 51 Oscar® nominations. Past Nicholl Fellows include Destin Cretton (“Short Term 12“), Jeffrey Eugenides (“The Virgin Suicides“), Susannah Grant (“Erin Brockovich“), Ehren Kruger (“Transformers: Age of Extinction“) and Andrew Marlowe (“Air Force One“).

This summer, the Academy will also launch a groundbreaking entertainment industry-wide summer intern and mentoring program that will expand opportunities for young professionals from under-represented communities.

We would like to thank Walmart for this generous gift, and are grateful for their support of our educational initiatives and shared commitment to mentor the next generation of storytellers,” said Academy CEO, Dawn Hudson.

Our Oscars campaign celebrates creativity and storytelling, and we felt it was important to not only support filmmaking on the industry’s biggest night, but to lend support to future filmmakers,” said Tony Rogers, chief marketing officer, Walmart U.S. “Every day our customers are telling stories with their receipts. We are proud to support the Academy’s educational programs to further empower film students from diverse backgrounds to tell their stories.”

As a Proud Sponsor of the 89th Oscars®, Walmart will unveil its new campaign, “Behind Every Receipt, There’s a Great Story,” during the retailer’s first-ever sponsorship of the Oscars. The concept for the campaign is based on a single six-item receipt—when seen through an artistic lens—can tell an infinite number of stories. Walmart teamed with directors Antoine Fuqua, Marc Forster, and Seth Rogen and Evan Goldberg to create three short films, each with their own unique spin, that will premiere during the telecast’s commercials on Oscars® Sunday, February 26, on the ABC Television Network.

New York & Company Launches Customer-Inspired Capsule Collections

The #IAmNYandCo Campaign Launched Online and in Atlanta Stores on February 22nd

Specialty women’s apparel chain, New York & Company, Inc. has announced the launch of collections inspired by customers. These collections will derive inspiration directly from New York & Company’s most loyal shoppers to create diverse styles that attest to the brand’s dedication to empowering women.

The first collection of this kind is inspired by long-time New York & Company customer, Dr. Roblena E Walker. Walker, a Research Scientist and Public Health Professor, has been a loyal New York & Company client for over 20 years. Since her first purchase of white-washed boot cut jeans, Walker has believed in the clothing and the brand. “The thing I love most about this brand is that the pieces are more than just clothes – it’s a way of life. I am New York & Company,” Walker expresses. “When I slip on a beautiful dress and statement necklace, I can conquer any obstacle I may encounter. More importantly, I immediately obtain a huge boost in confidence that further positions me to empower other women.”

sp17-s-02r

Dr. Roblena E Walker, a Research Scientist and Public Health Professor, has been a loyal New York & Company client for over 20 years and the inspiration for New York & Company’s first Customer-Inspired Capsule Collection.

Walker stars in the brand’s newest campaign, where she styles each look herself. “It’s always exciting to see how our clients style each piece in their own way,” states Greg Scott, CEO of New York & Company. “We will continue turning to them for inspiration while in doing so, #IAmNYandCo will give women who share a love for fashion a chance to inspire each other.”NYCo logo and web

To celebrate, New York & Company is hosting in-store launch parties for Walker in her hometown of Atlanta, GA on February 24th and 25th at Cumberland Mall and The Shoppes at Webb Gin, respectively. The capsule collection will consist of 9 styles, which is now available online and in select Atlanta stores.

Parsons School of Design Announces New Couture Course Inspired by Iconic Designer Norman Norell

The New School’s Parsons School of Design announces the “Norell x Parsons” course as part of the spring 2017 couture curriculum. A creative collaboration conceived in partnership with Parsons, Parlux Ltd., and Neiman Marcus, the unique program addresses the emerging, modern day challenges facing a new generation of fashion industry talent, inspired by the legacy of American designer, Norman Norell.parsons_logo

Fusing the worlds of fashion, art, and commerce, “Norell x Parsons” challenges students to interpret the Norell brand heritage through a contemporary couture approach, practice, and development over the course of one semester. Students will design and create a piece based on Norell’s classic designs, while also learning the necessary skills to creatively lead a fashion house in the current fashion industry.

The Parsons School of Design, founded in 1896, is one of the leading institutions for art and design education in the world. Based in New York but active around the world, the school offers undergraduate and graduate programs in the full spectrum of art and design disciplines, as well as online courses, degree, and certificate programs. Critical thinking and collaboration are at the heart of a Parsons education. Parsons graduates are leaders in their respective fields, with a shared commitment to creatively and critically addressing the complexities of life in the 21st century.

A Selection Committee including Fashion Designer and Parsons Alumni, Jason Wu, Parsons Dean of Fashion, Burak Cakmak, The Fashion Group International President, Margaret Hayes, Fashion Designer and Author, Jeffery Banks, CR Fashion Book Online Director, Ray Siegel, Parlux Ltd. President and The Fashion Group International Chairman of the Board, Donald Loftus, Neiman Marcus Senior Vice President & Fashion Director, Ken Downing, photographer Michael Avedon and Parsons Faculty will evaluate the creative concepts of each student designer.

Renowned for his legendary aesthetic that revolutionized American ready-to-wear and the American designer fragrance industry, Norell was one of the first American fashion designers to launch a namesake fragrance. Following the 2015 launch of the re-mastered iconic scent, Norell New York, Norell Elixir launched in fall 2016 exclusively at Neiman Marcus.

This course aims to arm students with the knowledge needed to succeed in today’s ever-challenging fashion and retail environments,” said Loftus.Norell’s legacy highlights the evident synergies between designer fashion and fragrance, and the value of a brand embracing both style and scent to effectively position itself among today’s luxury lifestyle powerhouses.”

Creating the future of fashion can only be achieved with a passionate understanding of the past,” said Downing. “I’m excited for the next generation of the industry’s great talents to uncover the brilliance of Norman Norell, as they forge a new path in fashion history.

At the conclusion of the couture course, the Norell New York’s leadership team will select one winning design that will be showcased in the Neiman Marcus Christmas Book, a longstanding retail partner, and made available to sell as a special order.

Creative directors at today’s fashion houses often look to a company’s archives for history, inspiration, and creativity to understand a brand’s DNA before establishing their own, modern imprint for the brand,” said Cakmak. “This course will offer our students important hands-on industry experience, and help prepare them to enter a new era of creative direction in the fashion industry.”

The student winner will be announced in May 2017.