Immersive Audio Experience Featuring the Music of David Bowie, Rolling Stones, Janis Joplin, and Other Rock & Roll Icons and a Recreation of the Fillmore East’s Famous “Joshua Light Show” Bring Visitors into the Rock & Roll World
Bill Graham and the Rock & Roll Revolution On View Now Through August 23, 2020

Bill Graham combined an ear for talent with an eye for business. A refugee from Nazi Germany and a child of the Bronx, he instinctively grasped rock & roll’s relevance and potential, swiftly becoming one of history’s most influential concert promoters.
The New-York Historical Society presents the rock & roll world of Bill Graham (1931–1991), one of the most influential concert promoters of all time. Bill Graham and the Rock & Roll Revolution, (opened February 14 and) now on view through August 23, 2020, explores the life and work of the legendary music impresario who worked with the biggest names in rock music—including the Grateful Dead, Jefferson Airplane, Jimi Hendrix, Santana, Led Zeppelin, and The Rolling Stones—and launched the careers of countless music luminaries at his famed Fillmore Auditorium in San Francisco and the Fillmore East in New York City. Organized by the Skirball Cultural Center, which debuted the exhibition in Los Angeles, this comprehensive retrospective of Graham’s life and career explores some of the 20th century’s momentous cultural transformations through the lens of rock & roll.

Gelatin silver print Iconic Images/Baron Wolman
Graham started using the 5,400-seat Winterland in 1966 for shows too big for the Fillmore Auditorium. Winterland became a communal hub, and people from across the Bay Area would cruise by on Saturday nights to see what was happening. Graham sometimes sold as many as 2,000 tickets at the door.

Born Wolfgang Grajonca in 1931, Graham’s Russian Jewish parents immigrated to Berlin searching for a better life; the Nazis’ rise to power crushed those dreams. When Hitler became chancellor of Germany, Graham’s mother put him on a children’s transport to France, thinking this would keep him safe. He never saw her again. His mother perished on the train to Auschwitz.
Showcasing more than 300 objects—including rock memorabilia, photographs, and concert posters—the New-York Historical presentation, coordinated by Associate Curator of Exhibitions Cristian Petru Panaite, highlights Graham’s personal connections to New York. Admission to the exhibition will be via timed-entry tickets and begins with a site-specific installation of “The Joshua Light Show,” the trailblazing liquid light show conceived in 1967 by multimedia artist Joshua White that served as a psychedelic backdrop to Graham’s concert productions in New York.

Jimi Hendrix performs at Fillmore Auditorium, San Francisco, February 1, 1968 Gelatin silver print Iconic Images/Baron Wolman
Graham once said: “Live, Jimi Hendrix was a combination of the ultimate trickster and the ultimate technician with great emotional ability. There was nobody close to him.”

Graham continued enchanting audiences, presenting memorable shows featuring Madonna, U2, Prince, David Bowie, and the Red Hot Chili Peppers.

Unique to New-York Historical is a special, immersive audio experience, providing a musical tour through the exhibition with songs by rock & roll superstars the Allman Brothers, Chuck Berry, Blondie, David Bowie, Cream, the Doors, Aretha Franklin, the Grateful Dead, Jefferson Airplane, Jimi Hendrix, Janis Joplin, KISS, Led Zeppelin, Madonna, Tom Petty, Quicksilver Messenger Service, Carlos Santana, the Rolling Stones, the Sex Pistols, and Neil Young, among others. Included in the four-hour soundtrack available to visitors are also mambo hits by Tito Puente that Graham loved in his early years in New York. The audio experience is generously sponsored by luxury audio brand Master & Dynamic. A playlist of featured songs is available on Spotify.

After a long and involved courtship, Mick Jagger finally agreed to let Graham take the Rolling Stones on a nationwide tour of the U.S. in 1981. They played before three million people in 30 cities and grossed $50 million in ticket sales, making the tour the most profitable in rock & roll history.
“Even though Bill Graham and the Fillmore East transformed the city’s music scene in the late 1960s, few know about Graham’s immigrant background and New York roots,” said Dr. Louise Mirrer, president and CEO of New-York Historical. “We are proud to collaborate with our colleagues at the Skirball Cultural Center to present this exhibition in New York—Graham’s first American hometown—and to highlight his local experience. His rock & roll life was a pop-culture version of the American dream come true.”
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