Insights Design Lecture Series Returns to the Walker Art Center this March

Expand your understanding of graphic design with the Insights Design Lecture Series, presenting five leading designers from around the world. Dive into the thinking behind their work, then hang out after the lectures to meet the speakers, grab a drink, and chat with your fellow design lovers. This year’s lineup features branding expert Leland Maschmeyer, LA multidisciplinarian Daniel DeSure, hyper-aesthete Hassan Rahim, magazine expert Veronica Ditting, and a special, bonus lecture from design ethicist Ruben Pater.

Directly following each lecture, meet the speakers, grab a drink, and chat with fellow design lovers in the Walker’s Main Lobby or in Esker Grove.

Watch Anywhere: Insights Viewing Parties

If you can’t make it here in person this year, consider having an Insights Viewing Party with and watch the livestream on Send in your comments and questions for the speakers via Twitter (#InsightsDesign).


Leland Maschmeyer, Chobani, March 3, 7 pm

Image courtesy Leland Maschmeyer

Future-oriented designer and creative director Leland Maschmeyer unearths captivating stories hidden within the most unlikely contexts. As co-founder of design agency Collins, Maschmeyer helped reimagine brands such as Spotify, Airbnb, and Facebook. He joined Chobani in 2016 to oversee the creation of its new in-house design team, which was named Ad Age’s 2019 In-house Agency of the Year. As the company’s Chief Creative Officer, Maschmeyer invests the socially-conscious yogurt brand with folklore magic, meticulous mistakes, and design-centric packaging.

Daniel DeSure, Commonwealth Projects/Total Luxury Spa, March 10, 7 pm

Image courtesy Daniel DeSure

Can a juice bar rejuvenate bodies, minds, and communities? Can T-shirts create the future? With an emphasis on his local community and an expansive collaborative network, Daniel DeSure has created a multidisciplinary practice that skirts the worlds of art, fashion, design, and film. His many projects include founding the creative studio Commonwealth Projects, with clients such as Rimowa, Sonos, Nike, Olafur Eliasson, and Sundance, as well as Total Luxury Spa, a ridiculously hip fashion line dedicated to serving LA’s Crenshaw neighborhood.

Hassan Rahim, 12:01, March 17, 7 pm

Image courtesy Hassan Rahim

Combining a deeply collaborative approach with a sophisticated understanding of style, Hassan Rahim is a meticulously obsessive visual artist and designer. His poetic output evokes an uncanny world in which historical references hide in subtle production techniques, childhood fantasies are laid bare, and the cultures of skateboarding, clubbing, art, and fashion collide. Rahim is cofounder of publisher Shabazz Projects and his clients include VSCO, Sony Music, Urban Outfitters, Warp Records, Marilyn Manson, Willo Perron, and more.

Veronica Ditting, The Gentlewoman / Studio Veronica Ditting, March 24, 7 pm

Image courtesy Veronica Ditting

The Gentlewoman is a fashion magazine dedicated to “women of style and purpose,” which could easily describe its superstar creative director, Veronica Ditting. The recipient of numerous awards, she combines a meticulous love of editorial design with a cool conceptualism that results in pure subversive elegance. Her London-based studio focuses on work for the art, fashion, and culture sectors with clients such as Tory Burch, Hermès, adidas, Miu Miu, IKEA, and the Stedelijk Museum, Amsterdam.

Bonus Experimental Lecture

Ruben Pater, Untold Stories, March 31, 7 pm Free

Image courtesy of Ruben Pater

Unwilling to regularly tour overseas due to the outsized carbon footprint of global air travel, Ruben Pater instead premiers a pre-recorded lecture custom-made for the occasion. Though not physically present, the speaker will be live via Skype, able to answer questions in what will be an engaging experiment in lecture dynamics. Focusing on the ethics of design, Pater collaborates with other disciplines to investigate complex social and political issues such as climate change, surveillance, and affordable housing.

Copresented by the Walker Art Center and AIGA Minnesota.
Insights 2020 Design Lecture Series
March 3–31, Tuesdays, 7 pm, Walker Cinema
$24 ($19 Walker and AIGA members; $10 students)
Series Package: $72 ($57; $30)

Save 25% with Insights Series Package
Price includes tickets to four paid events, plus a reservation for the free lecture. (Unclaimed reserved tickets are released 15 minutes before event start time.) Find tickets at