Event will Feature Musical Performances by Marshmello and The Black Eyed Peas
The Legendary Big-Game Celebration* will be held on February 1 at the Fontainebleau Miami Beach
Sports Illustrated today announced that it will be heading to Miami Beach with The Party, its annual marquee event. The legendary sports enterprise is joining forces with The Undisputed Group for this year’s VIP big-game night on Saturday, February 1, 2020, at the world-famous Fontainebleau in Miami Beach, Florida.
The merging of these industry titans will bring together some of the top names in entertainment and sports at one of the most luxurious oceanfront hotels in Miami Beach. Guests can expect a night of unforgettable musical performances by Marshmello and the Black Eyed Peas and dancing complemented by live video mixing by DJ Irie.
“We are thrilled to bring Sports Illustrated back to the big-game weekend and to join forces with The Undisputed Group, who has unrivaled expertise in spectacular event production,” said Corey Salter, Group President, Entertainment at Authentic Brands Group, owner of the Sports Illustrated brand. “SI is the source that connects audiences to athletes and teams across the sports world, and we are certain that not only will this be an unforgettable experience for fans, but our most memorable big-game event to date.”
Last year’s Sports Illustrated big-game event* was held at the College Football Hall of Fame in Atlanta and featured performances by Snoop Dogg, Lil Wayne, DJ Irie and Dallas Austin. Top musicians, celebrities, models and athletes were in attendance, including will.i.am, Lil Jon, Danielle Herrington, Jasmine Sanders, Aly Raisman, Kyler Murray and Baker Mayfield.
“Each year, we aim to make our big-game event with Sports Illustrated bigger and better than ever,” said David Spencer, Founder and Co-CEO of The Undisputed Group. “This year, we’re presenting an immersive, elite playground for partygoers with a curated mix of talent, sponsors, photo opportunities and more.”
Casamigos is the official partner of The Party. Sponsors of The Party will include StubHub, Reign Total Body Fuel, and Dewar’s Scotch Whisky.
“StubHub is all about connecting fans to the live experiences they love,” said Akshay Khanna, General Manager of Sports at StubHub. “We’re thrilled to partner with media powerhouse Sports Illustrated to offer VIP treatment to football fans at The Party in Miami, along with a secure and seamless ticket buying and selling experience.”
For additional information and to purchase tickets, visit www.sportsillustratedtheparty.com.
* Because one has to pay many, many, many sponsorship dollars to actually use the words “SuperBowl” in their marketing, the NFL highly discourages people from piggybacking on its yearly event. Ergo, the “Big Game”, the “Biggest Weekend in Sports”, etc. Now you know.