Benjamin Moore Welcomes a New Decade With “First Light 2102-70,” Its Color of the Year 2020

Benjamin Moore revealed its Color of the Year 2020 as First Light 2102-70 – a soft, rosy hue blooming with potential. With a new decade on the horizon, the industry leader took a fresh approach to mark this milestone. An approach that both embraces and transcends color to re-examine the concept of the home as we know it, while exploring how it will continue to evolve over the next 10 years.

With celebrations in both New York City and Toronto, this much-anticipated luminary moment drew leading interior designers, architects, painting contractors, media and influencers to experience the unveiling.

We selected First Light 2102-70 as our Color of the Year 2020 to represent a new dawn of idealism, design and living,” said Andrea Magno, Benjamin Moore Director of Color Marketing and Development. “First Light 2102-70 reflects a new definition of the home – a shift in mindset from the material to satisfying the core needs in life: community, comfort, security, self-expression, authenticity and ultimately, optimism.”

A soft, rosy hue blooming with potential, First Light is the backdrop for a bright new decade. (Photo Business Wire)

This modern definition of dwelling replaces long-standing post-war ideals, shining light on a new era of design rooted in fluidity for the multigenerational, multifunctional and different states of mind now found under one roof. Ten harmonious hues have been selected to guide us into the next 10 years and beyond, the Benjamin Moore Color Trends 2020 palette features:

The Color Trends 2020 palette plays an integral role in supporting these core human ideals,” said Magno. “Color is powerful but highly subjective, especially through the lens of different generations, relationships and moods. But from the saturated to bright and airy, all are easy to live with and easy to love–whether they stand alone, in a strong pair, or all cohabitate.

The richness and nuance demonstrated through the Color of the Year and Color Trends 2020 palette can only be achieved with Benjamin Moore products. Offering residential and commercial paints for any project, the Benjamin Moore portfolio includes Aura®, Aura® Bath & Spa, Regal® Select, Ultra Spec®, Natura® ben®, ADVANCE®, ARBORCOAT® and Aura® Grand Entrance®.

All 3,500 Benjamin Moore colors are available in pint samples at local retailers along with Color Trends 2020 curated palette cards. Benjamin Moore products are exclusively found at the more than 5,000 Benjamin Moore independently owned paint and decorating retailers across the U.S. and Canada.

To learn more about the Benjamin Moore Color of the Year and Color Trends 2020 palette, or to find the closest Benjamin Moore retailer, visit benjaminmoore.com.